25 Best Tech Interface Photoshop Brushes Ever Created


I wouldn’t normally devote an entire post to a single set of Photoshop brushes, but if there is ever a set of Photoshop brushes that deserves it, it’s this one. A few weeks ago, Niki Brown told us how Design Is In The Details. The level of detail in these brushes is astonishing. According to the artist, well over 150 hours of work and thought went into these brushes over the course of 3 months.


Z-DESIGN Tech Brushes Set v5

Z-DESIGN Tech Brushes Set v5

Z-DESIGN Tech Brushes Set v5

Here you can download the complete set.

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from Web Design Ledger http://webdesignledger.com/25-best-tech-interface-photoshop-brushes-ever-created/


Google Will Soon Label HTTP Websites as “Unsafe”


Recently, Google announced that it has started considering HTTPS as a metric when deciding the pagerank of a given website. Thus, all other elements being equal, HTTPS websites get preference over HTTP ones.

However, Google has also decided to go a step further: pretty soon, it will mark HTTP websites as “unsafe”, and warn users about websites that are not using HTTPS. 

An upcoming change proposed to the Google Chrome web browser will ensure that when a user visits a non-secure website, a red X mark will be displayed in the address bar: as of now, Google Chrome uses this mark when the SSL certificate of a website is incorrectly configured, thereby warning user that there is a problem with the SSL certificate of the active website.

However, after the new change is in effect, even otherwise safe websites that have no malware, say your photoblog or a casual blog, will be marked as “unsafe” in Google Chrome.


This change, though being promoted as something to safeguard the web, is being viewed as more of a monopolistic move by Google. By “forcing” webmasters to use HTTPS, Google may or may not make a safer internet, but it surely is making life difficult for the average user who just wishes to have a generic blog or website.

You can find related details on the Encrypt All The Things campaign site as well.

What do you think of this development? Have you started using HTTPS on all your websites? Share your views in the comments below.

Read More at Google Will Soon Label HTTP Websites as “Unsafe”

from Web Design Ledger http://webdesignledger.com/google-http-websites-unsafe/

13 Tips To Optimize Your Businesses WordPress Website For 2016


There are approximately 16,009,289 live wordpress websites on the internet right now, and WordPress accounts for approximately 4.6% of all websites. In 2016, both personal and business users alike are looking to amend their website to mold a better user experience. Luckily WordPress is easy to navigate for users and changes can often be made effortlessely. Working with WordPress for more than seven years, I have compiled a list of important things to keep in mind while developing a wordpress site.

These are 13 ways to enhance your WordPress website in 2016:


