A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Copywriting is one of the most essential skills for a marketer to have.

Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media.

We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more.

Consider this a crash course in copywriting for all the little things you write on social media everyday. Every word counts, and we want to help make sure even your small words have a big impact!

Keep reading for many tips on how to craft the perfect words and phrases in your captions, tweets, and Stories.

First things first: The basics of length and character limits

Let’s start at the top …

What’s the best length for your social media copy?

We sometimes bristle a bit at the notion of “best,” only because “best” seems to be more and more relative to each particular social media account today. Your best length of post is unique to you and is based on your social media stats. 

That being said, when you look in aggregate, these are some good guidelines and starting points for you to test with.

On Facebook, several studies have found that statuses around 40 to 80 characters perform best. (The previous sentence was right around 80 characters, if that helps you imagine how much to write.)

Headlines for Facebook ads are even shorter. An AdEspresso study found that the most popular headline length for ads was just five words.

Here are all the major character limits for Facebook:

  • Facebook Posts: 63,206 characters
  • Facebook Ads image/ video: body text – 125 characters
  • Facebook Ads (link) image/ video: headline – 25 characters
  • Facebook Ads (link) image/ video: link description – 30 characters
  • Facebook Ads (all types) – no image can be more than 20% text

For your Instagram captions, you can write reallllllly long … The caption limit is 2,200 characters. Again, your particular “best” length will be unique to you. But if you’re looking for a place to start, the team at Social Report found that captions less than 125 characters do best. 

This doesn’t necessarily include hashtags either. Many brands add multiple hashtags either to their caption or to the first comment of their post. Best practices range anywhere from 4 to 9 hashtags being ideal. 

We recently launched a feature within Buffer that lets you save hashtag groups to use again. You can start a free trial at buffer.com to give it a try. 

Here are the limits for Instagram:

  • Instagram Caption Character Limit: 2,200 characters
  • Instagram Hashtag Limit: 30 hashtags
  • Instagram Ads image/ video: text – 2 rows of text
  • Instagram Ads (all types) – no image can be more than 20% text

On Twitter, you have up to 280 characters to use. The most common lengths for tweets are somewhere between 71 and 100 characters.

And on Pinterest, you can write a title and description for your pin. For the title, you have up to 100 characters to use and with the description you get 500 characters. The first 50-60 characters are most likely to show up in people’s feeds, and if you don’t put in a title, then people see your description instead. So it’s definitely important to key in on those first words in your description.

Ok, now that you know the boundaries for your copy on social media, let’s talk about a couple more social-specific copywriting tips. These tie directly into your social media strategy, too, so they shouldn’t be too much of a stretch.

1. Begin your planning with copy (not visuals)

What’s your process for coming up with social media copy? 

We often think of the visuals being the primary asset in a great social media post, but …

What if you started with copywriting first? 

It might not be the way that everyone does it, but those that do, they swear by this process. On her blog, Karola Karlson shares her four-step process, which features copy before visuals:

  • Step 1: Plan what you want to say
  • Step 2: Plan the exact wording
  • Step 3: Develop the post’s design
  • Step 4: Upload and publish your message

You can definitely experiment with the order in which you set things up. Reach out to us on social with hashtag #bufferpodcast to let us know how you do it. 

2. Pay Attention to Trending Content

These trends can be incredibly helpful for that initial stage of “planning what to say.” For instance, you can check a social media event calendar to see what’s happening this week. Or, you can eye a section like Twitter’s trends to see what people are talking about right now. 

This is especially useful when you’re planning the exact wording of what to say because you might want to incorporate a popular hashtag or some new Internet lingo. 

Staying on top of the social trends will help your copy feel relevant and memorable. 

3. Be Aware of Keywords and Hashtags for Discoverability

This is where discoverability and copywriting combine. You’ll need to be thinking about both. 

Of course, there can definitely be times when you opt for a more clever wording over a clear keyword. And that’s okay — especially if it fits your brand voice, and particularly on personality-rich places like Twitter and Instagram. 

When you’re optimizing for discoverability and search — for instance, on a site like Pinterest — you’ll want to consider your keywords and hashtags. Pinterest engineer Heath Vinicombe recently shared how Pinterest’s AI comes up with keywords based on what you write in your captions, so it pays to be clear.

And while we’re on the topic of social-specific copywriting, I wanted to mention a couple quick formatting tips, too:

  • You can use caps lock to highlight certain words in your text. 
  • Line spacing can help split long paragraphs into multiple text blocks. 
  • Same goes with bullet points and emoji — these can help break up blocks of text.
  • On Twitter in particular, our best-performing tweets use a line breaks and then an emoji as a bullet point at the start of each new line.

4. Use these tips to find the perfect word to use

The word might be a power word, one of those catchy words that convert and get people to click. Or maybe it’s just a word that sounds cool.

In terms of power words, we highly encourage you to check out the post above. Super quick, we’ll mention that the five most persuasive words in the English language are:

  • You
  • Free
  • Because
  • Instantly
  • New

We also love a few catchy ones like “Suddenly,” “Remarkable,” and “Announcing,” too.

But let’s come back to that concept of cool-sounding words.

How do you find a cool-sounding word?

One way is to consider the specific letters in the words you’re using, particularly when it comes to stop consonants and glide consonants.

Stop consonants are those that cause the vocal tract to block when pronouncing the consonant.

Glide consonants do not obstruct the vocal tract and are quite frictionless when spoken.

If you’re thinking, Huh? We were too! It’s a bit confusing until you hear some examples. 

Here’s an example that uses stop consonants. See if you can hear the staccato rhythm:

Somewhere a ponderous tower clock slowly dropped a dozen strokes into the gloom.

– James Thurber, The Wonderful O

And here’s one that uses glide consonants. Hopefully you can hear a smoother flow.

Time flies over us, but leaves its shadow behind.

–  Nathaniel Hawthorne

The effect of a stop consonant is to slow the flow of a word or sentence, thereby bringing a certain focus to a particular word or phrase.  Stop consonants help highlight what comes next. Stop consonants include:

  • t
  • d
  • k
  • g
  • b
  • p

Glide consonants, on the other hand, can lead to a really smooth flow from word to word and in the greater context of a sentence or paragraph.Glide consonants include:

  • l
  • r
  • j
  • w

So, now that we know how words are constructed to sound good and capture attention, next comes the work of …

5. Structure your words so that they have maximum impact (literary devices)

There are some interesting literary devices you can use here, too. One that I wanted to point out in particular though is parallelism.

With parallelism, you repeat words and sentence structures in a strategic way. There’s a really cool and catchy rhythm to this type of writing. Here’s an example you might have heard of:

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness

Now, one of the most interesting parts of writing great captions is knowing where to put your strongest words and sentences. Do you put them at the beginning, the middle, or the end?

One way we like to think of it is that you want to guide the reader through your text. 

In order to do this, you need to capture attention first. You can do this by using a power word to start, by placing your key message in the first sentence, or by using short, “be”-sentences to start a paragraph. “Be”-sentences are those simple ones that include a “be” verb like

  • am
  • is
  • are
  • was
  • were
  • be
  • being
  • been

Once you have your reader hooked, you can keep them interested in the caption by using some of the methods we mentioned earlier about catchy words and phrases. Then, when you get to the end, try a “climax expression.” Basically: Whatever your most important phrase is within your sentence, have it come last.

