Making Britain a tech success means looking outside London

Yesterday, Tech Nation published its survey of the British tech scene: the 2018 Tech Nation Report. The name Tech Nation might be unfamiliar to many. It’s the government body deigned to advocate for Britain’s tech industry that formed after the merger of Tech City UK and Tech North earlier this year. Its annual report takes a fine-tooth comb to everything UK tech. It looks at almost everything concerning the industry, from exits and funding rounds, to diversity and demographics. I must admit, many of the findings punctured the conception I had about the UK’s tech scene being London-centric and young.…

This story continues at The Next Web

from UK – The Next Web


How to Share Posts From the Instagram Feed to Stories

Instagram has released a new way for users to easily share feed posts to stories.

More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories.

On their blog Instagram explained:

When you come across something in feed that inspires you — like a post from a friend raising money for a cause or a photo of a new design from your favorite brand — you can now quickly share that post as a sticker to your story for your friends and followers to see.

How to share feed posts to Instagram Stories

To share feed posts to stories:

  1.  Tap the paper airplane button below the post (like you would to send a direct message)
  2. You’ll then see an option on the following menu to “Create a story with this post”
  3. Tap it to see the feed post as a sticker with a customized background ready to share to your story.You can move, resize or rotate the photo or video. You can also use drawing tools or add text and stickers.

Any post shared to a story will include a link back to the original post and include the original poster’s username.

Only posts from public Instagram accounts can be shared to stories. If you have a public account and would like to opt-out from letting people share your posts to stories, you can do so within Instagram’s settings.

In a recent episode of The Science of Social Media, hosts, Hailley and Brian discussed this update (around the 4:45 mark in the below audio):

Want to stay up-to-date with the latest social media news and views? Subscribe on iTunes or Google Play.

How brands can use this feature

Many brands and influencers already use stories as a way to drive attention to their latest feed. And this update will be a welcome improvement by allowing them to directly link to their latest feed posts, rather than taking a screenshot of a post and manually adding it to stories.

Now there will also be a link back to the post directly, making it easier for viewers to engage with the original feed post.

As Brian mentions in the podcast, this could enable brands to use stories as a way to cross-promote their feed posts to their audience on stories — people who may have potentially missed the post in the feed.

“One of the reasons we love stories so much is that it can be used as cross-promote content and now users will be able to go from stories directly to your feed,” he explained.

Hailley also drew comparisons between this feature and Twitter’s quote tweet functionality, where users can share content from the feed, but also add their own thoughts and context around it.

This is another exciting update from Instagram and it helps to better connect the feed to stories  as well as providing a way for users to re-share some of their favorite Instagram content in a more public way than sharing with a couple of friends via a direct message.

What do you think to this release from Instagram? Will it change how you use Instagram stories for your business? Let us know in the comments 💬


from Social

Why Fonts Matter: Serif vs. Sans Serif

The debate between serif and sans serif is still an epic one. There are pro and cons that people bring up all the time when arguing why one is better than the other one. But can any of the two teams own the absolute truth? No way! It’s like debating your Pepsi preference with a Coke lover. You’ll never get to an end. In order to give you a few hints on how you can best use any of the two, we invite you to take a pen and a notebook and write down the following important ideas.

Serif Fonts

The serif fonts have been around since the Roman Empire and they originate in the Roman alphabet invented back then. The Trajan’s Column is a classic example using serif letters, dating back to 113 a.o. In “The Origin of the Serif” study, Edward Catich affirms that the serif font is a remnant of the painting process of the letters on stone, a technique used before the stone carving. This fact takes us to the meaning of the word Serif which, according to the Oxford Dictionary, is closely related to the Dutch word “schreef” and it means “line” or “sign made by a nib.”


A short classification of the Serif Fonts:

Old Style

Dating back to the 15th and 16th century, during the Renaissance, these fonts are legible and elegant. Later in the 16th century, the fonts develop into a wider range of lines, creating a stronger contrast. The arched serifs become popular. Examples: Garamond, Minion, Goudy Old Style, and Bembo.



