Luminar: The Hot Editing App That Adapts to You

As an online professional, you naturally have your share of problems to solve and challenges to face. You look for tools to help you work your problems, ease your workload, and contribute to building better products.

One of the challenges you likely face is working with images. Unless you happen to be a professional photographer or at least a very experience one, you have to rely on other sources when you are in need of quality photos. Even if you have a basic photo editing tool, it may not suffice, and you’ve found that tools that can do the job are often cumbersome to work with, or have a steep learning curve.

If you happen to be a Mac user, here’s some good news for you.

            Check out Luminar; the new photo editor for Mac that adjusts to your skillset.

  • Luminar is the perfect photo editor for your creative imagery projects.
  • Online marketing? Luminar enables you to create the attractive images required to adequately support a marketing campaign.
  • Luminar can help to brand you as a pro blogger.

Luminar Mac photo editor is precisely what you need to get your output to the next level.

The World’s First Photo Editing Software That Adapts to Your Skill Level and  Style

Highly sophisticated, complex apps can be more trouble to try to work with that they are worth; or so it seems at times. This isn’t true with Luminar. Luminar is indeed a sophisticated, complex piece of software, but it’s UI is oh so friendly and easy to work with. You can do a bang-up photo editing and enhancing job the first time through, and you’ll only get better.

This brief tutorial demonstrates just how easily Luminar adapts to your skill level in spite of its many powerful and versatile features. Check out this table comparing Luminar’s features with those of Aperture and Lightroom to see for yourself.

Color Splash

There are several ways to create a color splash effect, each of which is quite simple. You can, for example, create the effect with a B&W filter and masking brush. Load the file and click on the “Add Filter” button to see the image in B&W. Then, click on the Brush icon, select the Brush Erasing mode, and brush out the monochrome to restore the color.

Image Resizing

Upload an image in Luminar, edit it, and click “Shift-Command-E” to launch the export menu. The choose the appropriate sizing more, and click Save. The result? Your image is resized to your specifications.

 

Get Creative with Luminar

Nestled within Luminar’s amazing toolkit are three filters designed to get your creative juices flowing. You can do some amazing things with the Texture Overlay, Dramatic, and Color Temperature filters, as you will see when viewing the videos.

 

The Color Temperature Filter

You can make some images more relaxing by cooling them down using a bluish hue. Others can be made more intense, by warming them up using a reddish hue. Simply pick Color Temperature from the menu, and adjust the red or blue slider buttons (temperature and tint) as shown in the video. Like the other features found in this Mac image editor, this one is a breeze to work with.

 

Adding Texture with the Texture Overlay Filter

This can be an enjoyable experience; one in which you can do a great deal of experimenting to get a result that you find especially appealing. This could be a grungy look, a vintage look, or something that could best be described as uniquely creative.

It’s simply a matter of selecting the Texture Overlay filter, choosing a texture, and adjusting the lightness/darkness as you’ll see in this video:

 

The Dramatic Filter

As the name implies, the Dramatic filter allows you to create some downright exciting images. This filter helps make Luminar an image editor Mac users simply love working with. The video demonstrates the stunning results you can achieve by giving a photo an urban, gritty look. Simply select “Dramatic” in the menu, and use the slider button to get the result you want.

 

5 Cool Features Unique to Luminar that Offer a Special Touch

                                    With these unique features, you can get results like this!

  1.  Split Color Warmth – One slider is for warm colors, one is for cool colors. Adjusting them to add warmth, or produce a cool hue, enables you to do some creative toning, or increase a photo’s vibrancy.

2. Split Toning – You may wish to add color to either highlighted or shadowy regions in a photograph. Simply select the region type, and adjust the hue and saturation sliders. The “Amount slider” is used to increase overall intensity.

3.  Golden Hour – This is a must-have filter when your sunset or sunrise photos are either too dark, or the anticipated subtle lighting effects appear washed out. Golden Hour’s sliders allow you to intensify subtle sunrise/sunset tones; or emulate them.

4.  DeHaze – This filter lets you cut through haze and fog to bring out details that risk being lost in the mist. This tool consists of a single slider button.

5.  Workspaces – This cool feature is a time saver. It allows you to set up one or more workspaces consisting of filters commonly used for various types of photographs. Once you’ve selected a workspace, you can modify it if needed.

 

Luminar can be used in several ways. You can use it as standalone software, as a plugin for Lightroom, Aperture, or Photoshop, or as an extension for Photos.

The easiest and best way to learn more about this impressive photo editor is to take it for a test drive.

Read More at Luminar: The Hot Editing App That Adapts to You

from Web Design Ledger https://webdesignledger.com/luminar-hot-editing-app-adapts/

Advertisements

Why There’s No Perfect Time to Post on Facebook

There probably isn’t a single best time to share to social media.

There’s a long tradition of studies that have attempted to uncover a ‘best time’ to post to Facebook, Twitter, Instagram and almost every other social media marketing channel, with each study finding a wide range of results (we’ve even created our own studies here at Buffer).

Here are just some recommendations on the best time to post to Facebook to get you started:

  • Thursdays and Fridays from 1 p.m. to 3 p.m. [Hubspot]
  • Thursday at 8 p.m.  [TrackMaven]
  • 1–4 p.m. late into the week and on weekends [CoSchedule]
  • Early afternoon during the week and Saturdays [Buffer]
  • Off-peak times are best [Buzzsum0]

All of these studies are based on sound logic and can potentially be helpful to point marketers in the right direction. But almost every study reveals a different ‘best time to post’ and I believe there’s no perfect time to post to Facebook (or any social channel for that matter). 

The best time to post depends on a number of factors that are specific to every business: What’s your industry? What location is audience based? When are they online? Are you sponsoring your post?

I’d love to flip the conversation and say that instead of looking for a universal ‘best time to post’, maybe we should be focusing specifically on when is the best time for your brand to post.

facebook-time

Why there’s no universal best time to post on Facebook

The content crush is truly upon us. There’s more content shared to Facebook than any of us could ever consume, and as such, Facebook’s News Feed algorithm helps to determine what is shown to us every time we open up Facebook.

On their Business blog, Facebook’s VP of Advertising Technology, Brian Boland explains:

On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.

As a result, competition in News Feed — the place on Facebook where people view content from their family and friends, as well as businesses — is increasing, and it’s becoming harder for any story to gain exposure in News Feed.

Whenever you post to Facebook, you’re essentially competing against at least 1,500 others post for a place in the News Feed and timing is only one of a number of factors that determines which content appears.

With this in mind, it’s also possible that the best time to post could also be the worst time. Let’s say a study found the best time to publish is 6pm on a Friday, and every brand was to try and push content to their audience at that time, it’s likely that very few of those posts would be seen due to such high competition. The same is true for saying off-peak times are best to publish – if all brands post off-peak then there will be more competition, and so they should go back to posting at peak time.

