Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

F8, Facebook’s annual developer conference, returns this week (May 1 and 2) in San Jose, CA at the McEnery Convention Center.

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term.

Last year, Facebook wowed onlookers with a range of eye-catching VR features, Messenger updates, and camera upgrades. So what’s ahead for this year’s conference?

Recap: Check out our full F8 2017 rundown here.

Here’s everything you need to know about Facebook F8 2018, including some key sessions to keep an eye on and predictions for F8 2018.

We’ll be sharing all of the most important Facebook F8 updates once the conference is completed, check back on Thursday for the full roundup. If you’re keen to watch F8 live you can attend one of its international viewing events in your area or watch it online.

What to look out for at F8 2018: 3 key areas of focus

1. The future of the News Feed

The News Feed is ever-evolving and back in January, Facebook announced its ‘meaningful interactions’ update—one of the largest, most consequential News Feed updates of recent years.

The update stated that Facebook will be prioritizing posts that create meaningful conversations, especially those from family and friends. This means that Facebook will be favoring posts from family and friends over public content from Pages as they believe a person-to-person connection is more valuable than a person-to-page connection.

The below video from Facebook explains a little more about this update and how the Facebook News Feed works:

http://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ffacebook%2Fvideos%2F10156988765141729%2F&show_text=0&width=560

Off the back of this update, many marketers and brands were curious whether their organic reach would take another hit. During F8, I expect Facebook to address the News Feed and their focus on improvements for the coming 12 months and beyond—maybe we’ll even see a hint that Facebook could eventually move away from the News Feed altogether.

More on the ‘meaningful interactions’ update: The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

Relevant F8 sessions:

  • What’s New with News Feed (Tuesday, May 1 @ 1pm PST)
    Head of News Feed Adam Mosseri outlines the future of News Feed, from the shift to connection to how his team is improving experiences on the platform.

2. Instagram for Business updates

Facebook recently opened up Instagram’s API for the first time, enabling Instagram business profiles to schedule Instagram posts, view analytics and more.

With more than 25 million active business profiles and more than 2 million advertisers on Instagram, it’s clear that Facebook sees a huge opportunity for Instagram to deliver further value to its business users. At F8, I expect we’ll learn a lot about the future of Instagram’s API and how Facebook will look to better serve business users and differentiate between business and personal profiles on Instagram.

Relevant sessions:

  • The Instagram Graph API – What’s In It For You? (Tuesday, May 1 @ 1.30pm PST)
    Meet the Instagram Graph API, a way to better manage your business on Instagram by scheduling posts, viewing organic insights and much more. In this session, you’ll learn how our past informs our future and leave with a clear picture of our vision for developers on the Instagram Platform.
  • How Stories Ads and Business Profiles Help Grow Your Business on Instagram (Tuesday, May 1 @ 1.30pm PST)
    Learn how businesses are using Instagram Stories Ads and Actions on Instagram business profiles to drive value. Hear Instagram Stories Ads best practices and learn about business profile partner integrations.

3. Privacy, security, and data at Facebook

Whilst previous F8 events have focused on the long-term future of Facebook and “what’s next”, showcasing plenty of eye-popping concepts like VR hangouts, drones, and more. At F8 2018, it feels like Facebook might focus a little more on the “here and now” and how they might fix some of the privacy and security issues that have been widely discussed in recent weeks.

Facebook has already made some positive progress here by making privacy tools easier to find and introducing new privacy experiences for everyone on Facebook as part of the EU’s General Data Protection Regulation (GDPR).

Relevant F8 sessions:

  • Security at Facebook Scale (Tuesday, May 1 @ 1pm PST)
    You’ve heard that Facebook is investing heavily in security and safety in 2018. Come learn how we approach security to protect our community and company.
  • Keynote (Tuesday, May 1 and Wednesday, May 2 @ 10am PST)
    Little has been announced about the contents of the keynote sessions just yet, but I would imagine privacy, security and data sharing might be key topics for one, or both, sessions.

What are your predictions for F8 2018?

Facebook F8 is right around the corner and I’d love to hear what you’re excited to learn about and any predictions you might have for Facebook’s flagship developer conference.

What exciting, fun news do you think Facebook would share at the upcoming F8 conference? Do you have anything on your wish list?