  1. Mobile View – Almost 60% of a websites traffic comes from a mobile device. Many websites have significant issues when viewed on mobile that will go unnoticed. Often times developers only focus on the desktop view, leaving the website poorly suited for browsing on a mobile device. Make sure your website is responsive and aesthetically pleasing, by reviewing a website on multiple mobile devices and contact the developer if any issues are found. This is the #1 priority of 2016.
  2. Reduce Page Size – Large images on a page can create a heavy loading time on mobile networks. Not only does it skyrocket data usage on a mobile device, but also spoils a user’s experience due to long wait times. Use a tool such as GTMetrix.com to analyze page size to determine if it needs to be minimized. A good rule of thumb is to fabricate a page with a size no larger than 3MB.
  3. Review Meta Data – Take time to peruse and modify all page titles and descriptions. It is important to include all relevant keywords and descriptions, as well as phone numbers, addresses, or services. It is essential to include the name of the city when referencing a local business. It is also smart to review the website as a whole, cleaning up and modifying any outdated or incorrect information.
  4. Update WordPress Software – WordPress is open source, this means outdated vulnerabilities are often well known and can easily be exploited. Using the most recent version of WordPress is esential to maintain a secure installation. The latest version is 4.1.1. Prior to updating make sure the website and database are both backed up and that all plugins are reconcilable with the latest version. Despite the importance to update, a common issue is updating the core WordPress files prematurely, which may lead to broken functions throughout the website. If you are unsure whether or not you should update, consult an expert prior to updating.
  5. Update all plugins – Updating plugins is a critical component of maintaining a WordPress installation. Shifting into 2016 it is wise to check all plugins for updates. It is essential to preserve all modifications in effect to plugins, so consider consulting an expert to confirm that the website to will continue function appropriately.
  6. Deeplink Website – When applicable, insert relevant links to related information throughout the other content. If done properly this can improve the user experience as well as assist search engines in order to properly index the website and its pages.
  7. Stop Pixelation – Look over all of the images on your website and confirm that there is no pixelation occurring. If the picture appears pixelated attempt to adjust the dimensions or using a higher resolution photo. Pixelated images are unattractive, if a suitable fix can not be found, attempt using stock photos. Many websites such as shutterstock.com, rf123.com, and photodune.net offer a variety of high resolution images. Using these can dramatically improve the appearance of a website and increase user attention.
  8. Creating a Sitemap – Sitemaps help search engines such as: Google, Yahoo, and Bing locate all of the pages and posts throughout a website. For people new to sitemaps there are many WP plugins that can help, such as: Advanced Sitemap Generator, which automatically generates the pages.
  9. Remove unneeded Plugins – Often times amateur web developers and clients alike, frenzy when exploring the opportunities of plugins and often times forget to remove them. When more plugins are installed, there is an increase in weight upon the server, which makes the page take longer to load. Through experience we find a core feature, and only use a plugin when the core functions do not accomplish what is necessary. GTMetrix (mentioned in #2) is a phenomenal tool that inspects several aspects of a site such as: HTTP requests, file load history, page size, and several other important metrics. Before removing any plugins consider consulting a professional; the plugins may be essential to the website’s operation.
  10. Content Refresh – Check all content for spelling, grammatical or other errors. Get really specific with the content, adding detailed information about any services and knowledge that the website offers. Search engines work best when the content of a page is descriptive as possible. This step isn’t always easy so if needed, hire a professional copywriter to get that content ready for the new year.
  11. Delete Old Themes – Many old themes have known vulnerabilities and leaving them on a WordPress installation can leave it open to attack. These old and unused themes can also use valuable resources, slowing down the website. Cleaning out old themes can improve both security and performance.
  12. Clean Up Comments in Database – The high number of WordPress websites means that they are often targeted by tools like Scrapebox, which can fill a site with a plethora of meaningless comments. Some websites can receive between 20,000 and 100,000 comments over a year. Having a large number of comments can significantly increase the load time of a page. Clearing out old and irrelevant comments can help alleviate these issues.
  13. Image titles – Image titles are often ignored, yet are a very important aspect of SEO and keyword density. Using descriptive image titles and keywords can help improve search engine results and is a good practice to maintain.


This list was compiled by the expert WordPress Developers at Fyresite. Several of these list items seem tedious, however modifying these can have a powerful impact on the organic rankings and positively affect your businesses revenue. The end goal is to create a website that converts users into customers.

Read More at 13 Tips To Optimize Your Businesses WordPress Website For 2016

from Web Design Ledger http://webdesignledger.com/13-tips-to-optimize-your-businesses-wordpress-website-for-2016/

HSBC online banking and app knocked offline after DDoS attack

HSBC’s online banking website and app are down, leaving thousands of customers unable to access its services after an attempted cyber attack that the company says it has successfully stopped. HSBC UK internet banking was attacked this morning. We successfully defended our systems. 1/2 — HSBC UK (@HSBC_UK) January 29, 2016 Anyone attempting to access their account on the website or app is receiving error messages reading: “We’d like to apologise to all our customers for Online Banking being unavailable” and “Application is temporarily unavailable, please try again later.” HSBC has said that it is “working closely with law enforcement…

This story continues at The Next Web

from UK – The Next Web http://thenextweb.com/uk/2016/01/29/hsbc-online-banking-and-app-knocked-offline-after-ddos-attack/

Sky’s new Q TV service starts at £42 per month and installations begin in February

Sky has finally announced pricing for its new Sky Q TV service, which customers will be able to start signing up for from February 9. While the service itself is an impressive proposition, Sky had been staying suspiciously quiet on the pricing, leaving people to wonder exactly how expensive it will be. Wonder no longer: it’ll start from £42 per month, depending on your choice of channels. There’s an up-front installation costs ranging between £99 and £299, depending on your choice of box and whether or not you subscribe to Sky Broadband. With certain additional Sky Q features – notably mesh…

This story continues at The Next Web

from UK – The Next Web http://thenextweb.com/uk/2016/01/29/skys-new-q-tv-service-starts-at-42-per-month-and-installations-begin-in-february/

How to increase sales by improving the user experience of your ecommerce store

e commerce graphic

According to a User Experience Survey Report, almost three-quarters (74%) of businesses believe that the user experience is important for improving sales and conversions.

