7 Tips for a Productive Morning Routine as a Designer

Let’s face it, sleep is sweeter in the morning. When you work as an independent designer, you have to be your own project manager. It comes naturally to be less strict with ourselves than we would be as someone else’s manager. It can take up to hours to actually start working on a project after you woke up. This is not the habit of a productive person. But even when you work in an office within an agency,  everybody needs a motivation to start working on that project. If you are here, it means that you want to improve your productivity in the morning, by changing your routine. We are glad to share with you some of the best methods that would help you do so. 

 

Before we get started, it is important to understand a few aspects of this journey you are starting off on. It takes 30 days for a person to stick to a new routine, 30 days in which you will struggle, it will be painful, but the result is totally worthy. The tips given below can be adapted to your routine, you don’t have to try to implement them all at once. Choose what suits you the best, and make sure you let us know in 30 days what it has been like. Off we go!

 

1. Set your mind on the change

At the beginning of any journey, you have to map out your way to the destination. In our case today, a productive morning routine. As a first step, write down the changes you want to make to your current morning routine. Consider these obstacles that prevent you from getting when you desire. Have you had enough of missed deadlines, angry clients, and unslept nights? These are all results of an inefficient morning routine. Decide that you want to end all these negative parts of your job, by setting your mind on the change. You might be very motivated now, but make sure you stay that way. Set reminders, write notes all over your home that you know would make you stay focused.

productive morning routine

2. Wake up early

You wake up. You don’t look at the clock. You take a shower, get some breakfast, read the mail, and when you are about to start working on a project you realize: it is 4:30 pm. Does it sound familiar? Unless you are a night owl, you start panicking at the thought that you won’t be able to finish work in time. It has been proven that people are much more productive in the morning than in any other part of the day. So why don’t take that fact and transform it into your morning routine? Set your alarm for 7 am the lastest. It will be hard at the beginning, but it will only take a couple of days until you are aware of the change. You’ll feel fresh, determined to finish work, and you will have a lot more spare time.

productive morning routine

Source: Pexels

3. Plan out your day

It only takes a few minutes to write down your schedule and the important activities of the day. Follow the example below:

  • Morning hygiene routine
  • A 30 minutes run
  • Healthy breakfast
  • A 60 minutes read
  • Check mail for any new projects
  • Start working on the current project
  • Take a 10 minutes break every hour
  • Enjoy the rest of the day off work
  • Go to bed relatively early

If you have a map of your day like the one above, it will make it much easier for you to actually do as you planned. A visual stimulus is much stronger than a mental one.

productive morning routine

4. Sleep

Not during your work program, of course. Sleep is vital for people who want to accomplish important things every day. It’s been estimated that an adult needs a 6 to 8 hours a sleep every night in order to function properly. The sooner you plan to wake up, the sooner you have to go to bed. The lack of sleep will lead to irritable moods, frustration, and incompetence to focus on your projects. As designers, our creativity can suffer majorly if we don’t rest enough for our brain to start over every morning. If you feel like you can’t fall asleep earlier than midnight, just put your phone down. The light of the screen will trick your brain into believing that it’s still daytime.

 

5. Help yourself by using technology

We are not robots, we can’t just switch a button and become productive in the morning. But we can for sure, use technology to our own benefit. Here are some devices/software created by talented designers.

  • Ruggie – a very smart alarm clock that won’t turn off until you stand up.

productive morning routine

  • Propeller – this device is perfect for those who love the snooze button too much. When your alarm goes off, a propeller bounces in the air around the room. The sound doesn’t stop until you catch the propeller and place it back in its base. By the time you manage to that, you won’t be sleepy anymore.

productive morning routine

6. Drink water

When you become more used to waking up early in the morning, you will notice that you don’t need to drink coffee anymore. In fact, when drinking coffee, you eliminate calcium, magnesium, and potassium which are vital for your energy. Drink water instead. Always have a glass of water next to you that you can sip from every now and then. Don’t keep it boring, but add some natural flavors to it. Get a water bottle like to one below, and have fun drinking water.

productive morning routine

7. Don’t

Ensure the success of your productive morning routine process by not doing the following things:

  • don’t tell about your decision to change your morning routine to everybody; you can share it with one person that already have a productive morning routine for encouragement, but stay away from negative opinions of the people who tried the same thing but failed.
  • don’t set unrealistic goals; wake up 30 minutes earlier, after 30 days of waking at 8, if you wish, but don’t try to wake up tomorrow at 5 o’clock. It won’t happen.
  • don’t give up when you fail; change means time, so don’t try to rush things.

 

We hope that these tips will work for you and that you will be willing to tell us how the change improved your productivity. Also, share with us other tips and ideas of how you managed to adopt a productive morning routine.

 

Read More at 7 Tips for a Productive Morning Routine as a Designer

from Web Design Ledger https://webdesignledger.com/7-tips-for-a-productive-morning-routine-as-a-designer/

The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal.

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers.

For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors.

“There are things more important than buying/selling tents – like going outside and actually using them,” it explained on Twitter.

It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. But that’s exactly what REI has found.

REI’s CEO, Jerry Stritzke believes that the relationships between consumers and brands are changing — whilst you used to be able to win people over with deals, you now need “something more”, he told Business Insider.

And it seems that Stritzke’s intuition has led REI down the right path.

“Since launching #OptOutside, we’ve watched more than 200 retailers go out of business,” Stritzke told BestBlackFriday.com. “We’ve stayed healthy partly because we’ve stuck with our core values — like giving our employees time to do what they love with the people they love during the holidays. It’s enabled us to add millions of new members and, most importantly, connect millions of people with the outdoors.”

According to data from Edelman, sixty-four percent of consumers around the world will choose, switch, avoid or boycott a business based on its stand on societal and political issues.

But taking a stand isn’t as simple as jumping in on a trending topic on Twitter, or sharing a quick piece of content here and there. It must run much deeper than that.

“You have to be walking the walk before you talk the talk,” Mike Dupree, Senior Manager for Media & Entertainment at Twitter, explained to me.

Mike has been working with brands on their content and marketing efforts on Twitter for over six years, and he recently jumped on a call with me to explain the power of purpose-driven marketing — the topic of his talk at this year’s Social Fresh conference.

Demonstration before communication

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors.

And Mike believes that this authenticity is key, not only to REI’s success, but to any purpose-driven campaign: “Being authentic is always critical in marketing, but when it comes to brand purpose it becomes even more important.”

“Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained. “The purpose has to be deep rooted in the company across all facets of the organisation — from marketing and customer service to communications and policy, and everywhere in between.”

“In short, it’s about demonstration before communication,” Mike concluded.

