The History Of The Android Logo

Android Logo

Are you team Apple or team Android? Regardless of which OS you prefer, you’ve undoubtedly seen Google’s popular Android logo floating around once or twice. We’ve gone over the history of the Apple logo, now it’s time to take a look at the origins of the cute little green dude behind Android.

Android Logo

Irina Blok

The logo that Android launched with and still uses today was created by Irina Blok, who was a big part of the original launch campaign. At the beginning, the logo was intended specifically for developers. After the reveal, individual customers fell in love with the little green robot so much that Google decided to use it as the logo.

 

“The idea was to create the open source logo (very much like open source Android platform), that was released to the developer community without regular brand guidelines.” – Irina Blok

The inspiration behind the Android logo

There are many critics out there that claim that the design of the android robot was stolen from an old Atari video game called “Gauntlet: The Third Encounter.”

Android Logo

If you take a look at the image above, the is no doubt that they look very similar. Ironically enough, the character in the game is also called ANDROID.

 

It would be hard to pin the inspiration of the Android logo on any one source. Some even believe that the logo was inspired by the original R2-D2 robot from Star Wars.

Android Logo

Much to everyone’s surprise, Irina has come out and disclosed that there are actually many early design drafts for the Android logo, and this just so happened to be the one they chose.

Android Logo

Given the fact that the design theme of the logo is apparent in multiple different popular games and movies, I highly doubt that it was stolen.

 

Other than the design, the color was also thought about deeply. The green color, fittingly being called “Android Green” is meant to depict growth, freshness, and prosperity.

Android Logo

Android has quickly taken over

Although Android hasn’t been around as long as some of the other tech giants, it’s safe to say that they definitely have earned their place among the rest. Since its creation in 2003, Android has risen in the ranks and only really has one competitor, Apple. Although there are many Apple fans out there, there are equally as many, if not more Android fans that will never be caught using anything else.

 

What do you think about the popular logo? Is it a good look for the company, or should google find something new? Personally, I believe that the logo is a big selling point for the devices sold using the Android OS. If Google continues to use this marketing formula, whatever it is, then I’m certain that we will soon be seeing Apple products becoming obsolete.

 

Read More at The History Of The Android Logo

from Web Design Ledger https://webdesignledger.com/history-android-logo/

Ugly Location Photoshoot Challenge

A few weeks ago, a model friend of mine, Rachelle Kathleen, and I were planning to meet for a fun little photo shoot. Instead of searching out the usual beautiful locations around where we live, I had the idea to do just the opposite. I wanted to go somewhere “ugly” by all conventional photography standards and then see what we could do with it. Lowe’s seemed like the perfect option.

The point was to challenge ourselves. I wanted somewhere with horrible lighting and limited backdrops. Somewhere that made absolutely no sense for a photo shoot. Our local Lowe’s home improvement retail store hits all those points. Before we went in we decided on a few rules:

1. We had to work with whatever was already there. I brought in just my camera without any artificial lighting or props. She simply brought a small bag with a couple outfit options.

2. We couldn’t rearrange the displays or make any big changes. In one instance (as you’ll see later) we moved a cart from the side of the aisle to the center, but then put it right back. We’ve both spent years in the service industry, we weren’t about to leave the workers with a trashed store an hour before closing time on a Sunday night.

3. We’d stop shooting if anyone was in the background. We didn’t want to give anyone any reason to complain, so we went to a place that was completely empty of customers, and if someone did show up, we lowered the camera until they were done browsing and left the area.

Of course, if none of this was allowed we would’ve left, but as soon as we walked in an employee asked if they could help us and I asked, “We were just going to take a few photos, is that okay?”

He replied, “Of course! I was just wondering why she was so overdressed for a trip to the hardware store!”

Since they were about an hour from closing the store was almost completely empty. Anyone we didcome in contact with was super friendly, if not slightly curious. We had a few people stop and watch, but that’s to be expected anytime Rachelle models anywhere. The girl just can’t help but stop traffic.

And this is what we got! I’ve included the cell-phone pic of the actual location along with each photoset, so you can see what we were working with.

Lowe’s Location 1: The Paint Samples

I have to admit, I have always wanted to shoot in front of these paint samples, so as soon as we walked in the door I made a bee-line right to them. I’m excited I finally got to shoot in front of them – these shots turned out to be some of my favorites ever!