These fonts date back to the 17th century. As the name suggests, they “were born” between the Old Style and the Modern periods. Their contrast is amplified vertically, making the fonts harder to be read than the Old Style ones. They feature a neutral design and a triangular serif. Examples: Times New Roman, Baskerville.

Serif Font


Created at the beginning of the 19th century, the modern fonts have a high contrast between the thin and thick lines. Due to their lack of curved lines and arched corners, the fonts have a rigid look. Examples: Bodoni, Didot.

serif fonts

Sans Serif Fonts

The name was given by Vincent Figgins in 1832 and comes from the combination between “sans,” which is French means “without,” and “serif.” Some may consider it inappropriate because it implies a negation, a lack of something. Recently, in England, they recommend the word “linear” instead, but not many have adopted it yet.

A short classification of the Sans Serif Fonts

Grotesque and Neo-grotesque

Dating back to the beginning of the 19th century, the name “grotesque” has been given to these fonts to accentuate their incondite esthetics compared to the popular serif fonts of that time. The most representative fonts are Vincent Figgins’s “Two-line great primer sans-serif” (an only capitals font), and William Thorowgood’s font (the first one that included lowercase letters). The latter introduced the term “grotesque” from the Italian “grottesco,” meaning “in the cave.” Other examples: Univers, Arial, Franklin Gothic.

Geometrical (1920-1930)

Inspired from the Bauhaus current (less is more), they are characterized by the lack of contrast, the minimalist look, and by the geometrical aesthetics. The letter “G,” for example, contains two elements: a curved line and a horizontal line that closes up the arch described by the curved one. The letter “a” is formed by a circle and a vertical line.


These fonts are characterized by fluidity, inspired from the hand-writings. Until the beginning of the 20th century, the sans-serif fonts haven’t suffered any improvements. The one who brought a new look to the sans serif fonts was Edward Johnston who created Johnston Sans. This font was used on the Londonese tube. A more famous font during this period was Gill Sans, created by Eric Gill for Monotype Corporation. It was the first sans serif font that had an Italic version, as well. Other fonts: Optima, Verdana, Tahoma, Myriad.

Sans serif

So what do we choose?

Sans Serif, Serif, or both?

The classic answer would be: sans-serif fonts for titles, headings, and serif fonts for the content. Used as a pair, the two types of fonts ensure the needed contrast. But even so, you must be very careful so that the result doesn’t look odd or exaggerated. Imagine a combination between the Old Style and a geometrical Sans. Total failure! Why don’t you try a combination of a transitional serif font and a neo-grotesque sans serif? They would make a much better pair; even an Old Style font combined with a Sans Humanist would look good.


The personality of a font must be understood very well, otherwise, we take the risk of making unsuccessful combinations of fonts. The Sans Serif fonts are simple, they have a clean and clear aspect, and they look much more modern. These fonts hook the reader’s attention faster. On the other hand, the Serif Fonts look much more formal, more traditional, and, although they have more personality, generally speaking, they distract the reader’s attention. Their look is more refined and well balanced. In these conditions, we don’t recommend you to use an elaborated font for titles, and an equally detailed font for the content. They will both claim the reader’s attention. There are a few supplementary aspects that you have to keep in mind when choosing a combination of two fonts: the physical attributes of the fonts, meaning the color, the size, the weight, and the common origins.

Read more: 20 Hipster Fonts You Can Download For Free

Read More at Why Fonts Matter: Serif vs. Sans Serif

from Web Design Ledger

Best Buy Finally Updates Their Logo

In a world run by online sales, there are a very select few companies that have managed to stay alive. Best Buy being one of them. Born in the 80’s and thriving during the 90’s-00’s Best Buy is no stranger to keeping up with the latest trends in technology. All this being said, they’re logo has felt outdated for quite a while.

New Logo

This logo screams 90’s. The letters aren’t centered nor straight, and the colors are wildly blunt. It’s safe to say that they needed an update. They tried back in 2008 to update their look, but unfortunately failed for some unknown reason. Now, they’ve taken a new approach to rebranding themselves, and it’s finally taking with their audience.