If you’re keen to learn more about F8 or check out the full schedule you can do so on the F8 website.

from Social https://blog.bufferapp.com/facebook-f8-2018-preview

Britain’s mass surveillance regime is directly opposing human rights


  In light of the Facebook data scandal, more people are beginning to challenge the web’s pervasive surveillance culture. But few British citizens seem to be aware of the government’s own online surveillance regime – significant parts of which have been deemed unlawful. The UK government broke EU law under the Data Retention and Investigatory Powers Act (DRIPA), the Court of Appeal ruled in January. The regime – colloquially known as the Snoopers’ Charter – had allowed public bodies to have access to the records of British citizens’ web activity and phone records, without any suspicion that a serious crime…

This story continues at The Next Web

from UK – The Next Web https://thenextweb.com/syndication/2018/04/29/britains-mass-surveillance-regime-directly-opposing-human-rights/

Cryptocurrency regulation in 2018: Where the world stands right now


If 2017 was the year of the ICO, it seems as if 2018 is destined to become the year of regulatory reckoning. Things have already begun to heat up as countries around the world grapple with cryptocurrencies and try to determine how they are going to treat them. Some are welcoming, others are cautious. And some countries are downright antagonistic. Here is a brief overview of how 15 countries/unions from various regions are treating cryptocurrency regulations. United States The United States, at the time of this writing, has no coherent direction on its cryptocurrency regulation other than that there will…

This story continues at The Next Web

from UK – The Next Web https://thenextweb.com/syndication/2018/04/28/cryptocurrency-regulation-2018-world-stands-right-now/

The New Logo For Trivago Is Not the Public’s Favorite

Trivago recently came out with a new logo that’s a bold approach towards re-branding the entire company. The original logo was simply their name, spelled out, and highlighted in three different colors. Now, we have this ring symbolized right in front of the now mono-colored name. This new design, however, does not replace the iconic tri-color Trivago logo that we’re used to seeing. The new ring style logo will only be used for corporate.

Who knows what the point of this was, or what the intentions of the design team were. It seems to me that they’re going for this sort of three-dimensional logo. it helps identify the company in more than one way. Personally, I really like the way the colors blend together. Other than the fact that it’s clearly a ring, the way the colors come together in such an abstract way is sort of calming. And God knows we all need a little comfort when spending a ton of money on hotels that we won’t even get to spend much time in anyways.

 

They also took the same new logo and simplified it a little. Instead of the vibrant colors in the ring, they’ve made the lettering all white and added an orange background. I would assume that we’ll see many variations of this logo according to what market it’s in, but only time will tell. I mean, it would make sense to use a blue or something a little less violent than orange for someone shopping for a hotel room in the Bahamas. That being said, it’s a little bit more of a minimalist, modern view for the new design. Which, is refreshing for any company.

 

A lot of critics aren’t huge fans of the new look. Some people are calling it a bold move, but the visual affect just isn’t there. What do you think?

Don’t forget to visit Webdesignledger daily to stay in-tune with your design needs.

Read More at The New Logo For Trivago Is Not the Public’s Favorite

from Web Design Ledger https://webdesignledger.com/the-new-logo-for-trivago-is-not-the-publics-favorite/

Asia crushes cryptocurrency trading volumes even though the UK has the most exchanges


It appears that Asian countries are absolutely dominating the charts for cryptocurrency trading volumes – despite the recent string of regulatory clampdowns. Research from banking giant Morgan Stanley indicates that exchanges originating from countries like China, South Korea, and Hong Kong account for the trading volume globally. The research also showed that while the UK has the highest number of cryptocurrency exchanges registered with it, it only accounts for one percent of the total trading volume. The nearest competitors Hong Kong, the US, and Singapore are far behind the UK in terms of the number of cryptocurrency exchanges they host.…

This story continues at The Next Web

from UK – The Next Web https://thenextweb.com/hardfork/2018/04/26/asia-crushes-cryptocurrency-trading-volumes-even-though-uk-exchanges/

How to Schedule Facebook Posts to Save Time and Get Better Results

Imagine this scenario: You have planned to post once a day on Facebook this week.

On Monday morning, you log in to Facebook and navigate to your company’s Facebook Page. You spend some time crafting the perfect post and wait for the supposed best time to post. You read that 3pm is a good time as people are taking a break from work and checking Facebook. So you wait…

At 2:55pm, you go back to the browser tab that has been opened since 10am. When the clock strikes 3pm, you hit “Publish”. Woohoo!

And then you repeat that for the next four days.

If that’s not too far from your day-to-day experience, I would love to suggest a simple tactic that can help you get better results and make you a better marketer…

Scheduling your Facebook posts.

Keen to find out more? Let’s read on.

How to Schedule Facebook Posts to Get Better Results and Save Time

Buffer can help you with Facebook scheduling, managing multiple Facebook Pages, and more. We would love for you to give it a try and see the difference.

3 benefits of scheduling your Facebook posts

You might be wondering, “the way I post on Facebook is just fine. Why do I have to change?” Well, here are three top benefits of scheduling your Facebook posts, compared with publishing it manually yourself.

(Oh, and if you are thinking that Facebook might penalize you for using a third-party tool, we’ll discuss that in just a moment.)

1. Maintain consistency and quality

The biggest benefit of scheduling your Facebook posts is to ensure that you’re posting consistently and to maintain the quality of your posts. Quantity and quality.

When you are scheduling your Facebook posts, you’re essentially planning ahead.

Buffer scheduled Facebook posts

For example, on Monday, you plan out all five posts for the week. Because you’re scheduling the posts to be published automatically, you won’t miss posting something even if you are busy — consistency. And because you dedicate time to crafting your posts in advance (rather than thinking of something on the spot every time), you can create higher quality content — quality.

