40 Best Modern Fonts Picked by Professional Designers

sans serif modern fonts

Finding a modern font is not always an easy job. Simply googling “modern fonts” doesn’t mean you will be given a font that meets your expectations. Why? Because fonts, like fashion, go through a rotating process. That means that many times vintage fonts are seen as modern fonts, and recently created fonts will eventually lose their flair. There are some fonts, though, that seem to never die. Professional designers use them on a daily basis and that says a lot. Some of the modern fonts listed below are edgy, sleek, minimalist, and some are classy and versatile. They all have a strong personality, so pay close attention when choosing any of the following fonts for your projects.

We divided the fonts into two big categories: Serif Fonts and Sans Serif Fonts. Within these two categories, you will find two subcategories which are: clean fonts and script fonts. All fonts have been chosen by WDL’s professional designers. We hope that you will enjoy the list below just as much as we do.

40 Best Free Modern Fonts Picked by Professional Designers

Modern Serif Fonts

Clean Modern Fonts

 

1. Farewell Pro Space Editione

serif modern font

Although it’s not a totally clean font, we loved the originality every letter brings to the table. Perfect for any science-oriented company.

2. Stoked

serif modern font

Stoked is for enthusiast designers only. Such a versatile font can be used in many projects.

3. Decurion

serif modern font

Decurion has a sporty vibe. I think that I’ve seen the word “VIBE” written on a T-shirt using this font. Do you know what I mean?

4. Brassie

serif modern font

Brassie is an urban font, very versatile and with a great effect.

5. Vogue Font

serif modern font

One of the most notorious serif font out there, Vogue will always be a modern, fashionable font.

6. Classy Luxury

serif modern font

The font’s name says it all. Perfect on luxury jewelry packaging, but not only.

7. Ultimus

serif modern font

Ultimus is a complex and closely studied font that guarantees a great impact if used in the right project.

8. Calgary

serif modern font

Calgary is indeed an essential serif. The clean, thin font by Jen Wagner can be easily included in various projects.

9.Coldiac

serif modern font

Luxury can be expressed through simplicity the best. Coldiac may seem like a simple font, but the serif details give it a grandeur aspect.

10. Typewriter

serif modern font

Any typewriter font, be it thin or bold, is an essential part of any designer’s toolkit. Give your work an old-school touch with this amazing font.

Script Modern Fonts

11. Kaylar

Script Modern Font

Kaylar is a new font that is a little bit too precise to be a script font and a little bit too fancy to not be a script font. But we gotta admit, it can be a pretty sweet addition to any packaging.

12. Money Penny

Script Modern Font

This amazing font stands out in the crowd for two reasons: amazing calligraphy and such modern colors.

 

13. Rustic Gold

Script Modern Font

Many times, quality fonts feature amazing textures. Rustic Gold expresses a rich personality for this very reason.

 

14. Elise Dafisa

Script Modern Font

Elise Dafisa’s typography was always my goal when trying cursive handwriting. I have to admit, I still have a long way to come.

15. Hellen

Script Modern Font

Hellen sounds and looks like a goddess. It looks pretentious but used in the right project it will always be a head-turner.

16. The Herchey

Script Modern Font

Do you have an important and stylish announcement to make? Use The Herchey as your bold font.

17. Roseroot Cottage

Script Modern Font

Roseroot Cottage is the perfect darling cursive script that mimics imperfect hand-lettering.

 

18. Halosenseserif modern font

This new modern calligraphy with a more natural feel was handmade created with a small touch of digital design to make the letters flow like a river.

19. farmhouse

serif modern font

Farmhouse is a style itself that you can enrich using this amazing font.

Sans Serif Modern Fonts

Clean Modern Fonts

20. Cornerstone

Sans Serif Modern Fonts

Cornerstone features 90-degree corners that give the font a futuristic aspect.

21. Space Age

Sans Serif Modern Fonts

Another font in the futuristic area, full of personality and originality.

22. Parlour

Sans Serif Modern Fonts

Parlour is the vintage font that will always be a trend.

23. Komoda

Sans Serif Modern Fonts

Komoda can kill or bring to life a message. This pretentious font might be quite hard to read for some, so pay close attention to the projects you want to choose it for.

24. Pier

Sans Serif Modern Fonts

Pier is clean and bold, for clean and bold messages.

 

25. Nordic

script modern fonts

The parallel lines of Nordic places the font in the top most modern fonts out there.

26. Coco Gothic

Sans Serif Modern Fonts

Can Gothic be simple? This font is more extremely complex for the very simpleness of it.

27. Modeka

Sans Serif Modern Fonts

Modeka can give any company an unforgettable look.

28. Coves

Sans Serif Modern Fonts

Coves Sans is a flexible modern font that stands out due to its minimalist looks.

29. Polya

Sans Serif Modern Fonts

Polya doesn’t need any description. It’s pretty self-explanatory that the font makes itself remarkable due to its original looks.

30. One Day

Sans Serif Modern Fonts

A free font for when uppercases only is demanded.

31. Munich

Sans Serif Modern Fonts

Munich has a strong urban look, yet it’s still very versatile.

32. Ailerons

Sans Serif Modern Fonts

For a second I was tempted to think “hmm, nice details”, but then I realized that the lack of details makes this font unique.

33. Azonix

Sans Serif Modern Fonts

Azonix is another minimalist font that stands out through its cleanliness.

Script Sans Serif Modern Fonts

 

34. Georgia

script modern fonts

Georgia Script is a modern and feminine font, with every single letter being carefully crafted to make your text look gorgeous.

35. Portrait

script modern fonts


‘Portrait’ is a handwritten signature script with a natural & stylish flow.

36. Mindline

script modern fonts

Mindline Script is a unique blend of a modern calligraphy font with contemporary, classy, and sophisticated accents.

37. anter

script modern fonts

Anter surprizes us in every way possible with its letters that vary in size even within a word.

38. Handwritten love notes

script modern fonts

A classicall handwritten font all in caps that can give any project a very personal and intimate touch.

39. Sonneta

script modern fonts

Sonneta Script is a modern, free-flowing hand-drawn font that gives the text a signature look.

 

40. Landslide

script modern fonts

With this cute handwritten modern font, we close up our list of Best Modern Fonts Picked by Professional Designers. We’d love to hear which font draws your attention best and if we managed to help you choose a font for your project. We wish you tons of productive creativity,

 

WLD

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from Web Design Ledger https://webdesignledger.com/40-best-modern-fonts-picked-by-professional-designers/

How do you evaluate the quality of a project in graphics?

quality of a project

How do you understand when a graphics project is effective? When it’s nice or ugly? Should it be “cute”? Should it be “fashionable”? In short: how do you assess the quality of a project? In this article I really want to talk about this topic, and try to explain how you to really evaluate the quality of a project. In an objective way. Let’s jump right into it!

How do you evaluate the quality of a project in graphic design?

When evaluating the quality of a design project, the subjective aspects and personal tastes certainly play an important role. But it is important to ensure that the evaluation of a project does not depend solely on those two things. In fact, in graphic design, a project is created to communicate a message and get specific results. And those are objective aspects: they do not depend on your personal tastes.

The aesthetic aspect is an important factor, but by itself, it will not tell you if the design is effective or not. To know if your project is a winner, you need to consider the elements of good visual communication and judge the project with respect to them. Well, keeping these things in mind, here are some questions you should ask yourself when evaluating the quality of design.

How to assess the quality of a project: the 4 questions to be asked

1. Does your project achieve its goals?

quality of a project

Let’s start with the basics: what are the goals of the project you are working on? Understanding the objectives of a project is a fundamental step in any graphic design project. This should always be your first step. A good way to understand them is to do a good design brief. We can talk specifics on a design brief another time. For now, let’s keep this train rolling. But what does understanding goals mean?

If it is a logo, for example, that logo aims to represent and communicate a corporate identity. If it’s the landing page of a website, instead, maybe the goal is to convince users to click on the “Buy” button or sign up for a newsletter. And so on. Each graphic project has a specific objective. And if it doesn’t have one, it means it’s not graphic design, but art or decoration. Always check if the target has been achieved! The first step to verify the achievement of the objectives is to make sure that all the relevant information is present to communicate the message you want to communicate.

