How to Easily Build Websites for a Variety of Small Businesses

Web design and development competition can be fierce for freelancers. This is especially the case for those, who have small businesses as their targets. It’s often hard enough to find work in a specific niche. Now, imagine how difficult it can be to create proposals for several different niches – at once!

Doing so can take plenty of time and energy; more than you really want to spend.

“Quick and easy” is somewhat of an exaggeration, yet, hear us out. There is an easier and more effective way to draw in those clients who are in dire need of help.

Here’s how.

How to Target Multiple Small Business Types at Once with Be Theme

If you fit into this picture, you’ve probably been wasting hours looking for the way to pitch your services. Yet, you can take some comfort in the knowledge that many of your competitors are in the same situation.

How then, do you approach selling your services to multiple clients? This can be extremely hard if they are representing a variety of business types. At the moment, there are 13 or so different niches that are severely in need of help in building an online presence.

Be Theme is the biggest WordPress theme and a top 5 ThemeForest seller. It provides you with a nearly perfect way to pitch your services to any one of these niches, or all of them.

You don’t have to limit yourself to one or two. It’s simply a matter of browsing through Be’s 280+ small business pre-built websites. You can choose the template that is the best fit for a given business.

Finding a perfect fit for a given business niche will take up very little of your time. Whichever template or templates you choose can be installed with a single click. Consider building a website prototype that can be the centerpiece of your proposal.

Not only can you do so quickly, but your potential client is bound to be impressed. He/she will be convinced that you care about finding a solution to his or her needs.

Kick off your new strategy with one or more of these Be Theme templates. They are customizable and easy to work with. Moreover, they contain the basic functionality a client in a given niche expects to see.

13 Be Theme Templates for Small Business Owner’sWebsites

  1. For Food Stores – Be Salmon

This template’s use of large images to present food items, its interactive menu, and a testimonials section, combine to entice website visitors to act.

  1. For Car Services – BeDetailing2

A detailer’s website needs to have a bold, professional look such as this one. Before and after images are a key selling point, and the price listing for services is nicely structured.

  1. For Event Planners – BeMeeting

Users want to know when and where meetings or events are scheduled to take place. The countdown clock feature can serve several purposes, and this template’s clean design makes navigating a cinch.

  1. For Salons & Spas – BeManicure

A hallmark of salons and spas is that of a luxurious environment, as exemplified by this BeTheme template. The integrated eShop will make your client happy, as will the soft design used in promoting products and services.

  1. For Online Clothes Shops – BeDenim

BeDenim also features an integrated eShop. As for the design itself, you’ll want bold color combinations, striking images, and easy navigation like that demonstrated in this template.

  1. For Musicians and Music Producers – BeHipHop

The last thing a client representing this niche wants, would be to own a staid, unimaginative website. BeHipHop, on the other hand, includes everything from a video and audio player, to an interesting and informative blog section.

  1. For Cafes & Tea Houses – BeCafe2

You can build on this template to show a client how best to present the food that is served, and how to make the business stand out, by letting the large, enticing images and a photo gallery tell the story

  1. For Catering Businesses – BeVegetables

This template’s interactive product presentation feature is designed to help your client’s business stand out from the crowd (and your business as well). Users will appreciate the ease in ordering the CTA buttons and price listing support.

  1. For Visual Artists – BeDrawing

This template’s impressive gallery is a key feature you’ll want to incorporate in any website you produce for an artistic or creative niche. Your client will be pleased with the inclusion of a presentation video.

  1. For Courses and Webinars – BeTraining

BeTraining’s features include an intuitive menu, attention-getting video thumbnails, and easy navigation; everything needed for an eLearning or similar platform.

  1. For Nutrition & Fitness Businesses – BeDiet

BeDiet is another template that features large, high-quality images. As an added touch, recipe sections are incorporated into the main menu. A blog section is also included.

  1. For Medical Care – BeClinic2

BeClinic2’s crisp, simple design, clean structure, and well-organized, easy-to-read content, represents precisely what is needed in a website for the medical care niche.

  1. For Interior Designers – BeCarpenter2

The architectural design, which involves the clever use of white space and geometry in the large images coupled with a professional presentation video, will make a website for this niche a winner.

With Material Like This, Here’s How to Attract These Types of Clients

It is extremely useful to have resources like the above at your disposal. With them, you should no longer have to worry about your proposals being lost in the shuffle.

In fact, you might have a template that enables you to build an award-winning website. Yet, this isn’t enough.

You still need to get in touch with potential clients. Here are two time-tested ways to go about it:

  1. Join their Facebook Groups

Search Facebook for businesses in niches of interest to you. You might want to search for those, which could include any or all the above niches. Your search can include both small businesses and entrepreneurs; the more, the better.