This is exactly why Opt Outside has worked for REI. For years before it launched the campaign, and communicated its “Opt Outside” ethos, it had demonstrated it through its actions. Enjoying the outdoors is a part of REI’s brand message, and over the years it has consistently supported nonprofit partners, and encouraged both employees and customers to make the most of the outdoors.

Having a purpose without being divisive, or taking sides

“We know that consumers will buy or boycott brands based on a social or political issue,” Mike explained. “So there’s always a risk when you choose to be bold.”

But to stand for something, and embrace a purpose, brands don’t need to create campaigns that choose sides on political, or social topics.

“We’ve seen numerous examples of brands taking a stand without taking sides,” Mike told me. “The key is to find universal issues that strike a cultural chord with anybody — something that everybody can get behind.”

For example, throughout 2018 brands have consistently helped out with disaster relief efforts after after hurricanes, superstorms, and earthquakes.

Verizon deployed mobile towers and generators to those regions prone to natural disasters so that it could assist with communication during disaster relief. It then communicated this by creating a campaign, #AllOurThanks, that enabled people to share their gratitude to first responders who are always there in times of crisis.

http://player.vimeo.com/api/player.js

And Anheuser-Busch sent more than 300,000 cans of emergency canned drinking water to local communities in North Carolina, South Carolina, and Virginia as the states prepared for the expected impacts of Hurricane Florence.

This action wasn’t a one-off, though. Water is incredibly important to Anheuser-Busch’s brewing process, and it has been committed to conserving water for years as part of its Better World focus. Since 2010, it has partnered with the River Network to host a series of local river and watershed restoration and protection projects.

3 steps to finding a purpose that aligns with your brand

The campaigns we’ve discussed so far (REI, Verizon, Anheuser-Busch) all have something in common:

The purpose they support is fully aligned with their brand — and that’s not an accident. As Mike explained:

“Ideally as a brand you decide to choose an area that aligns with your brand purpose that also connects with your overall brand ethos, and the product/service you offer. If you choose that well, having your brand be a part of the campaign shouldn’t be taken the wrong way.”

Here are three things to consider before aligning your brand with a purpose:

1. Does your brand have a right or role to be here?

You never want to shoehorn your brand into a conversation in which it doesn’t belong. “This can be a PR nightmare,” Mike told me.

The best examples of purpose-driven marketing are when brands connect with issues and purposes that they have long supported or played a part in. Anheuser-Busch’s water campaign worked for its brand because it has been supporting clean water-related causes since 2010 — it wasn’t just jumping in during a moment of crisis to try and grab some attention.

“If you’re already walking the walk as a brand, you’ll know what discussions to be a part of and where to stay away,” Mike explained.

2. Are you doing or just saying?

It’s not enough to simply jump into a conversation during a fleeting moment, you have to have actions that back up your communications.

“Consistency over time is important,” Mike told me. “If you want to build an enduring connection with your customers you have to have consistency over time. Both in what you’re doing and what you’re saying.”

Mike continued: “If it’s just a trending hashtag or we’re in the middle of a crisis and you want to jump in quickly to get some social media micro-wins, that’s not going to help your brand and it’ll probably hurt your brand in the long run.”

3. Will this stand up in five years from now?

This is a great question to ask yourself. When it comes to purpose-driven marketing, you need to think about how this campaign will be looked back on and how it might shape your business moving forward.

If it’s fully aligned with your business ethos and historic actions, you’ll more than likely look back on it as a positive. But if you’re just jumping into a trending topic, or something your brand isn’t fully aligned with it probably won’t stand the test of time.

Take the REI “Opt Outside” campaign. The team at REI knew that it was completely in-line with its business ethos, and the impact would be seen as positive — even if it did lose out on sales on the biggest shopping day of the year.

“REI is a retail brand that has a business interest in Black Friday. But it has more of an interest in embracing the outdoors lifestyle and culture than it does in one big shopping day each year,” Mike explained. “It believes that this approach will keep customers coming back, and build loyalty that lasts years, and years.”

You’re never too small to have a purpose

Verizon, REI, and Anheuser-Busch are huge brands. But that doesn’t mean a smaller business can’t make an impact with purpose-driven marketing.

Just look at businesses like TOMS. When TOMS first launched its shoes, its purpose was front and center: for every pair of shoes you buy, another pair will be donated to people in need in countries around the world.

And no matter your size, embracing purpose-driven marketing is a great way to stand out and build strong, lasting relationships with consumers.

“It’s never been harder for brands to stand out and make connections that are enduring if you can do that it’ll help your business [in the long-term],” Mike concluded.

“We see that 75 percent of consumers expect brands to make a contribution to their well-being, and quality of life — if you aren’t doing that you’ll be left behind. And that’s applicable to businesses of any size.”

Mike Dupree will be sharing more about the power of purpose during his talk at the Social Fresh conference. Social Fresh 2018 will be taking place on December 5-7, 2018 at Full Sail University, Winter Park, FL. Click here for more information or to book your ticket.

from Social https://blog.bufferapp.com/purpose-driven-marketing

A Comprehensive Collection of 2018 Christmas Freebies

Christmas Freebies

It’s just about that time of the year again. As Autumn winds down and comes to a close, people have only one thing on their mind.. Christmas! And what better way to spread the cheer with some christmas freebies? In this list, we’re going to go over not only some free Christmas fonts, but a few other goodies that’ll really have you feeling jolly. I can hear the sleigh bells now. Sit back, pour a nice glass of eggnog, and enjoy this comprehensive list of Christmas freebies!

Fonts

We’re going to start this list off with a very important feature to any project you mind find yourself working on. Fonts can say a lot about anything you put them on. Whether it be greeting cards, invitations, typography on your website, or even a casual email, the right font can get anyone is a festive mood! Here are a few of our favorites this year:

 

Grinched

Okay, I get that the Grinch isn’t exactly who you think about when you think of Christmas cheer, but he came around in the end. The Grinched font gives that classic Grinch look that we’re all so familiar with thanks to Dr. Suess.

Christmas Freebies

Santa’s Big Secret

Santa’s Big Secret font looks like the font Santa himself would use for the sign over his workshop. It’s fun and magical, perfect for Christmas.

Christmas Freebies

Christmas on Crack

Christmas on Crack may sound a little unorthodox, but it’s a great description nonetheless. This font reminds me of a more traditional, bohemian style christmas. It’s playful, yet not over the top.

Christmas Freebies

Frosty

I think we all know the jingle by now. Frosty the Snowman has had a place in many Christmas loves across the world for years, and the Frosty font takes direct inspiration from it. The big, bold lines in this font remind me of a snowman themselves, and the playful, curvy lettering remind me of trails through the snow.

Christmas Freebies

The Gingerbread House

The Gingerbread House font is wild and pointy. The swirls and curves remind me of the frosting and candy you might attach to a real gingerbread house.