They definitely took a minimalist approach with their simple, straight text. The background colors closely match their uniforms, but they’ve still kept the classic yellow tag.

The company currently possess over 1,000 stores. This could mean a lot of money into rebadging all of them. Best Buy seems to have a lot of confidence in this new look. They’ve taken a company that has literally been around through the golden age of video games and the birth of modern technology and given it a new face.


“For the first time in almost three decades, we’ve updated our logo. It’s now more modern and easier to read, especially in today’s digital world.”


“‘Best Buy’ still appears in bold, black font, but now it resides outside of our signature yellow tag. The tag serves as graphic punctuation and a visual connection to our history.”


These statements were given at a press release. It’s clear that they’ve put a lot of thought into this new logo. Afterall, it has been 30 years since they’ve done any updating. Or even changed it at all. In fact, they’ve never changed it. It’ll be interesting to see how their customers react to the changing of their very familiar face.


Also read: Is Adidas Really Changing Its Logo?

Read More at Best Buy Finally Updates Their Logo

from Web Design Ledger

Design Your Time Wisely Using the Best Productivity Tools

Productivity Tools

All the people who said when you were young “I want to be a freelance designer/project manager” raise your hands up. I see one or two hands in the backseats. Many of us didn’t even know that such jobs existed back then. But here we are now, playing “adult” and doing what we love, sometimes more than others. Don’t you just love the feeling when something you designed way before the deadline gets plenty of appreciative comments? Or when the team you manage finishes the projects right on time and the heavy burden on your shoulders vanishes? These might be ideal scenarios that rarely get to happen, but when you integrate the following productivity tools in your work process they become the regular.

  1. Teamweek

Whether you work independently, in a team, or you manage a team, this productivity tool is a must. With Teamweek, you can plan your work for as long in advance as you want. The Timeline feature is not only easy to use, but also very efficient. Set your weekly/monthly/annual deadlines and milestones, and track you and your team’s process closely. The well-structured chart will help you organize your team and your projects. Teamweek will be your best friend that always advises you to use your time effectively. With this productivity tool you can “make plans fast and change them even faster.”

Productivity tools

The Zoom Level feature allows you to view the big picture of your scheduled projects in order to understand where your work is headed. Zoom out the short-time goals, and turn your weekly planner into a strategic tool. This leads us to the next important feature, the capacity planning. If your long-term timeline looks too busy or even overwhelming, divide the work that needs to be done into more and smaller phases. Don’t forget to ask for help from your team members when needed.

Teamweek is not only a time-efficient project planner, but also a great communication tool. The Chrome Extension allows you to integrate Slack into your interface, which will send you Slack notifications. With all these features, it’s easy to see why Teamweek is the first choice for many teams, big or small.

It’s so much easier to plan & estimate with a small team when I can see everyone & all projects at once.

–– Darren | We Three

2. Toggl

This productivity tool’s slogan is clear and concise “Hassle-free time tracking so your business runs like clockwork.” What more can you ask from an app that promises it will be your right hand every step of your work process? If you work as a freelancer and don’t need massive planning beforehand, Toggl provides you with a basic version of the tool. Don’t let yourself fooled, this doesn’t mean it’s not a very efficient, time saving helper. On the contrary, the basic features include: super simple time tracking, flexible and powerful reporting, and extension browser buttons. The advanced features of the tool are ideal for teams and agencies that want to get things done fast, easily, and well. This version includes: automate timesheet management, actionable business intelligence, and the option of getting reports sent straight to your email.

Productivity tools

With Toggl, each task gets easier. Even when you feel like a certain part of the tool simply doesn’t work as promised, there are certified consultants all over the world ready to answer all your questions. You have no excuse for not doing your job before the deadline or high-class level.

Toggl is a great productivity app that we have been using at our company for a couple of years now. With Toggl, I can easily get reports on what my employees have been working on, improving the transparency in the workplace.

–– Scott D.

3. Trello 

Trello is one of the most efficient tools you can use to increase your productivity and to plan your time judiciously. Some of the tools important characteristics are its intuition, manageability, interactivity, and last, but not least, the fact that each team can have a birds eye view of the project. Every member of your team can organize their time carefully and administrate numerous projects either individually or collectively, as the tool allows any person of your staff to make the desired modifications. When a change is made, everybody will be notified.