Location Shot:

Straight Out Of Camera (SOOC):

Edited:

Lowe’s Location 2: The Lighting Section

I was also excited about the lighting section. I’ve always been a fan of shooting straight into the light (though I’ve heard it’s a bit of a no-no). The main problem was the lights were so much higher than we thought…or maybe we’re just a lot shorter than we realized (we’re both barely 5’4″).

I knew the light itself was going to be pretty horrendous, with all the different colors, brightness levels, and shadows, but I was excited to give it a shot. You can see in the second photo what it looked like straight out of camera.

Location Shot:

SOOC:

Edited:

Lowe’s Location 3: The Aisles

Also, yes, we know you aren’t allowed to sit on the carts. An employee was there and gave us permission to keep shooting. Like I mentioned earlier, we were in a pretty big hurry, so she was sitting on that cart for a total of maybe 6 minutes, so calm the hell down, it’s not like we were dancing on them.

And yes, we know there has probably been something pretty disgusting spilled on them at some point, but we really couldn’t care less. Rachelle and I have shot nude in abandoned buildings full of spiders, bats and bird shit, a dry cart really isn’t much of an issue.

We shot in both the larger aisles and the skinnier ones. Here’s the larger aisle:

Location Shot: Aisle 1

 

SOOC:

Edited:

Location Shot: Aisle 2

Lowe’s Location 4: The Garden Section

I would’ve loved to spend more time in the garden section, but the store was closing and we were running out of time. We spotted a cluster of fake shrubs and I had her kneel down in front of them so I could fill the frame. It’s too bad we had to move on so quickly – this was actually the best lighting we got out of the entire store! If we had been there in the daytime, it probably would’ve been even better!

I knew I wanted to edit the finished photo with a kind of moody, wintery look. So even though the raw image really wasn’t too bad, it still needed some adjustments to get to what I wanted it to be.

Location Shot:

SOOC:

Edited:

Overall, this was a really fun challenge! Not that I’d invite an actual client to ever do a Lowe’s photo shoot (I mean, never say never), but I was pretty happy with the result! Horrible location for the win! Next time you see an awful spot, maybe give it a chance, you never know what you might end up with.

 

About the author: Jenna Martin is the founder of PhotoFern.com and a fine art and underwater photographer based out of Billings, Montana. After acquiring her Master’s in Psychiatric Rehabilitation, she made a drastic career change into the field of photography where she has been producing surreal images ever since. You can find more of her work and writing on her website and blog, or follow her via Instagram or Facebook. This article was also published here.

Read More at Ugly Location Photoshoot Challenge

from Web Design Ledger https://webdesignledger.com/ugly-location-photoshoot-challenge/

What Happens When 18 Countries One Photoshopped One Woman

featuredperception

A few years ago, Journalist Esther Honig published a viral series of images showing how different countries around the world would retouch a portrait of a woman according to their beauty standards.

This is the original portrait that was sent out to 18 freelance designers in 18 countries around the world:

ORIGINAL-IMAGE_tagged

Here are the simple instructions that were given by the market agency Fractl, which was commissioned for this project:

Photoshop her form. The idea is to Photoshop and retouch this woman to make her more attractive to the citizens of your country. We are looking to explore how perceptions of beauty change across the world. Multiple designers are involved. You can modify clothing, but her form must be visible. No nudity. All other changes, including those to her shape and form, are up to you.

“We focused on female designers, as we wanted a woman’s view of what her culture finds attractive and to understand more about the pressures they face,” the project says. Here are the Photoshopped images that were sent back:

Argentina_tagged

China_tagged

Colombia_tagged

Egypt_tagged

Italy_tagged

Mexico_2_tagged

Netherlands_tagged

Peru_tagged

Phillippines_tagged

Romania_tagged

South-Africa_tagged

Spain_tagged

Syrua_tagged

UK_tagged

Ukraine_tagged

USA_tagged

venezuela

“The goal of this project is to better understand potentially unrealistic standards of beauty and to see how such pressures vary around the world,” the project says.

The experiment found that…

Some of the designers kept the woman looking like herself, while others made her look like a completely new person.

Some countries gave her an exaggerated hourglass figure, while others gave her an apparent BMI of 17.5, or near anorexic.

China and Italy returned the thinnest Photoshopped figures (China’s had an estimated BMI of 17), while Spain returned the heaviest.