2. Is the message easy to understand?

quality of a project

Every designer project must help to communicate a certain message correctly. Does your project do it easily? How about immediately? Here are some practical tips for building an effective graphic layout, in which the message is transmitted immediately:

Use a focal point on the page. Such as a large text or a title. Something that catches the viewer’s attention. The important thing is that attention goes to an important and useful element to convey the message. Then choose the focal point carefully!

3. Is it aesthetically pleasing?

quality of a project

Design is made to solve problems through visual solutions. But if those solutions are pleasing to look at, as well as functional, you double the strength of what you communicate, right? Is your project pleasant? Looking good? This is probably the most subjective part of evaluating graphic design. What is appealing to one person might be horrible for another. Different minds, different opinions.

However, generally, already applying the principles of graphic design, one can obtain excellent results in terms of aesthetics. Doing something beautifully does not necessarily mean doing something extremely different from what it already is. Because the result of something deliberately “different” could be too extravagant in the end.

Paul Rand, one of the most important twentieth-century logo designers, said: “Don’t try to be different, try to be good.” Wiser words have perhaps never been spoken. So try to do something that works, even if maybe it’s not something radically different from everything you’ve seen before (which is practically impossible, actually).

Are the aesthetic style and the graphic elements used suitable for the target audience? Most of the time you’re not just planning for yourself, but you’re trying to create a design that appeals to a particular audience. A rainbow color palette is not suitable for a finance website because most customers are looking for a consultant who is reassuring, loyal and trustworthy. Therefore, a more moderate and sober tone may be more appropriate. On the contrary, research shows that children prefer bright colors, so it makes more sense to turn to bright and over the top colors when it comes to children.

4. Is your project original?

quality of a project

Not different in the sense that we have never seen anything like it before, but different in the sense of creativity. The meaning of “originality” depends on the type of design you are dealing with. If it is a logo, it is better to make sure it is as unique as possible, because it is necessary to be able to register the trademark and the trademark application will be rejected if you use a copy of a design. An example of difficulties that can arise from logos that are too similar: the ongoing cause between 3M and Formula 1. It is difficult to create a logo with a simple and distinctive design that does not resemble any other existing design because so many ideas have already been taken and registered as trademarks. If a designer creates a logo that looks similar to an existing design, it’s not necessarily because he copied it, but because there are some logo concepts that are really common and that can be achieved regardless of seeing those designs.

This is why it is necessary to research other designs in your market and avoid designs that are too generic. However, in reality, beyond the logo, the true differentiation of a company over another is in the management of the brand and the complete coordinated image. When instead we talk about simpler elements, like the business card, differentiating oneself is something not very sensible and useless.

Good design is useless if it communicates something wrong

Good design can do great things for a business, but it will not work miracles. It doesn’t matter how good your job as a designer is if the company communicates to the wrong audience. A good design will not be effective if the product is poor or the communication is inadequate, and in the same way, a bad sales performance is not always a consequence of the quality of the design.

There are many ways to measure the performance of a project in the real world, such as A / B tests for web pages, product focus groups, results in social media interactions or sales. However, not everyone can test a project before putting it on the market. In most cases, the customer will trust your judgment. So it is essential that you develop a critical sense of analysis of your work and your projects. Let’s not reinvent the wheel here, maybe just try another way to use it.

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from Web Design Ledger https://webdesignledger.com/how-do-you-evaluate-the-quality-of-a-project-in-graphics/

How to use grids in graphic design

grids in graphic design

Do you want to know the best way to set up any graphic design? How about one of the most useful concepts of all graphic design? In short, do you want to understand how to use graphic grids?

In this article, I want to discuss the topic of graphic grids in detail, through rules, useful examples and design resources that you can download and save on your computer. I will tell you how much of the grids are necessary for the construction of any graphic design, the aesthetic-usability effect and how to build a grid in a harmonious way.

Come on, let’s start that there is so much to talk about!

What are the graphic grids?

A grid, or cage, is essentially a subdivision of the workspace through vertical and horizontal lines aimed at organizing the spaces and defining the elements that will make up a project. Let’s think more specifically, and try to understand why the division and organization of a workspace in graphic design are so fundamental.

The composition of the grids is the basis of graphic design

Whether you work with the press or with the web, on the design of a logo or on the construction of a font, on packaging design or layout, understanding how to compose grids is something you need to consider essential among your skills as a designer. A grid is like an invisible glue that holds the project together and gives it coherence. For many designers, though, grids are an almost unknown thing, especially among the many self-teachers who, of course, were not taught about the theoretical aspect of design and therefore about grid theories.

grids in graphic design

The fact that a good organization of the project is so often overlooked is one of the reasons why around the streets and on the web we often see projects with bad balances or alignments. This article was born just to try to fill this “hole” in the training of many creatives. Without a starting grid, a project is born already messy.

Always start with a grid

Whatever your project, once thought and sketched (because making sketches is very important), you have to start realizing the final project starting from a grid.

grids in graphic design

Why? Well, try considering each of your projects as if it were a building. A building without its supporting structure collapses or at least is very unstable when that structure is poorly designed. In addition to being fundamental to creating a supporting structure for your layout, the cages are also extremely important for creating harmony between shapes and relationships. For example, the balance between the white spaces and the text or imagery in the middle of a web page. In fact, a good composition can lead to much more usable projects, as stated in the Aesthetic-Usability Effect theory.

The aesthetic-usability effect

There is a theory about design called the Aesthetic-Usability Effect. Essentially this theory states that when something is designed to be beautiful, consequently and naturally, then it will be something that will also be easily usable. It is a very important concept in all design: from graphics to interface design. A well-designed grid makes your design not only more beautiful but also more usable!

grids in graphic design

So how do you design something beautiful and easily useable? Ok, you have to start from a grid, but what kind of grid? Based on which principles and which theories? We’ll discuss this a little further below.

How to build a functional grid

I told you how a harmonious composition plays a crucial role in determining the success of a project. To construct a harmonious design project it is therefore necessary to construct a graphic grid that is also harmonic. Yes, but how do you construct a harmonious graphic grid?

One of the most effective ways to do this is to use mathematics (nothing complicated) and specific mathematical relationships to construct the structure of the grid itself. Here’s how it’s done:

Follow the paper format

grids in graphic design

The first method is to exploit the dimensional relationships of the support on which you are working. For example, if you are working on an international sheet of paper, such as the A4, it will have a ratio between the two sides of 1: 1.414 and you can then use this mathematical relationship to create the divisions given within the sheet itself.

Creating divisions in a stable relationship with each other inside the sheet will create an important visual harmony.

How to create a grid on A4 paper

Once you have built a grid, you absolutely must not limit your creativity. A grid serves to channel creativity towards your goal. Alas, grid construction is not a science with a set of rules to learn by heart. Many of the most effective grids in graphic design were born from experiments with mathematical relationships, with texts, photographs, and elements of the page or website. Sometimes even from random experiments!

grids in graphic design

You, as a graphic designer, do not have to invent new grids or new methods to build graphic elements, you can simply rely on mathematical conventions, such as those I mentioned in this article. You can even take visual inspiration from highly published magazines and from other websites. The important thing is this: the grids are a great help if they become the most difficult and expensive part of your job, maybe you are doing something wrong. Grids should decrease and not increase the time spent on your project.

Resources

Before concluding, I think it may be useful to have some useful resources for building grids. Let’s start with books, or rather with a book in particular because knowledge is power, isn’t it?   

One of the most useful resources in graphic design is the book (in English and German) of one of the masters of Swiss design in the mid-1900s, Josef Muller-Brockmann entitled “Grid Systems in Graphic Design”. This really is a MUST for every graphic designer professional. A historical and precious piece for your library. The price is directly proportional to the quality, really.