Having done so, it’s a matter of asking groups’ admins for permission to post your services. Answer their questions honestly and completely. Then, you should not face any problems establishing yourself as a web design expert.

  1. Send the Small Businesses and Entrepreneurs Cold Emails

Cold emails are far better than cold calls. You won’t feel as if you’re intruding, or taking up an individual’s time, nor will the person you’re attempting to contact.

Decide on a business you would want to work with, and look it up on LinkedIn. You should be able to find a key individual to contact.

Email your proposal to that person. Make it clear up front that you would like to HELP them establish an online presence. Make sure to let them know that you can also improve upon the one they already have.

If you emphasize helping, rather than selling, your email is less likely to be consigned to the trash bin.

Close your email with a suggestion or an open-ended question. Just like that, you will invite further discussion. You might even suggest forwarding several examples of the services you provide.

Summary

It’s not the hottest companies on the market you want to focus on. It’s those that are truly in need of your services. There’s no shortage of small businesses looking to establish an online presence. Moreover, there is no shortage of those who have done so, are unhappy with the results.

Check out the 13 niches discussed here. Use Facebook, LinkedIn, and email to pitch your services. Offer your help to the potential clients – this is very important.

Then, it’s simply a matter of using Be Theme’s 280+ pre-built websites. Choose a template you can customize to fit your client’s needs.

Read More at How to Easily Build Websites for a Variety of Small Businesses

from Web Design Ledger https://webdesignledger.com/how-to-easily-build-websites-for-a-variety-of-small-businesses/

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Top 20 Financial WordPress Themes for 2017 to Build Corporate Sites

There are a number of businesses and services belonging to the financial sector. These include startups, small firms, private financial advisors, investment firms, etc. Launching any business or financial website becomes much simpler and easier with the help of the ready-made WordPress themes. As a rule, these are loaded with all functionality, elements, and tools that you will need when working on the effective online presentation of your site.

Why Is WordPress the Best Choice for Business Sites

The today’s web offers you a wide variety of CMS and online platforms that you can use as the foundation of your web resource. WordPress is undoubtedly the most popular CMS that includes everything needed to launch a feature-rich business project of yours. Indeed, more than 30% of the websites accessible to the public access are built on the basis of WordPress. The community expands with a number of the creative designers and developers launching ready-made themes and extensions that allow you to save tons of time, money, and efforts on the launch of online resources of any level of difficulty. Consequently, the number of WordPress themes continues to grow, with the choice of financial WordPress templates getting more diverse.

How to Select the Best Financial WordPress Theme?

The best finance WordPress themes should be designed in the clean and clear manner, making the visitors feel the ease of coming across the desired pieces of data as they scan through the web page. More than that, such designs need to be loaded with the sections and functionality for revealing contacts, team members, pricing details, services, testimonials, portfolio, and other content. This bunch of features will provide the web users with the quick ways to access the essential content from the financial website.

It goes without saying that the perfect WordPress theme for business and financial purposes should be running on the responsive frameworks. Building a website on the basis of the mobile-first design will be much more effective in the competitive today’s world. Additional skins, pages, layouts, and UI elements will be the great benefits for the creation of the user-friendly web designs. All of these and a number of extra functionality are included in the 20 WordPress themes that we’ve handpicked for this showcase.

Wapuula – Multipurpose Corporate WordPress Theme

Wapuula is a clean and professionally crafted WordPress theme suited to be used for a number of business purposes. This is the mobile-first design, which will look stunning on the displays of smartphones and tablets. The template is integrated with the Visual Composer. It allows even the non-techies to manage the layout structure without touching a line of code. Moreover, the theme includes a number of the pre-designed pages and layouts that are ready to go live straight out-of-the-box.

Wapuula - Multipurpose Corporate WordPress Theme

Details | Demo

Monstroid2 – Multipurpose WordPress Theme

Monstroid2 is a multipurpose WordPress template. It features a growing collection of child themes suited to be used for a number of topics. The template runs on Cherry Framework 5, which makes it impressively quick and easy to personalize its pages. In addition, the download package contains both free and premium-quality extensions. They allow you to save extra cash on the pro functionality for your site.

Monstroid2 - Multipurpose WordPress Theme

Details | Demo

Corporate’s Inc WordPress Theme

The template is built in the clean and minimalist style. It is intended to bring a professional online presentation to the variety of corporate projects. Personalizing the theme’s layout is quick and intuitive owing to the integrated Power drag-and-drop page builder. A collection of the custom Cherry plugins is available for free access. WordPress Live Customizer is included to reveal the results of the theme modification in real-time.