Another way to capture people’s attention is to …

6. Try some proven copywriting formulas

There are a bunch to choose from. We’ll run through a few of our favorites, and link to a bunch of others in the show notes.

If – then

As you could probably tell, this formula begins with an “if” statement … If you have this particular need … and it follows with a “then” … then here’s the solution. 

What Most People Do…

The hook of this formula is that, unfortunately, people might be doing the wrong thing. But that’s okay! Your copy is here to show the right way. An example of this might be: “What most people do about writing social media captions is think of them as an afterthought. Yikes! Here’s why you should think copy-first.”

Imagine if … // You’re standing at a crossroads

Another popular construction is to get people to dream about the future. So formulas like “Imagine if …” can be really effective. 

And a related one is the phrase:“You’re standing at a crossroads.” This makes the reader feel like they are at a decision-making point, and then your copy can help them make that decision. 

Before – After – Bridge

The way it works is that you show your audience what life is like right now, then show them how things could be better afterward. Then bridge the two by explaining how your solution can help. 

We use before-after-bridge a lot with our blog post introductions, too.

We could go on and on for hours about more formulas and copywriting tips, but we imagine this might be enough to chew on for one day. We’ll link to a bunch of additional resources below. 

How to say hello to us

We would all love to say hello to you on social media – especially Twitter!

Thanks for listening! Feel free to connect with our team at Buffer on TwitterBuffer on Facebook, our Podcast homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About The Science of Social Media podcast

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing tactics from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode.  It’s our hope that you’ll join our 27,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

from Resources https://buffer.com/resources/copywriting-microcopy

Top Tools and Services for Developers in 2019

Looking to change your software development practices for the better? You already have the know-how and experience, and you always strive to improve your skills? But, if you feel you’ve hit a plateau, the tools you’re using could easily be the source of the problem.

Choosing the right tools and services is always a challenge, especially when more and more come on the market every year. Bridging the gap between development and operations has always been a challenge. That is one place where having the right tools can make your efforts much easier.

There are certain factors you need to consider when looking for a certain development tool. They are based on the type of the project involved. The products and services recommended in this article consider these factors.


Elementor has proven to be an extremely popular web design tool. So popular in fact that some of its users might not be aware that it this open source project was created with developers in mind. While it’s has most features designers love, it’s literally packed with features you’ll love if you’re a developer.

As is the case with many open-source solutions, great ideas come from a range of contributors that, along with the Elementor team, work tirelessly to build on its already full stack of solutions you can use to address your own problems and create your own solutions.

Elementor’s development solutions include CLI Integration, Custom CSS, CSS Optimization, Version Rollback Capabilities, and Request Parameters for data tracking across multiple pages. Elementor is also RTL ready.

The developer’s documents offer a great place to learn how to extend this extremely extensible development tool and get the most from its editor, live preview, its frontend features, and the extensive library of useful widgets.

And Co

If you’re spending lots of time invoicing it’s probably because your business is doing well, but it stops being good news when it takes too much time away from your core development work. AND.CO is a smart development app that tracks time, creates your invoices for you, and alerts you when they’ve been viewed or paid.

This nifty invoicing app syncs across all your devices, so you can stay on top of your cash flow and billings and even manage your invoicing while on the go. There’s no need to spend time manually inputting billable hours either, AND.CO does it for you. You can even use AND.CO to create proposals and use the information contained in them as the basis for invoicing.

One more thing: when you receive a payment, AND.CO automatically deposits it in your bank account.


As a developer, you naturally lean toward or rely entirely on flexible and extensible open source tools to get your work done. Atom is precisely such a tool. This open source desktop application runs on Electron, which enables it to help you build cross platform apps and use it on Windows, OS X, and Linux.

Atom also works with JavaScript, CSS, HTML, and Node.js integration, and the ability to choose among thousands of open source packages to work with makes it a super-extensible application. If you choose, you can build your own package from scratch, publish it, and share it with others.

Atom also promotes collaboration among developers. When developers work together and share knowledge as they do so, great things can happen. Collaborating with others on coding becomes no more difficult than coding on your own since Atom allows you to compare and edit code across files and view an entire project or multiple projects in a single window.


Is having to perform multiple tests on multiple applications starting to drag you down? Testim was developed to enable Agile teams author more tests while spending less time managing and maintaining them. This development tool allows you to run multiple tests on multiple browsers and receive the results in a matter of minutes.

With Testim, you can conduct testing in their cloud or your private cloud. Testim is a straightforward solution to the problem of being swamped by large-scale testing.

TMS Outsource

Whether outsourcing web development is an option or a necessity, doing so has many advantages. Outsourcing can save money, teams like TMS Outsource are experts at what they do, you can rely on on-time delivery, and you can focus on your core business activities.

TMS Outsource also relieves you of the challenge of having to search for a development team you can rely on; a team that adheres to SCRUM development methodologies in their work.


Sending out invoices with InvoiceBerry is as easy as it gets. Select a professionally designed Microsoft Word, Microsoft Excel, or Open Source template, add your logo, content, and the customer’s email address, and InvoiceBerry will do the rest.

Customers can pay via Stripe, PayPal, or WePay. Since unpaid invoices appear on your dashboard, you’ll always know who’s paid and who hasn’t. Try InvoiceBerry for free for 30 days.

What makes a good developer tool?

Problem talented, hard-working developers often face to determine which of the many tools on the market would make good choices.

The tools come in many shapes and flavors. Making the right choices often depends on the nature of the project being worked on.

There are tools for:

  • Skill Development and Data Science
  • Project Management and Issue Tracking
  • Frameworks and Cloud Management and Storage
  • An Integrated Development Environment
  • DevOps, Prototyping, and Notifications and
  • Unified Modeling Language

These tools should be useful, integrable, and appropriate to the project environment and have a reasonable learning curve.

To choose a “best” tool it’s important to look for one that’s extensible, has a large user base, and is easy to use. A good choice can contribute to improved workflows and more productive project outcomes.


5 development tools and services might not seem like a lot to choose from. But if you look carefully there are probably one or two that could significantly improve your project workflows as well as the end results.

Each of these tools and services is designed to make you more productive, add to your skillset, remove a burden from your shoulders, or all the above.

Read More at Top Tools and Services for Developers in 2019

from Web Design Ledger https://webdesignledger.com/top-tools-services-developers-2019/

9 Social Media Kits with a Retro Vibe Inspired by the 80s

It’s no secret anymore that a good social media presence can bring anyone some sweet cash. It’s also no secret that in order to start making money online and become an “influencer,” you have to put a lot of work into your online activity and image. From personalized messages, engaging videos, spontaneous stories, charming photos, to matching backgrounds and fonts, they are all contributing keys to an attractive and followable account. But nothing would matter if the style, the theme, and the design you choose doesn’t match YOU.

If color, glow, bold typography, radical shapes, and retro aesthetics define you, you have to show it to your audience in the purerest forms. How? Let me introduce you to the ultimate social media kits with a retro vibe. Start being your true self online and the followers with flow.