Even if you get the smallest chance to read it, it’s very worth it. You could even try getting it at a library. Here are some easy online tools that will also help in your grid creating adventures:

Gridulator – create simple grids that can be quickly saved in .png

Grid Designer – very useful for web designers to design columns and export with .css files

Searching on Google for keywords such as “grid building tool” or “grid builder” can find an infinite number of free tools that do more or less the same simple things.

Conclusion

That’s it for today. I hope I have convinced you of the importance of building a good and balanced grid in all your graphics and design projects. I also hope that this has helped you find a few new resources for designing and creating the perfect grid.

This is just an introductory article on the grids in graphic design. In short, this is just the tip of the iceberg. There are many design theories and strategies out there that will help you perfect your grid related design technique, so always be on the lookout!

 

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from Web Design Ledger https://webdesignledger.com/how-to-use-grids-in-graphic-design/

What is a Font? The Complete Guide for Typography Designers

what is a font

What is a font? And how are fonts used? How can you create quality typographic projects, using the best characters? This article aims to be the answer to these and many other questions that many young designers ask themselves every day.

Today, with this guide, I want to try to create a complete introductory resource for all the main topics of the font world. In short, it is a super guide for designers to use fonts!

OK, let’s go!

What is a font? And what is a typeface? And a glyph?

Before figuring out how to use fonts, it’s good to know what a font is, the difference between a typeface, a glyph, and so on. Because yes, typeface and fonts don’t mean exactly the same thing. The characters are, in graphics, typography, and publishing, like bricks in architecture, atoms in physics or numbers in mathematics. In short, they are the basis of graphics matter.

what is a font

A set of characters studied coherently and according to the same formal principles, forms a typeface, whose file is called a font. But let’s clarify these aspects better.

Fonts, typefaces, and glyphs

These characters are letters, punctuation marks or symbols. So, for example, the letter “A” is a character. This character can be composed of several glyphs, such as A, ä, ă or â, which will, therefore, be glyphs of the same character and of the same typeface. The set of all the characters and glyphs of the Latin alphabet designed according to the same visual coherence and meaning, takes the name, again, of a typeface.

And it is here that misunderstandings arise in many different languages. English is clearer: the character (understood as a letter) is a character, the glyph is a glyph and the coherent set of all this, the typeface, is a typeface.

what is a font

The font, however, is the file

Font is another thing: font is the medium that allows you to apply a font. That is: while Garamond is a character (typeface), the garamond_semibold.otf file is a font (better: one of the fonts that make up the Garamond font family). To explain it we can make the comparison with music: if a typeface (character) is a song, the font is the .mp3 file that allows us to listen to it. It is, therefore, wrong to say “Listen to this chorus via this mp3!”, While it is much more correct to say “Listen to this song!”

We often use the word “font” instead of character, it is a common mistake of the digital age: to confuse the software (medium) with its purpose (end). It’s a bit like saying “but this is Photoshop” looking at a montage.

And it is a mistake that I myself made for years and in which I still make from time to time. So learn from my mistakes!   

Why do you say “font”?

Many think that font is a term of English origin but in reality, its origin is French. It is, in fact, the English transposition of the term “source”, of medieval French. This word, which pronounced itself “font” (in French the end is truncated and not pronounced) originally meant “fused”. The Latin root of the word is the same as the Italian verb “folder”. The word font was then imported into England where it spread to all English-speaking countries and from there to the whole world over the last century.

What are the font variants and types of typefaces?

Let’s look at the terms that serve to identify the various files that make up a family of fonts and the types of main typefaces:

The variants of a font (weights, italics, etc.)

As mentioned, a font is a file and each file corresponds to a typeface in which all the glyphs that have been designed so that it works together, as a single body, and inserted. Generally, font files are grouped into font families, where there are variations of the original typeface.

what is a font

Types of typographic characters

The typefaces are not all the same, indeed, they are very different! In graphic schools or universities, fonts are often said to be divided into two categories, the serif and the sans serif. These are two French terms that mean “with thanks” and “without thanks”. In reality there are several others, even within these two macro-categories.

Serif and Sans Serif

what is a font

The substantial difference between these two categories of fonts is the use of the “graces”, or those small extensions at the ends of the rods, which derive from manual calligraphic writing.

How does a font work?

As I said before, a character, or a single letter in all its variants, is composed of various different glyphs. Glyphs, in turn, are composed of many different structural elements, which take different names:

How to use fonts

In a complete guide on typography in graphics, one cannot talk about how to use these fonts. How many times have you started searching for the font best suited to your project by scrolling the font drop-down for hours, searching through the hundreds of characters you downloaded or purchased?

To put it simply, the font should always compliment the context. Of course, there are many ways it can do that, so it’s not exactly a science. What it is, however, is a skill that can be adapted and fine-tuned with some practice.

How to use fonts: combine multiple fonts with each other

Choosing a font is a complicated process and requires careful analysis of your project. But knowing how to match fonts can be even more difficult. In reality, there are so many things to talk about in this wonderful and fascinating world. Because the type is really one of the most mysterious and profound aspects of graphic design.

what is a font

There are lots of courses you can take in order to get this right. My advice would be to at least research and study as much as you can. Again, this is one of those things that can only be perfected through practice.

The conclusion

I hope you’ve learned something new today. Although this article aimed to cover a lot, there is still a lot to know.

 

Fonts have been around for quite a while, and won’t be going away ever. They are an essential part of graphic design, and design as a whole. My advice would be to get as comfortable with them as possible and to practice using a wide variety of them, combine them, and maybe even experimenting with your own.

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Rediscover creativity: 3 ways to do it right

Rediscover creativity

How do you find creativity in moments when it seems impossible to create something? How do you find inspiration to do something? This is a question that a designer asks over and over again. Especially in difficult periods of working or personal life. The first thing to do, when ideas are not coming, when creativity is not found, is to try to understand the reasons for the problem. Its causes. There can be multiple. But often the cause of lack of creativity is due to two or three key elements: stress, performance/result anxiety, lack of motivation.

So let’s try to understand why sometimes, ideas just don’t come up.

Why is creativity lost? Why don’t we get ideas anymore?

The human brain is a bit like a computer. As long as all the elements work, the whole system works. But, much like a computer, or any other complex machine, once one tiny thing is out of place, the whole system starts to fall apart. For those of us who use our creative abilities for a living, this most often manifests in the lack of ideas. It is not that the brain goes out. It’s simply that good ideas just don’t seem to surface.

Rediscover creativity

Why does this happen? I’m neither a psychologist nor a guru of personal growth, motivation or anything like that. In this article, I write substantially what I and many others have experienced throughout our careers. Having said that, why do we lose creativity? Mainly due to “brakes” inside or outside our brains. By internal brakes I mean mental situations that we create ourselves, by external brakes I mean situations that involve us (unforeseen events, results not achieved, etc.). We, therefore, see the three causes that usually cause a decline in creativity. In total, there are 3 major reasons for all of our creative struggles. Let’s start off with the first reason:

First cause: stress

Too many things to do, too many emails to reply to, too many projects to prepare for. Spending, family, social life, work, the client, the meeting.

Stress.

From the dictionary: “every cause (physical, chemical, psychic, etc.) capable of exerting a harmful stimulus on the organism, with its prolonged action, causing its reaction”. And in your case, the reaction is the lack of ideas or creativity.

Second cause: performance or result anxiety

We’ve all been there. Hours and hours of studying put into one project that you have to present in front of your entire high school class. This is a concept applicable to any social and mental dynamic. This is, for example, a problem that I myself continually face in my working life and that has destroyed my creativity and motivation numerous times. I fight with it all the time.

Rediscover creativity

I always want to create a phenomenal article, a logo design project that the customer is super satisfied with, or a web page design that gets people drooling over my creation. I always try to do my best and sometimes the anxiety of achieving the best possible result pulls me down. When this aspect is added to the other two, it becomes tragic for creativity.

Third cause: lack of motivation

Sometimes at this stage, people start to consider whether or not they’re in the right business. It starts to make them question whether they’re actually cut out for what they do, or if they just got lucky a few times. I’m here to tell you that a lack of motivation is not a result of any of those things. Many famous designers are incredibly talented. So talented, that they basically have projects spewing out of their ears.