It’s all very muddled and there’s no clear answer. As such, I’d argue that there’s no specific time that’s best to post to Facebook.

So, when should you post to Facebook? A couple of strategies you can try

If there’s no ‘best’ time to post, how do you decide when to share your content to Facebook?

To answer this question, I feel like there are two approaches we could use:

  1. When your data tells you
  2. When it’s relevant

1. When your data tells you

When it comes to marketing and digital strategy, the best data is always your own. And, thankfully, Facebook has a ton of data available for all page owners and admins. A comprehensive understanding of your own audience on Facebook and how your content is performing will bring more success, than generic insights drawn from studies on a wide variety of Pages from a range of industries and brands.

2. When it’s relevant

This one is a little less scientific. But some content will work best in-the-moment or at a time when it’s most relevant. A great example of this is the content many sports teams share to Facebook to update fans on the scores or breaking news.

For your business, the same can also be true. Some pieces of content will perform best when they’re relevant. For example, the best time to share content related to the launch of your new product tends to be directly following the announcement. Or if you had an advert on a local TV station, it’s best to create and share social content around the same time that it’s broadcast.

How to use Facebook Insights to find your best time to post

If you’re looking to find the best time to post on Facebook, the first best place to start is Facebook Insights.

To see your Page Insights, click Insights at the top of your Page:

page-insights

Once you’re in the Page Insights dashboard, there’s a wealth of data available to you. For this post, though, we’re going to dive into a couple of specific areas to help you discover when to post your content.

How to find out when your fans are online

From the Insights dashboard, select Posts in the left-hand column menu. This will take you to a detailed breakdown of the days and time your fans are most active on Facebook: time-online

This chart shows the average times across the week. You can hover over each individual day to see an overlay of how that day looks vs the averages. Here’s an example of how Sunday’s tend to look for our Page (the dark blue line is data for Sunday):

sunday-data

What does this data tell us?

Here at Buffer, we can see our audience is online 7 days per week and that there’s no specific day where we see a spike. We can also see that from around 9 am in the morning the number of people online is gradually increasing up until around 4 pm where the number begins to decline slightly.

There are plenty of ways to interpret this data. But, to me, this would suggest our best times to post are during the work day between the hours of 9 am – 5 pm when our audience are most active on Facebook. I’d recommend testing a variation of times between those hours to see what works and if there’s a best time at all.

Another experiment we’ve been trying off the back of this data is posting at off-peak times. Brian, our social media manager, has recently been posting when less of our audience is online and we’ve been seeing some success between 3 am – 5 am.

How to find posting times of successful posts

Facebook Insights records reach and engagement figures for every post you share to your Facebook Page. This data can be found in the same place as the data for when your fans are online. Head to your Page Insights, click Posts and below the graph showing times your fans are online, you’ll see ‘All Posts Published’.

all-posts

Here, in the ‘Published’ column, you can see the date and time when each post was published to your Facebook Page. With this data you’re looking out for any trends regarding the times. For example, do posts published around a specific time tend to receive more reach or engagement.

Note: If your posts are Sponsored or Boosted (like many of ours in the above screenshot), this could also skew your data a little as these posts are likely to gain significantly more reach than organic posts regardless or the time they’re published.

What does this data tell us?

Personally, I think our data on the Buffer Facebook Page is pretty inconclusive at the moment. It’s clear that posts published between around 10 am – 12 pm seem to do well, as do posts at around 5 pm. But I’d love to test a bunch more variables before making any clear conclusions.

Using Buffer’s Optimal Scheduling tool

Another way to find some potentially great times to post to your Facebook Page is with our Optimal Scheduling tool.

When you optimize your schedule, we look at the past 5,000 interactions (e.g. likes, favorites, clicks, etc.) you’ve had on the Page you’re optimizing as well as similar profiles in the same timezone. We then plot these according to your timezone in a 24 hour period, to see when most interactions have happened.

We also include an ‘experimental’ element, that picks some timeslots outside your top engaged times to find unexplored, new optimal timing areas for you to post.

How to use the Optimal Scheduling tool

Step 1: Connect your Facebook Page to Buffer

To use our Optimal Scheduling tool, you’ll first need to connect a Facebook Page to Buffer. To do this, login to your Buffer and then click on the + icon next to Accounts in the top left of the dashboard. Then, select Facebook Page:

connect-page

Step 2: Head over to your Schedule tab

From your Buffer dashboard, select your Facebook Page in the left-hand column and then click on the ‘Schedule’ tab:

schedule-tab

Now, click on the ‘Try our Optimal Timing Tool’ link underneath your schedule. Alternatively, you can also follow this link: https://buffer.com/optimal-scheduling/calculate

Step 3: Select your Page

Next, simply the select the Page you’d like the tool to identify posting times for, how many times you’d like to post each day and click ‘Calculate Times’:

calculate-times

Step 3: Check your suggested times

The Optimal Scheduling tool will now display some times for your to post based on recent engagement for your Page and other similar Pages in your timezone. If you wish, you can also replace your current Buffer schedule with these times in one click:

optimal-times

Note: As this tool takes data from your Page and similar profiles in the same timezone, I tend to use the recommended times as a test to see how content performs at each time, rather than a set of ‘best times to post’.

Businesses will win because of the content, not the timing

When one of your Facebook friends gets married, the chances are you’ll see their wedding photos stuck to the top of your News Feed all day, regardless of the time they’re posted. This happens because wedding photos, whether you like them or not, are great content and as soon as they’re posted, a bunch of people rush to like, share and comment on them.

If you want to succeed on Facebook, your content will be the most important factor. Not the time it’s posted. Of course, timing can have an effect on performance if the post is timely or more relevant at set time – such as content aimed at reaching sports fans at the time when games are happening. But largely, your social media success relies on the strength of your content.

Over to you

Thanks for reading! I’d love to hear your thoughts on this topic: Do you think there’s a best time to post to Facebook? How do you decide when to publish your posts? Let me know in the comments, I’m excited to join the conversation.

 

from Social https://blog.bufferapp.com/time-to-post-on-facebook

Unveil Secrets of the Best Converting CTA Buttons

call-to-action buttons

The power of call-to-action buttons shouldn’t be underestimated. This is probably one of the most effective conversion-generating elements on your site. Although it may not seem to be as informative as the main body of your page/article/headline, but is probably the last chance to motivate your visitors to take an action as they scan through your content. So, what are the secrets of the proper use of CTA buttons on your site or blog? How to make them bring you the desired results? Let’s find it out.

CTA buttons play a huge role in your online marketing efforts. In the contemporary highly competitive world, it’s not enough to create “good” content only. Every piece of information that you share on your blog or site should be compelling and appealing to your audience so that it triggers their emotions and motivates for an action. Text links within your copy can also help you encourage the readers to click. Still, call-to-action buttons are considered as the most effective clickable element of your site, which can also boost your conversion rates.