Christmas Freebies

Festival

Festival font is a great way to grab someone’s attention this Christmas. It’s big, bold, and beautiful – perfect for greeting cards!

Christmas Freebies

Merry Christmas Color Font

The Merry Christmas Color Font is a very traditional look for any of your projects. The red coloring really helps it pop and it screams merry Christmas!

Christmas Freebies

Frozito

I can hear the piano starting to play now. Frozito is directly inspired by the popular disney movie “Frozen”. I’m sure you’ve all heard about it. No matter your age, the Frozito font is a great addition to your font collection.

Christmas Freebies

Nightmare Before Christmas

Although it may seem a little scary at first, The Nightmare Before Christmas has been a classic since its release. The Nightmare Before Christmas font pays great homage to the fan favorite.

Christmas Freebies

Christmas Miracle

The Christmas Miracle font is great for those moments when you want to be extra festive. The way the letters sparkle and come to life in front of your eyes remind me of a little Christmas magic.

Christmas Freebies

Icons

The category of icons is quite a big one. There are so many Christmas freebies out there, that it would be impossible not only for us to list them, but to choose favorites. So, what we’ll do instead is mention a few websites where you can browse and find the ones that fit your needs perfectly.

 

Flaticon

Flaticon ranks high on our list just because of the huge selection they have. In fact, there are over 14,000 free icons you can go and download right now!

Christmas Freebies

Freepik

Freepik, as the name suggests, is a great place to find free vector icons for your next Christmas project. They has thousands to choose from, and more are added all the time!

Christmas Freebies

Iconfinder

Christmas Freebies

If you’re ever in need of an icon, Christmas themed or not, Iconfinder is a great resource for doing just that. But, while we’re on the subject of Christmas icons, they have thousands and thousands of icons to choose from.

Wallpapers

What better way to set the Christmas mood than to have a festive background on your computer? Not everyone gets to travel for Christmas, so being able to get perfect views even from your desk is a must for this time of the year. With that in mind, here are a few of our favorites:

 

Merry & Bright

The Merry and Bright wallpaper was designed to be simple and festive. Because of the white outline, your focus immediately centers to the bright red ornament dangling in the middle.

Christmas Freebies

Christmas Volcano

Christmas is about giving. Although you should avoid exploding volcanoes at all costs, you should keep the spirit alive with this Christmas Volcano.

Christmas Freebies

Merry Christmas Ornaments

This Merry Christmas Ornaments wallpaper is the perfect blend of retro and Christmas! It’s both mysterious and colorful and would make any desktop pop with the Christmas spirit.

Christmas Freebies

Reindeer Love

The Reindeer love wallpaper is the perfect reminder to spend time with loved ones this season. It’s sweet and simple.

Christmas Freebies

We hope you enjoyed this list of Christmas freebies. If you enjoy lists like this, and want to stay up to date with everything in the design world, then be sure to check in with Webdesignledger daily for all the creative content you’ll ever need.

Read More at A Comprehensive Collection of 2018 Christmas Freebies

from Web Design Ledger https://webdesignledger.com/a-comprehensive-collection-of-2018-christmas-freebies/

Uber fined €1M for 2016 data breach by Dutch and British privacy watchdogs


The Dutch Data Protection Authority (Dutch DPA) just announced it’s imposing a €600,000 fine on Uber and its Dutch subsidiary Uber B.V. for violating Dutch data breach regulation in 2016. Simultaneously, UK’s Information Commissioner‘s Office (ICO) declared Uber will be fined £385,000 (around  €433,000) for the same data breach back in 2016. Uber concealed the 2016 breach for over a year, in which hackers gained access to personal data of 57 million people worldwide, such as names, email addresses, and telephone numbers. The company thereby failed to comply with laws stating it must report data breaches to the authorities and the…

This story continues at The Next Web

Or just read more coverage about: Uber

from UK – The Next Web https://thenextweb.com/apps/2018/11/27/uber-fined-1m-euro-for-2016-data-breach/

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

The News Feed is one of Facebook’s marque innovations.

Rolled out to users in 2006, it became the go-to place for people to connect with their friends,  share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance.

In life and business, though, change is inevitable. And just as popular culture, music, and fashion move on,  Facebook should too.

For nearly a decade, the News Feed was the jewel in Facebook’s crown. However, over the past couple of years, Facebook has been locked into a battle with misinformation, troubled by privacy issues, and found itself trying to counter a decline in original content (photos, videos, status updates) shared by users. It even admitted the News Feed can have a negative impact on mental health.

This wasn’t the way it was meant to be.

Facebook was meant to help people stay connected with those closest to them. But Mark Zuckerberg has admitted that the platform has underdelivered there. In a post on his Facebook Page back in January the Facebook founder noted:

“Recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.”

And that should be a big worry for Facebook. When the Swiss Federal Institute of Technology looked into what factors can kill a social network, they found that when the bonds between users weren’t particularly strong, neither was the users’ relationship with that network.

The study also found that as networks grow, they become more cluttered, so we begin to miss out on some of the most relevant content from those closest to us. This is most definitely the case with Facebook — and was a key factor in the company’s decision to shift the News Feed to focus more on updates from people, not brands.

In a blog post about this change Facebook shared:

“Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.”

The rise of Stories

While the News Feed has been experiencing growing pains, a new format has arisen: Stories.

Since Snapchat debuted the Stories format in 2013, it’s gone from strength to strength and is quickly becoming the default format for content consumption and creation. In total, consulting firm Block Party estimates that nearly one billion accounts are using the Stories format daily and Zuckerberg recently shared that people now post more than one billion Stories every day.

At its annual, flagship conference, F8, Chris Cox, Facebook’s Facebook’s chief product officer, also noted that “the Stories format is on a path to surpass feeds as the primary way people share things with their friends sometime next year.” And Zuckerberg recently added that “it looks like Stories will be a bigger medium than [news] feed has been.”

The shift to stories is coming

From making the status composer default to the camera to encourage Story creation on mobile, to adding Story preview tiles to the top of the feed, Facebook is constantly running tests and experiments to familiarise more of its user base with Stories.

Over on Instagram, 47 percent of users find that Instagram Stories helps them be more authentic in their communication with friends and family, something Facebook would love to encourage on its flagship product too.

In short, it feels safe to say that Facebook is pivoting to Stories. But when your platform is the size of Facebook’s, no change is ever simple.

The roadblocks ahead for Stories

The biggest hurdle for Facebook’s move to Stories is revenue.

Right now, the majority of Facebook’s advertising revenue comes from the News Feed. As Zuckerberg recently share in a post on his Facebook Page:

“Another challenge is that we’re earlier in developing our ads products for stories, so we don’t make as much money from them yet as we do from feed ads. We’re following our normal playbook here of building out the best consumer products first and focusing on succeeding there before ramping up ads. I’m optimistic that we’ll get ads in stories to perform as well as feed over time, and that the opportunity will be even bigger because it looks like stories will be a bigger medium than feed has been.”