Corporate's Inc WordPress Theme

Details | Demo

Legacy – Estate and Mortgage WordPress Theme

Crafted with care, the theme is best suited to be used for building real estate websites. Featuring a collection of the pre-designed pages and layouts, the theme will make it really quick and effortless to launch your small to large-sized business projects to the web. There is no need to have any special coding skills owing to the Power drag-and-drop page builder that’s included in the theme. A handful of custom widgets and extensions are available for free access.

Legacy - Estate and Mortgage WordPress Theme

Details | Demo

FinExpert – Financial Advisory Company Responsive WordPress Theme

Pick this ready-made WordPress design to make a high-quality webpage for your corporate or private financial project. This particular website design is easy to install and maintain, so even a rookie will be able to establish an exceptional internet blog or Internet site in minutes. Make every client feel the delight of surfing your site using this theme. The theme is powered by Cherry Framework 5. Thanks to the integrated Cherry Projects plugin, you will be able to showcase the portfolio of the latest projects in the usable style.

FinExpert - Financial Advisory Company Responsive WordPress Theme

Details | Demo

Emmet WordPress Theme

Emmet WordPress theme is licensed under GPL, which allows you to modify the source code the way you wish, as well as install the template on the unlimited number of web resources. The clean and clear design will be the perfect fit for a number of business and financial web projects. All sections of the theme’s design are fully editable. The availability of the visual page composer makes it really quickly and intuitively to bring the desired changes to the theme’s layout.

Emmet WordPress Theme

Details | Demo

Advisto – Financial Advisor Consultancy WordPress Theme

Advisto is the professionally designed financial advisor WordPress template, which comes loaded with a number of content modules and custom widgets. This impressive WordPress website template has been made to meet the requirements of a number of business projects. Website content will be very easy to read thanks to lots of negative space and clear design. Thanks to responsive design, your site will look great on both high-resolution and small monitors.

Financial Advisor WordPress Theme

Details | Demo

Bitunit – Bitcoin Cryptocurrency WordPress Theme

If you are searching for an effective ready-made website layout that would grant your online resource a pro visual appeal, then you should consider this WordPress template. Moreover, Bitunit has been exclusively created for consulting, business, and services websites. It is convenient to set up and manage, so even a simple user will be able to establish an exceptional internet blog or website in minutes. In addition, a client-oriented customer assistance team is accessible 24/7 free of charge.

Bitcoin WordPress Template

Details | Demo

SortProfit – Business & Finance WordPress Theme

SortProfit WordPress template is integrated with the advanced Elementor drag-and-drop page builder. Powered by Cherry Framework 5, the theme is loaded with a number of the custom Cherry plugins.They allow you to enhance the pages of your website with the premium functionality. Moreover, the template includes everything that you will need to install on your business site like the appointments manager, projects showcase, team members list, built-in blog, and much more.

Business & Finance WordPress Theme

Details | Demo

Loan Dolphins – Loan Company One Page WordPress Theme

Should you want to build a professionally looking website, this responsive loan company WordPress website design will let you complete this job in no time. This theme was developed to help you set up an information-rich web resource. It should be a place, where people can consider your business ideas and objectives, look through your projects, read what others think about the services you deliver, post their personal reviews, and share your news on social networks.

Bank WP Theme

Details | Demo

Profit Consulting – Financial Advisor WordPress Theme

This financial advisor WordPress web theme also has a set of powerful tools that provide a smooth navigation and user-friendly interface. Built with neat and clean code, Profit Consulting is most effective for financial sites, but it can also be adjusted for almost any other site. The great outcomes are achievable due to this theme’s SEO-friendliness, useful functionality, and simple yet catchy design. Furthermore, your web project visitors can effortlessly browse it on different mobile devices thanks to fully responsive nature of the design.

Profit Consulting - Financial Advisor WordPress Theme

Details | Demo

Dollarex – Investment Company & Finance WordPress Theme

Dollarex is a responsive WordPress template that is best suited to be used as the foundation of investment and financial web resources. Integrated with the Power page builder, it doesn’t require you to have any special coding skills in order to modify the structure of the layout. Even more, it presents a number of blog layouts and post formats, and as a result can be used as the groundwork for a niche blog. The content blocks help make the overall design intuitive.