So, actually how do the user experience and the sales is connected? How can you improve your sales and revenue by improving the user experience of your ecommerce store?

By improving the visitor experience, you’re making them to spend more money on your ecommerce store. Here are a few ways…

  • Convert: Acquire customers through various channels and encourage them to buy. On each page, make it clear what a customer is supposed to do and direct them to the next step of the sales funnel. Thus, you can see more conversions.
  • Encourage them to buy more often: By making a superb user experience, earn your customers’ loyalty to your brand.
  • Encourage them to spend more: Increase average order value. You can find more on this below

Let’s take a look at few ways to make more sales and thereby revenue by improving the user experience.

Remove friction by building trust

Web visitors are passive. Whenever you ask your visitors to take an action, for example to buy from your website, there remains some sort of friction that keeps them from buying from your site.

The reasons for the friction can be many. Maybe your prospective buyer is afraid to purchase from your store. In fact, as digital crime rises higher and higher it’s absolutely vital that prospective buyers trust their vendors.

If there’s no trust, it is more likely the buyer will hesitate to purchase from your store. One of the best ways to strengthen this trust is to assure the user that their information is safe with you.

Here are a few ways to reduce friction and increase sales by building trust.

Add an SSL certificate

Adding an SSL certificate to your website helps build a perception among your customers that you are trustworthy. It also tells your customers that sensitive data like credit card and personal information will not be intercepted, sold or misused.

That said, does adding an SSL certificate increase sales?

Let’s examine a few case studies.

After featuring an SSL badge on their site, online hotel booking site Central Reservation Service saw a 30% increase in their conversion rates.

Let’s look at another case study. According to Symantec, adding EV SSL to their clients has increased their conversion rate anywhere from 10% to 87%.

Looking to choose the right type of SSL for your online store? Follow this excellent guide: How to Choose the Right Type of SSL and SSL Provider.

Add reassurance copy

Adding reassurance copy beside your call to action button is another great strategy that can strongly encourage your prospects to take an action. Joanna Wiebe of CopyHackers.com calls the reassurance copy “click triggers” as it can help entice users to click the CTA button.

Here are a few examples of reassurance that work great for ecommerce store.

  • Free shipping: Because free shipping is everywhere, one would think that’s the only way to do ecommerce. Adobe’s Digital Marketing blog reported that free shipping is an expectation from consumers all around the US. Studies reveal that 93% of customerswould buy more products if they found the shipping was free. So if you’re offering free shipping on your site, make sure you prominently display the term free shipping where the call to action is.
  • Privacy policy: Another best way to increase conversions with reassuring copy is to place a privacy policy statement near the CTA button. However, if you’re not careful about choosing the right wording, you could seriously hurt the conversion rate.

Personalized content

If you’ve ever visited B2C websites like Amazon.com, you might have noticed that you are being served by a series of product recommendations that Amazon believes you might be interested in. Amazon shows recommendations and related items based on your previous purchases, searches, preferences and interests.

For example, if you searched for ‘Google Nexus’ on Amazon, on your next login you would be probably seeing callouts to buy a Nexus phone. In addition, you’ll also be shown some related items that Amazon thinks you might be interested in.

This way of providing personalized content is one of the most user-friendly marketing methods out there. It’s no surprise that compared with untargeted promotional content a user is more likely to convert when they are shown relevant personalized content that is tailored around their interests and preferences.

So how would you create a personalized user experience on your ecommerce store?

Use a recommendation engine

Use a recommendation engine to target your customers with personalized recommendations across multiple pages of your website and multiple channels such as email, website, landing pages and promotional copies.  You can see a complete list of recommendation engine software here.

Focus on metrics

It is true that you can’t determine the effectiveness of a user experience design based solely on the statistics data. However, you can still make assumptions using statistics by conducting quantitative and qualitative analyses.

In fact, validating your assumptions can often reduce the likelihood of failure. On the other hand, wrong metrics and false assumptions can kill off your business. So it is important that you make the right assumptions by measuring the right data.

Here are a few data sets you should be tracking to know if the user experience is in line with your business goal of making more sales and thereby more revenue.