“Beauty cannot be judged objectively, for what one person finds beautiful or admirable may not appeal to another,” the experiment concludes. “And the range of depictions found in our study appears to confirm this notion.”

The team behind this project is planning to do future experiments to further explore perceptions of male and female beauty.

Read More at What Happens When 18 Countries One Photoshopped One Woman

from Web Design Ledger https://webdesignledger.com/happens-18-countries-one-photoshopped-one-woman/

Stunning Digital Museum of Fine Art In Paris

digital museum

A new museum joins the world wide known touristic attractions from Paris. The new digital museum of fine art opened its gates for the public and the people simply can’t get enough of it. It’s called the Atelier des Lumiere.

What makes this museum so unique is that it’s located in a former foundry in the 11th arrondissement. The opening of this museum marks the French capital’s first ever digital arts museum.

Facts and opinions about the Digital Museum of Fine Art

Culturespaces, a private operator of museums and monuments, has overseen the project from the time of it’s creation until now. When you walk in the door, you’ll find yourself surrounded by digitally projected art. Spread beautifully across 10-meter high walls in the massive 3,300 square-meter space.

digital museum

The whole idea behind the creation of this museum was to give people access to art that normally wouldn’t have such access. In addition, the way the art is displayed is meant to showcase the way technology has impacted the way people view art.

These immersive exhibitions can be an introductory way to discover pictorial art and such a digital center was lacking in Paris, explained Michael Couzigou, director of the Atelier des Lumiere.

digital museum

The team that makes the magic happen in the digital museum believe that art culture is drawing closer and closer to digital representations. This means it takes us farther away from the standard paint and canvas.

“People do not learn about culture as they did in the past,” said Bruno Monnier, the president of Culturespaces. “Practices are evolving and the cultural offering must be in step with them. The marriage of art and digital technology is, in my opinion, the future of the dissemination of art among future generations.”

digital museum

The building boasts three main exhibition rooms. Two of those three rooms are strictly dedicated to Austrian painter Gustav Klimt and an entire century of Viennese paintings, which include work by Egon Schiele and Hundertwasser.

“We decided to focus on Gustav Klimt, on the centenary of his death, for three reasons: the variety of his expressive forms, which range from classicism to early impressionism, and his quest to create a ‘total art’ during the secession (an art movement at the turn of the 19th century), his fame, and the poetic and romantic nature of his oeuvre, which we saw as an ideal starting point,” said Couzigou.

“We are also including a short programme devoted to the painter and architect Friedensreich Hundertwasser, who was influenced by Klimt’s work.”

digital museum

The third room is dedicated to up coming artists that wish to display their work. It features digital and AI installations.

Final thoughts

It’s no secret that digital art is on the rise. As technology advances, so will everything else, including art expression. I see it as just another way for creative minds to use their talents to unlock the secrets hidden in their mind. Without this technology, we may never get to experience what it’s like to see through the eyes of these individuals.

digital museum

 

Read More at Stunning Digital Museum of Fine Art In Paris

from Web Design Ledger https://webdesignledger.com/stunning-digital-museum-fine-art-paris/

Northwell – The Handwritten Font You Didn’t Know You Needed FOTW#

Northwell

In this week’s installment of Font of the Week, we’re going to be taking a look at some of the work of the very talented sam Parrett. In particular, we’re going to highlight the font named Northwell.

Northwell

Northwell is a handwritten, rustic font that offers homemade sense to whatever design it’s attached to. The brush strokes and signature style make this the perfect font for any branding or home-ware designs.

What would Northwell go well with?

 

The font gives a personal touch to anything it finds itself on. It would be perfect for some inspirational signage hanging in a farm-style house, studio apartment, or cozy office space.

Northwell
It’s also a great choice for business cards, wedding invitations, or trendy packaging. It’s all about that handwritten, personal vibe nowadays, and the star font hits it dead on.

Northwell

What’s in the package?

In Northwell’s total package, you get 3 font files.

 

  1. Northwell – The handwritten script font with uppercase and lowercase characters, numerals, and a very large selection on punctuals.

 

  1. Northwell Alt – This is the second version of Northwell. It contains a completely new set of uppercase and lowercase characters. If you’re going after a truly handwritten feel, you can swap between the two versions to avoid repetition.