Let’s get started.

1. OMG80s Background Image Pack

The combination of bright colors and radical shapes has always been the ace up the sleeve of many big companies when it came to marketing. Why not use this trend to your own benefit? OMG80s Image Pack not only features eye-catching colors, but the images also come in a square shape, ready for Instagram or Facebook!

2. 80s Synthwave Square Art Pack

Words and images go hand-in-hand when transmitting a message. But words need to have their own personality, too, which can simply be achieved if you use the right font. What looks more like the 80s and sounds more like the 80s than Synthwave? The music genre transcribed into this font masterpiece will wow your followers and fans. Now, the message is just as important. Whether you are the girly, all pink type or the high-fashion guy that prefers quality over anything, use this versatile Art Pack. It will do the job well. Moreover, the files are highly editable and the guide will teach you how to use them.

3. BOLD Social Media Brand Templates

Do you plan on creating your own brand or do you already own a brand? Get your campaign going the right, retro way! Inspired by the Swiss design, this pack of Bold Social Media Brand Templates features bold fonts and overlaying images that create a visual impact. With only a few clicks you can design perfect, captivating Instagram, Facebook, Twitter, and Pinterest posts. The 90 PSD File Design will make your account on any of the mentioned platforms popular in no time.

4. Celebgram Instagram Fashion Pack

Everybody can sell clothes online, but not everybody can do it with style. This particular pack screams glam-retro, and it’s perfect for anyone going for that vibe. The kit comes with 10 Photoshop/Illustrator files, and the templates are optimized for Instagram. You can customize pretty much every aspect of these templates, so let your inner retro-glam shine.

5. Retro 80’s Social Media Template Pack

One of the biggest fashion trends from the 80s and 90s were the colors! Pastels, pinks, blues, and many more lit up the design world back then, and it’s definitely something that needs to be incorporated into any retro-themed social media kit. This particular kit comes with 9 templates in 5 different colors. All of which can be edited in Photoshop.

6. Flat Memphis style Instagram Stories Collection

The 80s were wild, weren’t they? Any time you look back on old pictures, or see movies from that time, they had the strangest patterns on their clothes, in their carpets, and painted on their walls. These abstract patterns are definitely signature 80s retro, and they’re differently the perfect fit for any retro-inspired design. The Flat Memphis Style Instagram Stories Collection takes everything we remember and loved about the 80s and crammed it into 9 templates. Each template has similar style, but they all most cool colors and wild patterns that is unmistakably retro 80s.

7. NEORD Social Media Brand Templates

As we’ve stated before, bold is the theme for the 80s and 90s. At least, what is considered bold to us now. The NEORD kit has lots of bold lines, sharp patterns, and interesting color choices, making it perfect for a retro vibe. Everything is easily editable, and it includes 30 files for Insta, Facebook, and Pinterest. It’s worth the purchase for the uniqueness alone.

8. Stream 10 Duotone Instagram Posts

Some of the best designs out there take inspiration from previous trends, and put a modern twist on it. The Stream 10 Duotone Instagram Posts are a perfect example of reimagined design. These10 Photoshop files take all the vibrant colors from the 80s and 90s and turns them into unique gradients that are sure to light up anyone’s Instagram feed. But, as cool as the colors are, you can certainly edit them if you want to in Photoshop.

9. Colorful Summer Party

Hosting a party soon? Want to shout it out on Instagram? Then you’ve found the perfect retro-inspired stories template to do it. This social media kit comes with 9 vibrant templates that are perfect to share your upcoming house party. Or, maybe you have other ideas for how to use this. No worries. Simply drop it into Photoshop, and change any aspect you’d like.

Start posting
These are just a few of our favorite retro inspired social media kits out there right now. That being said, there are plenty more on the market you can choose from. There is a very clear theme present throughout all of them, but the uniqueness of each one is why they made this list

The key to nailing any retro-themed design is clearly the right choice of colors and imagery. Often times, as we saw in a few examples above, it really only takes a few shapes to pull of the 80s vibe.

We hope you enjoyed this fun little list. If you have any other suggestions and want to share, feel free to let us know in the comments below. Not every occasion allows you to rock a retro design on social media, so make sure you find the perfect one to fit the mood. But, most importantly, have some fun!

Read More at 9 Social Media Kits with a Retro Vibe Inspired by the 80s

from Web Design Ledger https://webdesignledger.com/9-social-media-kits-retro-vibe-inspired-80s/

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product.

Your audience may be there. Opportunities certainly exist there.

Should you be there, too?

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of.

But there’s good news. You can gain so much from the awesome people at Reddit whether or not you have the time to fully dive in. Yes, there are marketing tactics to drive meaningful traffic. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy.

We’ll talk about it all in this post. Come along!

About Reddit Marketing

Reddit is one of the most vibrant communities on the Internet. And one of the largest, with over 300 million active users. 

To put that in perspective, that’s more than …

  • Twitter
  • LinkedIn
  • Snapchat
  • Pinterest

Yet when you hear about strategies for marketing to social networks, you rarely hear about Reddit. 

This isn’t to disparage all the great guides that people have written about Reddit marketing. They’re really good! These guides have some great tips in them, which we’ll do our best to condense into the most actionable takeaways that you can put to good use today. 

So why does Reddit fly under-the-radar when it comes to social media marketing options? 

Well, one of the key things to note about Reddit is that it’s not exactly welcoming to organic, native promotion. Reddit wants authentic contributions — which of course makes sense. That’s how the best social networks thrive!

This ethos is really well-captured in this phrase from Reddit’s community guidelines:

It’s perfectly fine to be a redditor with a website, it’s not okay to be a website with a reddit account.

Hmm, well, all of us brands and businesses are definitely websites. What are we to do?

One great thing about Reddit is that, while its guidelines are protective, they’re not meant to be exclusionary. There are ways for marketers to make use of Reddit in many ways, whether you’re interested in becoming a redditor or not, and whether you’re looking for organic or paid. Even if you don’t have time for full-scale Reddit marketing, there are ways you can gain from the Reddit community.

Reddit Marketing Strategies

1. Use Reddit as a Customer Research Tool to Find the Latest Trends

We believe this strategy can work for all marketers — whether you’re a redditor or not, and even if you only have small pockets of time to commit.

The great thing about this tip is that it doesn’t require you to devote yourself to becoming a seasoned Reddit contributor. Anyone can use Reddit for research, right now. It only takes a few minutes, and there’s a ton to gain for your marketing.

The premise is simple: 

You can gain marketing insight by using Reddit as a research tool to see what people are talking about and what’s trending right now. 

Step one: Find the subreddits that are relevant to your brand or business.

This will come in handy for the Reddit strategies we mention later on, too.

There are a couple different ways to search for subreddits. You can go straight to Reddit and search for the topics that you’re interested in. The search results will show you a list of suggested communities to join as well as a list of the most popular content related to your search term.

Another way to find subreddits is on a subreddit itself. The subreddit “find-a-reddit” is a place for people to ask questions about certain topics and then the community responds with ideas of subreddits to join.