Rediscover creativity

Despite this, they sometimes lose their daily motivation. Do you know what helps me in these moments? Thinking back to my first ever big project, and considering how far I’ve come since. I can assure you will start to remember why you started designing in the first place. And sometimes, that’s all the motivation I need.

So now, these are the 3 main causes that hinder creativity and make ideas disappear. But how can creativity be reborn? Here are 3 practical actions that can be implemented today.

FIRST ACTION: Stop.

When we are so focused with our daily routine we often don’t realize what is holding us back. You don’t really collect your thoughts enough to stop and take a breather. That’s why, when you feel creativity and motivation drop, you have to stop. The duration depends on you and your situation. An hour, a day, two days (the so-called 72-hour break). Stop and let your brain breathe for a moment. In those moments, usually, I go for a run or I sometimes even watch a movie or read a good book. This time, which doesn’t have to be too much, will help you free your brain from anxiety and stress. This phase will also serve to recharge your creativity, which until then was harnessed by anxiety and stress.

SECOND ACTION: Get organized.

Once you have freed your brain from the burdens of daily routine, take some time to organize your next moves. Take a sheet and write down the things you have to do in the coming weeks. Write them all. Try to create a plan, a sort of roadmap to tackle all the most important things you have to do. The useful aspect of this phase is that this makes it possible to actually understand the order of priority in your tasks and projects. But that’s not all. It also creates a plan to deal with them and destroy the anxiety and stress that comes when you feel like you have to do a billion things at one time. It can be head-splitting.

Rediscover creativity

If you are a person who hates making lists, organizing things, just trust me on this one. It is one of the most effective ways to clear your mind and free yourself from the burdens of everyday responsibilities.

The lack of creativity is often a simple lack of organization of one’s time. Poor organization of time becomes anxiety, stress, and demotivation. And these start to slowly limit your creativity.

Lack of creativity is often a lack of organization. Plan your work! Managing your time better is one of the most important aspects for a designer.

THIRD ACTION: Start doing it.

You have freed your mind, you have organized your tasks, now is the time to start doing. But… how? Simply start doing! If you don’t want to tackle that university project and don’t get any immediate ideas, just take a sheet and start brainstorming. If you can’t find the creativity for that logo design project, simply start working on it! If you don’t find the desire and creativity to write that article, simply open the text editor and start writing! Everything has a beginning, so you might as well and get that out of the way.

The conclusion

Despite your lack of creativity, you are more than likely a great designer. Just because you can’t think of the next big idea now, doesn’t mean it won’t come later. Great ideas take time, and great design takes even longer.

 

So, next time you find yourself in a rut, sad and on the verge of crying, maybe even questioning your life choices, just remember one thing: it happens to literally everyone. You are a designer not by chance, but by the reality of your skills. Use them, even if it takes a while to rediscover creativity.

Read More at Rediscover creativity: 3 ways to do it right

from Web Design Ledger https://webdesignledger.com/rediscover-creativity-3-ways-to-do-it-right/

Why Brands are Turning to Spotify as the Next Big Social Platform

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit?

We’d love to let you in on a secret one that’s flying under the radar.

Spotify!

We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The results have been fascinating. We believe that Spotify is fast becoming a core platform for engaging with customers — through paid ads of course, but also through an organic presence. We’d love to tell you how these brands are doing it.

A huge bonus – some of what we’re going share is easy to set up and free to experiment with!

Keep reading to see how the music streaming giant can drive your brand forward and present some unique and exciting opportunities to connect with your audience.


Where Spotify fits in today’s social media landscape

If you were to look at a chart of the online communities of the greatest size and reach, how do you think that chart might look?

Typically, the “biggest” social networks that come to mind are the ones that are top of mind for all of us: Facebook, YouTube, and Instagram, which have billions of users.

Beyond those sites are some other familiar names:

  • Twitter and Reddit, which have over 300 million users
  • LinkedIn, which is nearing the 300-million mark
  • Pinterest and Snapchat, which are right near 250 million each.

There’s another community that is right on the heels of these social media giants.

Spotify has 217 million users as of April 2019, and if you were to include Spotify in the list of top social networks, it would fit snugly within the top 20 worldwide.

What’s useful to see here is that many brands and businesses want to be where their customers are. And with user counts like these, it’s obvious there are customers here!

We’re beginning to see, more and more, that the standard definitions for “social networks” are expanding. Brands these days are looking for places to reach their audience and connect. Spotify is clearly one of those places.

The music streaming service has been around since 2008, and it’s been a hidden treasure for marketers for several years now thanks to its deep audience insights. Slowly but surely, Spotify has been gaining critical mass as a must-consider location for brands to be. The website Distilled wrote about the Spotify trends in August of 2018. Many other websites have covered the advertising potential of the platform.

From our research, this trend will only continue to grow.

The way we see it, there are three pillars for brands when it comes to their presence on Spotify.

  1. Playlists
  2. Paid ads
  3. Podcasting

1. Spotify Playlists

Find organic distribution through branded, social playlists

Do you have a guess at how many Spotify playlists there are?

There are over two billion!

Now, don’t let that number scare you off.

Just because there are billions of playlists doesn’t mean that yours won’t get noticed. We’ll get into some distribution methods in a moment, but first let me share another fascinating stat with you:

One-third of all listening time on Spotify is spent on user-generated playlists. That equates to eight hours a week of listening. So clearly there is a lot of demand for playlists on Spotify!

What’s also great about playlists as a brand strategy is that they are easy to set up and free to experiment with … two of a marketers’ favorite attributes.

The barrier for entry is incredibly doable. Just as you create playlists for your personal Spotify listening, you can do the same for your brand. Let’s first walk you through how it works, then we’ll dive into some of the finer details about this strategy.

How to:

To get started, create a new Spotify account for your brand.

And as you would with any new social profile, fill it out completely with your brand name and logo. Some brands do a custom logo for Spotify, featuring different colors or music-related imagery.

Then, start creating your first playlists.

There are several ways to about this. Some brands organize their songs around themes, whether it’s a certain mood or feeling or perhaps a trending topic or event. For instance, McDonald’s has playlists for football and the Oscars.

Gymshark — an athletic apparel brand — partners with influencers to create branded playlists. Each playlist is inspired by the influencer’s music choices and is pitched as a training playlist. They’re quite popular, too. The Steven Cook playlist has 95,000 followers.

When it comes to choosing songs, Spotify recommends a few helpful guidelines to lessen your risk and avoid any implicit endorsement of artists.

  • Put at least 20 tracks on your playlist. The more tracks you have, the better.
    Variety counts, too.
  • No single artist should appear more than once on your playlist
  • Don’t include artists you might think would be opposed to your brand.

For the design of your playlist, you can use emoji in the title to make it stand out. You can also upload a custom cover photo to the playlist. This can only be done by downloading the desktop app; it can’t be done on mobile or on the web app.

The only considerations for your photo are that the file needs to be a JPEG and the file size can’t be more than four megabytes. You’ll also want to use a square aspect ratio. We like to use an 800-pixel by 800-pixel image, just as we do for Instagram.

How do you get people to find out about your Spotify playlists?

Fortunately, Spotify is quite well integrated into the other social networks, Facebook, Instagram, and Twitter especially. There are a couple different ways you can get your playlist distributed here.

First, you can rely on your own promotion.

You can link to your playlist on any social channels to drive your audience to Spotify. For instance, you can link directly from your website footer or add a Spotify icon to the other social icons in your email signatures.

Another way to get the word out is to encourage participation.

Some brands create collaborative playlists that all Spotify users can add to. These crowdsourced lists make for a great content in a tweet or Instagram post.

The other way to go about distribution is with Viral promotion.

Playlists themselves are quite shareable as well. When a user likes a song or if they like an entire playlist, they can share them easily to major social networks. Instagram Stories has a direct connection to Spotify so that you can add your latest song directly to your Stories.

And one final playlist note: Keep your playlist updated by adding and removing songs regularly. Each time your playlist changes, the followers of that playlist will be notified.