Investment Company WP Theme

Details | Demo

Tradex – Forex Trading WordPress Theme

Tradex WordPress web theme is loaded with a number of custom features which allow webmasters to modify the theme fast and easy. This is a modern product for any bank, finance, and business-related webpage. In addition, no matter what gadget is chosen to navigate the webpage, its interface will display perfectly thanks to the theme’s responsive nature. Its color scheme matches today’s tendencies in a web design, which enables your site look cutting-edge and elegant. Moreover, most of the modifications can be implemented as a result of admin panel with theme options. Every element of this minimalist and simple design is used to increase credibility and ensure confidence in your venture.

Tradex - Forex Trading WordPress Theme

Details | Demo

Bankorama – Bank WordPress Theme

Bankorama WordPress theme for banks and other financial institutions can be modified code-free. Moreover, it includes Elementor drag-and-drop page builder. It allows even non-techies to bring the desired look and feel to the theme’s design without expert help. The theme is integrated with JetElements plugin. When used together with Elementor page builder, the latter allows you to bring the desired pieces of content to the pages of your websites effortlessly.

Bank WordPress Theme

Details | Demo

Take & Spend – Loans and Mortgages Business WordPress Theme

Take & Spendis a WordPress theme meant for mortgage businesses. This WordPress web design flaunts a modern-day style and design for business and financial web pages. For instance, to win the clients’ sympathy, companies must make an impression on users with an excellent online platform that could be made up of this theme. Owing to the template’s responsive and cross-browser compatible design, your online project will run well on any handheld device and in any present-day web browser. Clean, valid code and well-done guidelines will aid you in modifying this churches WordPress theme the way you want.

Loans and Mortgages WordPress Theme

Details | Demo

Creatica – Multipurpose WordPress Theme

Creatica is a fully responsive WordPress template integrated with the intuitive Visual Composer. It lets even the non-techies to take the full control over the look and feel of the design of their sites. More than that, the theme contains the most advanced Kaswara Addons, 100+ elements, and 550+ options.  They will bring a trendy and modern style to your site. The advanced Revolution Slider is included in the theme for free.

Creatica - Multipurpose WordPress Theme

Details | Demo

Ascendio – Corporate & Business WordPress Theme

Ascendio is a mobile-friendly WordPress theme best suited to be used for corporate web projects. Furthermore, the drag-and-drop builder and a number of the custom plugins are pre-loaded in the theme’s download package. In addition to several pre-designed homepages and compatibility with Ecwid plugin, the theme can boost your business capabilities manifolds. Moreover, we added a great number of header and footer variations. They are intended to help you bring the desired organization to the website pages.

Businessman WP Template

Details | Demo

ProCount – Accountant & Financial Business WordPress Theme

This accounting WordPress template allows to make a powerful introduction to your business online. Furthermore, it will motivate visitors to look into more of your content. The 100% responsive page layout enables all the elements of design size up or down to quite a lot of monitor sizes. Importantly, you can alter your style and design without difficulty. This particular theme is very easy to setup and maintain. As a result, even a rookie will be able to construct an outstanding internet blog or site in no time.

Accounting WordPress Theme

Details | Demo

Walton – Business Consulting WordPress Theme

Walton is a responsive business WordPress web template with a sophisticated layout and pretty multipurpose design. Furthermore, this clean fully responsive theme was properly made for presenting finance and consulting projects online. This design delivers an aesthetically eye-catching presentation of your website, communicates a feeling of confidence and reliability. Even more, to generate mobile traffic to your website, this responsive theme has been optimized for all the handheld gadgets.

Walton - Business Consulting WordPress Theme

Details | Demo

Paletta – Corporate & Business WordPress Theme

You are in search of a stunning theme that would grant your site an expert look? Then you should think about this corporate business WordPress template. Customers will appreciate smooth browsing around the site as a result of its intuitive site navigation and content-wise layout. To put it shortly, every element of this design is making sense. Therefore, your site visitors will easily realize how to obtain what they require. Built with a lot of ready-made page themes, social network sites icons, the theme is equipped to go without any configuration or modification.

Business Firm WP Theme

Details | Demo

These are 20 of the most popular financial WordPress themes that are in the greatest demand in the TemplateMonster digital marketplace. Featuring fully editable designs, all of them are well-documented and supplied with the free 24/7 support from the qualified technical support team. More than that, all of the templates are intended to be tweaked by the users of all skill levels easily owing to the intuitive drag-and-drop page builders. Furthermore, the themes are suited to be applied to the websites representing everything. It includes plenty of businesses starting from startups and ending with the large corporate projects. The advanced collections of the customization options are included to save your site and effort on bringing the desired look and feel to the ready-made design. Look through the live demos in order to enjoy the professionally crafted responsive business designs on your own.