 

  1. Northwell swash – The swash file is a set of 20 hand drawn swashes to complement your text. To use it, install it as a separate font, select it from the font menu, and use any A-U character to create your swash.

The amazing work of Sam Parrett

Sam is no stranger to brilliant work. You’ll find that Sam creates quite a few massively detailed fonts that will make any project of yours stand out wonderfully.

Setsailstudios.com is an entire website dedicated to Sam’s work. It’s packed to the absolute brim with custom fonts that you’ll adore. Go and take a look, and I’m sure you’ll find exactly what you’re looking for. You might even find some nice freebees along the way.

Northwell

We hope that you liked this article and the Northwell font. If you liked what you saw, be sure to give it a download and personalize any project you’ve been working on.

Read More at Northwell – The Handwritten Font You Didn’t Know You Needed FOTW#

from Web Design Ledger https://webdesignledger.com/northwell-a-rustic-font/

The Simple Twitter Strategy That Helped Us Generate 90% More Clicks

  • After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets.
  • This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets.
  • It’s incredibly simple to implement this strategy  — you just need to identify your best tweets and retweet them — and it can be done using Buffer or directly on Twitter.com (and Twitter apps). 

Keep reading to see a full breakdown of this experiment and how you can implement it for your own Twitter accounts…

In February 2018, Twitter updated its rules to prohibit sharing tweets that are identical or substantially similar to one another.

Before this rule change, re-sharing top tweets (sparingly) was one of our favorite strategies for increasing our Twitter reach and engagement here at Buffer. And while it was a shame to forgo this strategy, we understand the rationale behind the new rules and are fully supportive of them.

So, rather than dwelling on what used to work, we started searching for other strategies to try.

Here’s one experiment we’ve been working on (and our results in full)…

Coming up with the experiment idea (and testing my theory)

After Twitter had made its rule changes, I noticed that Matt Navara and a few other accounts had started retweeting their own tweets as a way to boost top posts.

This made me wonder if retweeting my own top tweets could be a good way to increase my reach and engagement on Twitter.

So I tested this idea — retweeting my best-performing tweet the following day — with my own account.

Alfred's retweet

And it worked!

According to my Buffer Overview Report, my tweets in June received, on average, 2,356 impressions, 93 engagements, and 30 likes. Whereas this particular tweet received 9,697 impressions, 203 engagement, and 94 likes after I retweeted it:

I saw the same pattern with several more tweets too. And as this strategy worked amazingly well for my personal account, I wondered if it would also work for our Buffer Twitter account.

So with my teammate, Bonnie’s help, we ran a more formal experiment with our Buffer Twitter account…

A Twitter retweet experiment

The plan

The goal of our experiment is to see if retweeting our best-performing tweets could become part of our Twitter strategy. We had two success criteria:

  • Retweeting our own tweets should substantially increase the reach and engagement of each tweet. One of my hypotheses is that the retweet could reach a different audience when it is retweeted at a different time from when the original tweet was published. The second hypothesis is that the existing likes and retweets on the tweet act as social proof, which makes more people want to engage with it. When they do, the Twitter algorithm would, then, show the tweet to even more people.
  • Our followers should find this acceptable. We were looking out for comments on our retweets to see if our followers noticed the retweeting and had an opinion on it.

We had a very straightforward plan:

  1. Tweet like we have been
  2. After one to two days of tweeting, use the analytics in Buffer to a top tweet from recent days
  3. Record the performance of that tweet by taking a screenshot of the stats
  4. Buffer that top tweet to be retweeted one to two days later
  5. After one to two days again, record the performance of the retweet

We started the experiment in June and concluded it in July. Over the period of about a month, we retweeted 10 of our best-performing tweets. And we are very excited to share the results!

A quick note about retweeting

You can only retweet a tweet once.

You could technically undo a retweet and retweet it again (by clicking on the retweet icon twice). I do not have any conclusive evidence that this is beneficial and am not certain that retweeting multiple times is what the Twitter team had intended for that feature.

The results

Drum roll 🥁

I think it was a resounding success!

On average, our retweeted tweets received 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks. The three tweets with video also had an average boost of video views by 92 percent.

Buffer retweeting experiment data

(We didn’t get many replies for these tweets both before and after retweeting them. I thought I would mention this for completeness.)