Though Facebook has rolled out Stories Ads, it will need to reinvent mobile video ads for this to be a success. Pre and post-roll video ads within Stories is fine for now, but if Stories are to become as profitable as the News Feed, Facebook needs to think outside the box and develop a brand new ad product from the ground up, like it did with News Feed ads five-or-so years ago.

The second hurdle is ensuring users buy into Stories.

300 million daily active users across Facebook and Messenger is great — it’s probably even more daily active users than Snapchat has on its own Stories (according to data obtained by The Daily Beast). But Facebook has 2.2 billion monthly users and the vast majority don’t use Stories yet.

Like it or not, Stories will replace the News Feed

When it comes time to shift away from the News Feed, it’s more likely that users will just have to deal with the hand they’re dealt.

When the News Feed launched, Facebook users had no choice about adopting it, and it wasn’t instantly popular — a group called “Students Against Facebook News Feed” was even formed, reaching more than 280,000 members at its peak.

Despite the pushback, Facebook persisted knowing that no matter how loud or vocal people were in reaction to the change, they would still likely continue to use Facebook anyway.

The same Swiss Federal Institute of Technology study I mentioned earlier found that when left with only two available coping strategies: to accept change or to leave, the vast majority will accept change and continue to use Facebook.

And in a 2006 post about the News Feed, then TechCrunch editor, Michael Arrington noted that: “If this feature had been part Facebook since the beginning, their users would be screaming if Facebook tried to remove it.” Eventually, I believe we’ll look back at Facebook Stories in the same way.

Stories might not be welcomed by all. But one thing is for certain: however you feel about it, it’s time to start preparing for life after the News Feed.

4 ways your business can embrace Stories

Stories are an essential part of a modern social media strategy.

Block Party’s research found that nearly four in five (79 percent) of businesses use Stories on InstagramInstagram also found that more than one in three said that they have become more interested in a brand or product after seeing it in Instagram Stories.

As the user numbers continue to grow on Facebook Stories, it won’t be long until a large number of businesses start moving to post there too. But we’re not quite there yet.

Block Party found that only nine of 100 accounts it tracked on Instagram Stories, also posted to Facebook Stories. “All but one of those exclusively syndicated their Instagram Stories to Facebook,” it said. However, some early adopters have already started seeing better results from Facebook Stories than the News Feed.

Here are four ways you can begin to use Stories for your business and ensure you’re riding atop the next big social media wave.

1. Take your audience behind-the-scenes

Stories offer a perfect way to share unfiltered, authentic content with your audience.

Design agency AJ&Smart uses Stories to provide an authentic look at what’s happening at the business day-to-day and tries to show as much of that in real-time as possible.

For example, in its Stories, you might see behind-the-scenes at a client workshop or the team traveling to a client meeting.

The Guardian also found that, on Stories, “less polished” content performs better than heavily produced videos, so you don’t have to worry about the production quality of your content. Instead, just point and shoot with your phone and focus on creating a compelling narrative.

2. Cross-post between Instagram and Facebook

If you’ve linked your Instagram account to your Facebook page, you can cross-post your Stories content at the tap of a button, or even set your account to automatically publish all of your Stories from Instagram to Facebook.

To do this, tap your profile icon in the top-right corner of Instagram, then open your “Account settings” and choose “Story controls”. From here, tap the switch to turn on auto-posting to Facebook:

Cross-posting the same content to Instagram and Facebook might not be the best long-term strategy as your audience on the two platforms might prefer different content. But this is a great way to get started, and learn a little about what your audience enjoys on booth platforms.

3. Experiment with Stories ads

Stories ads are a new addition to Facebook’s ad inventory and enable brands to share image-based or short video ads. At Buffer, we started testing Stories ads a few months back and now we’re seeing clicks to our website from Stories for just $0.06!

It’s super simple to get started with Stories ads and we’ve just launched Stories Creator, a simple tool to help you design thumb-stopping images for your Stories ads.

To help you create Facebook and Instagram Stories ads that’ll get you results, here are three tips for creating great Stories ad creatives and the exact steps to creating Facebook and Instagram Stories ads.

4. Share user-generated content to Stories

User-generated content is incredibly powerful on Instagram. In fact, it helped us to grow our Buffer account to over 40,000 followers.

And Stories offers businesses the chance to repost content from their audience at a more frequent pace than in the feed. For example, Kettlebell Kings regularly shares one or two user-generated posts to its feed each day, but by using Stories it can share 10-12 posts from followers.

This content is incredibly engaging for its audience as people who follow Kettlebell Kings love to see workout examples and techniques. It’s also incredibly rewarding for those featured and it encourages more and more customers to share their content on Instagram.

Over to you

What are your thoughts on the future of Stories on Facebook? Has your business started posting Stories? Let us know in the comments below — excited to join the conversation.

from Social https://blog.bufferapp.com/life-after-the-news-feed

24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Here at Buffer, we think a lot about visual content.

We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content. Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans.

But there’s one question we get asked quite often: Where can you find free images that are high quality and cleared to use for your blog posts or social media content?

It’s a question with a lot of different answers and caveats. Nearly every image created in the last 30 years is still protected by copyright—a protection that gives virtually every author the exclusive right to use or reproduce their work. But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch.

In this post, we’ll share more than 20 different sources and tools for free images, covering searchable image sites, create-your-own-image tools, and more.

(Related: If you are interested in learning how to pick and use such images, you might like our complete guide to using stock images in your marketing.)

24+ Sites to Find Free images You Would Actually Use for Your Marketing

Understand these terms before using any free images

A few things to know before we get started. The following terms will come up often as we discuss free image sources. Read over the terms and conditions of each site you try so you know exactly when and what type of attribution is required.

What is Creative Commons?

Creative Commons is a nonprofit organization that enables the sharing and use of creativity and knowledge through free legal tools. There are various types of Creative Commons licenses that range from allowing any type of use with no attribution to allowing only certain uses and no changes.

What is public domain?

Works in the public domain are those whose copyrights have expired, have been forfeited, or are inapplicable. Finding something on the internet does not mean it is in the public domain.

What is royalty free?

Royalty-free images aren’t necessarily free. In most cases, you’ll have to pay a one-time fee to obtain the rights to use the image. Then you can use it as many times as you like. The “free” in “royalty-free” only means that you do not have to pay royalties to the owner of the image every time you use it. For a comprehensive read on royalty-free images, check out this guide by Amos Struck.

24+ websites to find free images for your marketing

To better help you evaluate these sites, I performed the same search, if possible, on each using the term “happy people.”

