10 Free Tools to Help You Understand Your Social Media Audience

We often recommend crafting your social media posts according to your audience.

But how you know who the individuals that make up your social media audience are? And how do you know what content they like?

Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.

In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms — Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

How to Find Out Who's Your Social Media Audience on All Major Social Networks

How to learn more about your social media audience on the major social media platforms

Here’s an overview of the tools that you can use to help you understand who your followers are. Feel free to click on any of the social media platforms to skip to its section.

Facebook: Audience Insights, Page Insights, and graph search

Instagram: Instagram Insights and SocialRank

Twitter: Twitter analytics, Followerwonk, and SocialRank

LinkedIn: Linkedin analytics

Pinterest: Pinterest analytics

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Facebook

Audience Insights – Demographics, Page Likes, and more

Facebook Audience Insights

The most powerful tool to help you understand your Facebook Page fans is hidden within the Facebook Ads Manager: Audience Insights.

Here’s how to access your Audience Insights:

  1. Click on the dropdown menu in the upper-right corner of any Facebook page
  2. Select “Manage Ads”
  3. Click on the “Facebook Ads” menu
  4. Select “Audience Insights” (you might have to hover over “All Tools”)

Navigating to Audience Insights

Or you could access it via this direct link: https://www.facebook.com/ads/audience-insights.

Once you’re at your Audience Insights, select “People connected to your Page and enter your Page name under Connections > Pages.

Enter Facebook Page

Facebook might have, by default, selected “All United States” under “Location”. If you want a global view of your Facebook Page fans, hover over “All United States” and click on the cross.

Now, let’s find out who your Facebook Pages fans are!

Under the “Demographics” tab, you can get the following information:

  • Age and gender distribution
  • Lifestyle
  • Relationship status
  • Education level
  • Job title

Under the “Page Likes” tab, you can get the following information:

  • Top categories that your fans might like
  • Pages that your fans might like

Under the “Locations” tab, you can get the following information:

  • Top cities
  • Top countries
  • Top languages

Here’s the other information you can dig into:

  • Activity – as in Facebook activities and their device usage
  • Household – as in household size, income, etc.
  • Purchase – as in purchase behavior

Household and purchase information is only available for audiences in the US currently.

You can get a good understanding of your Facebook fans from all this information. For example, here’s what I found about Buffer’s Facebook Page fans:

  • In terms of age, the biggest group (45 percent) is people between 25 to 34.
  • We have slightly more male (57 percent) than female fans (43 percent).
  • Most of them work in “Management”, “Sales”, “Arts, Entertainment, Sports, and Media”.
  • They also like software and internet companies like Hootsuite, MailChimp, and Social Media Examiner.
  • In terms of location, the biggest group is people in the US (31 percent), followed by people in the UK (9 percent).

What did you find about your Facebook fans?

Page Insights – When your fans are online

When your fans are online

Besides knowing your Facebook fans’ demographics, interests, and locations, you can also find out when they are using Facebook in a typical week and day.

In your Page Insights, under the “Post” tab, you have a section called “When Your Fans Are Online”. (It should like the screenshot above.)

Under the section, “Days”, you’ll see how many of your fans are active on Facebook on a given day. Under the section, “Times”, you’ll see how many of your fans are active on Facebook during each hour on a typical day. This is a great way to find your best times to post.

Most of our fans seem to be on Facebook every day of the week. On a typical day, they tend to be most active between 12 pm and 9 pm EDT. How about your fans?

Graph Search – Other Pages that your fans Like

Facebook Graph Search

While Audience Insights tells you the Pages your fans might like, Facebook’s Graph Search can tell you the Pages they have Liked.

To do this, type “pages like by people who like (your Page name)” on the search bar at the top of any Facebook page.

In the results, there’ll be a section, “Pages liked by people who like (your Page name)”. As the section title suggests, those are the Pages like by your Facebook Page fans. One thing to note is that the results seem to prioritize your friends. So essentially, these are Pages liked by your friends who also Liked your Facebook Page.

So what do you know about your Facebook Page fans now?

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Instagram

Instagram Insights – Demographics, location, and more

Instagram Insights - Followers

With a business profile on Instagram, the best way to learn about your followers is through Instagram Insights — Instagram’s free native analytics. (If you don’t have a business profile and want to convert, here’s how. If you don’t want to convert, read the next section.)