A good call to action is the one that encourages people to click. If it neither catches the eye nor triggers any emotions, then there is no point to keep it on the page. Believe it or not, but with some simple tweaks can turn a CTA button into a powerful lead generating engine that can grow your site’s conversions to a great degree. Before we dig deeper in investigating the major secrets of clickable call-to-action buttons, let’s cast a glance at the basic tips to consider.

Must-follow tips:

  • Any CTA button that you add to your website should complement with its overall design and look contrasting to its background.
  • The button should look natural within interface. The key factors that influence the way you need to present it on your web project are the industry to which you are related, your audience, the type of content/products you represent, etc.

CTA buttons come in different shapes, colors, sizes. They also feature different texts and positioning. Which choices are the most effective for your web project? Which ones will bring the desired conversions? Let’s now uncover the major principles of clickable call-to-action buttons.

Wording for CTA Buttons

When it comes to CTAs, texts are far more important than their graphical presentation. Call-to-action buttons should clearly communicate what action a person will make with a click. A word or a phrase that you write on it should trigger clicks and sales, as well as communicate the benefit. So, what are the right words to add to CTA buttons?

call to action button

      • To make people curious about what you are saying, you can enhance a CTA button with “See …” phrase.
      • Those users who are thirsty for knowledge will find phrases starting with “Read …” appealing.

call to action button

call to action button

Keep the copy short and easy to understand for a wide audience. You can also make call-to-action buttons more actionable while adding “Now” to the text. Moreover, you can enhance the buttons with widely-recognizable signs like arrows pointing at the button and images/cartoons/animations staring at it.

A message containing a CTA button converts 2.5 times better than the one featuring pure texts. The stats is taken from a study conducted by Adroll on Facebook back in 2014. Still, different buttons target different audiences. For example, a “Book Now” is more likely to convert better on travel sites, “Learn More” is for education resources, “Download” is for marketing experts interested in getting a new e-book, etc.

 

call to action button
In order to make your business a success, you need to guide people to the places where they are expected to take an action. Before we move to specific practical tips, let’s consider the key ways how to “prepare” the audience for conversion.

  • Resonate with the needs of your audience.
  • Show a reason to take the next step.
  • Communicate every statement clearly.
  • Ask to click and explain what the reader will get after hitting a call to action button.

What Color to Use

Words and size of call-to-action buttons are not the only factors letting you communicate with your audience. Colors into which CTAs are painted play a predefining role as well. There is no one specific color that will appeal to different audiences in a similar manner. When thinking about the color choice, remember about the people whom you target. Are those males or females? Do you target youngsters or adults? Based on the way you answer these question, you can decide upon the most appropriate colors for CTAs. For example, call-to-action buttons painted in warm colors (like red and orange) will be more appealing to women. Men, in their turn, give preference to cool colors, like green and blue.

 

call to action button

You shouldn’t forget about your business niche as well. If you work in the food-related industry, then combinations of red, yellow and greed colors will have an appetizing effect on your visitors. A general rule that you need to consider is making a CTA button contrasting to the content and backgrounds surrounding it.

 

call to action button

Call-to-Action Button Placement

This is one of the most important factors that one needs to consider. Is one button per page enough? Maybe you should put more than two CTAs on one page? What is the optimal placement of a call to action button on the page? Well, there is no one fit it all rule. In order to find the best and the most effective placement of the button on your site, you need to run A/B testing to find out what solution fits your project the best.

One of the most popular recommendations provided by online marketers is that you need to include at least 2 call-to-action buttons to the text of your offer – 1 in the beginning after the introduction, and another one in the end. Thus, you can welcome people to learn more about the things that you are talking about as they land on the page and motivate them for a purchase after they have looked though the entire publication.

When placing a button above or below the fold, you need to make it accessible to a person when they are ready to buy. Thus, you can choose from the following options:
Place CTAs in navigation.
CTAs in navigation
Put it at the bottom of the page for those people who will scroll the text to its end.
cta bottom

After ad copy for motivated users who will have a desire to buy after they read an advertisement. Here is a good example from TemplateMonster’s team.

cta copy
On any other page of your site, which is frequently visited by your audience (like reviews, privacy policy, features, about story, etc.).

Use the Power of Animation

What we are talking about at this point is a hover effect, which can change the button’s color on the mouse-over. By changing its physical appearance, the call-to-action buttons looks far more captivating. A changing color keeps the users alerted that it is ready to be used. From the physiological point of view, a blinking button plays with a user’s mind and motivates them for an action.

Conclusion

Wrapping it up, we should say that only A/B testing will show what color, size, texts or whatsoever work better on your site. A call to action button is an integral part of your online marketing campaign. It should correspond to your own corporate style and stand out from the rest of the content provided on the page. A CTA button is like a final step that leads people towards conversion after they have learned the necessary details about your product/service. The position of CTAs on your site should stand out with its clarity and visibility. Simple, short urgent phrases will keep the audience alerted and motivated for an action.

We hope that you find the aforementioned tips and examples useful, and they will help you attain the desired conversion boost on your website.

Good luck!

Read More at Unveil Secrets of the Best Converting CTA Buttons

from Web Design Ledger https://webdesignledger.com/unveil-secrets-best-converting-cta-buttons/

Stop Losing Prospects With Disappearing Contact Form Submissions

Ever wondered why your conversion rates are so low even though you spend a good amount of time sharing your latest stories on social media and receiving a good amount of traffic?

While user experience and market fit are crucial for every business, a surprising reason for low conversions could be a misbehaving contact form on your website. Over the past 2 months we have worked with 3 successful businesses online with broken contact forms that prevented prospects from connecting with business development or support staff.

In each of the three cases incoming emails have been lost entirely, or over 50% of the submissions were not passing due to technical errors – such as JavaScript conflicts, AdBlock extensions, email server limits or upgrades that broke anything behind the scenes, hence preventing a successful contact with company’s reps.

I failed to contact the business through their form

The worst part is that, in many cases, customers would give up on getting in touch with you, and the problem may be lurking in your platform for months.

Here are 7 suggestions for preventing complete dependability on a flaky contact form and increase the conversion rates for your business.

1. Simplify Your Contact Form

Longer contact forms asking for too much personal data would send some of your prospects away. Keeping it simple would save everyone time, and reduce the gap between you and your potential clients.

In addition to the marketing aspect of the problem, longer contact forms present more opportunities for a contact form to stop working. For example:

  • a phone field would require validation that wouldn’t match a country code format;
  • a text field may accept HTML which isn’t validated properly behind the scenes;
  • numeric fields could strip values for customers who input text instead.

Validation labels may be invisible for some reason (such as disabled JavaScript or a styling glitch), and that’s yet another problem that you would have to worry about in a traditional setup.