Productivity Tools

Setting deadlines for your tasks accomplishments is an ideal method of increasing productivity. Trello allows you to insert deadlines and reminders which will keep the team engaged and involved in any step of the process.  TrellSomeo is the in-tool communication app which can easily replace Slack. Keep an eye on your employees so that they don’t use it excessively, ignoring completely the face-to-face communication with their team members.

Trello uses a kanban-style work methodology, which is highly visual. Trello is an online, collaborative work-space used to manage work of all kinds, whether they’re business projects or personal chores. It works fairly simply, with drag-and-drop capabilities and an intuitive interface.

–– Jill Duffy | PC


Teamweek, Toggl, and Trello won’t do the hard work for you. The productivity tools will accompany your journey to a highly appreciated accomplished project, but it’s your job to make them work. Choose the one that you think that fits you best and start being the employee you’d like to hire if you were your boss.


See more: The Best Invoicing and Time Management Apps You Can Find Online


Read More at Design Your Time Wisely Using the Best Productivity Tools

from Web Design Ledger

The Best Invoicing and Time Management Apps You Can Find Online

In a business, time is of the essence. When you work for a company your use of your time can affect your salary. If you are working for yourself, how you use it can impact your earnings.

Time needs to be scheduled and tracked; whether it’s to be done for tasks, teams, or individuals. That’s the purpose of time-tracking apps.

It’s also advisable to use tools or applications that can help you save time. A few minutes saved here and there can add up to hours, and over time, many hours. There are also apps that automatically generate reports or prepare and submit invoices. These can be genuine timesavers.

Any tool that replaces manual pen-and-paper accounting makes your life easier. It is a good one to have at your fingertips.

Here are 9 of the best time tracking, accounting, and invoice management apps on the market.


  1. FreshBooks

FreshBooks is an accounting app for small service-oriented businesses. It’s ridiculously easy to use and a great time saver when used for time tracking, managing expenses, producing financial reports and working with clients and contractors.

Its key features include:

A proposal generation capability to help you prepare an outline, the scope, and a timeline of a project as part of an estimate for a client. Choose a style and format and stick with it or make changes when needed.

FreshBooks’ iOS mobile app lets you help track by expenses by photographing receipts with your phone and storing the images for future use.

It typically takes 30 seconds or less to create and send a clean, professional-looking invoice featuring your own logo and color scheme; plus, you’ll be notified when the recipient has viewed it.

When it’s time to submit an invoice, FreshBooks will tell you what you did for your client and when.



Jibble is a cloud-based time and attendance tracking app for team leaders, with features that team members can profit from as well. Timesheets and reports can be provided on demand or automatically scheduled for daily, weekly, or monthly releases. The weekly and monthly timesheets are especially helpful during payroll review exercises.

Timesheets and reports can also be exported and downloaded in spreadsheet formats for accounting purposes. Personal timesheets and reports containing information entered by team members can also be generated.

Jibble also calculates hourly attendance statistics including average daily and weekly hours, average in and out clocking times, and issues alerts if the hours or times reported appear to contain any discrepancies.

Other features include Slack integration, activity tracking for job costing and productivity initiatives, client billing, and the ability to track multiple project teams and team activities.


  1. Invoice Plane

Invoice Plane designers targeted self-employed workers, freelancers, and small to medium businesses when creating this invoicing and client management app. You can download and host this free open source software solution on your own server, although its authors recommend you download the demo first.

100,000+ downloads in 193 countries suggest that Invoice Plane has been well received and used by businesses and individuals looking for an easy and effective way to manage their billing cycles, as well as their clients (contact information and notes).

You can easily customize Invoice Plane’s themes and formats to suit your business model and workflow needs. Invoice Plane is multilingual, with more languages continually being added, and is integrated with 25 payment providers including PayPal and Stripe.