Here’s how to access your followers’ information in Instagram Insights:

  1. Tap on your profile photo in the lower-right corner of the mobile app
  2. Tap on the analytics button (the chart icon)
  3. Scroll down to the “Followers” section and tap on “See more”

Navigating to Instagram Insights - Followers

Here’s the information about your Instagram followers that you can get from your Instagram Insights:

  • Gender distribution
  • Age range distribution (men and women)
  • Top locations (cities and countries)
  • Times and days when your followers are most active

Tip: If you tap on the bar charts for age range and location, the percentages will be revealed.

Our Instagram followers are quite similar to our Facebook Page fans.

  • We have slightly more male (52 percent) than female followers (48 percent).
  • In terms of age, the biggest group (45 percent) is people between 25 to 34.
  • In terms of location, the biggest group is people in the US (38 percent), followed by people in the UK (8 percent).
  • They are most active on Tuesday and Wednesday on a typical week and between 9 am and 6 pm for most days.

How does this compare to your Instagram followers?

The follower information in Instagram Insights doesn’t tell you your followers’ interests. A way to figure this out is to look at your top posts. In the third step above, instead of tapping on “See more” in the “Followers” section, tap on “See more” in the “Posts” section.

Here, you’ll find your top posts by impressions – the total number of times that each post has been seen. I would recommend filtering your top posts by engagement, instead, to find out which types of posts your followers like to engage with. To change the filter, tap on “Impressions” at the top and select “Engagement”.

Instagram followers' interests

Sometimes, it might not be immediately obvious which type of posts your followers like. In such cases, you could make hypotheses, test a few types of posts, and see what works.

Social Rank – Interests, activity, and more

Social Rank

If you don’t have a business profile on Instagram or prefer not to convert, you could use free Instagram tools like Social Rank.

Once you have connected your Instagram account to Social Rank, click on “Show Summary” in the top-center of the page. Here, Social Rank will show you the many different information about your followers, such as the following:

  • Gender distribution
  • Top followers locations
  • Popular bio words
  • Popular hashtags
  • Popular time to post
  • Followers distribution (how many followers your audience has)

The information under “Popular bio words” and “Popular hashtags” might reveal the interests, job title, or industry of your Instagram followers. For example, our Instagram followers like to use words like “marketing”, “social”, and “media” in their bio, which is what our ideal audience does — social media marketing.

The “Popular time to post” section shows you the times your followers are posting, which is when they are online and when it might be best for you to post.

Social Rank - Instagram audience

You could also make some inferences about your followers by looking at your most engaged followers. To do that, sort your followers by “Most Engaged”. Social Rank will show you the followers that have interacted with you the most in the past 45 days. Click on the top 20 to 30 profiles and check out their bio and websites. Are there any similarities?

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Twitter

Twitter analytics – Interests, demographics, and more

Twitter analytics - overview

The native Twitter analytics provides comprehensive information about your Twitter audiences — your followers, your organic audience, and your tailored audiences.

Here’s how to access this information:

  1. Click on your profile photo in the upper-right corner of any Twitter page
  2. Select “Analytics”
  3. Click on “Audiences” in the top navigation bar

Navigating to Twitter analytics - Audiences

Here are some of the key information you can get from the various tabs (e.g. “Overview”, “Demographics”, etc.):

  • Interests
  • Gender and age distribution
  • Country
  • Occupation
  • Household income categories
  • Consumer buying styles

Here’s what I found about Buffer’s Twitter followers (again, they are quite similar to our Facebook fans and Instagram followers):

  • We have slightly more male (56 percent) than female followers (44 percent).
  • In terms of age, the biggest group (54 percent) is people between 25 to 34.
  • In terms of location, the biggest group is people in the US (36 percent), followed by people in the UK (12 percent).
  • They are mostly interested in “Business and news”, “Technology, and “Tech News”.

What about your Twitter followers?

Followerwonk – Job title, activity, and more

Followerwonk

Followerwonk is a great Twitter tool that provides a bit more information than Twitter analytics. And it’s free for analysis of accounts with up to 25,000 followers.

To analyze your Twitter follower base, type in your Twitter handle and select “analyze their followers”.