2. Reach a wider audience

Publishing a post on Facebook directly is mostly fine… until you want to post at a time outside of your working hours to reach your audiences at different times of the day. You might have to excuse yourself from a dinner just to hit the publish button. Or worse, wake up in the middle of the night to do that.

When you schedule your posts, your posts will be published automatically at your chosen times. Whether it’s 7pm or 2am, it’ll almost seem like you published it manually yourself.

This way, you’ll be able to reach more people around the world who are checking Facebook at various times of their day. This is especially helpful for businesses with an international audience but also businesses in places where the population is spread across several time zones (e.g. US and Europe)1.

US population by time zone

3. Become more efficient

Finally, scheduling your Facebook posts can make you a better marketer.

According to the American Psychological Association, numerous studies have found that multitasking reduces one’s productivity. While switching between crafting a Facebook post and your other tasks for the day might not seem like much, research has found that “even brief mental blocks created by shifting between tasks can cost as much as 40 percent of someone’s productive time”.2

Multitask vs Focus

Just consider the things you can do if you get back that 40 percent of your time!3

Does Facebook penalize posts from third-party tools like Buffer?

While scheduling Facebook posts sounds attractive, many people have a concern once they research into scheduling…

Facebook doesn’t seem to like third-party tools.

It is often said that Facebook penalizes posts from third-party tools by showing the posts to fewer people organically than posts published directly on Facebook.

How true is that?

We recently did an experiment with Buffer, Hootsuite, and CoSchedule to see if that’s true. We found that there wasn’t a significant difference in reach whether we scheduled posts using a third-party tool or published posts directly on Facebook. Some scheduled posts from third-party tools even reached more people than the Facebook posts published directly on Facebook.

How to schedule Facebook posts with Buffer

So how do you schedule Facebook posts? There’re several methods.

Facebook itself offers a native feature that allows admins and editors to schedule posts to a Page or a Group. Here’s a quick guide from Facebook on how to schedule Facebook posts.

If you are managing multiple Facebook Pages (or multiple social media profiles), we hope the best way for you would be to use Buffer.

How to schedule a Facebook post in four simple steps

  1. Go to your Buffer dashboard
  2. Select your Facebook Page or profile
  3. Craft your Facebook post
  4. Schedule your post

1. Go to your Buffer dashboard

Once you’ve signed up for Buffer and connected your Facebook Page (Group or profile), you’ll be brought to your Buffer dashboard. Here’s how it’ll look like:

Buffer dashboard

2. Select your Facebook Page or profile

Next, select the Facebook Page or profile you want to post to, in the left-side column and click on the composer (“What do you want to share?”). A popup where you can craft your tweet will appear.

Buffer dashboard: Create a post

Here are two quick tips for you:

  • If you have connected multiple social media profiles to your Buffer account, be sure to select the Facebook Pages(s) that you want to schedule posts for.
  • If the post is suitable for other social media networks like Twitter, you can also select those profiles and create scheduled posts for them at the same time.

3. Craft your Facebook post

Next, let’s create some content!

What content should you be sharing? Here are some ideas (and examples) for your inspiration:

Post edu-tainment content. We found that content that is either educational or entertaining often performs well on Facebook. Best if it is both educational and entertaining (hence “edu-tainment”)!

http://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fbufferapp%2Fvideos%2F1910627722342999%2F&show_text=1&width=476

Curate top content. Curating and sharing top posts from our peers in the industry has helped us grow our Facebook reach significantly. These pieces of proven content have often become our best posts in terms of reach, which also grew our engagement and Page Likes.

http://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fbufferapp%2Fposts%2F1893490264056745&width=500

Share videos. Video has been and still is the most popular content type on Facebook. Buzzsumo conducted a research on 880 million Facebook posts found that video posts have the highest average engagement and twice the level of engagement of other post types on average4.

If you schedule videos with Buffer, your video will appear just like you uploaded it directly to Facebook — which is important for reach and engagement.

http://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fbufferapp%2Fvideos%2F1943669395705498%2F&show_text=1&width=560

4. Schedule your Facebook post

Once you’ve crafted your post, you have a few scheduling options:

  • Schedule Posts: Schedule the post for a specific date and time
  • Add to Queue (default): Add the post to the next available posting time on your posting schedule
  • Share Now: Share the post immediately
  • Share Next: If you are on one of our paid plans, you can add the post to the top of your queue and have it published next.

Scheduling options

Yay! You have just scheduled a Facebook post!

Bonus: Buffer browser extension

You can also create a Facebook post via the Buffer browser extension. For example, whenever you see a great piece of content that’s relevant to your Facebook audience, you can click on the Buffer browser extension button and share that piece of content as a scheduled Facebook post.

Here’s how the browser extension looks like:

Buffer browser extension

3 Facebook scheduling quick tips

Now, scheduling your Facebook posts is only half the story. To maximize your results on Facebook, here’s the other half: tips and tricks to ensure that your Facebook posts reach and engage as many people as possible.