 Free ebook

Read More at Top 20 Financial WordPress Themes for 2017 to Build Corporate Sites

from Web Design Ledger https://webdesignledger.com/top-20-financial-wordpress-themes-2017-build-corporate-sites/

21 Beautiful Rubber Stamp Logo Designs to See

We used to see designs on the screen of our computers, smartphones, and tablets. However, there is still something magical in holding a printed design in hands and being able to feel the texture.

In this collection, we handpicked some beautiful custom-crafted rubber stamp logo designs you need to see. Stamping your logo on a paper cup or package can add some personal touch to your branding.

A rubber stamp logo has been around for ages, but lately, they have become popular again since vintage designs came back. Just scroll down and enjoy the collection.

1. MILLER Tree Care stamps

Tree-Care-stamps

2. Oystr. Rubber Stamp

Oystr-Rubber-Stamp

3. Mid Studios – Rubber Stamp

Mid-Studios-Rubber-Stamp

4. Ordinato Mark

stamp-mark-logo

5. Rubber Stamping

Rubber-Stamping

6. coffee mug icon/stamp

fosterfrances_coffeeiconfram

7. Nick Lundeen Stamp

nick-lundeen-stamp

8. atomicvibe stamp

atomicvibe-stamp

9. Cori Cory

Cori-Cory

10. Personal Avatar

me-on-lumi-stamp

11. Stamp!

stamp-man

12. RUBBER STAMP | Nacho Trees

nachotrees

13. Stamp

nachostamp

14. Rubber stamp – Logo for a private english teacher

english-teacher

15. Handle With Care Stamp

Handle-With-Care-Stamp

16. STAMP | Custom Wedding Rubber Stamp

customstampkristyblackdribbble

17. Vea Medica

vea-medica

18. Rubber Stamp

rubberstamp

19. Stamp on gas station napkin

Stamp-on-gas-station-napkin

20. ALDRTREE Stamp

aldrtreestamp

21. Lion Mark

lion-mark

Read More at 21 Beautiful Rubber Stamp Logo Designs to See

from Web Design Ledger https://webdesignledger.com/21-beautiful-rubber-stamp-logo-designs-to-see/

The furore around Zoella’s teenage tweets proves how low we’ve set the bar for public shaming


Where did the dragons go? I remember when the Internet was a sword used to bring the most heinous people to justice. Those who quite rightly deserved their comeuppance. Y’know. Dragons. The Martin Shkreli’s of the world. People for whom there was no doubt that they were indeed bastards, and therefore fair game. I’m all for punching up. In fact, I think as a society we’re obligated to punch up. But the recent public shaming of harmless YouTube beauty icon Zoella sits uneasy with me. Missed the drama? You’re probably either over 23, or you don’t read Buzzfeed, but I’ll…

This story continues at The Next Web

from UK – The Next Web https://thenextweb.com/media/2017/11/16/furore-around-zoellas-teenage-tweets-proves-low-weve-set-bar-public-shaming/

Britain to double the number of visas offered to skilled technology workers


Faced with the potential of a Brexit-induced brain drain, Britain is to double the number of skilled technology visas it offers to 2,000. These visas will be available to “exceptional” workers in areas like digital technology and science. The move comes at a time when Britain’s startups are deeply concerned about potential hurdles in hiring international talent after the UK leaves the EU in March 2019, when it will end the practice of free movement of labor. This means UK companies will no longer be able to recruit from the European Union without first acquiring a visa or work permit…

This story continues at The Next Web

from UK – The Next Web https://thenextweb.com/uk/2017/11/15/britain-to-double-the-number-of-visas-offered-to-skilled-technology-workers/

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?

While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

The reason for this sudden growth?

LinkedIn is no longer known only for their résumé and job searching capabilities. It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms.

In episode #69 of The Science of Social Media, we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018.

Let’s dive in!

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

The Silent Rise of LinkedIn Marketing: What Marketers Need to Know for 2018

The silent rise of LinkedIn: What marketers need to know

The LinkedIn journey to 500M members

If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing.

Microsoft must have seen something in the rising star as well – officially acquiring LinkedIn for $26.2 billion at the end of 2016 in one of the largest social media deals in history.

A quick look at LinkedIn’s journey to 500 million members:

  • 2003 (0 members): Launch
  • 2005 (1.6M members): Introduction of Jobs & Subscriptions
  • 2006 (4.2M members): Launch of public profiles for members
  • 2009 (33M members): Jeff Weiner joins LinkedIn as president
  • 2011 (140M members): LinkedIn goes public
  • 2013 (250M members): 10th anniversary of LinkedIn
  • 2015 (330M members): $1.5B acquisition of Lynda.com. Launch of Pulse
  • 2016 (400M members): Microsoft acquires LinkedIn for $26.2B
  • 2017 (500M members): 100,000 new articles published weekly

What’s most astonishing is how fast LinkedIn has grown over the last six years. Between 2011 and 2017, LinkedIn’s user base grew from 140 million to 500 million – shattering the growth rate in previous periods.

