Are Bluetooth beacons the savior of local news?


Millenials are voracious consumers of news. One UK survey shows that half of those aged 18 to 35 prefer to get their current affairs fix from a newspaper or magazine. A separate Associated Press survey shows that two-thirds of those aged 18 to 34 regularly consume news online. So, why aren’t they interested in what’s happening in their local communities? Perhaps it’s the medium. Struggling local newspapers tend to be a sorry affair, with more adverts for used cars and funeral services than actual news. Like No Other founder Stuart Goulden thinks that the savior for local news is in…

This story continues at The Next Web

from UK – The Next Web https://thenextweb.com/insider/2017/07/25/are-bluetooth-beacons-the-savior-of-local-news/

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