Followerwonk - analyze

Here are some of the useful information about your followers that you can get:

  • Locations
  • Most active hours
  • Word cloud of their bios
  • Gender

Followerwonk - Twitter followers

Tip: Followerwonk integrates with Buffer so that you can easily create a schedule based on when your Twitter followers are most active.

Social Rank – Interests, activity, and more

Social Rank can also be used for Twitter, and it provides similar information as it would for Instagram.

For example, here are the popular words and hashtags used in our Twitter followers’ bio and posts respectively (they are similar to those of our Instagram followers):

Social Rank - Twitter followers

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LinkedIn

LinkedIn analytics – Job titles, locations, and more

LinkedIn Analytics

The LinkedIn Company Page analytics provides a good amount of information to help you define your LinkedIn followers (and visitors).

Here’s how to access your LinkedIn follower information:

  1. Click on “Manage Page” on your Company Page
  2. Click on “Analytics” on the top navigation bar
  3. Select “Followers”

Navigating to LinkedIn analytics - Followers

The LinkedIn analytics offers seven types of demographic data about your followers:

  • Country
  • Region
  • Job function
  • Seniority
  • Industry
  • Company size
  • Employment status

I find it helpful to look at the job function and industry data to get a sense of who our followers are. From our data, it seems that most of our LinkedIn followers are marketers and founders in the digital space.

LinkedIn analytic - Followers demographics

You can find similar information about your visitors — people who aren’t following your Company Page and have visited your Company Page. Instead of selecting “Followers” in the dropdown menu, select “Visitors”.

What does your data tell you about your LinkedIn followers and visitors?

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Pinterest

Pinterest analytics – Demographics, interests, and more

Pinterest analytics

If you have a business account on Pinterest, the best way to understand who your Pinterest followers are is to use Pinterest analytics. (You can set up your Pinterest business account here.)

Here’s how to access your follower information in Pinterest analytics:

  1. Click on “Analytics” in the upper-left corner of any Pinterest page
  2. Select “People you reach”
  3. On the right side of the page, click on “All audiences”
  4. Switch to “Your followers”

Navigating to Pinterest analytics

Or you could access it via this direct link: https://analytics.pinterest.com/audience/.

Here’s the various helpful information you can get:

  • Audience size
  • Country and metro
  • Language
  • Gender
  • Interests
  • Boards (Boards by your followers with many of your Pins)
  • Brands (Businesses your followers follows and engage with)

Pinterest analytics - Brands

Our Pinterest follower base is slightly different from our follower base on the other major social media platforms. Perhaps because of the demographics on Pinterest.

  • We have more female (74 percent) than male fans (21 percent). 5 percent unspecified.
  • In terms of location, the biggest group is people in the US, followed by people in India.
  • They are mostly interested in “Technology”, “Design”, and “Travel”.

How does your Pinterest follower base look like?

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What do you know about your social media audience?

Understanding who your social media audience is can help you craft the right content for them, boost your engagement, and increase your reach. And by using the amazing social media tools around, you can learn so much about your followers — for free.

Once you have analyzed your social media following, I would love to hear what you have found out. Who is your social media audience? What are their interests? What do they do?

Also, do you know of any other analytics tools for understanding one’s social media following? It’ll be great if you are up for sharing.

P.s. If you found this post helpful, you might like our guide to optimizing your social media content — helping you decide what to post on each social media platform.

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Topic: Social media strategy

Image credit: Unsplash

Thank you, Natasza Libich, for asking this question in our Buffer Slack community

from Social https://blog.bufferapp.com/social-media-audience

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20 Free Portfolio Themes for WordPress to Download

As a designer, the best way to showcase your work is an online portfolio. An online portfolio is a proof of your expertise, experience, and skills. A portfolio site helps your potential clients to look at your advantages over other creatives out there.

The best and the easiest way to create a portfolio today is to use a creative free portfolio theme for WordPress. We decided to make this task more comfortable for you and collected 20 amazing free portfolio themes which you can customize and use.