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LinkedIn demographics

One of the more intriguing aspects of LinkedIn is the demographics of their users.

  • Twenty-nine percent of online adults use LinkedIn
  • Fifty-six percent of users are male and 44 percent are female
  • Fifty-one percent of users have a college degree
  • Thirteen percent of millennials (15 to 34-year-olds) use LinkedIn
  • Forty-four percent of users earn more than $75,000 a year
  • Forty-one percent of millionaires use LinkedIn
  • The average CEO has 930 connections
  • Statistical Analysis and Data Mining are the top skills on LinkedIn

CEO Jeff Weiner plans to “develop the world’s first economic graph” with the hopes of “digitally mapping out the global economy.” A goal not far from reach seeing how LinkedIn has an in-depth dataset of company, industry, and individual contact information for more than 500 million members.

In the long-term, this will be a game-changer for marketers and brands in the B2B space.

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Becoming a content-first platform

Written content

Did you know that LinkedIn Pulse started as the Pulse app – a class project at Stanford University in 2010? It wasn’t until 2015 that LinkedIn fully integrated Pulse into the platform and established themselves as a content-first social media network.

LinkedIn Pulse Acquisition

Before Pulse, LinkedIn didn’t offer users or influencers much in the form of organic content. When they announced that they’d be opening up their Pulse publishing platform to the public in February 2014, it opened the floodgates to a world of content.

Today, Pulse no longer operates as a separate application within LinkedIn. It’s seamlessly integrated into members’ feeds as articles to help enhance the content-first experience.

It’s working, too! More than 100,000 organic articles are published weekly on LinkedIn, many of which are written by top-level executives at brands around the world. Startup Founder, Gretta van Riel, explains just how powerful LinkedIn has been for her content:

Gretta van Riel LinkedIn Post

Video content

On August 22, 2017, LinkedIn launched what might be their biggest update since Pulse – native LinkedIn video.

Just a few months after launch, the evidence seems to be pointing towards videos performing extremely well on LinkedIn. Videos from the limited release are getting shared 20+ times more than any other content. Our team has been hearing the same sentiment from marketers everywhere.

We also had the wonderful opportunity to speak with the LinkedIn team at MarketingProfs B2B Marketing Forum this year. LinkedIn plans to roll out the native video feature to brands and businesses in the near future — an update that we’re all excited for!

Our teammate, Paul Thomson, has been experimenting with native LinkedIn video with great success.

Paul Thomson LinkedIn Video Example

Several of his videos are performing two to three times better on LinkedIn than they are on other social media platforms. A great sign for LinkedIn as a video publishing platform.

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Becoming a platform for influencers

An interesting trend that we’ve been keeping a close eye on is LinkedIn’s development of their invite-only Influencer Program.

As Daniel Roth, Editor in Chief at LinkedIn writes, “LinkedIn’s Influencers — an invite-only group of some of the top minds in business — have access to briefings, data, and experts that the rest of us can only dream about.”

Offering Influencers an exclusive platform to publish content was a brilliant move on the part of LinkedIn. One, because it offers Influencers a guaranteed way to get their content in front of hundreds of thousands of members. Two, because naturally, Influencers will bring their own audience to the LinkedIn platform by simply sharing their content with their followers. And three, it bolsters LinkedIn’s reputation as a thought-leader in multiple sectors.

LinkedIn Influencer Program

The Influencers so far include Bill Gates, Richard Branson, Sallie Krawcheck, James Altucher, and more.

In fact, 36 percent of LinkedIn members now read interesting articles they find in their feed, an increase of 20 percent since 2014. Activating influencers to write great content gives LinkedIn a unique advantage over other social media networks.

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Becoming a platform for personal branding & networking

Personal branding

Ultimately, LinkedIn’s biggest value proposition and its reason for growth lie in the ability for members to develop a strong personal brand.

  • Seventy-nine percent of professionals say that networking is valuable for career growth
  • Sixty-one percent of professionals say that regular online interactions with networks can lead to job opportunities

But what does this mean for B2C and B2B companies?

When brands have employees that feel empowered to build a brand and start side projects outside of their traditional work, it’s a win-win for both the individual and the brand.

Having creative hobbies has been shown to make people more helpful, collaborative, and creative in their job performance.