Besides the increase in reach and engagement, we were also glad that our followers seem to have found the retweets of our own tweets acceptable. (Or perhaps they just didn’t voice their objections. If you saw our retweets and have an opinion, we would love to hear from you!)

Overall, the experiment validated the idea of retweeting our best-performing tweets to boost their reach and engagement, and we’re excited to integrate this into our Twitter strategy going forward.

So how can you do this for your brand’s Twitter account?

How to retweet optimally

There are two ways to retweet optimally. When I say “optimally”, I mean retweeting your top tweets at the right time to obtain the best result.

The easier and better way, in my opinion, is to use Buffer. With a combination of the analytics in Buffer and our browser extension, you can quickly identify the best tweets to retweet and schedule them for the perfect time.

Here’s how:

Schedule retweets with Buffer

Step 1: Tweet as per usual

Easiest step. 😉 Done? 👍

Step 2: Find your best-performing tweets

Once a week or once every few weeks, go to your Posts Report in the analytics section of your Buffer dashboard. (This feature is available on our Pro and Business plans.)

Your Posts Report will first show you your recent tweets, with the latest tweet at the top. You could scroll down and identify your best-performing tweets with a “TOP TWEET” label. An easier way is to click on the “Most Popular” filter, and we’ll show you all your top tweets in the past 90 days in the order of descending performance.

Top tweets in Buffer Posts Report

If you are on one of our Business plans, you can adjust the timeframe in the upper-left corner.

Step 3: Schedule your retweets

Next, click on the timestamp of the tweets you want to retweet. The tweet will be opened in a new tab.

Tweet's timestamp

Then, with the Buffer browser extension installed, you’ll see an additional Buffer button at the bottom of the tweet. Click on it.

Add to Buffer (with Buffer browser extension)

You’ll see the Buffer composer with a preview of the tweet you want to retweet. You could add a comment to the retweet but for this purpose, we just want to retweet the tweet. So select the right Twitter profile and hit “Add to Queue”.

Buffer retweet

A quick note about timing

For our experiment, we waited only a day or two before retweeting a tweet. That’s because we wanted to experiment with at least 10 tweets but didn’t want the experiment to take too long. My hunch is that it’ll be ideal to wait a few days or even weeks before retweeting a tweet. This will prevent your followers from seeing the same tweet twice within a short timeframe.

Also, you’ll want to space out your retweets with your usual tweets. This is so that you are sharing a mix of regular tweets and retweets, and not a burst of retweets in between regular tweets.

And you’re set!

The helpful thing about using Buffer is that you can schedule retweets in advance without having to wait until a particular day before you can retweet a tweet. If you have found your best times to tweet and added them to your posting schedule, your retweet will be published at one of your best times.

My other favorite advantage is that you can easily rearrange when your retweets will be published (or tweets retweeted), along with your other scheduled tweets.

If you don’t use Buffer, no worries. This can be done manually through Twitter, too.

Retweet manually through Twitter

Step 1: Tweet as per usual

Step 2: Find your best-performing tweets

Whenever you want to retweet your best-performing tweet, go to your Twitter Analytics’ Top Tweets. (Direct link to your Twitter Analytics: https://analytics.twitter.com/)

Twitter will show you your top tweets in order of descending impressions for the past 28 days. If you wish, you could adjust the timeframe in the upper-right corner.

Twitter Analytics' Top Tweets

Step 3: Retweet

Click on the timestamp of the tweet you want to retweet. A good rule of thumb is to pick tweets with a high engagement rate.

(Note: You have to click on the timestamp. Clicking on anywhere else will only bring up a window of the tweet’s activity)

Tweet timestamp in Twitter Analytics

The tweet will be opened in a new tab. Click on the retweet icon, and you’ll be asked if you want to retweet that tweet to your followers. Select “Retweet”.

Retweet to followers

The tweet will be immediately retweeted so you would want to time your retweet. Try to wait a few days or weeks from the day that the original tweet was published and preferably choose a different time from the original published time.

If you wish to schedule your retweets, we would love for you to give Buffer a go. Here’s a 14-day free trial.

And that’s it!

Over to you: What do you think of this strategy?

Whilst we loved re-sharing our top tweets, it’s best to avoid doing that now since Twitter has updated its rules. The next best alternative we have found is to retweet your top tweets. A simple, well-timed retweet can increase the reach and engagement of your tweets, without annoying your followers. This is a strategy that few brands are taking advantage of right now. So I would recommend experimenting with this and see how well it does for your brand (especially before this becomes a common practice!)