1. Portfolio Gallery theme

portfolio-gallery-theme

2. Minimalist Portfolio

minimalist-portfolio-theme

3. Adventure Lite

adventure-lite-theme

4. TheMoments

the-moments-theme

5. panoply theme

panoply-theme

6. Hestia theme

hestia-theme

7. Zyloplus

zyloplus-theme

8. Shapely

shapely-theme

9. Eight Sec

eight-sec-theme

10. Seguente

seguente-theme

11. Business Press

business-press-theme

12. Vega

revolve-theme

13. Revolve

coral-drive-theme

14. Coral Drive

vega-theme

15. Hitchcock

hitchcock-theme

16. Coral Dark

coral-dark-theme

17. Pinnacle

pinnacle-theme

18. AccessPress Parallax

access-press-parallax-theme

19. Pure & Simple

pure-simple-theme

20. Innovation Lite

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Read More at 20 Free Portfolio Themes for WordPress to Download

from Web Design Ledger https://webdesignledger.com/20-free-portfolio-themes-for-wordpress-to-download/

Promising European Startups to look for in 2018

2018 is right around the corner and I thought I’d start celebrating the great year 2017 has been a list of the most promising startups in tech that you should look for in the coming year. And before I start dropping names left and right, I do want to point out that this list is purely biased and strictly based on my uneducated opinion. So without further ado here are the top 4 tech startups I’m looking forward to seeing in 2018.

1. Zentoshop

Zentoshop is a Magento based e-commerce Saas that allows store owners to go online in a matter of minutes and the guys behind the product have managed to solve one of the biggest issues I had with Saas E-commerce platforms and that would be scalability. Normally, a store you build on a similar platform would work (probably great) for the first few months, maybe a year, but the minute you hit big traffic numbers, orders or have a lot of products, the platform would crumble under its own weight. Zentoshop having Magento under the hood solves this issue, allowing the user to take advantage of all the benefits of having a Magento shop without any of the drawbacks, which are mostly the technical issues that force Magento store owners to hire one or more developers to do regular maintenance and updates on the system to ensure everything’s running smoothly.

2. eDrone.me

The app is positioned by a CRM but my experience in the e-commerce field makes me look a bit further behind curtains, at the “magic behind the eDrone”. The amount of data that the system handles and the process is impressive but then they’ve created a machine learning algorithm that provides insight and allows you to take actions to increase the LTV of the customer through a number of – simple to use and integrate – tools. It has about a gagillion integrations already, from Magento, Woocommerce to Shopify and Opencart.

Oh, did I mention you can start using the app for free, so yeah, I’d strongly suggest keeping an eye out for these guys, they are definitely on to something!

3. TypingDNA

By this point, the phrase: “the future is AI” should ring true just like the notion that the earth is round which is an undeniable truth, regardless what some may think or share on their social media accounts(looking at you: B.Y.O.B!). The Romanian team behind TypingDNA are trying to shape the future in their own way by using machine learning to develop behavioral biometrics solutions. I know! That sounds soooo fancy but the applications for something like this are countless. Imagine not having to remember a password. Ever! The system can check if you are authorized by your typing patterns. There’s an interesting case study, published on their site that will help you get a better idea of what they are doing

4. SwiftKey

This is no new startup but they have been killing it the past year and have plans of introducing a number of new features in the coming year. I myself have been using SwiftKey for about a year now on all my mobile devices and it works so effortlessly across 2 and even 3 languages without having me to configure settings or change parameters. I look forward to seeing what they have in store for 2018.

5. Snips.ai

There have been multiple similar products with big promises but deliver so little. Snips offers a powerful NLU which is short for Natural Language Understanding system that runs on the users device as opposed to the Cloud like all the other similar system do, which provides better security and privacy and coming next year, when the GDPR will become many companies worst nightmare, Snips is going to have no problems as it has been compliant since day 1.

6. Hundred5

Hundred5 is a hiring platform created by a small Estonian team. The recruiting tool automatically screens candidates’ abilities for the job as a first-pass filter. It makes sure the people you interview have what it takes to be successful in a remote work environment and in the role that you are looking for. 

With that in mind, Hundred5 has ditched CV as the main screening tool and replaced it with skill assessments. Besides saving tons of time, those tests also strongly predict success in real work and tell you something you can’t learn from resumes. CV’s are more about how someone is able to present themselves rather than a demonstration of their abilities, which might lead you to select the wrong applicant.