Let’s go through them one by one.

1. How often to post on Facebook

When you are setting up your posting schedule, one question you might have is “How often should I be posting?”.

(The other question is likely “what times should I be posting?” We’ll cover that next!)

There likely isn’t a definite answer to this question as it depends on your audience’s preference and your capacity for creating new content. But in case it’s helpful to have a benchmark to work from, we recently studied our own Facebook Page and found that posting one to two Facebook posts per day helped us grow our reach by three times!

Facebook reach growth

This recommendation is similar to the findings of Coschedule’s research, which looked at 12 different studies on posting frequency for Facebook.

2. Best time to post on Facebook

The next question, “what times should I be posting?”

While there are many studies that suggest the “best times to post” (including ours), we’ve learned that there isn’t a set of universal best times to post on Facebook. That’s because every business has their own unique audience. What industry are you in? Where is your audience based? When are your followers checking Facebook?

All these different factors influence your best times to post. So instead of the universal best times to post, look for your best times to post.

A way to find your best times to post on Facebook is to post when your followers are online and see if that increases your reach. When your followers are active on Facebook, there might be a higher chance of them seeing and interacting with your posts. You can find that data (the following chart) in your Facebook Page Insights, under the “Posts” tab.

Facebook Insights: When your fans are online

If you would like to read more about finding your best time to post on Facebook, here’s a completed guide on that topic.

3. What can be scheduled (and what cannot be)

Finally, another crucial information to know is what can be scheduled to Facebook (and what cannot be). Knowing the limitations will allow you to better plan your social media posting in advance.

Things that can be scheduled

  • Text updates
  • Images (up to four images with Buffer)
  • Videos
  • Links

Things that cannot be scheduled

  • Photo albums
  • Events
  • Check-ins
  • GIFs

Another great thing to note is that many social media scheduling tools do not have the more advanced settings such as tagging, choosing a preferred audience, or adding a product tag. If you would like to use these features, you can do so by creating and publishing your posts on Facebook directly. (Thanks, Cara Parrish, for mentioning this!)

Over to you: What do you think of scheduling?

For many social media managers, social media scheduling tools are a lifesaver. These tools help them improve their social media performance and save them time (and their evenings and weekends).

If you have always been going to Facebook to publish your posts, scheduling your Facebook posts might sound like an unusual recommendation. If you have any thoughts or concerns about scheduling your Facebook posts, I would love to hear and discuss them with you in the comments section below.

If you would like to see how scheduling Facebook posts can help you with your Facebook marketing, we would love for you to give Buffer a try and see the difference.

Image credit: Photo by Kaylah Otto on Unsplash

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from Social https://blog.bufferapp.com/how-to-schedule-facebook-posts

The Colorful World of Marta Cerda Alimbau DOTW#4

Marta Cerda Alimbau is that type of designer whose work is appreciated not only by the expert eye but also by the uninitiated people who simply stumble upon her work. You’ll find yourself scrolling through her pieces of work, trying to understand hidden messages and genius ideas. The talented designer combines personal fonts, complex shapes, and vivid colors in a way that lets you recognize her work from afar. This is why we believe that Marta Cerda Alimbau deserves a place in our Designer of The Week Series. Without further ado, we invite you to get to know Marta better by reading our interview with her.

WebDesignLeger: Tell us about you (a short bio).
I am an Amsterdam based independent artist, type designer, illustrator and art director. At the end of 2008, after working in agencies and studios between Barcelona, Düsseldorf, and Munich, I won the ADC Young Guns and decided to found my own studio. Since then, I work for arts, culture and advertising clients abroad, and my main body of work is focussed on the boundaries between typography and illustration. I also lecture about design at creative conferences and universities internationally.

WebDesignLeger: How would you describe yourself in 3 words?
Marta Cerda Alimbau: Expressive, awkward, persistent.

WebDesignLeger: When did you discover your passion for design?
Marta Cerda Alimbau: Well, this is something that came little by little, at least in my case. Since I was a kid that I could isolate myself by drawing. Hours went by so quickly and it allowed me to express things I couldn’t say. Now it’s different, but the final effect on me is kind of similar.

WebDesignLeger: Where does your inspiration come from?
Marta Cerda Alimbau: Depending on when my inspirations are organic and change with time. But I usually look backward at the history of design for inspiration.

WebDesignLeger: What do you think are the most important 3 skills for a designer?
Marta Cerda Alimbau: I think it’s more about the attitude than the skills. The skills, you can learn them with patience. The attitude is something deeper, and harder to change. So for me, the three more important attitudes are being curious, hard worker and perseverant. All these mixed with a good eye for the type and art direction. the

WebDesignLeger: How do you stay updated with what is new in the design world?
Marta Cerda Alimbau: Instagram is now for me the best source to know what’s going on right now.

WebDesignLeger: Who are your favorite 3 designers?
Marta Cerda Alimbau: Herb Lubalin, Takenobu Igarashi, and Roger Excoffon.