Let us know how it goes for you? 😊

(If you disagree with this practice, we would love to hear from you, too. It’s always helpful to have thoughtful discussions, and we can learn together.)

from Social https://blog.bufferapp.com/twitter-retweet-experiment

Monday.com – The Project Manager’s Paradise

monday

Project management can be a time consuming and stressful job. Other than the fact that your entire team relies on you to make tough decisions and guide them on the path to success, you have to schedule and manage every project.

monday.com exists to make project management a breeze. With a hefty list of features and tools, you’ll find yourself managing and collaborating with the best without even breaking a sweat.

 

At its core, monday.com is an Agile project management software. Historically, agile is one of the most used and effective methodologies that’s ever existed in project management, and that’s nothing to shake a stick at. But, besides all the history and features, what makes monday.com so great? Well, I’m glad you asked:

monday

Collaboration at it’s finest

One of the biggest reasons anyone uses a project management software is to collaborate with the rest of their team. All your planning and scheduling means nothing if you can’t deliver that information to everyone else. Not only can you share the plans with everyone on the team, you’ll be able to receive direct message, easily edit timelines as the project goes forward, and keep an eye on what everyone’s up to.

 

“A company’s structure is the result of leadership that creates a culture. We wanted a culture of togetherness, of people getting recognition. Today, at Wix parties, I can approach any employee and talk to them about their work. It blows their minds. They’re like, ‘How do you know?’ and the answer is monday.com! Do you know what that does to their motivation?” – Avishai Abrahami,  CEO and founder of Wix.com.

 

Let’s not forget about the most important people in this whole operation – the clients. Remember, the clients are the reason you get a paycheck, and they deserve to be in the loop, too. With monday.com, you can add your clients as guests for the project so that they can get constant, real-time updates as soon as everyone else.

monday

Simplicity is the key

Often times, softwares like this overwhelm the user. monday.com thought about this and condensed everything into one space. You can manage everything from one single dashboard. Instead of trying to navigate the entire website for one tool, you have the full arsenal of tools at the click of your mouse.

 

Having trouble finding info from that project you worked on from last year? A simple search will quickly lead you to any image, update, project, or assignment your team has ever worked on.

monday

 

On top of this already massive pile of impressive highlights, you can integrate many of your favorite apps into one place. monday.com is truly a one-stop shop.

 

They also offer a mobile version so that you can stay updated on the go. Many project management softwares don’t offer any way to get real-time information unless you’re in the office. With the app, you’ll never miss an important update again.

monday.com

Why you need monday.com

monday.com is one of the most widely used softwares on the market. Everyone who’s familiar with it will agree that there’s nothing else like it. Nowhere else will you get this sort of usefulness, versatility, and simplicity.

 

With their impressive list of features, all-in-one dashboard, user focused navigation, and constant praise and reviews, it’s easy to see why so many people chose and continue to choose monday.com.

 

 

Read More at Monday.com – The Project Manager’s Paradise

from Web Design Ledger https://webdesignledger.com/45254-2/

What Should a Mobile Form Look Like

mobile form

As an avid internet user, both mobile and computer, I think it’s safe to safe that filling out forms is one of the worst things ever. As boring and time consuming as they can be, they are undisputedly necessary. Today, we are looking at what should a mobile form look like and how to give it a formal touch.

 

Let’s think for a second about how many times we use forms for an online interaction. You use them basically anytime you purchase goods, hotel rooms, or movie tickets. Not to mention, companies often use them to bring better service to the customer. So, the question remains: what can we do to make this process better? I’m glad you asked.

Say no to too much info

 

In terms of a transaction form, one thing that needs to become the norm is putting all the necessary information on one page. Notice that I said “necessary.” Too often, I’ll go online to order something and I’m bombarded with additional advertisements and options that make my eyes water if I stare too long. Listen, I already purchased something from your website. You don’t have to convince me anymore.

mobile form

First impressions mean the most

I think most people will admit that if the form looks too complex, they won’t finish it. It’s not really anything new. People are going online for their convenience. If you make something too complex, or even just look complex, people will avoid it. I’m certainly guilty of thinking this way. Make forms effective and efficient.