7. Teamweek

Teammweek is project management software and a team calendar. The intuitive platform enables the project manager to assign tasks on a timeline and helps the team stay in the loop with what everyone is up to. Just like Hundred5, Teamweek is also based in Estonia. The company was originally founded by Toggl, but it became a separate company on its own this year. Teamweek is a successful bootstrapped product that you should definitely keep an eye on in 2018.

 

These have been only 7 companies that have caught my attention in the last few months and even if the list could have gone on for quite a while, I’ll stop here and keep providing updates in the coming months.

Read More at Promising European Startups to look for in 2018

from Web Design Ledger https://webdesignledger.com/promising-european-startups-look-2018/

Online Portfolio: 10 Designers Who Got It Right

Written by Taira Sabo, Wix Design Community Expert.

Out of all of the creative people in the world, designers have a very clear vision of what their online portfolio should look like. Their line of work demands a site that lives up to their standard, showcases the diversity of their creations, while capturing the essence of their signature. In other words: they are likely to think of their website as a piece of art in itself. As they should.

Whether you’re building your own online presence, or somebody else’s one, you need a platform that can fulfill even your wildest design fantasies. To create a website, you want to benefit from the most advanced features, intuitive to use and a platform that provides beautiful results. This way, you’re in control from design to live.

Speaking of lively results, there’s no better way to prove a point than with some stunning evidence. So without further ado, here are 10 designers who used the unlimited creative possibilities of Wix to imagine and realize portfolios that are not only functional, but serve as a true testament to their work.

1. Mike Almanza

2018 will see the confirmation of a now well-established trend: long-scrolling websites. The visual impact is great, and it fits perfectly the new mobile habits. You just need to make sure that the different strips will ‘feel’ clearly separated, while speaking the same language. This portfolio solves the perilous equation with a splash of red color that repeats on every single strip. A perfect example of how playing with only few chromas can create a memorable experience.


2. Michael Burk Studio

Like it or not, the 80’s are back – and web design is no exception, as shown by this eye-catching designer’s portfolio. The combination of a vintage computer layout and bright colors immediately gives that ultimate pop feel. The “Work” and “Info” buttons anchored on either side of the page complete the bold approach. The result? Another piece of evidence that when a website looks like candy, everyone wants a taste.

3. Hannah Jacobs 

Grid-based layouts will probably be one of the most widespread trends in 2018. Adding strips and columns helps your site to breathe, and organize the content in a more elegant way. This illustrator clearly mastered the art of composition, with her projects allocated in small boxes. For the animation, have a look at the bottom, with the film displayed in a full strip thanks to the genius tool that is Wix Video. Of course, the sketch wouldn’t be complete without the author’s signature. You’ll find it in the header, smartly transformed into the cutest and most authentic logos.


4. Dennis Krawec

Sometimes less is more. Obviously not here. This site proves that you can go crazy with colors, animations and a busy design language, and still create a fantastic-looking opus! If you happen to need a multilingual site, take some inspiration at how effortlessly this portfolio switches from English to Japanese.


5. Mild Design

Some pieces of art are so strikingly beautiful that they need very little introduction. This website went for a long-scrolling page that allows the visitors to discover the galleries gently and quietly – like in a museum. Don’t discard all textual content just yet. If you go for the same inspiration, the footer is the perfect place to stuff all your crucial information – such as your contacts and social media.


6. Candyfornia

GIF, GIF, GIF is all we can say! While the animations (and colors) may be busy, the perfectly boxed layout calms down the craze. The very prominent logo is balanced out with clean and simple “Services” and “About” pages. Another smart move: the rolling Instagram feed directly displayed on the homepage, and which looks like the most appetizing candy necklace.

7. Bruna Cristina   

A powerful portrait as the header of your website is a classic, yet efficient way to lure users in and tempt them to continue to scroll. Another great find: check out how this design challenged the standard photography portfolio structure, by showcasing the gallery in a striking two-column grid.


8. Thai Pham

You learned it in your first year of (web) design school: white space is a crucial element to draw your users’ eyes onto what’s really important. This portfolio put the theory into practice in a masterly fashion, with white borders and a vast amount of space between the images. As a result, the website looks like it ‘breathes’ – even though a lot of pictures are displayed. We also love the sharp and ‘broken’ letters of the logo, which give off an edgier feel to an overall elegant design.