Also, there are some great third-party options for subreddit searches. too.

One of the best is Redditlist which aggregates the most popular subreddits and lets you search for keywords. Also, Redditlist gives you some neat data on the subreddits, like how many subscribers it has and how fast it’s growing. 

Generally, the larger the subreddit, the faster you’ll be able to gain research insights. And of course, when you get into advertising potential, the larger the subreddit, the larger the audience.

Once you’ve found your “people” on Reddit, the next steps for researching are totally up to you.

You can go the super manual way and just navigate to each of the subreddits directly and browse them. If you go this route, I’d recommend setting up a regular reminder to visit things daily or weekly, depending on the volume of the subreddit.

And another way that works really well if you’re doing research or content at scale is to plug your subreddits into a content aggregator like Feedly. We do this for social media content on our Buffer feeds. This will pull in all of the subreddit threads directly into Feedly where you can browse them cleanly all at once. We’ve gained a lot of insights into social media trends by following Reddit conversations over the past months.

The one thing missing from the Feedly approach is going to be the upvotes and rankings for content. You won’t see this in Feedly. So what you can do instead is sort the content using Feedly’s popularity option, which scores posts according to their popularity on Feedly and other platforms. 

Then just like that, you’ve built your research engine. You can use it for things like:

  • Hearing what questions people are asking
  • Noticing what topics are getting the most attention
  • Keeping an eye on upcoming trends and competitor products, and 
  • Catching news stories you might have otherwise missed

While we’re on the topic of research, let’s go to our Reddit strategy number two, which you can also put to use whether you’re a redditor or not.

2. Use Reddit to get ideas on how to write catchy headlines

One factor into why content does well on Reddit — other than the quality of the content itself — is how something is framed or worded in the title. Redditors make great use of this space to show off what their post is about. Marketers can learn a lot from this!

You can observe the copywriting on Reddit to see what kind of styles are resonating with people and getting upvoted. Anything at the top of your chosen subreddits will be good to see. You can also go to the Reddit homepage or the subreddit “all” and check out the most popular posts across all of Reddit.

Then you can use these writing insights to feed back into your blog post headlines and email subject lines, just like that! 

3. Connect with people on Reddit who want to engage with your brand

Though Reddit might not want marketers in their midst, the topics do occasionally shift to products … maybe even your product. A good social media practice is to be present with your customers and audience wherever they are, which means lending a listening ear to Reddit. 

You can do this with a manual search, keeping tabs on any brand mentions that happen to come in. You can also look into some social support tools that have this functionality built in. 

When you’re choosing to respond, be sure you understand the context of the conversation you’re jumping into, then feel free to jump in and be helpful. There’s a fear with marketing on Reddit that the backlash for bad marketing can be swift and severe. But If you approach your conversations with authenticity, then you should be in good shape.

4. Get more traffic from Reddit (the right way)

When people talk about Reddit marketing, they’re often thinking of ways to get traffic from Reddit to their website. If you’re interested in using Reddit for referral traffic, then let’s start with some of the advice we mentioned earlier … 

First and foremost, you must be an authentic contributor to the Reddit community.

There’s no way around this. If you want to drive organic traffic from Reddit, then you can’t just show up and promote your stuff. You have to genuinely take part in the community. 

The only other shortcut to Reddit traffic is through advertising, which we’ll get to in a minute. But for organic referral traffic from Reddit, it all starts with you getting involved. 

And once you’re involved, here are the next steps to follow.

1. Find your ideal subreddits. 

Again, you can do this by searching Reddit or by using a tool like Redditlist.

2. Understand the Reddit demographics

On the macro scale, Reddit’s primary demographic is males between the ages of 25 and 44.  The overwhelming majority of users come from the U.S., in particular San Francisco and Seattle.

But that’s by far not the only crowd that’s on there.

Especially with Reddit’s subreddit system, you can find huge pockets of engaged communities that are specific to your niche. 

So when it comes to your Reddit traffic strategy, you can take a couple of different swings: 

  1. You can swing for the fences and aim to reach the front page of Reddit, where everyone can see your content. 
  2. Or, you can target specific niches on subreddits. These will have lower reach than the 330 million users we talked about earlier, but they do have significant sizes: Many subreddits boast 100,000 and more users.

Here are a couple more things to keep in mind if you’re looking to get traffic from Reddit.

5. Earn karma points by giving value to the community

image via Oberlo

Karma points function as a scorecard for Reddit users and are earned every time you share links and comments. These links and comments can be upvoted or downvoted, which corresponds to the rising and falling of your karma. 

To be successful on Reddit, you need to build up your karma points. At least a few hundred points are needed to show that you’re serious about taking part in the communities. Some subreddits even require a minimum amount of karma before you can post.

Karma points don’t necessarily affect the virality of your content, but they are a good signal to your fellow redditors of whether you’re on Reddit to genuinely be involved or whether you’re just there to self-promote. 
When you’re building up karma points, there are a couple of workflows that can help …

  1. Get involved in popular subreddits like today-I-learned and Ask-Reddit. These are some easy, breezy places to get started with commenting.
  2. And when you’re link sharing, you can build Reddit into your usual content workflow and share to Reddit anytime you would share to Twitter and Facebook, too. 

Ok, now when it comes time to post your content to Reddit, here are some ways to make sure it gets as much traction as possible. 

6. Reverse-engineer the popular headlines of your subreddit

Like many things on social, one of the key aspects will be the title. The same goes for Reddit threads.

Look at the structure of how these titles are created. Notice what gets upvoted and what doesn’t. Then you can take these insights and put them back into the title that you write. 

On the Grow and Convert blog, they talk about a couple of headline formulas that work really well on Reddit.

The first is … 

Need [x]? Here’s [y]

For example, you could say: Tensed shoulders? Try these few stretches (very work-friendly!)

And the second headline formula is … 

[specific time before] I [did something]. I will now [explain to you/share even more detail/teach you how/explain what happened].

And an example of this is: 3 months ago I posted the exact process on how I made $150,000 selling T-shirts on Amazon. I will now explain the exact steps you can take to earn your first $1,000,000 selling on Amazon via the Shopify integration with ZERO inventory.

The Foundation blog also did a study on Reddit titles, and they found some general rules to follow. 

  • Posts with titles between 60 and 80 characters got the most upvotes
  • Posts with titles that were longer than 120 characters or shorter than 20 characters fared the worst. 

And their overall advice probably sounds familiar: The best approach to ensure that you’re writing a title is to review the top 15-20 posts within a subreddit.

The research really pays off!

Additionally, it’s worthwhile to pay attention to some of the trends on Reddit. For instance, the most frequently used phrase in titles is “if you have …” which is very similar to the “need this? try this” formula that we mentioned a moment ago. 

And another favorite topic of redditors is year-end lists or year-ahead posts. Some of the most common numbers in titles are years like 2018 and 2019. 

So if you authentically engage with the community and write good content with titles that resonate, then you stand a great chance of succeeding on Reddit. One last tip we’ll mention is about promoting your content on Reddit … in addition to posting on your chosen subreddit, you can also 

7. Cross-post to other subreddits to make sure it’s seen by as many people as possible. 

When you do this, you can click the “cross post” button at the bottom of your original thread to cross-post it to any other subreddit. One thing to note: You’ll want to use this strategy wisely and not be overly promotional with every post you share. 