2. Spotify ads

Experiment with targeted advertising, starting at $250 per campaign

There are a couple big advantages of going with Spotify for ads.

First, they are a younger ad network so you’re likely to get more bang for your buck. This has been true of all ad platforms initially: Facebook several years ago, Instagram Stories and Pinterest recently, and Spotify now. Putting your advertising dollars on younger ad networks is one of our favorite tips for maximizing ad spend.

Second, Spotify has a deeeeeep amount of analytics.

They understand their user’s listening behaviors to an incredible degree, and this allows for advertisers to create some really compelling audiences and storytelling. Consider these stats they have on how Millennials use Spotify:

  • 68% of streams happen on mobile.
  • Millennial listeners are 64% more likely to buy brands they see advertised.
  • Millennials stream on repeat more than they stream on random, and they’re 90% more likely to have the latest tech products.

And there’s these stats about how Tech Early Adopters stream on Spotify

  • They’re almost 900% more likely to stream on a gaming console than the average listener.
  • They’re 41% more likely to listen to music that feels defiant.
  • Early Adopters stream what they like more than they stream new finds, and they’re twice as likely to be brand conscious.

So if you’re thinking about getting into ads on Spotify, here’s what to know:

1. Understand the different ad formats.

Spotify offers audio, video, and display ads. You can fully create and manage your own audio ads through the Spotify Ad Studio. For video and display ads, you can get in touch with the Spotify team through the Spotify for Brands website.

Depending on your budget, you may end up going with one or more of these three ad formats. Initially, when starting out in the Spotify Ad Studio, you can run audio ads beginning at a minimum $250 budget.

Spotify has found that a mixture of ad formats works best. For example, mixing audio and display results in a 24 percent increase in ad recall for those formats.

2. Get to know the different ad segments

You can customize your ad for a host of different settings … Your options include: location, age, gender, platform, and whether you want to advertise across all Spotify music or just in certain genres or on certain playlists.

3. Focus on the experience of your listener.

We mentioned earlier that a variety of ad formats can be helpful. So, too, can a variety of targeting. Spotify is unique among other ads in that it has a strong storytelling element to its data. You can tell what kind of mood a listener may be in, based on previous songs. You may even be able to tell what they’re doing … for instance, if they’re listening to a workout playlist on mobile, chances are that they’re at the gym.

3. Podcasts on Spotify

Create a branded podcast to take advantage of the Spotify platform and Spotify search

(Did you know: Buffer’s Science of Social Media podcast is on Spotify?)

Spotify has made a major investment in podcasts on its platform.

You’ve probably noticed that more and more podcasts are popping up in the Discover tab and elsewhere in the interface. It’s for good reason. Last year, Spotify pledged to invest $500 million in podcasting.

Based on radio industry data, we believe it is a safe assumption that, over time, more than 20% of all Spotify listening will be non-music content.

We’ve already seen some of these investments being made public. Spotify acquired Gimlet Media, a podcast network, and Anchor, a podcasting app, spending hundreds of millions on the acquisitions.

Spotify is clearly making podcasts a priority from here on out.

So what can brands do to take advantage?

Step one is to make sure that your podcast is available on Spotify.

There are a few simple ways to do this.

For our podcast, like I mentioned, we use Anchor to handle all the distribution. Other tools like SimpleCast do this as well. You upload your podcast to Anchor, and they ensure it is published to Apple Podcasts, Spotify, and all other major podcast services.

Alternatively, you can manually add your podcast to Spotify by going to podcasters.spotify.com. From there, you’ll be asked to enter your podcast’s RSS feed and to enter information about your podcast.

Once your podcast is set up with Spotify, you can start thinking about distribution.

We’ve got a couple quick tips for you when it comes to distribution:

First, you can share your podcast to social media just like you would any other favorite music track. We tried this tactic with sharing our Science of Social Media episodes to Instagram Stories, and it works like a charm.

Second, you can capture some Spotify SEO opportunities. No one’s really talking about Spotify SEO yet, but it’s certainly worth considering when you’re coming up with headlines and titles for podcast episodes.

You’ve probably heard that YouTube is the world’s second largest search engine next to Google. Well, Spotify’s userbase makes it a large search engine as well. You can make the most of it by being strategic with the naming of your podcasts.

Recap

To recap, we’ve seen brands take advantage of Spotify’s social features in three key ways:

  1. First, with brand playlists.
  2. Second, with targeted advertising.
  3. And third, with podcasts.

We’d love to hear how the platform performs for your brand!


How to say hello to us

We would all love to say hello to you on social media – especially Twitter!

Thanks for listening! Feel free to connect with our team at Buffer on TwitterBuffer on Facebook, our Podcast homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About The Science of Social Media podcast

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing tactics from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode.  It’s our hope that you’ll join our 27,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

from Resources https://buffer.com/resources/spotify

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Great businesses see the future differently.

  • Apple made CD’s redundant, and gave us 1,000 songs in our pocket
  • Airbnb took travel, and made us all feel at home across globe
  • Netflix made video rentals a thing of the past, and disrupted the Oscars

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on.

From the outside, it may seem like a David v Goliath battle. But Ugly isn’t a plucky underdog. It’s a confident competitor with a different view of the world, and an unassailable belief in its mission.

Its product — a sugar, and sweetener free, natural flavoured sparkling water — launched in 2016, and has since built up strong sales, and a core of die-hard fans, on both sides of the Atlantic.

So, how has Ugly grown from a startup idea to challenging billion dollar brands?

Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…

1. Build a unique brand

Ugly believes that its audience is tired of ‘perfection’ and seeks a more sincere view of the world

Ugly’s founders, Hugh Thomas and Joe Benn, are no strangers to the drinks industry after working together at Vita Coco, and over the years, the pair had grown tired the way many soft drinks were marketed.

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me.

The belief that many brands are propped up by misleading marketing sparked the concept of the ‘Ugly Truth’, the brand’s mission to spread the truth about the world we live in.

So for consumers who are craving the truth, especially in the socio-political, fake news, world we’re in at the moment, we have positioned Ugly as a brand that tells every truth. — Hugh Thomas, Ugly Drinks co-founder

“Whatever newspaper you read, whatever news sources you’re getting, there is uncertainty on both sides, and I think that’s led to a lot of tension,” says Hugh Thomas, speaking to The Challenger Project. “So for consumers who are craving the truth, especially in the socio-political, fake news, world we’re in at the moment, we have positioned Ugly as a brand that tells every truth.”

Ugly doesn’t make any claims it can’t live up to: “No unobtainable lifestyles. No ridiculous promises. We’re not a dream, we’re a drink,” the brand stated in a 2018 advert.

Telling ‘every truth’ means that Ugly has to take a stand on topics outside of the drinks industry too. “The Ugly Truth started as a product message, but has broadened out to become about society. ” Zenner shared.

Ugly has partnered with Girl Up, a gender equality charity, to drive positive change and tackle global gender inequality. 1 cent of every drink purchased is donated to Girl Up’s leadership development program which trains teenage girls to take action for gender equality.

“The fact that we stand up for things can be divisive,” Zenner says. “Not every consumer supports the idea that brands should speak out about real life issues but we always try to stick to our values. Our mission, to expose The Ugly Truth, is something we all believe in passionately.”

2. Market where your customers are

Marketing to a young, rebellious audience means embracing social media channels for Ugly

Ugly’s customers are known as ‘GenZenials’ internally. “It’s a mixture of Gen-Z and millennials, 16-24 is our target audience range,” Zenner shares.

The brand seeks to connect with consumers who are socially engaged, and ‘a bit rebellious’. “But but not in a destructive way,” Zenner continues. “We’re more about positive rebellion, standing up for things and making changes in the world.”

Ugly, like many of its ‘GenZenail’ audience, was born in the age of social media, and when Ugly combined its unique brand message with social media channels like Instagram, it found a recipe for success.

“Social media has been an amazing tool for us to spread the Ugly word since launch,” says Thomas. “We are a high visual brand with a strong opinion and Instagram has been particularly successful for us in terms of building a following and engaging with our community.”