WebDesignLeger: What kind of people do you love to work with? 
Marta Cerda Alimbau: I love to work with great art directors and to team up with them, it’s the best way to learn and move forward. They give good references but also give room to develop yourself, and have a good knowledge of the direction their client needs to take.

WebDesignLeger: How do you handle stress and pressure?
Marta Cerda Alimbau: I start working really early in the morning, around 6 am. There’s silence and I can focus a lot. And I can look at my day with no rush. Also, I don’t accept new projects if I am not sure I will be able to give them my 100%.

Marta has worked with many influential brands, fact that made her name notorious among the important contemporaneous designers. If you’d like to contact her or to check more of her amazing work, make sure you follow Marta on Facebook, Twitter, Instagram, Pinterest, Youtube, and Behance.

Make sure you stay updated with our DOTW series and latest posts by visiting our blog daily.

 

                              

Read More at The Colorful World of Marta Cerda Alimbau DOTW#4

from Web Design Ledger https://webdesignledger.com/the-colorful-world-of-marta-cerda-alimbau-dotw4/

How to create a flawless website navigation for any type of website

Web designers understand the need to create coherent, user-friendly website navigation features. They also know that doing so is much easier said than done. In fact, it’s fair to say that this area of web design is an ongoing challenge for many.

There is no one-size-fits all navigation scheme for all website types. In the same way, there no one single solution to every client’s or user’s needs and expectations.

The need for responsive design has put us back on the right track however. So have the best practices addressing minimalist website architecture.

Follow these 5 best practices and you will do well:

 

Best Practice #1: Help the visitor reach her main goal

Visitors often like to see what’s new or has just been introduced on a website. Show information like this up front. Make sure its marked or highlighted appropriately.

It would make no sense at all to relegate a new line of clothing to “the back pages”. Place an eye-catching image and CTA that points to its location in the catalog on the home page.

Like this:

BeClothing

A search bar at the top of the page will help to ensure a visitor doesn’t get lost. Strategically-placed CTAs will make sure she finds what she’s looking for.

“Buy Now” takes her right to the spot.

BeDietitian2

“Read More” starts a visitor along his or her chosen path.

BeWanderer

Best Practice #2: Always let the visitor know where she is

The use of a Current Locator has been a website navigation gold standard for years. The eCommerce website megamenus point to a host of different product categories. These can become quite complex. Thus, making it easier for a visitor to forget where he is.

Tracking where the user is now, where he was before, and where he might go will greatly help to avoid that problem.

A contrasting color indicating where he is now will be a great help.

BePizza3

A mini-map of the user’s journey on the page can help him trace back his steps:

BeCompany

Keeping a fixed menu on top of each page will help the user decide where to go next.

BeAccountant2

Best Practice #3: Use standard icons and lingo

Use a Hamburger menu? By all means.

BeGSMServices

How about a cleverly animated menu with random clickable areas? NEVER!

A bold logo that takes you to the Homepage when clicked? Always a good idea.

BeCarWash

An animated logo that takes a visitor to an unanticipated location? Don’t even think of it!

 

Best Practice #4: Don’t go over 7 menu items

“For Him” / “For Her” is a good start.

BeDenim

Only list the most important sections or locations for the user. The two major attractions should be placed at the top and bottom.

BeBistro2

Best Practice #5: Choose the menu type according to the amount of content

A simple menu works best for promoting a single product or product line.

BeShoes

Your online shop might sell 90 brands and styles of clothing for men, women, and children. If that is your case, you want to use a well-structured megamenu.

A collapsible vertical menu will work as well.

BeStore

A Simple, Yet Effective Solution – BeTheme

Navigation standards and best practices are likely to change over the years. Your best bet is to keep everything simple and well structured. This is the best practice that’s more likely to be evergreen.

The easiest way to do this is to use BeTheme’s pre-built websites. Best practices are built in, and these pre-built websites will save you tons of time and effort.

2 of more than 320:

BeMusic2

BeHerbal

Summary

Here’s a wrap-up of what’s been covered:

  • Direct visitors toward their goal. Do this on every page
  • Let visitors know where they are, have been, and where best to go – always
  • Use standard icons and lingo so as not to confuse users
  • Limit the number of menu items to seven
  • Select a menu type in keeping with the amount of content on the website
  • Use pre-built websites. They’re designed to make website navigation easy.

Read More at How to create a flawless website navigation for any type of website

from Web Design Ledger https://webdesignledger.com/how-to-create-a-flawless-website-navigation-for-any-type-of-website/

What Do the New Twitter Rules Mean for Social Media Managers (and Buffer Customers)

Keeping Twitter safe and free from spam is a top priority for us. — Yoel Roth, API Policy and Product Trust at Twitter

This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts.

You might be wondering, “why is this important to me?”

In short, Twitter might suspend your account if you fail to comply.

These rules are also encouraging good sharing practices on Twitter and will benefit everyone in the long run.