The perfect mobile FORM (ula)

What exactly does a good form comprise of? Believe it or not, there is a basic recipe for a good form. One that doesn’t overwhelm users, and one that gets the job done. Here’s what we’ve got:

mobile form

  • Input fields

Here, you’ll have room for all the required information. Things such as passwords, discount codes, sliders, checkboxes, etc. will all be input in these boxes.

 

  • Field labels

Field labels tell the user what to put into the input fields.

 

  • Structure

You have to have some sort of framework for your fields. Make the order make sense and it’ll be easier to follow along.

 

  • Action button(s)

The page will have to have at least one button that submits all the input info.

 

  • Feedback

After the action button is triggered, the submitter should get a notification that everything went smoothly.

mobile form

There are many successful form templates out there. Depending on what the form is used for, it will probably look a little different than the last. The key is to make it simple, understandable, and convenient for the user. Remember, people do things online to make it easier for them. A complex form will only scare away potential customers.

mobile form

Read More at What Should a Mobile Form Look Like

from Web Design Ledger https://webdesignledger.com/lets-make-filling-forms-formal/

Wonga: a premature but overdue eulogy


Wonga, the company once dubbed by UK lawmakers as a “legal loan shark” is in dire straits, and is almost certain to enter administration. In preparation for this delightful and long overdue event, we went ahead and wrote it a eulogy: Wonga, fintech loan shark, is dead at 12. Wonga, a pioneer in the space of pushing poor people into spirals of debt they can ill-afford, passed away quietly today in London, England after a short battle with insolvency. It was 12. Administrators from Deloitte said the cause was its own hubris. Wonga’s demise came after it was forced to…

This story continues at The Next Web

from UK – The Next Web https://thenextweb.com/tech/2018/08/28/wonga-a-premature-but-overdue-eulogy/

Meet Eastern Standard: A High Standard Design Agency AOTW#10

eastern standard

Strategy Shapes, Design Defines, & Technology Advances Our Clients’ Brands says the motto of Eastern Standard design agency of the week. We’ve been closely following their work and today, we want to share it with you all. 

 

Eastern Standard is an agency that specializes in branding and web design. Their goal is to come with a solution to their clients’ needs by bringing a branding studio and web applications developer under the same roof. They meet all the requirements for a truly integrated digital and creative agency.

The team consists of members that are more than a group of designers, developers, or strategies. When they come together, they try to understand the keys to good branding, offering real-world experience in meeting their objectives. They strive to use your resources to the maximum advantage of your business and to accomplish all your set goals. If there’s a design studio out there that can deal with challenging situations, that is Eastern Standard. 

The studio never offers services that are under their standards, but “develop award-winning experiences through informed strategies, smart design, and streamlined implementation.” Not only do they polish your brand, but also provide you with amazing digital services, and a marketing partner. They take pride in combining three essential practices (branding, digital design, marketing) that contribute to a better fluency in each discipline. The result? Their clients get a better understanding of all these critical factors and manage to create long lasting brands.

Eastern Standard specializes in:

Brand Strategy & Extension

Research & Usability

Creative & Content Services

Digital Design & Development

Marketing & Promotion

Technical Support & Consulting

There’s no better way of getting to know a design agency better than taking a look at their work. Below, we have listed some of the studio’s most important pieces of work. In no specific order:

THE ACADEMY OF NATURAL SCIENCES

Momentum for a Museum

Eastern Standard

AL DÍA NEWS MEDIA

Navigating the News

Eastern Standard

ASSOCIATION FOR PUBLIC ART

Design Without Distraction

 

eastern standard

CHEMICAL HERITAGE FOUNDATION

Pushing Print to the Next Level

eastern standard

POLICYLAB — CHILDREN’S HOSPITAL OF PHILADELPHIA

Refining the User Experience, With a Future Focus

eastern standard

THE CIRCUIT TRAILS

The Power of Influence:
The Ties That Bind a Brand

eastern standard

CORNELL COLLEGE OF HUMAN ECOLOGY

Unifying a Diversified Higher Education Experience

eastern standard

The agency we featured today has a lot of experience and a ton of talent. If you own a similar design agency, email us at webdesignledger.blog@gmail.com for a chance to make it on the first page of our blog. Also, visit us daily for more snippets of amazing work.

Read More at Meet Eastern Standard: A High Standard Design Agency AOTW#10

from Web Design Ledger https://webdesignledger.com/easter-standard-aotw10/