  1. TimeCamp

TimeCamp is a time and attendance tracking software and invoicing application you can use from your desktop browser or as a mobile app. It integrates seamlessly with accounting, project management, and helpdesk software packages to keep your billing cycle on track.

TimeCamp will track workforce attendance including days off and vacation days. Its SOLO package for individual users and freelancers is yours free of charge.


  1. AND CO from Fiverr

AND CO from Fiverr is a beautiful, free, and ridiculously simple to use app that’s perfect for studios and freelancers. It will efficiently handle your invoicing (send one in 20 seconds or less), time tracking, and payments chores and help prepare customized proposals as well.

AND CO is also a task management and a task management tool. In short, it’s an absolutely free app you can rely on to run your entire business.


  1. Hiveage

Hiveage is an invoicing billing and reporting software application that can save a small business up to 80 hours per month once it switches over from manual or semi-automated processes.

With Hiveage, you can easily track task time and expenses (including mileage) with ease, prepare quotations, create invoices and have access to more than a dozen payment gateways to help your clients make payments online.


  1. Invoice Ninja

Invoice Ninja is a suite of apps freelancers can use to track task time, prepare and submit invoices, and provide clients with the means to easily make payments online with its access to 40+ payment gateways.

Invoice Ninja’s Kanban boards will assist you in managing your projects as well. Best of all, all these capabilities can be yours at no cost.


  1. Scoro

If you are a provider of professional or creative services Scoro offers an ideal solution to your business management needs. You can view any project on a single page, see team members’ schedules on the team calendar, track expenses, track actual and billable hours spent on a project or for a client, and automatically transfer the billing information to an invoice.

Scoro is a great alternative to having to rely on multiple tools to accomplish the same work.


  1. Minterapp

Minterapp was designed with startups and small businesses in mind. This online time tracking tool will automatically track the time spent on a project or task and generate an invoice on demand and with a single click.

Minterapp also keeps track of draft, pending, or paid invoices. This app can also be used to create project estimates for delivery to clients.



You can be a freelancer, a small business owner, or a team leader working for a large company. Either way, there’s an app here that should fit your needs. Track time or attendance, prepare and send invoices, or arrange for client payments. You can also schedule projects or all the above.

You should have no problem finding an app that’s a good fit for your business needs. Each one here can be easily customized to provide precisely what you need, when you need it.

Read More at The Best Invoicing and Time Management Apps You Can Find Online

from Web Design Ledger

The Minimalist Wedding Guide

Minimalist wedding giude

Hoping that we can be of any help in organizing your dream minimalist wedding, we put together a list of the most important things that will make this special event stand out in the crowd.

A minimalist wedding focuses on the “Less is more” principle, which implies simplicity, fewer ornaments, great organization, and unity. It sure isn’t everyone’s cup of tea, but we sure love it! The minimalist style in everything related to design has been a trend for quite a while now and it is certainly not going to fade away soon.
Although we believe that the theme of your wedding should describe you best as a couple, there are a few new ideas and trends that you can integrate while designing it. These details not only will make your wedding very special, but it will be a reference and a model for other weddings.

The new season of weddings has already started, which means it’s time for you to start working on organizing your dream wedding. Make sure you take as many mental pictures of everything you lay your eyes on as you can when you go as a guest. The geometrical shapes, minimalist accessories, large spaces, intense colors, and floral innovations are all key details to a minimalist wedding.

In the list below we gathered some of the best minimalist wedding must-haves. We’ll take a look at the most unique wedding invitations, flower bouquets, decoration, dresses and suits, wedding bands, and many other details. Also, if you have any recommendations or useful comments, make sure you ping us in the comment section below.


1. The Minimalist Invitation

The Minimalist Wedding Invitation is “the business card” that will introduce your guests to the aesthetic of your wedding. You will want to choose a clean look given by the two contrasting colors, the legible modern font, and the black-and-white line drawings.
Avoid hand-writing fonts, intense colors or too many colors, beads of any kind, sparkle, bows, etc. Keep it simple, but creative. After you decide upon your design, take it to a local design agency/graphic designer and let them do the hard work for you.

WEdding Invitation

Find it here.

Minimalist Invitation

Click here.