And since this is such an important topic, we would love to explore it together with you. In this blog post, we’ll share the rationale behind the new rules and what the rules would mean to you — as a Twitter user and a Buffer customer.

It’ll be great to hear your thoughts in the comments section below, too.

What Do the New Twitter Rules Mean to Social Media Managers (and Buffer Customers)

Why did Twitter introduce these new rules?

First, let’s understand the rationale behind these rules.

Spam has been an issue on Twitter for a long time and you might recognize these two common types of spam:

  1. A single account posting identical (or almost identical) tweets
  2. Multiple accounts posting identical (or almost identical) tweets

Spam example

Such tweets often don’t provide the best experience to Twitter users, especially since Twitter still show most tweets in the reverse-chronological order. Such aggressive spam from others can prevent your followers from seeing your thoughtfully-created tweets.

That’s why the team at Twitter wants to tackle them with the new rules.

As you’ll find out below, the new rules may create some extra steps for you as a social media manager — regardless of whether you use automation or not. But overall, we feel that these changes will benefit Twitter as a whole and benefit you as a marketer.

What are the new Twitter rules (and what do they mean to you)?

Yoel Roth, who works on API Policy and Product Trust at Twitter, published a blog post about the new rules. The blog post, however, is targeted more at developers than marketers. Hence, we would love to share what the new rules mean to you.

The easiest way to understand the rules is this:

The Twitter Rules prohibit posting duplicative or substantially similar content — both on one account and across multiple accounts.

Let’s break that down further. Here are the four key areas:

  1. Posting to multiple accounts
  2. Posting multiple similar tweets
  3. Posting multiple tweets to a trending topic
  4. Simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts

1. Posting to multiple accounts

What Twitter said

Posting duplicative or substantially similar content, replies, or mentions over multiple accounts you control, or creating duplicate or substantially similar accounts, with or without the use of automation, is never allowed.

What it means to social media managers

There are three key takeaways from this guideline:

  1. You cannot post identical (or even almost identical) content to multiple accounts.
  2. You cannot create multiple accounts that are very similar to one another.
  3. The above applies to you whether you use an automation tool (which includes scheduling) or you manually post your tweets.

Here’s an example of what’s not allowed:

Identical tweets from multiple accounts

If you have multiple distinct accounts, which you wish to post the same content to, Twitter recommends that you retweet the content from one account using the remaining accounts (like Brian did in the below example).

Retweet similar content

Be aware, however, that “bulk, aggressive, or very high-volume automated Retweeting is not permitted”. In other words, retweeting from a few accounts is fine. Retweeting from a hundred accounts will probably raise a red flag.

What it means to Buffer customers

Buffer used to allow you to post the same content to multiple Twitter accounts using the composer. With this new guideline, we have implemented three changes to help you stay clear of this guideline.

First, you can no longer select multiple Twitter accounts in the composer.

When you try to select more than one Twitter account in your Buffer composer, you’ll see a message about this new change.

Buffer dashboard Twitter message

Second, you can no longer use the drag-and-drop copy feature to copy posts from one Twitter Queue to another. We hope that by removing this feature, we can prevent users from unintentionally posting similar content to multiple Twitter accounts, thereby violating the new rule.

Third, you can no longer Re-Buffer previously published Twitter posts to Twitter accounts using drag-and-drop. You can still use the Re-Buffer button, which allows you to modify the post before sharing it again.

2. Posting multiple similar tweets

What Twitter said

Twitter rule tweet

What it means to social media managers

This rule means that you cannot post or schedule identical tweets (including replies and mentions) over several hours or days.

It isn’t clear if you can post an identical tweet after a longer timeframe such as a month or two. It seems best to avoid that, too.

Here’s an example of what’s not allowed:

Multiple identical tweets

Here’s an example of what we try to do when we want to share a blog post several times:

Re-Buffer examples

What it means to Buffer customers

To help you prevent instances of sharing similar content multiple times unintentionally, you can no longer schedule posts for Twitter multiple times using the Power Scheduler feature.

Here’s how the Power Schedule feature looks like:

Power Scheduler

You can still use the Power Schedule for other social media platforms such as Facebook and LinkedIn. You just can’t use it for Twitter anymore.

You can also still use the Re-Buffer feature in the Posts Report in your Buffer analytics. We’ve added a short note to remind you to modify your tweet before scheduling so that you aren’t posting “substantially similar” tweets.

Re-Buffer example

3. Posting multiple tweets to a trending topic

What Twitter said

Posting multiple updates (on a single account or across multiple accounts you control) to a trending or popular topic (for instance, through the use of a specific hashtag) with an intent to subvert or manipulate the topic, or to artificially inflate the prominence of a hashtag or topic, is never allowed.

What it means to social media managers

This rule means that you cannot post multiple tweets on a trending topic with the intention to dominate the topic “to drive traffic or attention to unrelated accounts, products, services, or initiatives”.