A study by Unbounce reported 15% conversion rate on forms with 6+ fields, 20% with 3-5 fields, and 25% for contact forms with only 3 input fields.

Simplify your contact form and reduce the number of lost prospects on the way.

2. Use Gravity Forms

 

WordPress website owners who heavily rely on contact forms can benefit from using Gravity Forms.

Gravity Forms is a powerful plugin that allows for building complex forms, include conditional statement, integrate with membership platforms and payment gateways. But in addition to that your contact submissions are stored in the WordPress database as well – visible from a list in the administrative dashboard.

Even if your email server is down, not responding, hitting spam filters or anything along those lines, a submission would be processed and ready for review in your WordPress admin area.

As an added benefit, you can leverage the power of the plugin for other uses – such as receiving guest posts for your website (automatically published as drafts to your editors).

3. Stop AJAX Submissions

AJAX submissions are often used in contact forms as they provide a better customer experience – getting a form submitted without refreshing the entire page.

The problem is that AJAX may be interrupted in different cases, such as:

  • A minor JavaScript glitch in your site that interrupts other features
  • A PHP notice or warning that interrupts the successful callback and freezes the submission process
  • Clients using old unsupported browsers (such as corporate networks running Internet Explorer 7)
  • Intranets disabling JavaScript for non-whitelisted websites

Disabling AJAX submissions and sending users to a helpful “Thank You” page can solve some of those problems and increase the success rates of your contact form submissions.

4. Hide Warnings and Notices on Production

Some production websites allow error printing on the front-end even for third-party visitors. Those messages appear in the header or within the content area of your website in the event of a code warning or a communication error with the site.

This may not be obvious to you or your development team when the site appears to be working properly. Sadly, customers could still manage to interact with areas of your website in a “creative way” that triggers and displays errors on the site. And new notices or warnings can show up after updating a plugin or introducing a content change by editors.

That leads to poor customer experience, and is a potential security vector that hackers could use for learning more about your hosting provider and installation, coming up with effective strategies for breaking into your website.

Disabling debugging output on production sites is a must, and should improve the overall user experience. It will also ensure that contact form entries don’t get lost due to those code glitches getting in the way and interrupting the submission process, hence losing your emails on the way.

5. Live Chat

Integrating a live chat in your website is a good way to interact with your visitors in real time, and also let them report a problem easily before closing the browser window.

There are plenty of live chat services that provide a simple embed script (or an extension for various CMS) and pop up on your website given predefined conditions. You can enable the chat globally across your entire site, or only on pages where visitors are expected to get in touch with you (such as the Contact Us page or a Customer Service documentation).

6. Ticketing System

Who handles contact form entries for your business?

If your company employs more than 20 people, chances are that different inquiries are handled by different staff members within your company. Multinational businesses even have different branches and offices, with responsible people for each location.

One creative way to solve that problem is by integrating a ticketing system in a contact form’s disguise. There are plenty of Software as a Service help desks that could be integrated in your website, as well as outstanding plugins for WordPress website owners such as Awesome Support. Similarly to Gravity Forms mentioned above, a ticketing system will also store the contact form submission in a separate database which solves the “disappearing emails” aspect of the problem.

Additionally, a business assistant or a customer support agent of yours can easily reassign tickets to different team members. This can even be done automatically with some software solutions, with a conditional rule assigning a ticket to an agent depending on the selected department or product in your form.

7. IM channels and Social Media

During the third quarter of 2016, Facebook reported 1.79 billion monthly active users. Gen Y communicates primarily through instant messengers and social media, as the majority of college students applying for job expect a phone call instead of an email as they don’t actively use emails for business.

Twitter revolutionized the social interactions with businesses and influencers by providing a transparent and open channel for everyone to connect with corporations and individuals outside of their network, which also increased the importance of the Community Manager position for brands managing their conversations across various online channels.

Providing multiple contact alternatives for website visitors is more time consuming, but the easier it is for a prospect to communicate with you, the higher the possibility for them to become a regular client. Consider providing a phone number, Twitter account and Skype or WhatsApp accounts that visitors may use for contacting you. With the rise of the smartphone industry and low-cost plans with 3G and 4G, consumers often find it easy to communicate through online channels other than email for questions, support, or setting appointments.


Email isn’t going anywhere, but due to technical malfunctions and zealous spam filters, communication may be lost in-between. Make sure that you provide a bulletproof solution for your customers and contact alternatives in order to provide incredible customer experience and close more leads for your business.

Read More at Stop Losing Prospects With Disappearing Contact Form Submissions

from Web Design Ledger https://webdesignledger.com/stop-losing-prospects-with-disappearing-contact-form-submissions/

Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]

What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world.

More than 300 million people use the app every month – generating an astounding 10 billion videos views per day!

Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing exponentially by the day.

But how?

Carlos Gil has been helping brands and businesses successfully develop and implement their Snapchat marketing strategy for years. And he’s really, really good at it, too. In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc. and a host of other publications.

We had the pleasure of chatting with Carlos all about how marketers can get started with Snapchat and how they can tie their Snapchat marketing efforts into overall business ROI. A huge thank you to Carlos for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to create winning habits and goals that will take their skills to the next level.

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

In this episode, here’s what you’ll learn:

Carlos Gil shares his expert insights on what it takes to get started on Snapchat and how marketers can use this platform to build a engaged community as well as drive real ROI for their business.

  • Carlos’ story of becoming a Snapchat influencer
  • Answering the question: Is it too late to join Snapchat for brands?
  • How to get started on Snapchat and provide value to your audience
  • Tying Snapchat marketing efforts to business ROI
  • How to run an influencer marketing campaign on Snapchat

3 Key Takeaways for Marketers Looking to Expand and Go All-In on Snapchat in 2017

In Carlos’ words…

1. Be real

I often look to DJ Khaled for inspiration (keys to success) – he’s one of the most watched people online today. They key to DJ Khaled’s success has been just being real and he’s set the model of consistency for every brand marketer should aspire to be. What people really want is to be entertained, engaged, and inspired. Think of Snapchat as product storytelling.

2. Take risks

Snapchat is not Facebook, it’s not LinkedIn, and it’s not YouTube – it’s Snapchat. Take risks and tell short, engaging stories on the platform.

3. Develop a long-term strategy

You’re not going to get on Snapchat and see success overnight. There’s no such thing as overnight on social media, but especially on Snapchat. Really start building your strategy over the next 12-18  months. How are you going to first grow your audience? How are you going to keep them engaged long-term? And then, most importantly, how are you going to take that growth and engagement and convert that into sales?

Mentionable Quotes and Shareable Snippets

Carlos Gil Quote on Snapchat Marketing

“If you do anything at all on Snapchat different from your other social media channels, make the focus around storytelling. And if you want to take it one step further, allow others to tell that story for you.”