  • Visits to purchase: How long after visiting your site for the first time does a visitor makes a purchase?
  • Average order value (AOV): The average order value can be calculated as follows: AOV=Total revenue/ number of orders. Calculating conversion rate along with the AOV can give you the whole picture about the profitability of your store. Here are a few usability hacks you should consider for improving average order value.
  • Net promoter score (NPS): According to David Gilboa, the founder of Warby Parker, Net Promoter Score is a measurement of customer satisfaction. It is basically a way of labeling customers on the scale of one to ten based on a single survey question- how likely are they to recommend your company to their friend? It is an important data for your ecommerce store because it determines how likely your customers are to become loyal customers and mini-referral engines.

Use RJMetrics

RJMetrics is a tracking tool that helps you get important metrics of your business like lifetime value, churn rate, average revenue per customer, etc. Knowing more about these metrics can help you make smarter decisions to grow your business further.


The user experience of your site can have a direct impact on your business. Let’s sum up various ways to improve sales by improving user experience:

  • Build trust: Buyers might be afraid to share personal information with you. In order to encourage sales, show them you’re trustworthy.
  • Personalized content: Personalized content tailored around each user’s preferences is more likely to help in conversion rather than regular content. Use automation tools or recommendation engine software to create personalized content.
  • Focus on metrics: Validating your assumptions with metrics can improve the user experience and reduce the likelihood of failure.

Read More at How to increase sales by improving the user experience of your ecommerce store

from Web Design Ledger http://webdesignledger.com/increase-sales-improving-user-experience-ecommerce-store/

Oracle Has Retired Java Browser Plugin


Oracle has recently announced that its Java plugin for web browsers shall soon be retired and put to rest. This news is being welcomed in the web development community, especially because the said plugin had proven to be insecure on multiple occasions. 

It will not be in effect right away, but the next edition of the Java Developer Kit, shall have the browser plugin as deprecated. Thereafter, in later versions, the Java browser plugin’s functionality will be fully removed.


While this move is expected and a logical one, it comes a bit too late, as most major web browsers have already prepared for a world without Java plugin. Chrome and Firefox have given up on the Java browser plugin, and even the new browser, Microsoft Edge, does not support plugins. As such, only Internet Explorer 11 remains the active major web browser that still supports the Java browser plugin.

The Java browser plugin has been notorious for being a security menace, all thanks to its bugs and security issues. Thus, this announcement from Oracle comes a bit late, but is a logical and correct one.

You can read more about this development on the official Oracle blog.

What do you think of this move by Oracle? Share your views in the comments below!

Read More at Oracle Has Retired Java Browser Plugin

from Web Design Ledger http://webdesignledger.com/java-browser-plugin-retired/

BuzzHire wants to be the engine that powers on-demand startups

temporary staff
Think about it – in order to quickly deliver hot meals, groceries or anything else, the growing legion of on-demand startups need either a huge staff base on standby or a flexible workforce available when needed. The latter makes a lot more sense, but how do you find workers at short notice when you need them? BuzzHire wants to be the answer to the problem. Launched last summer, the London-based company is already working with the likes of Deliveroo, Take Easy and Quiqup, as well as more traditional businesses like Domino’s Pizza, hotels and event spaces, to supply temporary workers in as…

This story continues at The Next Web

from UK – The Next Web http://thenextweb.com/insider/2016/01/28/buzzhire-wants-to-be-the-engine-that-powers-on-demand-startups/

3 Soon-to-be-Everywhere Social Media Trends You Can Profit on in 2016

What is the next big wave of social media?

Maybe it’s Peach—or another hot new social network. Maybe it’s a strategy like posting times or text faces. (ノ◕ヮ◕)ノ*:・゚✧

It’s really hard to say!

(And yet here I am saying it.) :)

To ride the wave of the next big thing in social media, it often takes a lot of trial-and-error, a good deal of trendspotting, and some courage to try new things. I’ve spent some time reading up on what’s to come for social media and I’d love to get your thoughts on three new trends that might be monumental.

1. Social shopping

You can buy stuff straight from your News Feed!

E-commerce has felt a bit like a missing piece from the social media feeds. Sure, you can tweet/post/Snap about a product that you’re selling, yet your potential customers must still leave the social network they’re on to visit your site in order to complete the purchase.