This applies to you in all of the following circumstances:

  • Whether you are posting to a single account or multiple accounts
  • Whether the content is exactly identical or slightly different
  • Whether you are using a hashtag or not

Here’s my best guess of what’s not allowed (e.g. when #bufferchat is trending):

Multiple tweets on trending topic

What it means to Buffer customers

The product changes mentioned above will help you avoid posting duplicative content to a single account or multiple accounts.

4. Simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts

What Twitter said

The use of any form of automation … to perform actions such as Likes or Retweets, across many accounts … (whether or not you created or directly control those accounts) is not permitted.

What it means to social media managers

This rule means that you cannot use tools to help you like, retweet, or follow from multiple accounts.

For example, some tools allow you to like a tweet using several accounts with just a click. Some tools even automatically like tweets using several accounts. These are no longer allowed, and using these tools can risk your account being suspended.

What it means to Buffer customers

Buffer doesn’t have any features that allow you to do any of that. So you don’t have to worry about violating this rule while using Buffer.

Other rules and resources

Besides these four rules, Twitter has a page where it lists all their rules. It’ll be great to check that out, especially the section on spam.

If you would like to read further on this topic, here are a few more resources:

If you have any questions about the rules, feel free to mention them below. While I cannot guarantee that I know the answer, I’ll be happy to discuss them with you.

Over to you

Overall, we are optimistic that the new Twitter rules will be beneficial to the entire Twitter ecosystem.

Reducing spam on Twitter can also greatly benefit marketers in many ways. First, there’ll be a higher chance for your quality content to be seen. Second, as you no longer have to compete with the spam for your followers’ attention, you can post fewer tweets and spend more time making each one even better. Third, when the overall quality of tweets improves, people might be more likely to interact with tweets or click on links in tweets, bringing you more engagement and traffic.

Are there more benefits that you can think of?

We understand that many of you are used to the features that we’ve just removed and these changes will cause much inconvenient for you. If you have any thoughts and feedback, we would love for you to share them below. Thank you.

Image credit: Photo by Slava Bowman on Unsplash

from Social https://blog.bufferapp.com/new-twitter-rules

Look no further: The Best Multipurpose WordPress Themes in 2018

What is the idea of a multipurpose WordPress theme? It is to create a tool that can will suit any type of website for any type of business, organization, or cause. Such a theme must, of course, come with all the basic features any of these website types will need. Also, they must be responsive, and able to promote and protect products. Let’s not forget about integration with social media networks, and much more.

Common sense would dictate that such a theme would be a “jack of all trades and master of none”. But common sense does not always lead to the truth. There are numerous flexible multipurpose themes on the market today. They are quite capable of managing anything you can throw at them and managing it quite well.

In short. The “master of none” theory is flat wrong. The fact that multipurpose themes such as the 15 described in this post are widely used proves the point.

 

  1. BeTheme – Responsive Multi-Purpose WordPress Theme

 

If you’re tired of searching for the perfect theme to match a client’s somewhat unique needs, and you’re not in the mood to start building a website from scratch, BeTheme may be precisely the multipurpose WordPress theme you need. This is especially true if your web-building projects tend to address a wide range of website types and client niches.

BeTheme offers the largest selection of pre-built websites you’ll find anywhere; 320+ to be more precise. Finding a perfect match for virtually any client’s requirements will typically take minutes; not hours or longer.

These pre-built websites are professionally designed, completely customizable, and follow the latest design trends. They have the functionality you’ll be looking for, and they can be installed with a single click.

As far as actually building a website is concerned, the sheer number and power of BeTheme’s core features is simply amazing. This ThemeForest best-seller features include the popular Muffin Builder and Options Panel for the heavy lifting, plus all the design elements, shortcodes, special effects, and layout options you’re ever going to need.

 

  1. Total

It all starts with Total’s easy to use demo importer. Bring up the demos on your WordPress screen and install any you like with one click. You’ll be prompted to install the necessary WordPress plugins, and after that’s done, you’re off and running.

Total’s combination of its enhanced version of Visual Composer, Live Theme Customizer, and page building elements enables you to build page after page of one-of-a-kind pages. You can preview edits and changes live, so you’ll know what a website page will look like before you save it and proceed.

Developers will be happy as well. Total was coded with developers’ needs in mind. All the usual hooks, snippets, and filters developers look for are there.

Total is also an excellent choice for anyone planning to monetize their website as this multipurpose theme is totally WooCommerce compatible.

 

  1. Porto – Ultimate WordPress+eCommerce Theme

When a new Porto user starts using this multipurpose theme’s web-building tools with its multiplicity of design options and its huge and varied selection of design elements and special effects, one of the first things that user will notice is speed!

This shouldn’t be surprising given the fact that Porto was built around a Bootstrap 4 framework; a key contributor to this theme’s excellent performance.

Porto is easy to use, responsive, and extremely flexible. Its many useful features include 25 homepage layouts with more on the way, Visual Composer – complete with handy web-building addons, multiple headers, social sharing features, and more. You’ll also find an excellent selection of blog and portfolio design options.

As far as support is concerned, that’s another area where everything happens quickly, and with excellent results.