– Carlos Gil

Show Notes and Other Memorable Moments

Thanks a million for checking out this episode! Below are the websites and other tidbits that were mentioned in today’s podcast about creating incredible Facebook communities using groups. If you have any questions for us, feel free to drop us a line in the comments and we’ll respond right away!

Awesome People, Things, & Articles Mentioned in the Show

Great Quotes

  • “My perspective of social media is completely different than your textbook version of how these channels work. For me, this was a lifeline for me to grow a business and feed my family.”
  • “It’s definitely not too late to join Snapchat. Even though the train has already left the station, there’s still time for brands and businesses to get on board.”
  • “We see a lot of ‘rinse and repeat’ across social media channels. You have to ask yourself: How is my content going to be different on Snapchat than my other social media channels?”
  • “Reach out to influencers directly if they align with your brand and if everything checks out, run a campaign with them on Snapchat.”

How to Say Hello to Carlos (and us)

Carlos Gil is a fantastic person to follow across social media for daily marketing tips, tricks, and motivation. You can find Carlos on Snapchat here, Twitter hereFacebook here, and read more about Carlos’ journey at carlosgil.biz.

Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About the Show

The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview one of the very best in social media marketing from brands in every industry. You will learn the latest tactics on social media, the best tools to use, the smartest workflows, and the best goal-setting advice. It is our hope that each episode you’ll find one or two gems to use with your social media marketing!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

from Social https://blog.bufferapp.com/carlos-gil-show-notes-snapchat-marketing

How will a Closed Internet And Net Neutrality Impact Web Design?

There are two things that enable the Internet to be a truly viable resource for businesses, hobbyists and everyone in between: open Internet access and net neutrality. Unfortunately, net neutrality has been in the crosshairs for many years. Additionally, President Donald J. Trump has spoken out several times in the past about his desire to close parts of the Internet. Not only would this dramatically change life as we all know it but it would also drive up prices and alter the web design industry.

What Does a Closed Internet Look Like?

Nations such as North Korea, Saudi Arabia and China have censored the Internet in a variety of ways. For example, the North Korean government controls every website that the country’s citizens can visit. Of course, only a few thousand of the 25 million residents are able to access the unbelievably dismal total of 28 sites that the government has deemed appropriate for public usage.   

China is another example of the dangers of allowing Internet censorship. The Chinese government filters searches, reroutes search terms to propaganda websites and erases all sites and information that don’t match up with their official version of events. In other words, if you’re in China and look up Tiananmen Square Massacre, you’re going to be rerouted to a site that offers a positive viewpoint of the Communist Party.

If all of this sounds uncomfortably similar to the concept of “alternative facts,” it’s time to pay closer attention to President Trump’s numerous comments on closing parts of the Internet. Although he has claimed that this would be done in an effort to block ISIS and other terrorist groups from recruiting via the Internet, he could just as easily flip the switch based on widespread dissent. The Communications Act of 1934 even appears to give Trump the authority to do so without any Congressional approval if he declares the U.S. to be in public peril or under the threat of war.   

As you can imagine, a closed Internet would drastically change the number and type of web design projects. Imagine for a moment that you were a web designer in North Korea. You’d have to be employed by the government to get any work at all, and with only 28 sites, there wouldn’t be room for a lot of designers.

This is the most drastic outlook, of course, and the U.S. reality of a closed Internet would probably be more akin to Saudi Arabia’s form of censorship that blocks 400,000 websites. Again, though, this would drastically reduce the need for web designers, and it would also make it necessary to create sites that are controversy free. Long gone would be the days of creative freedom, especially if you’re designing for a client who needs their website to stay up and uncensored. This would likely mean sticking to certain predetermined acceptable parameters for content and design.

What about Net Neutrality?

The U.S. Internet doesn’t need to be closed in order to render it less profitable for web designers and businesses. Net neutrality could be destroyed instead. There have been many battles fought over this concept already, and watchdogs are highly concerned with Trump’s selection of Ajit Pai for the role of Chief Communications Regulator.

Pai is a well-known critic of net neutrality, and he has already indicated that he plans to revisit FCC rules, including Internet regulations. If net neutrality is allowed to be destroyed, Internet providers may be able to openly and freely impose throttling, blocking and even discrimination. How would this impact website designers and the average Internet user? The costs are immeasurable at this point, but it’s clear that everything would become more expensive and cumbersome.

For example, website design and hosting companies such as SquareSpace and GoDaddy currently make the process of building and launching a website affordable for everyone. However, if net neutrality falls apart, small business owners, pop culture enthusiasts and other similar users may end up unable to retain a viable website presence. After all, how can a small business owner compete if traffic to their website is throttled because they or their customers cannot afford a larger high speed access fee?

Many Internet service providers have already been caught purposefully slowing down Internet access in certain cities and to high profile websites. In other words, the technology exists to basically extort business owners into paying more money if they want their site to load in a decent amount of time. When you consider the fact that 47 percent of consumers expect a website to fully load within 2 seconds, time quite literally becomes money. Surveys indicate that 40 percent of users leave sites that aren’t loaded within 3 seconds, and every second of delay causes a 7 percent reduction in conversions.  

The Bottom Line for Web Designers

In either scenario, creativity is going to be stifled, as will profits. It’s possible to put some nice unique touches on a site right now without going past the 2 to 3 seconds rule, but what happens if you’re designing for a small business and they already have a 2-second penalty imposed because they’re paying for a slower access speed? Anything beyond the most basic design elements will push them past the 3-second mark, and their profits will plummet.

As a result, more companies will fail and less businesses will need to hire a web designer. Additionally, discount hosting and design providers may no longer be able to turn a profit because so many small businesses and personal sites will become too expensive to maintain at a high enough speed.  

It’s a vicious cycle, and it’s poised to push the Internet into the hands of only the richest individuals and most successful companies. Web design would likely become a much more cut-throat industry with fewer openings, and frustrated consumers would seek out major sites that can afford to pay for faster access. It’s unclear at this time if a closed Internet or the death of net neutrality are truly on the horizon in the U.S., but all signs indicate that it’s time to become educated about what these things could mean for web designers and everyone else who relies on the Internet for the source of income.   

Read More at How will a Closed Internet And Net Neutrality Impact Web Design?

from Web Design Ledger https://webdesignledger.com/will-closed-internet-impact-web-design/

How to Use Buffer for Social Media Teams: The Complete Guide

Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals.

Not only can it help you tap into multiple points of view and perspectives to bring a fresh take to your social media content – having a team of people contributing content to your social accounts can help you save a ton of time with content curation. Oh, and having a second set of eyes for proofreading always help too 🙂

So how do you go about working with a team to execute your social media strategy?

There are so many things to consider: How do you divvy up responsibilities and track progress? What workflows do you need to keep things running smoothly? And what tool should you use?

In this post, I’d love to guide you through how Buffer can help your social media team save your team time, boost productivity and drive fantastic results.