1. Unsplash

Unsplash

Unsplash has its own license, which essentially lets you use the images for free, in any way you like, except for using them to create a competing website. (We are huge fans of Unsplash here at Buffer!)

2. Burst (by Shopify)

Burst

Burst is a free stock photo platform for entrepreneurs by Shopify. The images are both free and royalty-free. (Burst has a cool section of business ideas, with tips and high-resolution images for getting your business started.)

3. Pexels

Pexels

Pexels also has its own license, which states what you can and cannot do with the images. You can use and modify the images for free for both commercial and personal use without attribution.

4. Pixabay

Pixabay

Images on Pixabay are licensed under Creative Commons Zero (CC0), which means you can use the images without asking for permission or giving credit to the artist (though it’s always appreciated). Pixabay provides a gentle reminder to check that the content depicted in the images doesn’t infringe any rights.

5. Free Images

Free Images

Free Images provides over 300,000 free stock images under its own license. The license allows a very broad range of uses, though it does list several restricted use cases (which are quite common for most free images sites).

6. Kaboompics

Kaboompics

Kaboompics uses its own license, which is similar to Creative Commons Zero except that you cannot redistribute its photos. There are two things that I love about Kaboompics: one, it allows me to search by color, and two, it provides a complementary palette of colors in the photo.

7. Stocksnap.io

Stocksnap

Stocksnap uses the Creative Commons CC0 license so its photos are free to download, edit, and use for both commercial and non-commercial projects.

8. Canva

Canva

Canva is an online graphic design tool that also offers free stock photos. One advantage of using Canva is that you can quickly turn an image into a custom graphic to use on social media or your blog.

9. Life of Pix

Life of Pix

Life of Pix lists free high-resolution photographs and partners with Adobe Stock for more (paid) stock photographs.

10. Gratisography

Gratisography

Gratisography also has its own free photo license, which lets you do “almost anything you can think of”. While they have a rather limited number of images now, many are high-quality images that I would use.

11. Flickr

Flickr

Flickr is an image hosting platform where you can find images that can be used and modified for commercial purposes. Select “Commercial use & mods allowed” under the “Any license” filter to find those images, and remember to check the license for each image as they vary.

12. The Jopwell Collection (by Jopwell)

The Jopwell Collection

The Jopwell Collection contains several albums with hundreds of images featuring people in the Jopwell community. The images are free to be downloaded and used as long as you visibly attribute Jopwell. (You can read the story behind this collection here.)

13. WOCinTech

WOCinTech

This is an album of photos of women of color in tech, started by Christina and Stephanie, the founders of #WOCinTech Chat. The images can be used as long as you attribute #WOCinTech Chat or wocintechchat.com. (While the team isn’t updating the album anymore, there are over 500 images to choose from!)

14. CreateHER Stock

CreateHER Stock

CreateHER Stock’s team has manually curated more than 200 high-quality images of women of color, which might be used for personal use only. (Do check out their license here.) You can also receive new free images every month when you sign up to their newsletter.

15. Death to Stock

Death to Stock

Unlike most websites mentioned in this post, Death to Stock doesn’t have a gallery of images. It sends you 20 new photos every month when you sign up for its newsletter.

16. Getty Images

Getty Images

This might come as a surprise to you (as it was to me). You can use images from Getty Images on your non-commercial websites for free by embedding them. Downloading an image and uploading it to your website is still a no-no—you’ve got to embed it. An embed is slightly more intrusive than simply adding a photo into your post – the embed keeps its own frame, share buttons, and branding. Still, for many blogs, it’s an option worth looking into.

17. PicJumbo

Picjumbo

PicJumbo offers a variety of free images for any kind of use—free of charge with no registration required. You can also get new free images by subscribing to their newsletter. (If you have the budget to spare, do check out their premium photo collections such as this, which looks amazing to me! It even has vertical images for Stories content.)

18. Crello

Crello

Similar to Canva, Crello is a free graphic design tool by Depositphotos, which has many free images for you to use.

19. Depositphotos

Depositphotos

Depositphoto offers a sample of free images, vectors, editorial content, and footages, which is updated every week. You can also sign up for an account to get the free stock files every week.

20. iStock

iStock

iStock releases a new batch of free stock files every week when you sign up for a free membership.

21. New Old Stock

New Old Stock

New Old Stock is a collection of vintage photos from the public archives, free of known copyright restrictions.

22. Superfamous

Superfamous

Superfamous houses the work of Dutch interaction designer Folkert Gorter, whose photography is available under the conditions of a Creative Commons Attribution 3.0 license. This means that you can use the work for your own purposes — including commercial use — as long as credit is provided.

23. Google Advanced Image Search

Google Image Search

Google Advanced Image Search is a method of finding free-to-use images through Google’s own search tools. Here’s a quick guide.

24+. Facebook posts, Instagram posts, tweets, and more

It’s also worth noting that you can embed Facebook posts, Instagram posts, tweetsYouTube videos and even Slideshare decks to your blog post.

http://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fbufferapp%2Fvideos%2F352930082180077%2F&show_text=1&width=560

Pinterest boards are a little trickier to embed, but it can be done by using its widget builder and copying and pasting the code into your blog post. (For WordPress users, I noticed that I have to publish the blog post while in the “Text” editor mode after pasting the code for this to work.)

Often, readers can engage with embedded posts more deeply than static content by following users, liking, or commenting on the posts.

Consider replacing screenshots with embedded posts so that readers can engage with your examples.

Schedule your images with Buffer

Thanks so much for reading all the way to the end of the blog post. As a thank you, I would love to share a nifty feature that we have built into Buffer to help you share your images as quickly as possible.

Whenever you share your blog posts or marketing websites with Buffer (either through your dashboard or the browser extension), we will automatically pick up images from those websites and suggest them to you for your social media posts. You just have to click on your favorite image to add it to your social media post.

Buffer's suggested media feature

(Note: When sharing images from others’ websites, it’s always advisable to check with the owner of the website or image first.)

Over to you

What free image sites did I miss? What tools do you like the most to find or create images? I’d love to keep the list growing in the comments!

P.s. If you are looking for background music for your videos, you might like our collection here.
//assets.pinterest.com/js/pinit.js

from Social https://blog.bufferapp.com/free-images

Amazing Alternative to Any Paid Designing Software: Gravit Designer

Gravit Designer

In the world of design, whether it be graphic or web, you’ll always have a need to create vector graphics. Of course, there are lots of tools out there to help you with your need, but are they really the best? Today, we’re going to be taking a lot at one of the most robust apps on the market to see if it really lives up to its hype. We’re going to be reviewing Gravit Designer. Many have described it as an amazing alternative to Illustrator and Sketch, amazed by its multitude of features. But before we get more into the details that set Gravit Designer above many other designing tools, let’s find out more on our subject today.  