Social --> your site --> $$


Social = $$

This is already in the works in some moderate ways, on sites like Pinterest, Instagram, and Facebook.

Pinterest has a “Buy It” option on iPhone, iPad, and Android devices, where you can buy Pinned products directly from Pinterest. Available products have a blue “Buy It” button next to the standard red “Pin It” button.

Here’s a preview of how the process works:

Pinterest buy it apple pay

Facebook has been testing a Buy button for well over a year now and has been slowly rolling it out to more and more users. Like with Pinterest, Facebook’s option allows shoppers to buy products without ever leaving Facebook.

Facebook buy button

And you might be familiar with Domino’s pizza emoji tweet?

Yep, Twitter shopping is a thing, too. In addition to the pizza emoji, Twitter has a buy button that users can access to buy and sell directly from the Twitter stream. Here’s an example of the experience with a Warby Parker set of sunglasses.

Twitter buy button

Buying and selling on social media feels like it may be on the verge of something big.

And whatever solution falls into place here could go a long way toward solving one of the Big Mysteries of social media marketing:

How can I accurately measure my social media ROI?

For some time now, one of the biggest challenges for social media marketers has been assigning dollars-and-cents results to efforts on Twitter, Facebook, and the like.

And though this new frontier of social shopping and e-commerce might be only part of the return on investment (there’s still the lead gen and funnel parts that are important to consider), it’s one of the biggest steps toward tying a direct, monetary result to one’s social media marketing.

If purchases take place on social media, ROI becomes clearer, social media’s position in the marketplace improves, and we all win—buyers and sellers.

Ways you can profit on this:

  • Join the Pinterest waitlist or use “Buy It” straight away today if you’re on a platform like Shopify
  • Check your Facebook page and ads center to see if you have the “Buy” option turned on for your call-to-action buttons
  • Check Twitter’s list of partners to see if you’ve already got access via a service like Gumroad or Stripe perhaps
  • For Instagram, you can look into services like Penny, which let shoppers buy straight from Instagram with hashtag #sold

2. Social media at work

One of my favorite topics to write on (and one that I probably didn’t have a really great answer to) is the split between who you are on social media inside of work and outside of work.

Well, moving forward, that might not be an obstacle any more!

Facebook at Work, announced last year, seeks to carve out a work-specific social media zone for coworkers to communicate with one another.


Like this TechCrunch headline stated: Facebook at Work lets businesses create their own social networks.

LinkedIn is interested in similar work-style social media, and like a lot of other Facebook features, it’s possible that this one will trickle out to a whole host of other networks, too.

Even apps like Slack and Hipchat have helped add distinction to the work/life split, making it easy to converse with teammates in a medium that doesn’t dip into personal life.

This new, explicit distinction between work social media and personal social media could represent a huge shift in how social networks are used. It’s quite early days with things (Facebook at Work is starting its slow roll out, available on mobile currently). Guessing at some of the effects here, you could see changes to:

  • Ideal posting time: If the typical high-engagement window of 9-to-5 is spent with 9-to-5ers hanging out on their own private networks, optimal timing might shift.
  • Message content: Instead of reaching folks at work and play, now a brand’s updates might be targeted toward one or the other
  • Ad types: Will it be possible to get a message into a “work” network?

A lot remains to be seen here, but the early signs of work-centric social networks feels like too big a trend to miss.

Ways you can profit on this:

  • Stay tuned into Facebook’s updates on the subject so you’re first in the door. (Facebook publishes lots of great updates to its Business blog.)
  • Start honing your messages to different types of people and different times of day: Custom audiences and ads provide a good playground for tests

3. Messaging & chat apps

How to reach people who aren’t checking their feeds

When we go on our semi-annual Buffer retreats, we all stay in touch with one another not on social media but on messaging platforms: WhatsApp, Messenger, etc.

Is the same true for the ways you communicate with your nearby friends and family?

This seems to be a growing trend for a lot of the back-and-forth convos that take place. If social media is seen as a broadcast medium, messaging apps feel a bit more conversational. 

And it’s possible that these two reasons might be why. With messaging apps, there’s:

  1. No algorithm.
  2. No ads.

Algorithms and ads have come to define social media more and more. Messaging apps are the complete opposite. For instance, on Snapchat (not quite a messaging app per se but disruptive enough in this sense), a user will choose to view a branded story and give it their full attention, whereas on Facebook the algorithm decides which posts the user might see.