 

9. Max Halley   

If your work involves a sense of humor and color, why not place it front and center to catch your visitors’ attention? This über-talented designer does exactly that. His fun, bright, and neon-colored animations are the most inviting. Note the clean background that helps balance out all the adventurous hues, and ease the navigation.

10. Adieu Film

Giving your website a character, if not a personality, is crucial. Somewhere between Wes Anderson’s movies and the sophisticated designs of the 60’s, this site clearly found its own language. We could elaborate for hours on this homepage that is supremely enticing, thanks to the lovely pink overlay and the slow motion video background. ‘Adieu’ film maybe, but ‘bienvenue’ to stunning web design!

 

Filled up with good inspiration? It’s your turn to experience creativity without limits. Start designing your website with Wix now!

 

Read More at Online Portfolio: 10 Designers Who Got It Right

from Web Design Ledger https://webdesignledger.com/online-portfolio-10-designers-got-right/

Save Now With These 9 Superb Black Friday Deals

Black Friday is coming, and web designers and developers haven’t been left out. We’ve put together eight deals, one or more of which you’re bound to find useful. Each one is offered at a discount! So, make sure you check these products out before Black Friday slips away for another year.

These are money-saving deals to be sure. But more importantly, these products were designed with productivity in mind. At the very least, they’ll make your workday easier. At the same time, they can help to improve the value of your products or services.

If you could use some help creating a website or a table, or managing a project, there’s something here for you!

 

  1. wpDataTables

Attempts to create well-organized and easy to understand tables and charts can be slow-going; especially when you have huge amounts of data to contend with or the makeup of the data is quite complex. wpDataTables not only makes the process quick and easy, but your charts and tables will be responsive, editable, and interactive as well.

wpDataTables is a highly popular WordPress plugin, well-known for its speed and efficiency.It has over 13.000 paying users, with an average customer rating of 4.6. It doesn’t require any coding on your part to use, and it can organize millions of rows of data in minutes – not days or weeks. In other words, using this product can save you oodles of time.

Because of its front-end editing capabilities, you can easily make changes to a chart or table on the fly, or do whatever editing is necessary to bring an already published table up to date. In addition, you can use its conditional formatting features to highlight selective content to help your chart or table tell its story. Get it at 50% off from Tuesday, 21st until Wednesday, 29th November 2017 (2 pm AEDT).

 

  1. Webflow Templates

To help celebrate Black Friday, you can purchase one of Webflow’s HTML5/CSS3 responsive templates at a 75% discount. A discount of this size is impressive; but what is even more impressive, is the product itself. This selection of templates, which includes templates for portfolios and blogs, is so popular, that some designers and developers have even made the switch over to WordPress as their CMS platform to be able to take advantage of them!

An estimated 380,000+ designers and developers are already using Webflow, which is all the more reason to celebrate Black Friday by taking up this generous offer.

If you make the switch, you’ll be able to significantly cut down on design and development time. The 100+ templates provide you with all the design options you’re likely to need. If not, you can always start from a blank canvas.

 

  1. Nutcache

Project management doesn’t have to be fun, but it doesn’t have to be a drag or a constant cause of stress either. Nutcache is a nice little web application that will help you manage a project from the time you’re putting your initial cost estimates together, up until the time you’re ready to submit final billing – i.e., throughout the life cycle of the project.

Since Nutcache was designed to support Agile methodologies, teams that adhere to Agile/Scrum processes and principles will find this web app particularly helpful. This is especially true since, because of its flexibility, Nutcache can easily adjust to a given team’s workflow.

Several financial tools have also been incorporated; something you don’t usually find in a project management app. The creators of Nutcache are offering a 40% Black Friday discount for the new customers on a yearly subscription to their Enterprise edition.

 

  1. Listing Pro Directory WordPress Theme

The ListingPro Directory WordPress theme is the only end-to-end, all-in-one solution theme of its type on the market today. It’s also the #1 best-selling ThemeForest Directory and Listing product. What its users like about it most is that there’s no need to pay for additional plugins. Everything you’ll need is included.

The Black Friday Special? How about a 50% discount?