What is Gravit Designer?

If you haven’t already heard about it, Gravit Designer is a completely free software that gives users the power to create and design icons, presentations, illustrations, prints, apps, and even screen designs. With this program, you’ll have access to a wide range of very powerful tools to help you leap over any obstacle you may come across.

Gravit Designer

With an impressive toolset that includes UI design, icons, marketing tool graphics, concept art design, and animators, it’s a wonder that this thing is free. To top it all off, it can run both as a desktop application and in-browser, and it runs smoothly on most operating systems.

 

Features

A lot of these apps come with useless tools that they overcharge for, but Gravit Designer seems to be loaded down with surprisingly useful ones. Check them out:

 

  • Artboards
  • Layers and symbols
  • Booleans
  • A knife tool
  • Path graphs
  • Very high export quality
  • Text engine
  • Grids, anchors, and auto-layers
  • Multiple fills, effects, and blending modes

 

This list is fairly comprehensive, but there are a few other features on the app that are worth checking out for yourself. Even with just the features listed above, Gravit Designer is nothing to shake a stick at.

Gravit Designer

Price

As I mentioned before, Gravit Designer is completely free and offers no upgrade packages. Everything that the app has to offer is 100% accessible by anyone that uses it. The reason price is included in this review is so that we can compare the prices of similar apps.

Most apps similar to service and features like the ones Gravit Designer has to offer cost between $5 and $20 for the mobile versions and anywhere between $30 and $50 for the desktop application. Now, compare that to Gravit Designer’s price tag of… well, free, and you can’t beat it.

In the words of Alexander Adam, CEO of Gravit:

If it will definitely remain free and it will never be crippled by the stupid freemium or whatever, then we could offer additional things for equipment that could be paid (since we also need to pay those server accounts) but the Designer will remain free since we want everyone can have access to a professional free design tool.

Gravit Designer

User Satisfaction

One of the biggest deciding factors when purchasing a vector design tool is seeing how well it sits with other users. As of right now, there are very few, if any negative reviews on Gravit Designer. This is great news for anyone looking for a helpful tool. Combine that with the fact that it’s completely free, and you have yourself a great app.

 

Don’t get me wrong, there are a few reviews that list some cons to the app. Here are a few examples:

 

  • You cannot export to most popular files. This means that you can’t pick up where you left off if you decided to swap to another platform. This can cause massive delays if you need to switch things up.
  • The app changes constantly. With all the attention it’s getting, there are almost constant updates to keep things fresh. This could be viewed as a negative or a positive, however, as it’s always good to get refreshing updates.
  • Since it is free, it does often lack some of the power the other paid programs produce.

Gravit Designer

Again, for a free app, you really can’t be too mad at the features Gravit Designer offers. Ignoring the features, the interface is very straightforward and easy to follow. It makes it difficult to get lost and allows you more time to focus on your designs. Depending on your needs, or if you’re just starting out in the industry, Gravit Designer is definitely worth looking into.

Here are some honest opinions of people who have tried it and shared their experience with the world on g2crowd:

I love Gravit Designer because it is a fantastic multiplatform application for vector design.

It does not matter if we need to work with vector images, icons, if we want to build a website, a mobile application, or simply create presentations with art concepts. Gravit Designer for Windows is the application that we must install on our PC, and the best totally free and very easy to use.                                                                                                                       JUAN M.

The best thing about it that it’s free. When you struggle to pay for your tools or get overcharged on cards while still need to complete work for yourself or client, gravit has your back.                                                                                      Paulius P.

Gravit has a modern, accessible UI, and it’s far easier to approach. I actually find it superior to Illustrator and similar applications in this regard.                                                                                                                                                Jeff C.

Gravit Designer

The takeaway

Gravit Designer is definitely a contender in its category for the best software you can get your hands on. Yes, it does lack a few features that the competing paid programs offer, but considering that Gravit Designer is free, it’s worth looking into. The features that it does offer are very inclusive and easy to use, and the interface is very user-friendly. All-in-all, Gravit Designer is a great addition to anyone’s desktop.

 

We would love to find out your opinion on Gravit Design after you give it a try. What other weather app design tools do you use? We would love to hear more about it in the comment section below. Also, if you enjoy reviews like this, and want to stay up-to-date with the design world, then be sure to tune into Webdesignledger daily for new and creative content.

Read More at Amazing Alternative to Any Paid Designing Software: Gravit Designer

from Web Design Ledger https://webdesignledger.com/46016-2/

The Best Black Friday Deals for Web Designers and Developers (2018 Edition)

Overeating and standing in line in the rain aren’t necessarily good for your health. But they’ve become traditions when Black Friday rolls around. We can’t do much about you eating too much the day before, nor would we want to. But we can at least help you avoid long lines and keep you out of the rain.

As usual, this Black Friday brings with it a host of amazing deals for designers and developers. Check them out so you won’t risk having to wait a year before deals like this show up again.

We love having the opportunity to present freebies and deep discounts to you. This is especially when they involve top-of-the-line website-building themes, tools, and design aids. No doubt you’ll find one or more offers that will brighten your day. They will allow you to finish your 2018 design or development activities with a flourish.

 

  1. Elementor Page Builder

First on the list is Elementor’s ultimate web design tool, a tool designed to keep you from being constrained by or becoming “stuck in” a theme. It’s a liberating experience to be able to design what you want, when you want, without having to rely on code and without being told there are certain things you just can’t do.

This website builder gives you crazy-fast performance, which will speed up your workflow and be reflected in your designs as well. You don’t have to resort to using header and footer templates, that while customizable to some extent, never give you quite what you’re really looking for. With Elementor, you can get your designs exactly right.

Elementor works with any template, it gives you live, frontend editing and advanced mobile editing. It works with any theme and is developer-friendly as well.

Don’t let Black Friday slip away without taking advantage of Elementor’s 25% discount on each of its plans.

 

  1. Visual Composer Website Builder

The Visual Composer editor plugin is a standby in the website design world. This popular plugin is the editor of choice for many if not most of the best-selling website-building themes on the market, including the premium themes. Black Friday gives you an opportunity to step up to the next level with the purchase of Visual Composer’s Website Builder at a 50% discount on all licenses.

This website builder gives you the power of drag and drop and the ability to create a website without any need for coding skills. It comes complete with header, footer, content, and sidebar editors, advanced design options, and parallax effects.

To make your Black Friday purchase even sweeter, you’ll get unlimited access to the Visual Composer Hub. This cloud-based marketplace is chock-full of first-class design features, multipurpose templates, and ready-to-use content elements.

 

  1. MAPSVG WordPress map plugin

Incorporating a map has become practically mandatory for most types of business websites, and for many other types of websites as well, especially those that use maps as interactive tools. For those instances when something more than a Google map is needed to get your message across, we highly recommend the MAPSVG WordPress plugin as your tool of choice.