8. Use Reddit paid ads to place your content

Reddit advertising is in its early stages compared to other social sites, so there’s still room here to get good returns. 

Reddit advertising works on a cost-per-click basis. You can optimize your campaigns for reach, video views, traffic, and conversions. The video views are especially great because videos are one of the most engaging types of content on Reddit.

For targeting, you can choose to show your ad to all of Reddit or you can focus on certain subreddits. 

There’s a neat case study on how the search engine DuckDuckGo found really stellar success with Reddit advertising.

How to say hello to us

We would all love to say hello to you on social media – especially Twitter!

Thanks for listening! Feel free to connect with our team at Buffer on TwitterBuffer on Facebook, our Podcast homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About The Science of Social Media podcast

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing tactics from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode.  It’s our hope that you’ll join our 27,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

from Resources https://buffer.com/resources/reddit-marketing-strategies-for-those-who-dont-have-time-for-reddit-marketing

If Likes No Longer Matter on Social Media, Then What Does?

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed.

At first blush, this might appear to be a massive change. They’re removing one of the most recognizable elements of social proof that’s ever existed. Likes are the way that we measure the world’s most popular posts, they’re a core element to engagement metrics, and they’re the easiest way to react to the people we follow.

It is a bold move, to be sure.

But it is an understandable one.

For I believe social media has already shifted away from the Like as the primary social currency. Yes, the era is of the like is ending, hastened by Instagram’s decision.

But the new era is already here.

And it will be defined by attention.

Keep reading to hear more about how user behaviors have changed and what marketers can do to adapt to the new environment of engagement and attention on social media. We’d love to hear your thoughts, too!

The New State of Social Media Engagement

How “liking” has evolved on social media

The “like” used to be very strong social currency.

We used it to measure popularity for, say, the top tweet of all-time or the number one Instagram post.

We used it to measure the popularity of our own stuff, too, lumping likes together with comments and shares and clicks to form an overall engagement number. Influencers certainly put the like to good use, making it a key part to the appeal of their impact and scope. The more likes, you would assume, the more interest.

But it’s also possible that the like was never really the right solution from the start.

The core challenge with liking is that everyone uses it in a different way.

As Chris Taylor writes in Mashable:

The like button has acquired a panoply of meanings in the social realm. It can be used variously to mean yes, I agree, I hear you, sure, why not, I guess. It can be used as a bookmark. And that’s just scratching the surface; there are a whole bunch of other reasons, personal and political, why we might be giving you a heart or a thumbs-up. 

To recap Chris’s list, a like can mean:

  1. “Yes, I agree”
  2. “I hear you”
  3. “Sure, why not”
  4. “I guess”
  5. Bookmark
  6. And many, many more

I’ve personally used the like to say “This is great” and “kthanksbye” and so many other random reactions. I’ve used it as a read-it-later reminder. I’ve even used it as a mechanic in automation recipes, sending liked posts to spreadsheets.

Likes have been co-opted by communities to mean different things in different contexts. For the most part this is healthy and normal. However, in some cases — for instance, when like-chasing affects mental well-being and self-worth — likes can be dangerous.

The New Engagement Metric: Attention

But moreso , likes have diminished in importance because our behaviors have changed.

We no longer need likes to signal that we are into someone’s content.

We have so many ways to signal engagement now:

  • Old standards: reshare, comment, click
  • Referral traffic that can be tracked throughout the customer journey
  • Shopping on Instagram, Pinterest, and other social sites
  • Following the brand
  • Deep-diving a feed
  • Checking out profiles and stories

And the list goes on and on.

This new era of attention is seen really clearly in the proliferation of Stories and in the way we talk about Stories analytics. When we talk about Stories, we gauge engagement with metrics like:

  • Reach
  • Completion Rate
  • Exits

What we’re really measuring here is how well our content is resonating with our audience. Is it engaging? Is it worth watching? We’re also measuring the affinity of the brand; people are more likely to stay and watch a Story from someone they trust and enjoy.

We also have metrics like video watch time where we can see precisely how long people have stuck with our videos. In the past, a video might have received a like, which tells us very little about whether or not someone stuck with our content til the end. Now, we have stats like Audience retention (a core stat on YouTube) that shows you where exactly people drop off from your videos.

Same goes for algorithms. Likes were definitely a signal of engaging content — but they were one signal of hundreds, maybe thousands. Algorithms take into account so many more data points when they calculate what to show next. Instagram and Facebook and Twitter and Pinterest, they can all assess how long we pause on certain posts, where we hover and what we click, even what our history of attention has looked like with a certain page or profile.

The like was a way to show we were aware of what was happening in our feeds (even if barely). Now, we have so many more ways to measure our attention.

What this means for marketers

The good news for marketers is that, while likes are fading into the background, your key stats have probably already shifted. You’re ahead of the curve.

(To be clear, your audience will still be able to like content on Instagram, and those like counts will be visible within your analytics. Just the like count in the feed is going away for now.)

When you think about successful social media content these days, you are already thinking of it beyond the lens of generic metrics like the number of likes you get. Yes, likes are a signal (one of many). But there is just so much more data available for social media managers now.

Your reporting dashboard will probably be unique for your brand. I bet it will include some combination of these attention metrics:

  • Completion rate for Stories
  • Video watch time and audience retention
  • Referral traffic and attribution
  • Engagement rate (total interactions divided by reach)

At the end of the day, when you use likes for measuring, what are you really measuring?

As we saw above, there are myriad ways that likes are used. You can guarantee that someone saw your post, yes; but beyond that, it’s a bit of a mystery.

What’s more actionable for your brand will be measuring attention. People give attention on social media in many different ways.

Now that we can measure so much of it, the era of attention has arrived for social media marketing.

Over to you

  • How will the removal of like counts affect your brand?
  • Do you agree that attention is the next big thing? How are you measuring this already?

It’d be great to hear your take! Feel free to get in touch with us on Twitter to share your thoughts.

from Resources https://buffer.com/resources/attention-is-the-new-like

Grey Goose Redesign: 50ml of Minimalism and 1tsp of Flat Graphics

Grey Goose has revamped their visual identity and we love it. The redesign was done by London, UK-based Ragged Edge.

“We needed a bold statement. So we started by redrawing the logotype from scratch – the biggest change to the brand’s identity since its launch in 1997. [The] bespoke type is more contemporary, with just a hint of swagger. The perfect complement to the iconic lone goose symbol.”

When it comes to the goose logo, I have some reservations regarding just how distinctive the goose will actually be.
Although I love the movement towards a more minimalistic icon, the 3D texturing that the logo previously had gave it character and a more luxurious identity.
Ragged Edge has successfully made the brand feel more accessible in their attempt to, as they said it, “build a flexible identity full of optimism”

From a marketing perspective, the shorter tagline that spells just “Vodka” now instead of “World’s best tasting Vodka” makes a lot of sense. Most people shop for alcohol based on the label. In recent years, more and more consumers will go for a more minimal tag. This is a trend we’ve seen in wine bottles as well.