Networking

I can’t tell you how many relationships I’ve made by simply reaching out to someone on LinkedIn and saying hello.

Many of the guests we’ve featured on The Science of Social Media were first introduced to us via a private LinkedIn message.

Whenever I have a question about social media or marketing, one of the first places I turn to is LinkedIn.

Check out this incredible infographic put together by the folks over at Number Sleuth showing just how important LinkedIn has become for personal brand and networking:

The New LinkedIn

Where we go from here

We predict that 2018 will be an amazing year for LinkedIn – both as a social media platform and a marketing channel for brands and businesses.

It’s a fast-growing network with exciting features being released regularly. These features will continue to open up lots of great opportunities for marketers to connect with highly-targeted audiences in new and engaging ways.

Keep an eye on the growth of written and video content as well as an increased focus on activating influencers by brands within their community.

It’s a great time to be on LinkedIn!

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More awesome resources from the show

How to say hello to us

We would all love to say hello to you on social media – especially Twitter!

Thanks for listening! Feel free to connect with our team at Buffer on Twitter, Buffer on Facebook, our Podcast homepage, or with the hashtag #bufferpodcast.

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About the show

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode.  It’s our hope that you’ll join our 10,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

Image credit: UnsplashTechCrunch

from Social https://blog.bufferapp.com/the-silent-rise-of-linkedin

20+ Fresh & Creative 404 Error Pages Examples For Your Inspiration

It’s necessary to have a beautiful and appealing 404 error page. It appeared when a user used wrong URL or broken link. Besides, it can show up when the page URL was changed or redirected.

When a user has landed on 404 page, there is a huge chance he or she will leave without having to see what else your website can offer. Thus, once it happens, you need to help them get back to the homepage.

In this list, we have collected 20 fresh and creative 404 error pages to see just for fun. Or, you can use their ideas to create some cool 404 error page for your site or blog.

1. Dropbox

dropbox

2. The useless web index

theuselesswebindex

3. Bluegg

bluegg

4. Dan Woodger

danwoodger

5. Figma

figma

6. Bitly

bitly

7. tinsanity

tinsanity

8. Lego

lego-404

9. Airbnb

air-bnb

10. Grantburke

grantburke-404

11. BrandCrowd

brandcrowd

12. IconFinder

iconfinder

13. Blizzard

blizzard

14. Cooklet

cooklet

15. Hoppermagic

hoppermagic

16. Template Monster

tm-404

17. ShutterStock

shutterstock

18. MailChimp

mailchimp

19. Repair Pal

repairpal

20. Starbucks

starbucks-404

21. Designoholic

Read More at 20+ Fresh & Creative 404 Error Pages Examples For Your Inspiration

from Web Design Ledger https://webdesignledger.com/20-fresh-creative-404-error-pages-just-for-fun/

20 Free Medicine Icon Sets You Can Use

Icons are small details we usually don’t even care about, but in fact, icons influence the overall look of a user interface. Icons can be used on websites, presentations, mobile app, business cards, and more.

Therefore, graphic designers are looking for high-quality free icon sets all the time. Since there are tons of both free and premium icons on the web, you can choose icons specifically for the project you are working at the moment.

In this list, we have put together 20 free medicine icon sets you can download and use immediately. Don’t hesitate to scroll down and choose the icons you like.

1. Dental Premium Color Symbol

dental-icons-free

2. Health Icons

Health-Icons

3. Free medical icons

Free-doctor-icons

4. Medical Icon Pack

line-medical-iconsets

5. FREE icons set

free-heart-icons

6. Freebie: Pharmacy Icons

pharmaicons

7. Line Medical Icon

line-medical-icon

8. 20 Medical Icons

free-20-medical-icons

9. Medical Icon Set (Free Sketch)

medical-icon-set

10. Medical Icon Set

medical-psd-icons

11. iOS Line Medical Icons

ios-line-icons

12. Free Medical Icons

free-medical-icons-pills

13. Free Medical Icon Vector

first-aid-kit-icons

14. Medical Icon Set

laboratory-icons

15. Flat Medical Icon

flat-medical-icon

16. Free Medical Icons

medical-patch-free-medical-icons

17. Medical Icons

detailed-medical-icons

18. Health Icons

free-health-icons-sets

19. Hospital Icons

hospital-icons

20. Medical Icons

free-medicine-icons

Read More at 20 Free Medicine Icon Sets You Can Use

from Web Design Ledger https://webdesignledger.com/20-free-medicine-icon-sets-you-can-use/

My Journey Of Learning Programming Through Flatiron School #44

My name is Mason Ellwood, and I’m currently working on Flatiron School’s Online Full Stack Web Development Program. Each week, I’ll be writing about my experience, what I’m learning, and tips on learning to code.