This is the last WordPress mapping plugin you’ll ever need, and it’s being offered at a 30% Black Friday discount,

With MAPSVG you can create your own custom interactive vector maps, image maps, and Google maps. MAPSVG includes all countries and all North American states and provinces. You can create custom maps from your PNG or JPEG files, add markers and directory listings, use regions of a map as links, and add custom artwork to give a map an extra touch.

 

  1. Visme

Here’s a Black Friday offering designed to make your life easier. Visme could best be described as an ultimate visual communication and storytelling tool. Check out Blockbuster Visme deal – save 30% off of any Individual or Business Plan using the discount code THANKS19 when upgrading to Premium.

Even if you’re among the many who are somewhat challenged when it comes to presentation design skills, Visme will make it easy for you to prepare stunning interactive presentations, infographics, tables, charts, and summaries – in minutes.

 

  1. Mobirise Website Builder – Black Friday 2018

This may be the Black Friday special of specials. A 91% savings should be hard to ignore if you’re in the market for a premier website builder kit. The Mobirise Complete Website Builder package includes more than 1500 website blocks in a variety of themes and extensions and a huge library of icons, Google fonts, and free images.

Mobirise is an offline builder, so you’re not tied to a particular platform or host and it’s lightning fast and 100% mobile friendly.

 

  1. Savah

No list of Black Friday specials would be complete without a set of app prototyping tools that anyone can use, including small teams and freelancers. Get feedback on your design with a single click and keep track of all the feedback with a built-in to-do list. Sync your design with you Sketch and play offline prototypes on the Savah mobile app.

On this Black Friday, any Savah’s 3 paid plans can be yours at a 50% discount.

 

  1. Movedo – We DO MOVE Your World

While awesomeness is an all-to-frequently used adjective, it nicely describes what MOVEDO is all about. This multi-purpose WordPress theme boasts an impressive set of new features designed to help you break away from the feeling of sameness that can be so difficult to shake off.

Ultra-dynamics parallax, moldable typography, and other futuristic styles and options make this top-rated theme a great Black Friday pick at a 50% discount.

 

Conclusion  

How to make this a better than usual Black Friday? Try our selection of powerful multi-purpose website building tools. You have a prototyping toolkit and a killer of a mapping tool.

It’s a nice bonus to be able to peruse this list in the comfort of your home or local coffee shop. These offerings won’t be obsolete when the next Black Friday rolls around either.

Enjoy!

Read More at The Best Black Friday Deals for Web Designers and Developers (2018 Edition)

from Web Design Ledger https://webdesignledger.com/best-black-friday-deals-web-designers-developers-2018-edition/

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand.

But that’s exactly what happened.

Williams began to embrace his entrepreneurial spirit after college. As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore.

In 2014, Tommy’s Superfoods was born. The company sells non-GMO verified, seasoned frozen vegetables and its products are now available in popular retailers such as Costco, Bristol Farms, Kroger, and more.

However, as any business in the consumer goods industry will tell you, it can be hard to stand out next to thousands of other quality products.

Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent.

Here’s how the campaign generated these impressive results…

Creating a movement to help achieve business goals

Wondering how to go about increasing its brand recognition and growing its email list, Tommy’s Superfoods turned to Road Warrior Creative, an agency that specializes in food and social good marketing.

The campaign — #ThinkVeggiesFirst — was focused on teaching people to start each meal by choosing the vegetable component first, as a healthy way of eating.

“We decided to build the campaign as a monthly challenge,” explained Amber Hinds, Creative Director & CEO of Road Warrior Creative. “We challenged people to eat vegetables at every meal – even breakfast!”

The campaign initially ran for the month of February and aligned perfectly with the time of year when people are still thinking about New Year’s resolutions. “We made it a ‘movement’ that people could engage with and participate in,” said Amber.

Amber and her team needed a way to not only inspire people to eat more vegetables but also build awareness of its products and drive signups to Tommy’s Superfoods’ mailing list.

To do this, Road Warrior Creative worked alongside Tommy’s Superfoods to create a ton of added value for people who signed up to its email list.

“We created a branded landing page where people who joined the email list would receive a free printable meal planner download, coupons for buy one get one free on Tommy’s Superfoods products, and could enter to win 100 free packages of Tommy’s.”

Building a successful multi-channel marketing campaign

With the #ThinkVeggiesFirst concept in the bag, Amber and her team then needed to figure out how they could generate awareness of the campaign, and drive traffic to the landing page.

To do this they first looked at what they could learn from other campaigns in the healthy eating niche. “We began researching similar ideas and learning about the types of content that would work best for achieving campaign goals,” Amber explained.

Creating a content plan

Next, it was time to put everything they learned from their research stage into a cohesive content plan, looking at when they would publish blog posts and email newsletters as well as Facebook, Instagram, and Pinterest posts.

Mailchimp made it simple for Road Warrior Creative to set up a bunch of email messages to send subscribers during the challenge.

The email campaigns focused on keeping new signups on track during the 28-day challenge. For example, around half-way through the campaign they shared a bunch of fun, veggie-first meal ideas:

When it came to social media content Amber and the Road Warrior team focused on creating content native to each platform: sharing beautiful images of veggie-first meals on Instagram, saving recipes to its boards on Pinterest and posting videos on Facebook.

And with Buffer’s social media publishing tools in their corner, it was simple to get the whole month’s content scheduled across Facebook, Pinterest, and Instagram in one go.

Data point:
According to data from Meltwater, Tommy’s Superfoods’ #ThinkVeggiesFirst content on social media has reached more than one million people since the campaign started in February.

Complementing organic content with paid ads

Paid social media ads also played a part in the #ThinkVeggiesFirst campaign. Road Warrior set up various audiences within Facebook Ads, targeting people with an interest in healthy eating and custom audiences containing recent website visitors.

Amber says the largest social media success during the campaign came from Facebook ads. “We saw greater engagement and conversions from video ads than ads with still imagery,” she noted. “And greater success with retargeted ads than those to a defined audience.“

Encouraging user-generated content

They also used the sweepstakes component of campaign — the chance to win 100 free packs of Tommy’s Superfoods vegetables for joining its mailing list — as a way to encourage user-generated content. Every person who signed up to the mailing list received an entry to the sweepstakes, then, for additional entries, they were encouraged to post their own ‘veggie-centric’ meals on Instagram, tagging Tommy’s and #ThinkVeggiesFirst in the photo.

Over the course of February, each email sent to Tommy’s Superfoods subscribers featured a reminder about the campaign:

And the hashtag has now been used more than 600 times on Instagram:

Amber also focused on generating links back to the landing page from popular healthy eating and sweepstakes websites. “A large number of signups were also generated by link building efforts — all unpaid, more of a matter of time and effort put in than cost — and getting other websites to talk about and share the sweepstakes with their followers.”