 

  1. TheGem – Creative Multi-Purpose High-Performance WordPress Theme

 

The words “TheGem” and “ultimate” are for all practical purposes synonymous. This Swiss Army Knife of WordPress themes has everything you need to create websites in a few short hours, or even in a few minutes. TheGem is the top selling theme on ThemeForest with over 12.500 sales in just one year and 5 star rating. It offers 150 demo pages and more than 70 multi-page design concepts; plus, no coding is required.

For Black Friday, TheGem Creative Multi-purpose WordPress theme, including all the concepts and pages, as well as premium plugins like Visual Composer, Revolution Slider and LayerSlider, is yours at a 50% discount. In fact, you will get the whole package for only $29!

 

  1. 50% Off & $150 Amazon Card Giveaways at Themify

Web designers and developers are always on the lookout for sources of themes, plugins, or addons that can make their workdays a little easier. Themify’s Black Friday special (promo code BLACKFRIDAY) is your opportunity to purchase these items, and club memberships at a 50% discount.

You can also sign up for a Lifetime membership for $199; a $150 savings, by using promo code BFLIFE150. Both offers are good through Cyber Monday.  Happy shopping!

 

  1. Stockfresh

If you find yourself in a hard position where you urgently need to get a high-quality image or graphics for your project – Stockfresh has got your back! Millions of hand-picked stock photos and vectors are available at highly competitive prices at this user-friendly website.

Also, for the special occasion of Black Friday, you can get a 20% discount at a checkout with the code BLKFRD17!

 

  1. KALLYAS – WordPress Theme

When you choose to build a theme around the Bootstrap framework, your efforts will most likely result in a superfast product; which is precisely what you get with Kallyas WordPress theme. A high-performance WordPress theme like this makes creating SEO friendly, responsive, and superfast websites an easy task. Top-notch support accompanies this Black Friday package, with a discount of 50%.

 

  1. Simbla

      Simbla gives you several useful tools in a single package. It’s a website builder, an app builder, and a database builder; something that would normally require purchasing two or three different products. With Simbla, you can edit all aspects of the user interface to create your own unique database-driven apps. The Black Friday Special? A 50% discount.

 

Summing It Up

How did you find these eight excellent products? Each of them is offered at a bargain Black Friday price. This certainly should be a good reason to not let this special time of the year pass by unnoticed. Discounts of up to 50% on quality products, and in one case, even more, isn’t something that happens all that often.

Take a few minutes to visit the websites and check out the details.  Let one or more of these offerings help to make your day!

Read More at Save Now With These 9 Superb Black Friday Deals

from Web Design Ledger https://webdesignledger.com/save-now-with-these-9-superb-black-friday-deals/

How to Easily Build Websites for a Variety of Small Businesses

Web design and development competition can be fierce for freelancers. This is especially the case for those, who have small businesses as their targets. It’s often hard enough to find work in a specific niche. Now, imagine how difficult it can be to create proposals for several different niches – at once!

Doing so can take plenty of time and energy; more than you really want to spend.

“Quick and easy” is somewhat of an exaggeration, yet, hear us out. There is an easier and more effective way to draw in those clients who are in dire need of help.

Here’s how.

How to Target Multiple Small Business Types at Once with Be Theme

If you fit into this picture, you’ve probably been wasting hours looking for the way to pitch your services. Yet, you can take some comfort in the knowledge that many of your competitors are in the same situation.

How then, do you approach selling your services to multiple clients? This can be extremely hard if they are representing a variety of business types. At the moment, there are 13 or so different niches that are severely in need of help in building an online presence.

Be Theme is the biggest WordPress theme and a top 5 ThemeForest seller. It provides you with a nearly perfect way to pitch your services to any one of these niches, or all of them.

You don’t have to limit yourself to one or two. It’s simply a matter of browsing through Be’s 280+ small business pre-built websites. You can choose the template that is the best fit for a given business.

Finding a perfect fit for a given business niche will take up very little of your time. Whichever template or templates you choose can be installed with a single click. Consider building a website prototype that can be the centerpiece of your proposal.

Not only can you do so quickly, but your potential client is bound to be impressed. He/she will be convinced that you care about finding a solution to his or her needs.

Kick off your new strategy with one or more of these Be Theme templates. They are customizable and easy to work with. Moreover, they contain the basic functionality a client in a given niche expects to see.