However, having a splash of color on your label does help a lot as this study proves. This is why the new Grey Goose packaging will definitely draw your attention in a duty free store. The new subtle patters and their dynamic with the other visuals are definitely my favorite part of the redesign. 
Now back to you. What do you think about the Grey Goose Vodka redesign? What do you like and what do you dislike about it?
Let us know in the comments bellow.

Read More at Grey Goose Redesign: 50ml of Minimalism and 1tsp of Flat Graphics

from Web Design Ledger https://webdesignledger.com/grey-goose-vodka-logo-redesign/

The UK is investing £250 million in healthcare AI and I have some questions

The UK government today announced it would invest £250 million (roughly $300 million) into artificial intelligence technology, which would be used by the public healthcare system, known as the NHS, to improve the quality of care. This pioneering move comes from Boris Johnson, the newly crowned prime minister, as well as Matt Hancock, the current Health Secretary, who already has a reputation for being one of the few tech-conscious members of government. Regular readers of TNW will recall when he launched his own ill-fated social network to connect with constituents. The government claims this AI initiative will improve care and…

This story continues at The Next Web

from UK – The Next Web https://thenextweb.com/artificial-intelligence/2019/08/08/the-uk-is-investing-250-million-in-healthcare-ai-and-i-have-some-questions/

Announcing Hashtag Manager: A New Tool to Help You Save and Organize Hashtags for Instagram

Today we’re launching Hashtag Manager to help you save and organize hashtags for Instagram. Get started with Buffer for Instagram here.

Over the years, hashtags have become an important part of any Instagram marketing strategy. By adding hashtags to your content you can help your posts to reach new audiences, boost engagement, and pick up new followers. 

But there’s a problem.

One thing we’ve heard from customers time and time again is how difficult it can be to organize, group and save hashtags.

Some people have groups of hashtags saved on their phone ready to copy and paste to each post before publishing. While others manually re-type hashtags every time they schedule a post. This isn’t a smooth process, and, as many people have told us, it can be time consuming. 

We’ve experienced this first hand while growing our own Instagram account too. So we thought it was high time we created a better way to save and manage hashtags.

Create and save groups of hashtags to use in your Instagram posts

With Hashtag Manager Buffer Premium and Business customers will now be able to create and save groups of hashtags directly within the Buffer composer. 

“Since we could see that customers were primarily using our Instagram first comment feature for hashtags, I wanted Hashtag Manager to feel like a natural extension of that experience,” explains Lauren Chilcote, Senior Product Designer here at Buffer.

The ability to create groups means you can have numerous sets of hashtags based on different segments of your audience or the target audience of your posts. For example, a sports clothing and sneaker brand could have groups for various audience segments: 

  • Runners
  • Gym enthusiasts
  • Sneaker fans 

Experimenting with different hashtag variations could be a great way to unlock additional growth on your Instagram account, and mixing up your hashtags also helps you to stick to Instagram’s best practices (of not using exactly the same hashtags on every single post). 

Whatever your approach, Hashtag Manager helps you build a library of options and get more reach for every post. Not to mention you can now retire your old hashtag docs and notes. 

“We’re hoping to lift the burden of managing many sets of hashtags from a scattered approach with notes and Excel Sheets to a space that lives right next to where you create your posts,” says Suprasanna Mishra, Product Manager here at Buffer.

Schedule hashtags to appear in the first comment to keep your post captions tidy

Not only does Hashtag Manager enable you to streamline your Instagram posting strategy, it also allows you to keep your captions tidy and place hashtags in your first comment. 

This is a hugely popular strategy across Instagram: 

With Buffer Publish, you can now directly schedule your Instagram photo and video posts, including hashtags in the first comment to enhance the potential reach of everything you publish. 

“With the release of Instagram first comment, we saw that nearly every comment was a group of hashtags. This aligned with what we heard through research — that customers were saving groups of hashtags in notes and documents to copy and paste into the composer. I was chomping at the bit to streamline that workflow,” says Lauren. 

“My hope is that Hashtag Manager will help our customers focus their efforts on crafting great content and maximize the number of people they reach with each and every post.”

Lauren Chilcote
Senior Product Designer, Buffer

How to get started with Hashtag Manager

Hashtag Manager is now available to all Buffer Premium and Business customers. To get started, simply open up the Buffer composer, select your Instagram account and click the hashtag symbol in the top right corner. Clicking on this symbol will open Hashtag Manager.

Bonus: Use Shop Grid to add a product page link to your post, and your shoppable page will automatically update with the latest content.

Creating a new hashtag group

You can create a new hashtag group in just a few clicks. To get started, click the ‘Create Hashtag Group’ button:

Enter a name for your group and add the hashtags you’d like to include. Towards the bottom of the content area, you’ll be able to see how many hashtags you have remaining, so that you don’t exceed Instagram’s limit of 30 hashtags per post. Once you’re happy with your hashtags, click Save Hashtag Group.

Adding a hashtag group to your first comment

All of your created hashtag groups will appear within Hashtag Manager as you open it up. To add a group of hashtags to your first comment, hover over the group and click Insert. 

You are able to insert multiple groups, but keep an eye on the hashtag counter to make sure you don’t exceed Instagram’s limit of 30 per post. 

“We want to let customers spend more time creating and serving their valuable content and less time managing the processes around it.”

Suprasanna Mishra
Product Manager, Buffer

Coming soon: A lighter-weight version will also be coming soon to the Publish mobile apps enabling you to insert saved hashtag groups on mobile.

If your business is using Instagram, I’m sure you’ll be familiar with the burden of grouping relevant hashtags, and then pasting or re-typing them into every post manually. With Hashtag Manager, you can de-clutter your processes, and have confidence that every post you publish to Instagram will have the best chance of breaking through. 

To get started streamlining your Instagram hashtag strategy, head this way.

from Resources https://buffer.com/resources/hashtag-manager

10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into a new tool and have it tell you what it thinks.

The more feedback, the better.

That’s why we’re such big fans of quick and efficient marketing graders. You get actionable data, and you get it in seconds.

I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings. Take them for a spin, and let me know which ones are most beneficial for you and your content!

Indispensable Grading Tools to Fine-Tune Your Marketing

1. Hubspot’s Marketing Grader

The Buffer website’s score from HubSpot’s website grader

Enter your blog’s URL and your email address, and press go. Marketing Grader will give you an overall score for your website, based on four categories:

  1. Performance
  2. Mobile
  3. SEO
  4. Security

Each section has a checklist of items as well as grades for individual aspects of the category. For instance, Website Grader will check your site for page titles, meta descriptions, and headings — all of which are useful elements for strong SEO and also quite useful for having shareable social media content. SEO titles and descriptions are what appear natively when you share links on your social profiles.

2. Nibbler

Nibbler score for the MeUndies website and social profiles

The free Nibbler test looks at a laundry list of site and blog characteristics—more than 20 high-level items—spitting out an overall score (on a scale of 1 to 10) and a list of improvements ordered by priority.