Link to the invitation here.


2. The Wedding Dress

The Minimalist Wedding Dress is characterized by a simple cut, uniform lines, without accessories, ornaments or eye-catching details. A simple dress that fits you perfectly is all that the minimalist bride needs. A boho dress is many times the go-to for many future brides who love the minimalist style. We, as well, believe that the combination of styles creates a great visual effect.

Minimalist Dress

Get the dress

Wedding Dress

Find the dress here

Minimalist Wedding

Order the dress

3. The Groom’s Attire

We definitely don’t want the groom to look like he’s from another story, that’s why a minimalist attire will follow the same simple cut and uniform lines. A bow tie or a regular tie can be added without ruining the minimalist style, as long as the whole outfit is based on two colors.

Minimalist Groom

Get the look

Minimalist wedding attire

Click here for more

Minimalist Wedding

4. The Minimalist Wedding Bands

When it comes to the wedding rings, we can have a bit of fun while, of course, keeping it simple and unique. Depending on your hobbies as a couple, or things that describe you the best, you can get custom wedding rings of all sorts. Wave-shaped rings, hand-carved trees rings, mixed metals bands, and so many more minimal cool designs. If you feel creative, design your own wedding ring!

Minimalist Wedding Band

Get the ring


Buy the ring

minimalist ring

Order the ring

5. The Flower Bouquet

A minimalist flower bouquet isn’t much different from the bride’s and groom’s attire. The red roses are not a thing anymore, which allows us to explore the beautiful nature of our planet, searching for the best (single) color flowers for a minimalist bouquet. Seasonal wildflowers will create a great contrast between the urban touch of your minimalist wedding and the wild decorum. The leaves/flower ratio should be 60-40%.


6. Minimalist Gifts for the Guests

If you have troubles finding the right gifts for your guests, you are probably not searching in the right place. Aliexpress, Etsy, and Wish have a generous variety of cool and affordable minimalist presents!

Buy the gift here

Find the gift here

minimalist gift

Order the gift here

We trust that these five important parts of every wedding we talked about will make it easier for you to have the wedding of your dreams. It sure isn’t easy to keep your wedding simple but complex but if you manage it, your wedding will be unforgettable. So as a final tip, make sure you study all the details carefully before making any final decisions.

See more on the same subject: 7 Free Minimalistic Fonts for Your Designs

Read More at The Minimalist Wedding Guide

from Web Design Ledger

UK adults may soon have to buy “porn passes” from corner shops to prove their age online

Later this year, new UK legislation will require visitors to adult websites to prove that they’re over the legal age of 18. The logistics of how this will work, however, are proving trickier than thought. It’s likely most porn sites will verify user ages through credit cards. After all, in the UK at least, you need to be over the age of 18 in order to access any kind of credit. The problem is, around 40-percent of Brits don’t hold a credit card. And that says nothing about the 1.6 million working adults who are “unbanked” — meaning they lack access…

This story continues at The Next Web

from UK – The Next Web

Tips For Designing A Website Navigation With Good UX

Website navigation is one or the core experiences for browsers. An effective navigation system helps to negotiate a site, determining where users are lead, and how they navigate a site.

An effective web navigation panel is a map to the site, and without it, the site feels chaotic and hard to follow. Without an effective navigation system, the website becomes ineffective.

When designing a website navigation system, the design needs to be simple enough to make sense to the user, but complex enough to direct users where they need to go.

Try to map it in your mind as for a dashboard UI design. Make everything simple and easy to reach to.

A vital aspect of design

An effective navigation system will keep users on your site for longer. Without this, viewers sometimes ‘bounce’ or access a single page and then leave the site.

An effective navigation panel will also make your site easy to map to Google, improving search rankings.

An intuitive website which is easy to navigate seems friendly and will encourage users to engage. Therefore, an effective navigation system is essential to the success of a website.

Navigation panels may come in creative forms, and with unusual designs, but what makes a website navigation panel interesting effective, and how would you design it?

Planning your menu

There are no set rules for creating website navigation systems. Navigation systems can be very versatile.