Once you’ve researched all your options, we’d love to help you schedule, publish and analyze your posts on social media!

get-started-with-buffer-for-free

How to use Buffer to manage your social media team

If you’re thinking about exploring new social media tools for your team – or if you’re actively testing out potential solutions – then I think you’ll find this post interesting.

We’ll walk through how you can use Buffer step-by-step to streamline collaboration with your social media team and keep your profiles scheduled with great content.

If you have any questions or want to chat about potentially using Buffer for your team, feel free to reach out on in the comments below or on Twitter.

Now, let’s jump in!

To make it easier to find the answers you’re looking for, here’s where to find any info you might need: 

line-end

Inviting new team members to Buffer

At Buffer, we have a team of people who share content on our social media profiles. In order to give everyone access to the profiles, as well as prevent over-sharing, we’ve added them as team members. And you can do the same thing! Here’s how:

buffer-invite-team-member

Step 1: Go to ‘Admin’ → ‘Team Members’

When you’re ready to add a team member to your Buffer account, start by clicking the Admin link at the top of your Buffer dashboard, and then selecting Team Members.

admin-team-members

Step 2: Click the ‘Invite a New Team Member’ button

From here, click on the blue Invite a New Team Member button on the top right-hand side of the screen.

invite-new-team-member

Step 3: Enter their name and email address

Now you’ll need to type in your new team member’s name as well as the email address you’d like to send their invite to.

email-name

On this page, you’ll also notice there are three other fields to fill out and options to choose:

  1. Assigning which social accounts this team member has access to
  2. Setting the access level for each social account
  3. Granting admin access

We’ll dive into the details of each of these options in the following three steps 🙂

Step 4: Assign a social account

At this point, you’re able to decide which social media profiles your team member should have access to.

Just type in the name and select each social account to assign the team member to each of the profiles you’d like to give them access to.

assign-social-account

Step 5: Set the access level for that account

Once you’ve selected a profile, you can set the level of access you’d like this team member to have:

  • Full Posting Access – If a team member is invited with Full Posting Access, they’ll be able to post directly to the queue, as well as help you with approvals and managing your posting schedule – saving you a ton of time in the process
  • Approval Required – If a team member is invited with the Approval Required access level, they’ll be able to suggest new content, which you (or anyone else with Full Posting Access) can then review and edit if needed, before approving it to be added to your queue of posts

access-level

You can then continue assigning your team member to as many social profiles as you’d like. And you can set a different access level for each account.

So for example, you can give someone full posting access to Twitter, Facebook and Pinterest, while also requiring their posts to be approved before posting to Instagram.

access-example

Step 6: Set Admin Access

If you’d like this team member to be able to connect social media profiles and manage other team members on your Buffer account, you can provide them with full Admin Access.

To do this, just flip the toggle to turn this option on or off.

admin-toggle

Note: Be careful with the Admin Access option and only grant it if your team member is familiar with Buffer. As an admin, they’ll have full control over all the profiles you’ve already connected.

Step 7: Click the ‘Invite Team Member’ button

Once you’ve entered your team member’s name and email, given them access to all the appropriate social media accounts, and decided whether to make them an admin – click on the blue Invite Team Member button at the bottom of the page.

Step 8: Your team member will receive an invite email

Finally, once you’ve sent the invite, your team member will immediately receive an email prompting them to create a new Buffer account, get set up, and start posting.

Here’s what they’ll see:

buffer-invite-email

And there you have it! Once they create their account they’ll be fully ready to start creating content for the social accounts you give them access to.

Note: Feel free to share this “Getting Started as  Team Member” guide with the folks you invite! It will walk them through everything they need to know to get started using Buffer.

line-section

Inviting your clients to Buffer

If you’re at an agency managing clients’ social accounts, did you know you can actually invite your clients to Buffer as team members? This can be amazing for transparency and ensures your clients feel part of the process.

When you invite a client, they’ll be able to:

  • Login and see their own social accounts
  • See what content is coming up in the queue
  • Suggest their own posts that you can review, edit and approve
  • See the social media calendar
  • And see how well their posts are performing in analytics

The beauty of Buffer is that you can pick and choose which social accounts you’d like to invite them to, and what level of access they should have.

Inviting clients to Buffer is the same as the process for inviting team members we outlined in the previous section. Click here to jump to the step-by-step instructions

Here’s a quick, high-level overview of how to invite your clients to Buffer:

buffer-invite-team-member

  1. Click the ‘Admin’ link at the top of your Buffer dashboard, then click the ‘Team Members’ dropdown
  2. Click the ‘Invite a New Team Member’ button
  3. Enter the name and email address of your client
  4. Assign a social account you’d like to give them access to
  5. Set the access level they should have for that account
  6. Repeat steps 4 and 5 for each social account you want to give them access to
  7. Decide whether you want to give them admin access or not (be careful about providing admin access to folks outside your agency, as admins will have access to every social profile connected to your Buffer account)
  8. Click the ‘Invite Team Member’ button
  9. Your client will receive an email inviting them to create a Buffer account

And like I mentioned above, for a thorough, step-by-step walkthrough for how to invite people to your Buffer account, click here to jump to the previous section.

 

line-section

Managing permission levels and account access

If you ever want to change which social profiles your team members can post to, or edit their access levels, this is a super handy feature. Here’s how to use it:

Step 1: Go to ‘Admin’ → ‘Team Members’

If you’d like to manage permission levels for any of your team members or update which social profiles they have access to, click on the Admin link at the top of your dashboard, and then select Team Members.

admin-team-members

Step 2: Select a team member

Now select the team member you’d like to manage permissions or account access for. If you have a large team, you may find it easiest to search for their name.

Step 3: Edit permissions and assign accounts

Once you’ve selected a team member, you can do a few things:

  1. Edit the Access Level for the social media accounts this team member is currently assigned to
  2. Assign additional social accounts to them, and edit the access levels
  3. Remove social media accounts, so they no longer have access

edit-permissions-assign-accounts

Step 4: Edit admin access

If you’d like to edit their admin status, click the Edit Team Member button on the top right. From here you’ll be able to toggle their Admin Access on or off.

edit-admin-access

Note: Be careful with this option and only grant Admin Access if your team member is familiar with Buffer. As an admin, they’ll have full control over all the profiles you’ve already connected.

 

line-section

Scheduling your content in Buffer

Scheduling your content in Buffer is simple. Just add updates to your Buffer queue and it will be posted for you, well spaced out over the day – according to a posting schedule that you determine.

It’s like your social media assistant who’s ready to help anytime. Just drop off the content for your social media posts and you never have to worry about when it will be posted, it’s all taken care of by Buffer for you.

Once you’ve invited a team member to Buffer, they can start scheduling content right away. Here’s how:

buffer-scheduling-posts

Step 1: Creating your post

To add a post to the queue, all you have to do is click inside the “what do you want to share?” box at the top of one of the profiles you have access to and either type in or copy/paste your post.