Nibbler is one of the tools that goes the deepest on tying the website and social media profiles together. It will check for things like:

  • Twitter and Facebook pages, both whether you have one and whether or not they’re linked to from your website
  • The social interest of your website: how many times your links have been shared on social recently
  • Plus a ton of social-first on-page metrics like the amount of content and images, plus meta titles and descriptions.

Useful takeaway:

The heading word cloud at Nibbler shows exactly which words we’ve been using most often in our headings and titles. For instance, on the Buffer blog we’re aiming to be an authority on social media marketing, so we’re happy to see “social” and “media” rank so highly. It’s also neat to see what other words you might be getting mileage for, without even knowing it.

In our case, we seem to mention the words “minutes” and “good-looking” quite a lot!

Screen Shot 2014-11-01 at 9.04.39 AM

For a quick example case, we ran the MeUndies website through Nibbler to see what it found. Here are the top recommendations that Nibbler came up with: 

  • Add social media buttons on articles and pages of your website. 
  • Link your Facebook page from your website
  • Add meaningful anchor text to your links

3. Woorank

WooRank grade for Warby Parker’s marketing

WooRank’s free tool tests seven aspects of your site—SEO, mobile, usability, technologies, social, local, and traffic. They’ve got just about everything covered here. The final result is a score on a scale of 1 to 100 and a report that you can download as a pdf or slides to share with your team.

The social section in particular goes really deep. It’s almost like a full social media audit of its own!

That’s right. Woorank will tell you all these things about your social profiles:

  • Engagement rates
  • Profile descriptions
  • Profile cover photos
  • URLs
  • and contact info

And Woorank displays it all in an easy-to-view format so you can quickly see how your social profiles stack up side-by-side. This can be invaluable if you’re trying to maintain a consistent brand across multiple profiles.

Useful takeaway:

Woorank is that it analyzes your site to make sure you . have the proper meta tags in place, specifically with Facebook’s Open Graph protocol. This is the meta information that tells Facebook what picture to show and what titles and descriptions to use whenever someone shares your site on social media.

We did a quick grade for the Warby Parker website, and wow, they came out looking great. Woorank gives them a 94 score.

4. W3C validator


The previous graders on this list have been full of helpful, high-level marketing tips. The W3C Validator gives you straight-up fixes to make.

Run your site through W3C Validator, and see exactly which code errors appear on your website. The validator tool tells you the specific line of code in which the error appears. After the must-fix items, you also receive a series of warnings that could be worth checking into also.

Useful takeaway:

Many of of W3C’s warnings come across as helpful guidance. For instance, W3C recommends that each page have only one <h1> tag. This will typically be the headline of a blogpost or title of a page, and then other information—like calls-to-action or email signup forms—can take <h2> or <h3> headings instead.

Recommendations for the Buffer blog:

  • Double-check the way we add utm parameters to links
  • Fix an alt tag in our email signup form

5. Clarity Grader

Most of the above tools look at various marketing and technical aspects of your site. Clarity Grader checks the words themselves.


The report details the language you use on the site, analyzing 20 pages to come up with some incredibly sharp linguistic insights.

  • Passive voice
  • Long sentences
  • Adverbs
  • Grade level

(Note: When you run the tool, you also sign up for Clarity Grader.)

Useful takeaway:

The “cliches and jargon” test at Clarity Grader has a ton of interesting insights. It’s amazing how often I’m tempted to use words that appear in this list.

common cliches

In addition to the cliches and jargon, you can change the “bad language” dictionary to show your score versus Complex Words, Legal Jargon, and Sexist terms.

Bonus tool:

If you’re worried about sounding too business-y in your writing, we’d recommend checking out Jargon Grader. All you have to do is paste in a bunch of text, and it will identify the number of jargon words you used. We ran some of our podcast show notes through the tool, and found out that the word “content” qualifies as jargon. Ooops!

6. MetaTags.io

Now, this one is a bit different than the other tools we’ve listed because it doesn’t spit out a clear number score or letter grade. But it’s no less powerful and actionable.

With MetaTags.io, you can enter in the URL from any page and see exactly how it will look on a variety of places. The full list includes:

  • Facebook
  • Google
  • Twitter
  • LinkedIn
  • Pinterest
  • even Slack

You’ll see a full preview of your link within the exact UI of each of these platforms. This way, you can tell how your headline and description and image all fit together when shared online. 

You can even edit the text within the MetaTags tool itself, in order to find that perfect pairing.

One other thing we love about MetaTags is that you can pay to download it as a WordPress plugin for your blog or website. This way, you can run a MetaTags check on all your content before it’s published in order to ensure that it will be shared just the way you want.

7. GradeMyAds

GradMyAds analyzes whether your social ads are working or not. To get started with GradeMyAds, you authorize with your Facebook credentials. This gives the tool a way to examine your Facebook ads account and give you grades for Facebook and Instagram advertising. 

The insights you get are really fascinating. 

You’ll get a score from 1 to 100. Plus, you’ll have a breakdown of ad spend in the past 30 days, people reached in the past 30 days, and average Return on Ad Spend for your campaigns. 

What’s also great is that GradeMyAds will tell you your five top-performing ads in three different categories: Your best ads in terms of cost per engagement, relevance score, and total ad spend.

One useful tip to get the most out of this tool: If you click on the score itself, GradeMyAds will tell you how it arrived at its calculation and all the different factors it considered. In the case of the Buffer ad accounts, we learned some really insightful tips on the consistency of our ads and their overall quality. We’re really glad we tried this tool!

8. Brand Grader

Brand Grader will grade your brand’s presence online. It’s built by the folks at Mention who make a pretty great tool for social monitoring and listening. 

When you plug in the name of a brand, Brand Grader will give you an influencer score based on the influential journalists, bloggers, and thought leaders who are talking about your brand. It will break down the top web and social sources where your brand has been mentioned recently, as well as a chart for the volume of mentions and a map for the geographic demographics of where you’ve been mentioned. It will even gauge sentiment.

We ran a test with Leesa mattresses to see how their brand ranked, and boy are they looking good! Their sentiment score was 92% positive, and they have some really influential sites talking about them — including Wikipedia.

(This next series of scores go a bit beyond simply typing your website URL and pressing Enter. Some of these are part of premium products or require a free account or ask you to be pretty proficient with spreadsheets. If you’re wanting to keep things free and easy, you can try the do-it-yourself route, and take inspiration from the way these tools score content.)

9. Google’s Content Quality Score

Primary factors:

  • Quality and quantity of main content
  • Level of E.A.T. – Expertise, Authority, Trust
  • Reputation

Secondary factors:

  • Website information
  • Helpful supplemental content
  • Functional page design
  • Website maintenance

Terence Mace of Mace Dynamics wrote a detailed post about the signals of Google’s content quality score, a direct influence on how Google ranks pages in search results. Google does not promote the specifics of the score, so Terence did some digging, testing, and experimenting to come up with his list of factors.

Here’s a little more on three intriguing ones.

Quality and quantity of the main content depends on how well the content meets the purpose of the page. One interesting factor that Google may consider is dwell time, i.e. how long a person spends on a site after clicking a search result and before clicking back to the results page. The more dwell time, the better.