Some may be simple, while others are very complex. There may be different navigation systems for users who are logged in and for those who are simply browsing.

In order to create an effective navigation system, it is important to consider what information a website will display, and how to arrange this in order of importance, creating a navigation system which will be suitable.

Design your menu around users needs

Although drop-down menus look great, they may be difficult for search engines to crawl. They might hide important information that can be hard to find at first glance.

This might mean important pages don’t get the visits they require. Worst of all, website viewers find them annoying.

This is because when they scan a page and then click a mouse, the drop-down menu appears.

Users may not understand how to sort the menu or categorize it, and it can make the website feel chaotic. This can make website navigation feel like a slow and inefficient experience.

Multiple Navigation Menus

Viewers interact with a website by searching for a way to navigate it and find their way around it.

This is why, when information becomes increasingly complex, multiple navigation tools are often used to make the user experience more effective.

This happens because not all content fits into a single menu. As a result, many websites have both primary and secondary navigation systems.

Primary navigation systems

Primary navigation systems are used for the most important information, such as About Us, or Homepages, which ensures that the user gets all the information needed as quickly as possible.

The content placed in the primary navigation system of a website is always relative, however, and is determined by the site.

Secondary website navigation systems

Secondary navigation can be placed anywhere on the site, and often comes in the form of subheadings.

It may include topics such as Frequently Asked Questions, help, or client area pages, which don’t give the user a broad introduction to the site but still contain relevant information, and the user might search for the information nevertheless.

Areas selected for secondary navigation would be determined by the purpose of the site.

Ensure your site is easily accessed

When creating your website navigation, avoid using programs (Flash, JavaScript, jQuery) which may limit access to certain users.

The more people can access your site easily and without any complication, the more effective your design.

Keep it Traditional

Designing an effective website is about making the process as familiar as possible to your users. This makes a website feel intuitive and easy to use.

Follow standard expectations when designing your website navigation system. If users expect navigation along the top or left-hand side of a site, use these standard spaces.

This gives users the opportunity to engage with the site, reducing ‘bounce rate’ or users who leave the site quickly.

Although uniqueness and quirkiness provide an important element to website design, making your site appear more interesting and unique, this shouldn’t be incorporated into the navigation panel.

Keep up to date

Despite traditional navigation systems appearing along the top and side of the site, however, there is room for discovery.

New and different navigation systems are starting to emerge which use a slide in effect to bring menus into view, and take users where they want to go.

Hidden navigation elements such as a hamburger icon in the top corner, or hover effect links, focus on both the design and usability of a website.

Designers use the intuitive placement of icons to guide users to the navigation panel, which is simple and easy to use.

One page scrolling websites may also be effective for viewers by presenting information as one long, continuous page instead of multiple pages which may be more complicated to use.

When designing with innovative navigation systems, ensure that your design will be responsive to mobile devices and that users will still be able to effectively negotiate the navigation panel on a smaller screen.

Getting back to the top of the page

Instead of automatically scrolling to the top of the page, some websites offer a menu on the footer of the page, to allow the user to choose where to go next. Consider whether this would be an effective navigation tool for your site.

Responsive menus

Responsive menus adjust and adapt to different styles and sizes of screen, and navigation can be difficult to design while keeping a consistent feel.

However, with mobile devices plotting the way to the future, being highly personal and constantly accessible, ensure that your site is easy to navigate on small screens so that you keep viewers interested.

If you liked this article and you’ve learned lot, you will probably find our second to last article helpful, as well.

Read More at Tips For Designing A Website Navigation With Good UX

from Web Design Ledger

It’s now easier than ever to browse the online archives of the UK government

The UK government was an early adopter of the Internet. Its web presence dates back as early as 1996, back when most people weren’t sure if the web was a fad, or the future of business and communication. If you want to take a trip back in time — back to when Tony Blair was Prime Minister, and Internet Explorer 6 was the definition of cutting edge browsing technology — you can, courtesy of the National Archive’s record of government webpages. On the Government Web Archive, you can peruse every website hosted by Her Majesty’s Government, along with every social…

This story continues at The Next Web

from UK – The Next Web