You can also upload an image or video to accompany your post as well.

creating-post

Step 2: Select which profiles to share the post to

Then choose which profiles you’d like to share the post to by selecting the avatars at the top.

select-profiles-buffer

Step 3: Add your post to the Buffer queue

Once your post is ready, the next step is to click Add to Queue at the bottom right of the composer.

add-to-queue

Note: If you set up a team member’s account with “Approval Required” access, any posts they submit will appear in the ‘For Review’ tab within the ‘Content’ tab until you (or another team member with full posting access) approves them.

And if you’ve granted a team member “Full Posting” access, any posts they add will go straight into the queue at the next available time slot according to the posting schedule.

Additional scheduling options:

As you and your team members start adding posts to the queue, you’ll spot a few other options, including:

  • Share Next: This will bump the post to the top of the queue and it will be the next one to be shared. (Only available to team members with full posting access.)
  • Share Now: This will share your post on the selected social profiles right away. (Only available to team members with full posting access.)
  • Schedule Post: This allows you to choose a custom date and time for the post to be shared. (If a team member whose posts require approval chooses this option, their post will go into the ‘For Review’ tab pending approval. If the post is approved before the date and time they picked, it will be moved into the queue and sent accordingly. However, if the post gets approved after the date and time they’ve chosen, it will be placed into the queue at the next available time slot according to the posting schedule).

sharing-options

 

line-section

Reviewing and approving posts

Once you’ve invited your team to Buffer and your teammates start contributing posts, any posts from people who’ve been added with “Approval Required” access will show up in a review queue.

Anyone on your team with full posting access can review, edit, approve, or delete them before sharing to your social profiles.

Here’s how each option works:

1. Reviewing posts

Any posts submitted by your team members that require approval will appear in the ‘For Review’ tab under ‘Content.’

content-for-review

You and any team members who have full posting access will have the option to edit and approve posts before publishing – as well as delete those which you’d prefer not to share on your social media profiles. More on this below…

2. Approving posts

If you’d like to approve a post right away, click Approve. The post will be moved into the next available time slot in the queue.

approving-posts

Tip: If you’ve like to receive an email notification when a new contribution is submitted, click My Account at the top of your dashboard and select Email Settings from the drop down list. You’ll see a list of reminders that you can enable/disable. All you have to do is flip on the New Contributions option.

new-contributions

3. Editing posts

If you’d like adjustments to the post before adding it to the queue, hover over it and click Edit. From here you can change the text, link, or image – and then when you’re done, click Save and Approve.

edit-posts

4. Deleting posts

You also have the option to remove a post if it’s not one that you’d like to share to social media. Just click Delete to remove it from the list of suggested posts.

delete-post

 

line-section

Customizing your posting schedules

Like we’ve talked about in previous sections, when you add posts to your Buffer queue, they’ll be sent out automatically – according to the posting schedule that you put in place for each social profile.

So how do you customize the dates and times for that posting schedule?

Step 1: Select a social media profile and click the ‘Schedule’ tab

Select the social account you’d like to customize the posting schedule for on the left-hand side of your dashboard.

Then select the Schedule tab at the top of the page.

buffer-schedule-profile

Step 2: Customize the days and times your posts should go out

From here, you can do a few different things:

  1. Choose which timezone is best for this profile
  2. Customize the days and times you’d like your content to be shared
  3. Create a new posting schedule

customize-posting-times

Note: On our Awesome and Business Plans you’re able to create multiple posting schedules. This is handy if you want to be sharing posts at different time on different days of the week.

Bonus: Check out the ‘Optimal Timing Tool’

Feel free to check out the Optimal Timing Tool, by clicking the link at the bottom of the Schedule page.

optimal-timing

As you post via Buffer more and more, the tool will gradually learn what the optimal posting times are for each profile.

We’ve found timing to have a great impact on engagement so we recommend you revisit it every few weeks, especially while you’re starting out with Buffer.

 

line-section

Analyzing how well your posts are performing

An important part of your social media strategy is analyzing how well your posts are performing. And Buffer offers analytics features that allow you to do just that!

Under the Analytics tab in your Buffer dashboard, you’ll find three options:

  • Posts
  • Analysis
  • Influencers

Here are the kinds of insights you’ll get from each of them:

1. Posts

Here you’ll find a history of all of the posts that have already been published via Buffer.

In addition to the date and time the posts were shared, you’ll also be able to see which team member shared the post and all of the key engagement metrics (e.g. clicks, likes, retweets, reach, and more).

post-metrics

You can also do a few other neat things on in the Posts tab:

  • Sorting and filtering – Sort your posts by most and least popular, filter them by type (images, videos, links, texts, retweets), and customize the time frame
  • Re-share popular posts – Posts can easily be re-shared by dragging them onto any profile on the left hand side of your dashboard, or by using the “Re-Buffer” option, which allows you to modify the post before sharing it again
  • Export your data – And, of course, you’re able to download unlimited CSV reports of all of your post performance data

2. Overview

Here you’ll find all of your engagement metrics, growth rates, and a great customizable chart where you can see the performance of your content over time.

You might also find it helpful to look at the past 7 days, 30 days, 90 days, or any custom timeframe.

overview-analytics

3. Influencers (available for Twitter)

The Influencers report will show your most influential and engaged followers on Twitter.

You’ll be able to see who’s sharing your content, as well as searching for top influencers on the topics you care about.

And you can download this report as a PDF and share it with your team or other stakeholders.

influencer-report

 

line-section

Setting up 2-step login for your team

Your account’s security is a top priority. And to help keep your account even more secure, we provide a two-step verification option for every Buffer user 🔐 💯

Here’s how it works: whenever you log into your Buffer account, after entering your username and password, you’ll be asked for a second authentication code that we send to your mobile phone via text.

sent-code

Here’s how you can get this feature set up for your account:

Step 1: Go to ‘My Account’ → ‘Access & Password’

You can activate 2-step login on your account by heading over to the My Account link at the top right of your Buffer dashboard and selecting Access & Password from the drop-down menu.

access-password

Step 2: Click the ‘Enable’ button in the 2-Step Login section

From there, find the 2-Step Login section and click Enable.

enable-2-step

Step 3: Complete the confirmation process

Enter your mobile number, complete the confirmation process, and you should be good to go!

2-step-login

Tip: On the Buffer marketing team, we ask all of our team members to set up 2-step login on their accounts – just to make sure our account is as safe and secure as possible! And we highly recommend having your team members do the same, if possible 🙂

line-section

Removing a team member from your Buffer account

Whether someone is leaving your team, changing roles, or switching up their responsibilities – there are a number of reasons why you might find yourself needed to remove a team member from your Buffer account.