E.A.T. can include author rank, page rank, and a number of specific ways to measure trust (like the very untrustworthy footer text “domain is for sale”)

Reputation includes what others say about your or your company/brand online. These are some of the sources considered:

  • News articles
  • Wikipedia articles
  • Blog posts
  • Magazine articles
  • Forum discussions

10. Moz’s One Metric


  • Unique visits
  • Thumbs up on a story
  • Comments
  • Facebook likes
  • Tweets
  • Google+ Plus Ones

The Moz One Metric combines the above factors to compare blogposts and score new content based on its performance relative to the average. So if a new blogpost gets more uniques, comments, and tweets than normal, its One Metric score will soar.

moz one metric

Moz outlined their entire process, and you can copy and edit your own version of the One Metric, customized with the stats and weights that are important to you. We’ve been using a Buffer version of the One Metric that also includes Time on Page, LinkedIn Shares, and syndication as part of the final score. (We built one for our social media content, too.)

11. BuzzFeed’s Viral Lift


  • Social shares
  • Clicks
  • Views

BuzzFeed editors can see a simple overlay on all stories on the homepage. One of these stats is viral lift, a measurement of the number of times a story is shared (and clicked) per view from the website or an ad.


The Contently blog followed up with some added context to some of the other factors that BuzzFeed considers. One of these factors is engaged time, specifically the percentage of the page that the reader has scrolled/read. BuzzFeed’s Ky Harlin explained how this metric impacts the content.

We treat each individual item in a list almost like its own article. So we’ll try to really figure out what people are engaging with and turn a list of 45 items to a list of 25 items without the duds, reordered to make it most likely to share.


What insights can you find about your marketing? 

Do you have a system in place for scoring and tracking the performance of your marketing?

I’d love to hear what you learn from these tools and what you do for your website and blog and social media. Please leave any thoughts you might have in the comments!

Image sources: IconFinder, Blurgrounds, Contently, Fast Company, Jay Mantri

from Resources https://buffer.com/resources/website-graders-content-scores

Check out These 5 Must-Have WP Tools and Services

You do excellent work, but you’re always looking for ways to take your game a higher level, and we’re here to help you do just that.

Since there are roughly 55,000 WordPress tools services on the market, you would think finding solutions to some of your everyday problems, concerns, or issues that make improvement easier would be a piece of cake. The problem is, plowing through that vast array of potential solutions to find what will work best for you could take weeks.

That’s fine if you have plenty of spare time on your hands, but we can offer a better way. We’ve done most of the heavy lifting for you, and we’d like to share with you 5 tools and services that are the best of the bunch when it comes to improving website quality, maintenance management, and speeding up day-to-day project workflow.


Elementor is a powerful page builder with endless advanced design elements and options that lets you create the ideal website for your clients.

You can start your pages from scratch and put Elementor’s library of useful widgets to work, or if you prefer you could choose from a large array of templates to get your projects underway.

Either way, Elementor can improve your workflow and increase your productivity, and the quality of your websites – big time.

To say Elementor is popular and widely used is a huge understatement when you consider there are already more than 2 million active installs, already explains why it might be the world’s best website builder.

You can use any theme and any WordPress plugin with Elementor. You won’t be bothered by design constrains some themes impose on you, and plugins won’t slow you down. Those two features alone could be reason enough to choose this powerful WordPress tool. Investigate Elementor’s capabilities further and you’ll discover even more reasons.

Brizy WordPress Website Builder

Website builders aren’t a lazy bunch, but as a rule they don’t object to working with a tool that’s almost ridiculously intuitive and easy to use, doesn’t require coding, or doesn’t require any special technical skills. Brizy WordPress page builder fits that description perfectly, and it has everything needed to enable you to create the most perfect websites you can imagine.

The Brizy package includes 150 layouts, 240 design blocks, and 16 popups, every one of which is ready-made and professionally crafted. 4,000 icons are also included, and you’ll find color-schemes and fonts easy to work with.

The blocks make great starting points, especially if you find starting from scratch is somewhat intimidating. With the layouts and blocks at your fingertips you could easily build a complete page in minutes.

Brizy is free to download, and you can build your first website on Brizy free of charge with no strings attached.

WordPress Site Care

Maintaining an up-and-running website can be a pain at times, and if you’re responsible for multiple sites, maintenance and troubleshooting it’s no fun at all. Newt Labs will be happy to take over those tasks so you can focus on designing and building websites, pleasing your clients, and growing your business.

The Newt Labs team will do any needed troubleshooting, offer advice or help you make small fixes, and take care of WordPress core, theme, and plugin updates, site security monitoring, backups, and other day-to-day management tasks. Since Newt Labs’ cloud hosting is WordPress optimized, you can upgrade to a proper hosting service if you need to speed up your website.

Newt Labs also gives you easy access to the latest WooCommerce and WordPress video tutorials, so you and your clients will be able to get the most from your use of WordPress and your website designs.


WordLift is a semantic platform that applies AI to SEO analysis and design. It partners with WooRank to measure the performance of your site content in terms of key factors influencing search rankings and organic traffic in general.

This SEO tool takes your site content and translates it into knowledge graphs and machine readable content that helps the search engines better understand what your content is all about and allows you to find out how to improve user engagement. A useful tool indeed!


Launch your website design the Goodie way by working directly with an experienced developer. You’ll save time and money and avoid communications bottlenecks by avoiding middlemen. Whether your design is richly detailed or barely beyond the conceptual stage all you need to do is hand it over and Goodie will carefully code it for you at a special price of $999.

Goodie specializes in helping web designers and small business owners and coding WordPress websites and websites in the 1-10 page range.


Tips to Make Your WordPress Site Secure

Choose a Good Hosting Company

When you choose a hosting company you can expect to get what you pay for in terms of site performance and site security. If you go cheap, you’re putting your site and perhaps even your business at risk.

It’s far better to choose a hosting service that will treat your site as if it’s their own even if it costs a little more.

Install a WordPress Security Plugin

Do you rarely check your site security for malware, check it on occasion, or have you automated the process by letting a plugin do the work? The third option makes the most sense. The right plugin can monitor your site 24/7 which means less work for you and greater site security.

Update WordPress regularly

WordPress continually improves its performance and security through its upgrades. Malicious bugs are promptly taken care of when an update is released. If you don’t update, any latent malicious bug can be a source of mischief.

Periodically visit WordPress’s dashboard to check for new updates and hit the “Update Now” button when you see one.

Back up your site regularly

It’s simply a matter of creating a copy of your site and storing it in a safe place. Do it periodically. Some hosting sites perform daily backups.



This article covers 5 must-have WordPress tools and services you can use to build high-quality websites and built them quickly. plus 5 tips you should follow to keep those sites up and running.  One of the services listed can do that for you.

If you’re looking for a faster, more efficient, and easy to use website builder either Elementor or Brizy will be an ideal choice. If SEO design is giving you headaches, give WordLift a try or go to Goodie for your development needs. And, if you’ve been thinking about handing your site maintenance responsibilities to someone else so you can better focus on website design, Newt Labs is there to help.




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from Web Design Ledger https://webdesignledger.com/wp-tools-services/