I recently read online that The Flatiron School recently was bought by WeWork. In the post I was reading yesterday on techcrunch (https://techcrunch.com/2017/10/23/wework-acquires-flatiron-school/), it explained that WeWork is a monster co-working company valuing in at roughly 20 million dollars. The deal terms where not disclosed to the public but what the public does know is that this means free tuition to any WeWork employees! Which is sweet if you are apart of that organization, less cool if you are not.

What WeWork is, I guess basically they work with large and small company creating work environments. The closest thing that I can relate to this, that we have here in Arizona is Cohoots (https://cohoots.com/). Creating fast work environments for startups and organizations that need a space fast and cheap.

The reason for them selling is unclear to me. But the techcrunch article stated:

“The news of the deal comes just a week after Flatiron School settled with the NY Attorney General for $375,000 after operating without a license from the NY State Education Department and improperly marketed and promoted its job placement and average starting salary of its graduates.”

But it sounds like Neumann’s is really looking forward to there new partnership and cant wait to get involved in what The Flatiron School has to offer saying:

“Our culture is one in which we are always ready to do more, to learn more, and we are proud to expand our offering with this new platform for learning. In Flatiron, we have found a partner who shares our vision of connecting people — through space, design, technology and community — and understands that those connections are what humanizes the way we work and live. We are all students for life. I am excited to welcome the entire Flatiron School team of educators, engineers and innovators to WeWork to continue to learn, together.”

  • Neumann

In another article, they mentioned that this move is similar to what LinkedIn did with their deal with Lynda.com. Creating a one stop shop for both learning and training, “free of charge” with there service.

“WeWork hopes to become a physical manifestation of the same ideals: a physical space where people can work, live, snack, network, and learn.”

What is most interest to read is that because of this recent acquisition there will be now more transparency into the real states of graduation success.

“As a part of the settlement, Flatiron will have to be more transparent about exactly how many of its grads are getting starting salaries of roughly $75,000 and how many are actually employed (versus those who are freelancing or interning). The organization will also have to get a license from the State Education Department even though it does not grant degrees for its courses.”

So what this means for me…..

Most likely nothing haha, I will continue school like I did before, slowly poking my way through Javascript. But this doesn’t discredit that there will be changes that will be made. But it is too soon to tell what this all means. I do want to say that this post is no reflection on how I view the school. This is merely a reflection on a few articles I read online to mirroring the information I had accessible to me.

 

Read More at My Journey Of Learning Programming Through Flatiron School #44

from Web Design Ledger https://webdesignledger.com/my-journey-of-learning-programming-through-flatiron-school-44/

20 Free Social Media Icon Sets to Download

With the rapid growth of internet and technologies, social media is everywhere. It’s changing the way people interact, communicate, share information, and even sell products and services. Thus, the demand for social media icons grows too.

These days social media icons can be used on sites of any kind, from blogs to corporate websites. Placing social media icons on your website is one of the best ways to grow your following and make people know about your brand.

In this collection, we have listed 20 free modern social media icons you can download. Make sure to use icons from one set or pack on your site, so they look appropriate and cool.

1. Free Social Media Icons

social-media-icons

2. 9 social networking Free Vector

social-media-marketing

3. Black social media logo collection

retro-social-meis

4. Nucleo – Free Social Icons

socials-nucleo

5. Colors social buttons set

colors-social-buttons-set

6. Neon social media icons

neon-social-media-icons

7. Social flat icons set

Freebies-Social-flat-icons-set

8. 50 Free Flat Icons (Sketch & Illustrator)

free-Flat-Icons-Sketch-Illustrator

9. Freebie: iOS7 Style Social Media Icons

ios-style-icons

10. Free Flat Social Media Icons (PNG & PSD)

flat-social-icons

11. Social media icons

circle-icons-social-media

12. Social media glass icons

social-media-glass-icons

13. Flat Socisl Media Icons

social-media-feebie

14. Dark premium social media icons set

dark-premium-icons-social

15. Geekly – 40 Flat Icons

25-social-media-icons

16. Social Media Icon Stickers

social-media-icon-stickers

17. Flat Social Icons EPS

social-media-icon-eps

18. Vector Social Media Logo Icon

vector-social-media-logo-icon

19. Retro Style Social Media Icon Set

retro-style-social-media-icon-set

20. Psd Flat Social Icons

free-psd-flat-social-icons

Read More at 20 Free Social Media Icon Sets to Download

from Web Design Ledger https://webdesignledger.com/20-free-social-media-icon-sets-to-download/