Whatever the reason, here’s the quick and easy way to do it:

Step 1: Go to ‘Admin’ → ‘Team Members’

To remove a team member from your Buffer account, click on the Admin link at the top of your dashboard and then click on Team Members.

admin-team-members

Step 2: Select the team member you’d like to remove → click ‘Edit Team Member’

Now that you’re looking at the list of team members on your Buffer account:

  • Click on the team member you’d like to remove
  • And then click on Edit Team Member

select-team-member-remove

Step 3: Click the ‘Remove’ link

You should then see the option to Remove the team member from your Buffer account.

remove-team-member

Now this team member will no longer have access to your company’s Buffer account or social profiles.

 

line-section

Transferring ownership of your Buffer account to someone else

If you’re the owner of your company’s Buffer account, you might end up needing to transfer ownership to another person on your team. And you can easily do this by changing the email address connected to the account.

Step 1: Go to ‘My Account’ → ‘Email Settings’

To do this, click My Account at the top right of your Buffer dashboard and then click on Email Settings from the drop down menu.

account-email-settings

Step 2: Click the ‘Change Email’ button

Once you’re on the Email Settings page, click on the Change Email button.

change-email

Step 3: Enter your password

You’ll need to enter your password before you’re able to continue 🔑

Step 4: Enter a new email address

Then enter the email address of the team member you’d like to transfer ownership of your Buffer account to.

enter-new-email

Note: Once you’ve changed the email address, let the new account owner know that they can reset the password at this link. Once this has been done, you’ll no longer have access to the Buffer account.

line-end

Over to you!

Phew! That was a long one. If you made it this far, thank you for reading 🙂 I really hope this guide was helpful in learning a bit more about how to use Buffer with your social media team.

Once you’ve had a chance to research your options, if you feel like Buffer might be a good fit for your team, we’d love to help you schedule, publish and analyze your posts on social media!

get-started-with-buffer-for-free

from Social https://blog.bufferapp.com/how-to-use-buffer-for-your-social-media-team

11 Fullscreen Menus in Adobe Muse

Muse For You - BIG Menu Widget Update - Adobe Muse CC - Web Design Ledger

Add a Fullscreen Menu to your Adobe Muse Website. No Coding Skills Required.

 Muse For You - Adobe Muse CC Adobe Muse CC Logo

A big part of a website is the navigation menu. Well designed menus can make navigating a website easier and more interesting. One of the first things I look for when looking at a website is where the menu is located and how it functions. Since the inception of web development menus keep evolving and getting more creative. I personally love menus that animate from different directions when you click on the menu button, and menus that cover the entire screen.

One of my first widgets was the BIG Menu Widget. It consists of 11 fullscreen menus that cover the entire website when clicking on the menu button. I have recently updated it to allow for custom open and close buttons. You can also rotate the open and close button on hover. There is now the ability to close the menu when clicking on the links as well which is very useful on a one page scrolling website. In the video tutorial above I go over the new features and updates to the BIG Menu Widget.

Here are the steps to add the BIG Menu Widget:

1. Install the widget by double clicking on the .mulib file. The widget will then install into the Adobe Muse library panel. If you do not see the library panel go to Window > Library.

2. From the library panel you will be able to select from 11 different fullscreen menus. To find the BIG Menu widgets quickly type in “BGMNU” in the library panel search bar.

3. Drag and drop a menu onto your Adobe Muse website. At first you will just say a 50×50 box with an exclamation point. This is because an open button image has not been added.

4. Add a custom open button image in the “Open Menu” section. You can change the size of the open button as well as enable rotation on hover. Within the widget folder there are icons to help you get started if you do not have your own custom icons.

5. Add a custom close button in the “Close Menu” section. You can change the size of the close button as well as enable rotation on hover.

Muse For You - BIG Menu Widget Update - Adobe Muse CC - Web Design Ledger

6. In the “Menu Styling” section you can select the color for the menu overlay as well as style the text for the links.

7. To change the font for the menu select the widget and use the built-in Adobe Muse “Text” option in the upper toolbar. From here you can select any web font from the fonts menu.

8. Select the amount of menu items for the menu in the “Menu Items” section. Here you can also set the text for the menu items and the links. You can link to an anchor point, internal page, or external page. There is a “Linking – More Info” section for reference on how to link the menu items.

9. Go to File > Preview Page in Browser to see how the menu looks.

10. Done!

Muse For You - BIG Menu Widget Update - Adobe Muse CC - Web Design Ledger

For more video tutorials and widgets for Adobe Muse visit http://museforyoushop.com.

Read More at 11 Fullscreen Menus in Adobe Muse

from Web Design Ledger https://webdesignledger.com/11-fullscreen-menus-in-adobe-muse/

My Journey Of Learning Programming Through Flatiron School #8

My name is Mason Ellwood and I’m currently working on Flatiron School’s Online Full Stack Web Development Program. Each week, I’ll be writing about my experience, what I’m learning, and tips on learning to code.

In the simplest terms that I can think of. To me, programming workflow (if you look at it in a broad sense) is very similar to a game most of you have played once in your life.

I know it is probably not the same one you have played when you were a kid, but bare with me. So with this game, you have a beginning point. to. You have to navigate through the different options (or pipe placement) to reach the outcome you want, the purpose. With this you can can navigate to the same end point in a few different ways, but all reach the same conclusion. Or they will navigate away from the expected output to a defined end point, where you have to either start over, or travel to a different outcome. As a programmer you have to be able to envision all possible outcomes from a single start point and what conditions need to be met to retrieve the outcome you want to meet to proceed.

Conditionals are one of the foundations of programming. If “something” is met, then do “something” else, and travel through the possible outcomes to reach the user’s goal.

Ruby conditional’s control the flow of the program that you are building. This includes if, else, and elsif.

This workflow looks something like this:

  • If (condition to be met)
    • code to run if condition is met
  • else
    • code to run if condition is not met
  • end

 

You can also add an elsif statement, which creating more conditional statements that could possibly be met. You can add as many elsif statements as you would like.

The control flow structure is a language feature which disrupts the normal progression to the next statement and conditionally or unconditionally branches to another location in your source code. This is controlled through if, elsif, and else returning true or false.

So far with the school I feel I have made some real progress. The school has been very enjoyable so far and I am learning and grown as a programmer immensely. When I started, I thought this would be very similar to other web courses I have gone through, which I am very grateful that is not the case. The Flatiron School really pushes you to think, and allows the student to write many different options for an acceptable correct answer.

Each lesson is setup with its own test suite, that basically checks that the output of your methods are correct but leaves it up to you to figure out the best possible way to retrieve and display that value. I have a long way to go, but I am amazed by the progress I have made so far and really looking forward to the other sections I will be dealing with soon.

Read More at My Journey Of Learning Programming Through Flatiron School #8

from Web Design Ledger https://webdesignledger.com/my-journey-of-learning-programming-through-flatiron-school-8/