Ugly’s world view, and its focus on calling out the Ugly Truth guides all of its marketing from its tone of voice to the content it shares. “We call out marketing BS,” explains Zenner. “We’ll even make fun of ourselves if we’re using stock imagery or really polished videos. We poke fun at the brands that sell the dream and aspirational lifestyles. We’re about living at authentic life.”

But what does that look like in practice?

A great example of this is Ugly’s National Sibling’s Day post on Instagram. The playful copy, accompanying a professionally shot image, says: ‘In honor of #NationalSiblingsDay here’s a photo of two people who aren’t related enjoying some Ugly.’

“We try not to take ourselves too seriously. Even when we make announcements or tackle serious subjects we try to be lighthearted,” says Zenner.

Ugly tries to steer clear from perfection, something that Zenner sees as growing trend in social media. “We went through this period of influencer saturation, where everything was hyper-polished and staged,” she explains. Consumers, Zenner believes, are bored and have switched off from this type of content, instead craving reality again. “We’re now bringing social media back to real-life,” she says.

The content Ugly creates is a mix of memes the team produces internally and professionally shot images, but Zenner believes that the amount of money you spend on content creation doesn’t tend to correlate with results.

“Honestly some of best performing content are the memes that we’ve created internally. It’s really low-fi but it’s the kind of stuff you would share with a friend,” she says. “We’ll take a popular meme format or just an image we think is funny, and add our own text onto it. When we put that up on our feed or story it tends to get better engagement that the content we’ve spent a bunch of money on.”

Pro Tip: When it comes to keeping on top of ever-changing internet and meme culture, the Ugly team has a Slack channel where they share content they stumble upon online. The team also keeps a close on on Reddit for the latest memes and trends.

3. Encourage your customers to become advocates

Thanks to Ugly’s customer-centric approach, people love to share their experiences with the brand on social media (and beyond)

Ugly has a passionate community of fans and customers it affectionately calls the ‘Ugly Mob’, and this community has been key to the growth of the business.

In the company’s early days, co-founder, Joe Benn, realized that building a community of brand advocates would help them to spread the world about their alternative, challenger brand.

“Our fans love to be seen with the cans,” Benn explained to a UK business site last year. “They buy our merch from the website and they stick our stickers everywhere! This word of mouth excitement around The Ugly Truth platform has been our best marketing by far.”


Another aspect of the community that Zenner says is hugely important to Ugly is user generated content on social media, with the brand often re-sharing social media posts from its audience to Instagram stories.

“We want to feel like we’re part of the community, not just speaking to the community,” Zenner says. “By re-sharing photos and videos of people enjoying Ugly and interacting with the brand it’s showing people authentically engaging with the brand [and product].”

“We care deeply about our community in both the U.K. and the U.S. and use social media to speak to consumers on a 1-1 basis as often as possible,” says Thomas. For Zenner, this means focusing on engagement on social media: “We try to at least like every comment and we always reply if we feel like there’s something to reply to. We like to show people that there is someone real on the end of the content we’re producing and that we’re seeing their messages.”

“To us, comments and DMs are even more important than likes, because they allow us to open up two-way communication with our audience.”

4. Listen to your customers

Speaking honestly and transparently with customers has helped Ugly to shape its business and build a brand people love

“We’ve built our entire brand at Ugly around being customer-centric and digitally native,” Zenner says.

Ugly makes key business decisions based on the feedback it receives from the its community, the ‘Ugly Mob’, and it actively seeks out this kind of feedback across channels — from social media to surveys and email.

One example of this is how Ugly sourced its three newest flavors — Watermelon, Piña Colada, and Pink Grapefruit. “All three of these were top voted options in surveys we sent out to our customers via email and surveys we posted on Instagram Stories and in our highly-engaged Facebook Group,” shares Zenner.

Ugly has also used surveys and customer feedback to make decisions about the merchandise it sells — yep, a drinks brand can also sell merch — and the content Zenner and the team at Ugly produce.

It’s also incredibly valuable for Ugly team members to take the time to speak with customers in detail, outside of email, surveys and social media. “I personally have gotten on the phone with a select group of customers to discuss what they love about Ugly and what they would like to see us improve,” says Zenner. “Those conversations have been invaluable and have opened our eyes to possibilities that structured surveys might miss.”

Creating the future of soft drinks for a more health conscious generation

A Nielsen study found the majority of consumers are trying to ditch sugar and embrace healthier lifestyles, and Ugly is a perfect fit for younger, more health conscious consumers.

Further to this, a poll conducted in conjunction with USA Today reporter Bruce Horowitz which surveyed more than 30,000 consumers in more than 60 nations, revealed that younger consumers are far more concerned about healthy living that older generations. The study found that the most health-centric group of consumers is Generation Z, part of Ugly’s GenZenial market.

With healthy and clean eating and drinking on the rise, Ugly is ideally positioned to continue its growth across the globe — especially if it sticks to the four tactics that have served it so well on its journey so far:

  1. Build a brand: Ugly believes that its audience is tired of ‘perfection’. It seeks a more authentic view of the world, and shares the ‘Ugly Truth’ about its industry and other global issues.
  2. Market where your customers are: Marketing to a ‘GenZenial’ audience means that Ugly embraces social media, and channels where its audience hangs out online.
  3. Encourage your customers to become advocates: Ugly’s customer-centric approach, encourages people to share their experiences with the brand on social media (and beyond).
  4. Listen to your customers: Speaking honestly and transparently with customers has helped Ugly to shape its business and build a brand people love.

It’ll be a few years before Ugly reaches the heights of the soft drinks industry Goliaths like The Coca-Cola Company and PepsiCo, but the journey will be fascinating to watch.

———-

You can follow Ugly on Instagram, Facebook and Twitter. A special thank you goes to Brittany Zenner, Social Media and Community Manager at Ugly, for sharing a ton of great insights for this story.

from Resources https://buffer.com/resources/ugly-drinks-growth

How to Recognize a Quality Font

quality font

To understand when a typeface is of good quality and well designed, we must first understand that within type design, or font design, there are innumerable technical aspects to consider, which contribute to the final result of that font. We talk about things like the quantity of styles, typographical variations like bold, italic, black, thin, small caps. But also things like space management and therefore kerning, tracking and leading.

All the proportions between the various glyphs, between the vertical and horizontal rods. Or even the management of open type features of a font. These are all functional, technical and aesthetic aspects that help us understand how the quality font is… or isn’t. The knowledge necessary to build a complete and well-made font are many and are not limited to aesthetic or stylistic choices only.

Technical aspects to be analyzed

The best way to understand if a font is of quality or not is to verify if, within it, there are these technical and design features. A typeface, to be considered quality, obviously also needs to respond to certain aesthetic characteristics.

And here everything becomes a little more complex. Because if, on the one hand, the technical aspects are easily analyzed and identifiable, the aesthetic canons are more subjective, right? No. I will explain this to you shortly.

Now, let’s focus on some technical aspects that I personally use to check the quality of a font:

Glyphs must be well designed

quality font

The first thing to do is to observe and analyze the individual glyphs. There are some features that make a quality typeface, and there are some that make them quite the opposite. The thing to look at is how the various glyphs are consistent with each other in terms of style and design. Individual letters must communicate in the same way within each typeface.

To do this kind of analysis, there are some tricks that type designers have used for hundreds of years. For example, there are some groups of letters that are designed using the same compositional elements, such as h / n / m / r / u. As well as the b / d / p / q or uppercase letters like O / Q / C / G, which have similar structures and curves.

It is this set of elements that make up the supporting structure of a typeface. When you go to analyze the quality of a font, you need to look for that repetition of those shapes, of those curves, of that thickness of the rods. In this way, reading a text with a quality font, one perceives a sense of rhythm. There is nothing out of place.

Furthermore, one way to analyze the design coherence of the glyphs is to compare certain details and their components.