 

  1. Houzez

The real estate niche is huge, it’s important, and Houzez offers the perfect match for clients in this sector and their website requirements. Everything is included in this customizable WordPress theme including listing layout options, radius and advance search and Google geolocation capabilities.

Houzez is easy to work and responsive, and the websites you can build with it are as well.

 

 

  1. Uncode – Creative Multiuse WordPress Theme

If you’ve become tired of building websites from scratch, you can say “never again” with Uncode at your fingertips. This user-friendly theme has the firepower you need to deliver high-performance, super-attractive products to your clients, time after time; and without any need for coding.

Need to be convinced? Visit the Uncode website and browse its showcase of customer-built websites.

 

  1. TheGem – Creative Multi-Purpose High-Performance WordPress Theme

Starting with its selection of 70+ beautiful design concepts, this amazing one page/multipage-ready multipurpose theme doesn’t stop there. TheGem’s features include more than 200 creative page templates (demos), shortcodes, widgets, multiple header and footer options, unlimited layout possibilities, and much more.

Smart tools, such as the latest Visual Composer, plus the intuitive GUI, make website, blog, and portfolio building easy; with no coding required. TheGem is rightly referred to as the “Swiss Army knife” of WordPress themes.

 

  1. Pofo – Creative Portfolio and Blog WordPress Theme

Pofo is a modern, creative multipurpose theme for agencies, artists, creative teams, and corporations. Its designs are pixel perfect, fully responsive, and in line with the latest web design trends. This premium theme is extremely flexible and customizable, blazing fast, SEO optimized, and WooCommerce ready.

Pofo utilizes the WordPress native real-time customizer with its approximately 1000 layout customizing options.

 

  1. Themify Ultra

Themify Ultra’s unique selection of pre-made demo sites, design skins, and highly customizable design elements make it ridiculously easy for you to build any site your clients need and do so quickly.

You’ll have a variety of header, footer, and post layout options at your fingertips, along with a free post type plugin. WooCommerce support is there for you as well.

 

  1. Kallyas

Kallyas is built on a Bootstrap framework, the result being a responsive, high-performance multipurpose theme that is super-fast and easy to work with. Features include plenty of pre-made website templates and an integrated visual builder.

With Kallyas you have all the web-building features you need without being loaded down with extras. This theme’s excellent support includes live chat and more than 150 video tutorials.

 

  1. Layers WP

The Layers multi-purpose theme is SEO-friendly, responsive, and WooCommerce ready. It’s also free. There are charges for a Pro version with extra features. The free default version is certainly worth a try, as it has all the features you’ll need to make a website, such as its point and click editor and a library of preset page layouts, that will more than satisfy most clients’ needs.

 

  1. Fildisi – Responsive Multi-Purpose WordPress Theme

Here’s a pick that could make your life as a web designer much easier. Fildisi adjusts to your rules, rather than the other way around, whether your need is for a general website or a special purpose one.

This multipurpose WordPress theme has everything needed to satisfy anyone from designers and bloggers to corporations and agencies.

 

  1. Movedo Premium Multipurpose Theme

Movedo is another multipurpose theme build with creatives in mind. You can tell that from the get-go as you begin to familiarize yourself with its truly remarkable features. There are unique clipping animations, ultra-dynamics parallax, moldable typography, to name a few.

If website sameness has become a problem, Movedo will help you break the mold and rock the user world in the process.

 

  1. Hestia

You can build anything with Hestia, especially when you get a helping hand from Elementor’s 50+ templates, the OrbitFox plugin, and a nice assortment of extra widgets. Better yet, you can get your next project off to a blazing start with this WP theme’s free version.

Hestia is based on Material Design principles. Its single page format makes navigation easy for both you and the website users.

 

  1. XStore – Responsive WooCommerce Theme

 

There are online stores, and there are online stores that positively rock. If the type that positively rocks is in your sights, XStore is just the right tool to make it happen.

This minimalist and elegant WordPress theme features 70 ready-to-go shops with 1-minute installation, premium plugins including the Smart Product Reviewer 360°, and WooCommerce Infinite Scroll, and a stunning showcase of clients’ websites.

 

  1. Stormyday

Stormyday is a WordPress blog theme that is designed to help you make a statement. This multipurpose flexible theme offers a virtually unlimited variety of page layouts, a full range of live demos with a one-click demo install and the brand new PremiumCoding page builder.

The package also comes with plenty of CSS3 features and animations, Revolution Slider, smooth scrolling, and parallax backgrounds. Stormyday is responsive and retina ready.

 

Conclusion

There’s certainly no shortage of excellent choices here. So many in fact that it might take you some time to narrow things down to 2 or 3 products.

15 products could still be looked upon as a shortlist, however. These are 15 of the very best multipurpose WP themes on the market.

Read More at Look no further: The Best Multipurpose WordPress Themes in 2018

from Web Design Ledger https://webdesignledger.com/look-no-further-the-best-multipurpose-wordpress-themes-in-2018/