So with people choosing a way around ads and algorithms, how does your content stand a chance of being seen?

This one definitely calls for some outside-the-box thinking. We’re currently spinning our brains with this one at Buffer and taking inspiration from folks who are charting new territories here already.

The WhatsApp newsletter

Alex Laughlin of the National Journal came up with a pretty neat experiment last year: She uses WhatsApp to send a daily newsletter to a group of subscribers.


The setup for the list is pretty simple. Here’re Alex’s instructions:

  • Download WhatsApp
  • Save this number in your contacts as Lunch Links: 706–604–5805.
  • Send “Lunch Links” a message on WhatsApp asking to be added to the newsletter.

Essentially, people would opt in with a phone number rather than an email, and they’d get the newsletter messages straight away as chats. It’s a super interesting concept! And I quite liked this as the motivation for exploring this type of network:

If my fifteen-year-old sister’s social networking use is any indication, organizations should be hopping on these chat technologies — and quickly.

The Everlane Facebook messages

Online clothing retailer Everlane is one of the first to explore Facebook Messenger as a way to engage with customers and perform those standard e-commerce support roles with order confirmations, updates, shipping info, etc.

Customers can chat directly with Everlane support reps for any questions—even adding more items to an order.


(Here’s a bit more from Facebook’s announcement about their Messenger platforms).

The new wave of Slack, chat, and notifications

And then there’s all the many different ways to get a message into things like desktop notifications or a Slack chat room (the next frontier!). Here’re just a few options:

  • Roost – Let folks turn on desktop notifications for your blog’s content
  • Slackbots and integrations: This neat list on Product Hunt features things like a Slack bookmarklet for sharing links, plus lots of other cool marketing ideas

Ways you can profit on all this:

  • Give people more than one way to hear from you: Offer subscription via text, Messenger, and more
  • Survey your audience to find out what new technologies they’re using most, then adjust your strategies accordingly
  • Not sure what some of these apps are? Give them a go yourself so it’s easier to empathize with how your customers might experience your brand

Bonus: A few extra social media trends

I originally researched more than 20 new trends that social media folks thought might be big this year. The three above are the ones that seemed really promising, and a bunch of these below were simply too intriguing not to mention. They are:

  1. Emoji responses
  2. 360 video
  3. Livestreaming
  4. Social media customer service
  5. “Everything platforms”

I’ve added all these to a new story on Buffer’s Medium collection.

Click to read more detail on any of these. (And feel free to follow us on Medium if you happen to hang out there some. We post cool stuff!)

Over to you

What trends are you keeping your eye on this year?

What do you see coming for social media?

I’d love the chance to learn from you with any thoughts you have on these items or any that I might have missed! It’d be awesome to connect in the comments or on Twitter.


The post 3 Soon-to-be-Everywhere Social Media Trends You Can Profit on in 2016 appeared first on Social.

from Social https://blog.bufferapp.com/social-media-trends-2016

Sketch 3.5.1 Has Been Released


Sketch has recently announced the release of Sketch 3.5, its latest major update that comes with many enhancements and bug fixes, especially in the domain of rendering and performance. Plus, Sketch 3.5 has shortly been followed by a small bug fix, Sketch 3.5.1 

Here is what Sketch 3.5.1 has to offer:

  • Better rendering performance
  • Better caching for multiple blended layers
  • The title of the Artboard now truncates, if too long
  • Sub-pixel anti-aliasing has now been turned off by default
  • You can now export slices in SketchTool using their ID
  • Several bug fixes and other improvements.

This update is free for users with a valid Sketch license, though if you have not already done so, you will need to transition your license, because Sketch is no longer available in the Mac App Store and can now only be purchased from its own site.


Sketch 3.5 requires Mac OS 10.10 or higher to run. Furthermore, as always, Sketch 3.5 files will not be backwards compatible with older versions of Sketch.

Sketch 3.5.1 fixes one minor bug that showed an error when importing PDF or EPS files copied via Illustrator.

Read the detailed notes here.

What do you think of Sketch 3.5.1? Share your views in the comments below.

Read More at Sketch 3.5.1 Has Been Released

from Web Design Ledger http://webdesignledger.com/sketch-3-5-1/