Building towards long-term success

At the end of February, Tommy’s Superfoods had grown its email list by 22 percent in just 28-days.

And what started out as a month-long campaign has become a staple part of Tommy’s Superfoods marketing strategy.

Once February was over, the #ThinkVeggiesFirst campaign didn’t end. Instead, the landing page was updated to remove any mentions of the sweepstakes, and it continues to be a regular source of email subscribers for the brand.

On social, #ThinkVeggiesFirst has also remained a key part of Tommy’s Superfoods strategy with the hashtag being used on each of its Instagram posts, and it has also begun working with micro-influencers to encourage people to eat healthily and help keep its products top-of-mind at meal times.

If you’re looking to learn more about how you can create multi-channel marketing campaigns, and grow your business using email, social media, and more, check out our new series: The 5-Part Small Business Marketing Playbook.

Over the course of five days, you’ll receive top tips, strategies, and best practices around making the most out of your small business marketing and social media campaigns. Proudly brought to you by the folks at Mailchimp, Square, WooCommerce, and Buffer. 💌

from Social https://blog.bufferapp.com/tommys-superfoods-hashtag-campaign

Incorporate Bohemian Style Into Your Designs

Bohemian Style

The Bohemian Style, also known as Boho Chic, appeared as a counterculture movement in the early 19th century, in England, but it only became popular worldwide in the 90’s. Back then, the term described the people who rejected the norms of that era. Today, Bohemian is a word describing a style focused on natural elements such as flowers, animals, and patterns based on geometric figures. Albeit it is not hard to recognize the Bohemian Style, not everybody can create a Boho design. Today, we are going to point out some of the main features of the Bohemian style and teach you how to incorporate it into your designs. 

 

Let’s get a better understanding of the term “Bohemian”

In the 90’s, a bohemian person would be interested in “art, music, and/or literature, and lives in a very informal way, ignoring the usually accepted ways of behaving.” The term was directed at outcast artists who lived non-traditional lives. Nowadays, though, it means something totally different. It mainly describes a way of living that includes anything from home decor and clothing, to graphic and web design styles. You can tell it apart due to its main themes: leaves and flowers, vibrant colors that pop, layered clothing, visual textures, arrows, horns and antlers, floral wreaths, indoor plants, animal skulls, macrame, mixed geometric figures. Incorporated into a design, these elements will make your work stand out in the crowd. If this is what you want, let’s see how we can get the job done.

 

Incorporate Bohemian Style into Graphic Design

As you’ve probably deduced, the Bohemian Style cannot be introduced in all your products due to its specific characteristics. It wouldn’t look right to design a boho logo for a construction company, for example. As we mentioned before, Boho Chic is a way of living, so if you are not an adept, it will look wrong. Your clients, instead, might ask you to design Boho websites, business cards, wedding invitations, book covers, product packaging, clothing prints, greeting cards, wall artwork. In this case, you can take inspiration from the collections we listed below, which are exceptional examples of what your Bohemian Style design should look like.

Boho Bordo Watercolor Flowers

 

Bohemian Style

This stunning design was created by whiteheartdesign. If we take a look at this design, we can point out the main Boho elements the designer used:

  • watercolor flowers and nature resembling themes
  • accessories such as feathers, jewel shades of red
  • the decorated skull
  • the arrow
  • handwritten font
  • eucalyptus leaves
  • vibrant colors against a white background
  • mixed textures and patterns

Modern Boho: Pale Watercolor Set

The collection below takes another approach, featuring pastel colors contrasted by darker shades of blue and grey. This choice of colors and shades is specific to the Minimalist style, very popular, as well, among graphic designers. The result? Amazing aesthetics fitted for a more conservative client who doesn’t want a design that screams color.

Bohemian Style

This stunning collection was hand-drawn by Lana Elanor and it includes more than 140 watercolor elements such as:

  • 10 floral arrangements and bouquets
  • 2 clean + 2 decorative dreamcathers
  • 7 embellished floral frames
  •  hanging indoor plants
  • set of 10 beachy boho shells
  • set of 20 feathers (peacock feather included)
  • 1 Giant Leopard moth (butterfly)
  • 1 clean + 3 decorative wooden Peace signs (hippie symbol of peace)
  • set of 12 crystals, gems, and slices of minerals (amethyst, quartz, etc.)
  • and much more.

50 Boho – Tribal – Gypsy Ai Brushes

The Boho Style has many elements in common with the tribal aesthetics. The African attire is, regardless of the event, an ocean of colors and geometrical shapes. Marish created a collection of 50 hand-inked tribal inspired brushes that will make your work easier where going for a Bohemian design. The designer assures us that they are great for:

  • Logos
  • Posters
  • Wedding Invites
  • Textile design
  • Mandalas

Bohemian Style

The beauty of this style lays in its imperfections. We rarely have the chance to see perfectly straight lines or perfectly drawn shapes. This will give your design a natural, effortless, yet trendy look. Do yourself a favor and download all the brushes in the collection above and start designing with style… Bohemian Style.

ANIMATED Instagram Posts-Boho chic

Needless to say, as a graphic or web designer, you need to make an impression by all means. Whether this means a gorgeous website or a stylish social media profile. If you are a fan of the Boho Chic, CreativeFolks will put your work in the spotlight. They created Instagram Story Templates that you can have fun editing depending on your mood. You can change the colors, the text, and even the animation. Check some out below:

Bohemian Style

For more Boho Design inspiration on Instagram, follow BohhoSoul.

Below, we have listed some more resources that will help you give your projects a Boho touch.

Bohemian watercolor collection II

Bohemian Style

Beautiful Boho Designs

Bohemian Style

55 Boho Style Vector Set + Bonus

Bohemian Style

Before we close up this article, we listed a few tips for incorporating Bohemian Style into your design in a more natural way:

1. Choose your color range from the beginning. If you prefer vibrant colors, make sure you stick to them to the end of your project. Same case applies to pastels. But don’t be afraid to juggle with them.

2. Don’t over use elements. There are plenty of Boho designs already created out there and it’s very easy to get carried away and add too many to your design.

3. Be consistent. When branding a new company, make sure the website, the logo, and the business card feature the same Bohemian elements.

4. Pay attention to your client’s directives. With such a detailed style like the Boho Chic, you might miss some details your clients want.

5. Creativity has no limits. The Bohemian Style offers you the freedom to express yourself through colors, patterns, themes, and so much more. Make the best of it.

Read More at Incorporate Bohemian Style Into Your Designs

from Web Design Ledger https://webdesignledger.com/comprehensive-collection-thanksgiving-templates/