Graces must be visually consistent

In a quality serif font, for example, the graces must be visual all the same or at least coherent with each other. And the same goes for the punctuation, the eyelets, the thickness of the temples, the ends of the temples and, in short, all the details.

Diacritical marks must be well balanced between them

Other things I always look at are the accents and diacritics, especially those of glyphs not commonly used in English as circumflex accents. Even if these elements are well designed and balanced, following the same aesthetic principles and with attention to detail, it is often an excellent sign of quality.

The number of glyphs

Furthermore, the quantity of glyphs contained within a given typeface is also attentive. Having many glyphs is not a collector’s habit, but it is simply a tool that makes the font you use flexible since it makes it adaptable to all the various languages ​​that use those specific glyphs or diacritics. For example, German uses the double S (or scharfes S ) ß, the Polish, the ogonek ę, again the French, the cedilla ç.

quality font

So, if you plan to write a long text, I suggest you choose a font that also contains these diacritical marks, because every now and then you will have to enter foreign words.

How to understand if a font is of quality

Now let’s take an example of everything we’ve said so far. Take the Helvetica Neue, Minion Pro and Melisande Sharp fonts. There is no doubt about the perfection of the first two, both designed with undoubted coherence. Writing a text in one of these two fonts, everything will appear in its place, coherent and linear.

Melisande Pro (downloaded for free), on the other hand, is not horrifying but appears to be of poor quality. Analyzing the first group of letters of the image, we can see that the h / n / m / u have the same basic forms. However, the r does not recall the form of n, as happens in the other two fonts.

quality font

Furthermore, m / n / r do not have optical corrections, which is very important when working with typography.

Another mistake can be seen in the accents, which are inconsistent with one another. This denotes a lack of attention to detail, which makes this font altogether of low quality.

1. Does it have different weights?

The fact that a character has many different weights does not mean that it is by force of quality, but it is a sign of design care, which is often a sign of care in other areas. Furthermore, having fonts with many weights is quite useful for one’s own projects, because it allows us to create contrast and visual hierarchy.

Generally, it goes from a minimum of 4 style and weight variations, namely roman and bold, and roman italic and bold italic. But it’s always better when there is more.

quality font

When you have to use the font only for a logo, or for a single title, it’s not essential, but to have more flexibility, I suggest you consider how many weight variations a font has.

2. Do you have any real text variations?

In particular, I refer to italic, oblique and small caps. Generally, a quality font, especially if it is to be used for a long text, needs true italics that is a variant of the font that has different glyphs, especially if it is a serif or pardoned. For example, in this case, the Minion Pro has true italics. If it does not have an italic type, it must have an oblique, as in the case of geometric or neo-grotesque sans-serif fonts such as Futura, Helvetica or Univers. They do not have a true italics but they still remain quality fonts if used in the right ways. The important thing is that they don’t have an oblique version which is simply a stretched version of the font in the regular version.

quality font

Another variation that I think is very important is the small caps. To understand if a font you already have has a TRUE small-case, just open a program like Illustrator or InDesign, set a few small caps and check the thickness of the rods compared to that of lower case. If they are the same, then it is a real small cap, if they aren’t, then it is not a real small caps.

3. Does it have good space management?

Managing spaces within a typeface is an art. Really. The real type designers keep their tricks to manage the various kerning pairs as something extremely precious. A quality font is one in which, when used, almost no changes are to be made in kerning and spacing (apart from cases where there are design needs to do so).

4. Do you use Open Type features?

The last aspect is that the font has open type functionality. Open Type is a font file format, developed in the late 1990s by Microsoft, which has become the main format when it comes to font files. This is because an open type font allows for many glyphs, many features, such as the use of ligatures, the use of different numbers (such as apex, as a subscript), which are all consistent with the rest of the font.

Conclusion

I really hope this article has been useful to you and that it has provided you with the necessary tools to be able to recognize a quality font for your next projects. Obviously yes, it is important to assess whether a font is of quality or not, but at some point the final question to ask before the fateful choice is: is this font suitable for the project in which it will be used?

Until later,

WDL

Read More at How to Recognize a Quality Font

from Web Design Ledger https://webdesignledger.com/how-to-recognize-a-quality-font/

Hello

In order for messages to be clearly transmitted, many factors play an important role. Depending on the type of communication, factors such as stuttering, poor grammar, bad alignment of letters, incorrect use of punctuation marks, mumbling, and others set apart unclear from clear messages. In oral speech, diction, proper intonation, a calm tempo of spoken words, the intensity of the voice are all skills that anyone who wants to be a good communicator has to achieve. In written speech, readable caligraphy, correct alignment of letters, words, sentences, and paragraphs, will make any text accessible to the reader.

Why are all these important? Designers have a major responsibility to make the latter type of communication possible without any obstacle. There are a few notions any designer should be familiar and able to work with: Kerning, Leading, and Tracking.

What is Kerning?

Kerning: Definition

Kerning is the stylistic process that makes you read the first word of this sentence “KERNING” and not “KEMING”. You’ve probably already guessed it. Kerning is the act of adjusting the space between two letters in order to avoid the irregular flow of the words and to improve legibility.

Kerning: Meaning

Back in the good old days, before the current form of typing had been invented, people would use pieces of metal, each having imprinted one letter on them. Now, remember that each piece of metal was the same size. Are the letters the same size? No way, Jose. Imagine that the letter “V” used to have a metal cast as big as the letter “A”. If we wanted to write Avant Garde without kerning the letters, meaning shaping each metal cast so that they fit better, our words would look like this:

Obviously, there is too much space between the letters of AVANT. But after shaping the metal cast, a side of A and V would actually hang out the metal cast so that they could be brought closer together. The result would be the following.

Kerning Typography

In the past few years, designers have been creating new fonts. The classic fonts have the process of kerning already incorporated, while new ones either have automatic kerning, or designers can play with the spacing between letters as much as they’d desire. Manual font kerning isn’t the best option for many graphic designers, as it takes a good eye to understand how spacing works. This leads us to the next important chapter of this topic:

Bad kerning examples

As the saying goes, we always get what we pay for. While there are amazing graphic designs and typographers who are great at their job but are not always given credit for it, the bad kerning examples always put on a show. We do believe that learning from other people’s mistakes is much wiser than learning from our own failures, that’s why we are bringing into your attention how kerning can go wrong. Judge these examples yourself.

  1. SA VINGS
  1. KIDS EXCHANGE

I don’t know what they exchange at this place nor do I want to find out. It sounds just as bad even if I try to guess the correct kerning.

  1. Travel

That moment when Tra decides to travel without Vel. Bad designers ruin relationships.

  1. Flikering Lights

Read More at Hello

from Web Design Ledger https://webdesignledger.com/hello-post/

How to Get (Real!) Followers on Social Media in 2019

One of the most popular topics in social media marketing is how to get more followers.

And not just any followers — real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage.

This is no small task on social media in 2019!

We’ve dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond.

Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. We’re talking about real tactics to get real followers — no bots, no shady shortcuts. We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more.

Listen to the podcast audio above, or read through this post to get the live notes and all the tips.


First things first … How important is a follower count on social media?

A common perception of follower counts is that they are a vanity metric. They don’t have a direct effect on the engagement of a post or on the click thru rate of a piece of content. Like many other vanity metrics, you can measure followers, but it can be hard to see how — or even if — they matter.

However, more and more these days, follower counts tell a compelling story about your brand.

Followers do matter.

Followers equal trust.

Healthy follower counts generate positive social proof for your brand. People are more inclined to follow accounts that have a large amount of followers. Even the networks themselves reward you for your follower count: Instagram, for instance, lets you place “swipe up” links into your Stories once you reach 10,000 followers.

So not only are these follower counts influencing follow-back behavior and features, they’re impacting the way your social media presence is perceived.

Followers has been a main statistic in our Buffer analytics since the beginning, and it is one of the key stats available in our new product, Buffer Analyze.

Follower counts matter. They matter to marketers, they matter to individuals, and they matter to brands.

So let’s discuss some ways to get. more. followers.

5 Fresh Strategies to Get More Followers on Social Media

1. Promote your profile on all of your “owned” channels

“Owned” channels are the channels that you have full control over — your website, your blog, and your emails for instance. This is in contrast to earned channels like social media and organic SEO, and paid channels like search ads and media buying.

owned earned paid media channels
What is the difference between earned, owned, and paid media? Chart via Titan Growth

 

One of the very best ways to grow your follower count is to use your owned channels as a significant platform for distribution.

Let’s cover this in detail for three of the primary sources “owned” channels:

First, you can promote your social profile on your blog.

We did this for the individual authors on the Buffer blog, showing a Twitter follow button next to the author’s name at the top and the bottom of the article. We’re lucky to have a sizable audience to our blog — over one million visitors each month.

Thanks to these visitors, our authors were able to grow their followings quite quickly to one-thousand-plus followers. Some even cracked the ten thousand and twenty thousand marks.

We’ve also seen this work with Instagram followers, thanks to a host of website plugins that allow you to feature several Instagram pictures on your blog .. either in the footer or in the sidebar. If you run a WordPress blog, for instance, you can search the WordPress plugin directory for Instagram plugins. There are over 40 pages of results.

Plus, most every social network makes it easy to embed content across the web. You can grab embed codes for tweets, YouTube videos, pins, Instagram photos, and more.

Placing this directly into the body of a blog post helps your social profiles have an even greater visibility.

Second, you can promote your social profile on your website.

If you’re like us, your website is your most-visited asset.

This is why we see so many brands using the website as a hub for social media promotion. We toured a list of 100 top direct-to-consumer brands, and over 90 percent used their website to promote their social profiles.

Promotion typically happens either in the header menu at the top of the website, in a dedicated “social media space” on their homepage, or in a pop-up that highlights one of their profiles. By far the most popular location for social promotion is in the footer of websites. Nearly all the brands we looked at were linking to multiple social profiles in the footer: Instagram, Facebook, Twitter, Pinterest, YouTube … even Spotify.

Third, you can promote your social profile in the emails that you send.

You’ve likely come across this many times before. If you picture someone’s email signature, it likely had a link to a website or social profile .. there are even some tools like WiseStamp that embed your latest tweet automatically.

Brands do this as well with social media links in the footer of many of their email templates — both for marketing newsletters and in transactional emails like receipts.

To take email a step further, many brands use their lifecycle emails to promote their social accounts. If you were to follow brands like Blenders Eyewear or Good American jeans, you’ll see entire emails dedicated to a request to follow on social media.

The most effective calls-to-action can take a couple different forms. There’s Good American’s approach, which is a text-only, enormous list of links to each social network.

social media email exampel from good american
How Good American asks for social media followers via email

Then there’s the other approach of giving people a sample of what type of content they can expect to see if they were to follow you, particularly with visual networks like Instagram and Pinterest.

This brings us to our second tip for getting more followers.

2. Fill out your social media profile completely. And make it catchy.

People are more inclined to follow back profiles that:

  1. Look real. This includes a profile picture that isn’t just the default, and a custom header image
  2. Profiles that have a helpful description telling them who you are and what you are about
  3. Profiles with a nicely designed feed of content — whether it’s a series of Instagram photos or a variety of tweets

And it’s also true that a significant “follow-back” factor is followers themselves. People will follow accounts that have a lot of followers.

For the most part, brands and businesses will have these elements covered. If you are a new business just getting started or an individual looking to jump into a new social network, make sure you check these boxes with your profile before doubling down on follower growth.

Some advanced tips include:

  • The Stories highlights on your Instagram profile get premium placement above your feed. You can capture your top Stories moments and even assign custom thumbnails to each collection.
  • On Pinterest, your latest Pins make up a mosaic for your cover photos. Be sure to have a recent activity of vibrant, catchy images.
  • Facebook has one of the most robust “About” sections of any social network. Especially if you’re a business, it pays to put a lot of TLC (tender loving care) on this part of your profile.

3. Always use hashtags whenever possible on social posts

To make the most of this tip, pick and choose from high-volume hashtags. Tools like Keyhole and Hashtagify will reveal the popularity of certain hashtags across platforms like Instagram and Twitter.

You may want to add your post to a high-volume hashtag or strategically choose to be placed on a lower-volume, but more-focused term.

On Instagram, you can use up to 30 hashtags for your post and up to 10 hashtags in your Story.

Many brands choose to put their hashtags into the first comment of their Instagram post in order to keep the photo caption cleaner.

4. Use Instagram Stories to their full advantage

Hashtags can go a long ways toward increasing visibility. So, too, can Stories.

Instagram Stories appear on the Instagram Explore tab, which means that people beyond your immediate group of followers can find you there. You can also use hashtags, geo-locations, and @-mentions to surface your Stories further.

Hashtags and location stickers will make it possible for your Instagram Stories to appear on the search results page for those geo-locations and hashtags. And an @-mention sends a notification to the profile you’ve mentioned, and it gives that person or brand a chance to repost your Story to their Stories.

And if you remember from our episode last week — episode number 144 — live video can raise the visibility of your profile on social networks, which gives you even more chance to stand out and gain followers.

5. Be genuine. Use engagement strategies to gain more followers.

A famous saying within startups is …

“do things that don’t scale.”

Similarly, some of the best strategies to grow your follower counts on social media are going to be strategies that you cannot automate.

Engagement strategies are one of those.

The core of an engagement strategy is to interact authentically with an audience on social media. Sounds quite reasonable, right? This is indeed one of the fastest ways to grow your followers … but it’s also one that takes time and can easily fall by the wayside when things get busy.

We’ve found that it can help to follow a playbook. And one of the most famous follower-growth playbooks is Gary Vaynerchuk’s $1.80 strategy. Gary says this is the one piece of advice he gives everyone who asks him how to get more Instagram followers.

Here’s how it works:

  • Step one. Find the 10 most relevant hashtags in your niche and follow those hashtags.
  • Step two. Reach out and comment on the top nine posts in each of the 10 hashtags.
  • Step three. Continue to like and comment on posts each day.

The $1.80 strategy gets its name because you’re giving your two cents on nine posts for 10 hashtags every day. If you add that up, it equals $1.80 per day.

There are variations on this theme. Some people follow similar Instagram accounts and turn on post notifications for these accounts so they can be the first to like. Others find like-minded Instagram accounts and then follow and engage with the followers of those accounts.

At the core of all of these engagement strategies, though, is genuine engagement. The strategies won’t work without it.

Lightning round: Quick tips on getting more followers

Promote your profile with social ads.

Social ads will raise the visibility of your content and of your profile. For example, YouTube’s TrueView Ads will place your content front-and-center to viewers. And you can even run follower campaigns specifically, on platforms like Twitter and Facebook.

We’ve had some of our best ad returns on Instagram Stories recently. Often times the younger the ad network, the greater the return. Pinterest is another younger ad network to try.

Run cross-promotion and takeovers with like-minded brands

Not only will this help with follower growth, it will also give you extra content for social. We typically approach this by reaching out to brands in our space and seeing if they’d be interested in a partnership. We’ve done takeovers with a variety of brands over the years. Recently, we partnered with Lifelapse – a stop-motion video agency – for an Instagram Stories takeover.

Cross-promote yourself.

Of course, you can also use your other social channels to your advantage. If you’re looking to grow a particular social profile, you can mention it in the description of your other profiles. For instance, if you’re growing your Twitter, then add a plug for your Twitter handle in your Instagram bio.

Use Instagram analytics to see what’s working.

We’re big proponents of a data-informed social media strategy. No matter which of the follower tips you try, be sure to follow up with a look at your numbers. Find out what’s working, and learn what to keep, what to stop, and what to start.

You can track follower information and post performance in Buffer and other social media tools.


How to say hello to us

We would all love to say hello to you on social media – especially Twitter!

Thanks for listening! Feel free to connect with our team at Buffer on TwitterBuffer on Facebook, our Podcast homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About The Science of Social Media podcast

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing tactics from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode.  It’s our hope that you’ll join our 27,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

from Resources https://buffer.com/resources/get-more-followers-2019