13 Be Theme Templates for Small Business Owner’sWebsites

  1. For Food Stores – Be Salmon

This template’s use of large images to present food items, its interactive menu, and a testimonials section, combine to entice website visitors to act.

  1. For Car Services – BeDetailing2

A detailer’s website needs to have a bold, professional look such as this one. Before and after images are a key selling point, and the price listing for services is nicely structured.

  1. For Event Planners – BeMeeting

Users want to know when and where meetings or events are scheduled to take place. The countdown clock feature can serve several purposes, and this template’s clean design makes navigating a cinch.

  1. For Salons & Spas – BeManicure

A hallmark of salons and spas is that of a luxurious environment, as exemplified by this BeTheme template. The integrated eShop will make your client happy, as will the soft design used in promoting products and services.

  1. For Online Clothes Shops – BeDenim

BeDenim also features an integrated eShop. As for the design itself, you’ll want bold color combinations, striking images, and easy navigation like that demonstrated in this template.

  1. For Musicians and Music Producers – BeHipHop

The last thing a client representing this niche wants, would be to own a staid, unimaginative website. BeHipHop, on the other hand, includes everything from a video and audio player, to an interesting and informative blog section.

  1. For Cafes & Tea Houses – BeCafe2

You can build on this template to show a client how best to present the food that is served, and how to make the business stand out, by letting the large, enticing images and a photo gallery tell the story

  1. For Catering Businesses – BeVegetables

This template’s interactive product presentation feature is designed to help your client’s business stand out from the crowd (and your business as well). Users will appreciate the ease in ordering the CTA buttons and price listing support.

  1. For Visual Artists – BeDrawing

This template’s impressive gallery is a key feature you’ll want to incorporate in any website you produce for an artistic or creative niche. Your client will be pleased with the inclusion of a presentation video.

  1. For Courses and Webinars – BeTraining

BeTraining’s features include an intuitive menu, attention-getting video thumbnails, and easy navigation; everything needed for an eLearning or similar platform.

  1. For Nutrition & Fitness Businesses – BeDiet

BeDiet is another template that features large, high-quality images. As an added touch, recipe sections are incorporated into the main menu. A blog section is also included.

  1. For Medical Care – BeClinic2

BeClinic2’s crisp, simple design, clean structure, and well-organized, easy-to-read content, represents precisely what is needed in a website for the medical care niche.

  1. For Interior Designers – BeCarpenter2

The architectural design, which involves the clever use of white space and geometry in the large images coupled with a professional presentation video, will make a website for this niche a winner.

With Material Like This, Here’s How to Attract These Types of Clients

It is extremely useful to have resources like the above at your disposal. With them, you should no longer have to worry about your proposals being lost in the shuffle.

In fact, you might have a template that enables you to build an award-winning website. Yet, this isn’t enough.

You still need to get in touch with potential clients. Here are two time-tested ways to go about it:

  1. Join their Facebook Groups

Search Facebook for businesses in niches of interest to you. You might want to search for those, which could include any or all the above niches. Your search can include both small businesses and entrepreneurs; the more, the better.

Having done so, it’s a matter of asking groups’ admins for permission to post your services. Answer their questions honestly and completely. Then, you should not face any problems establishing yourself as a web design expert.

  1. Send the Small Businesses and Entrepreneurs Cold Emails

Cold emails are far better than cold calls. You won’t feel as if you’re intruding, or taking up an individual’s time, nor will the person you’re attempting to contact.

Decide on a business you would want to work with, and look it up on LinkedIn. You should be able to find a key individual to contact.

Email your proposal to that person. Make it clear up front that you would like to HELP them establish an online presence. Make sure to let them know that you can also improve upon the one they already have.

If you emphasize helping, rather than selling, your email is less likely to be consigned to the trash bin.

Close your email with a suggestion or an open-ended question. Just like that, you will invite further discussion. You might even suggest forwarding several examples of the services you provide.

Summary

It’s not the hottest companies on the market you want to focus on. It’s those that are truly in need of your services. There’s no shortage of small businesses looking to establish an online presence. Moreover, there is no shortage of those who have done so, are unhappy with the results.

Check out the 13 niches discussed here. Use Facebook, LinkedIn, and email to pitch your services. Offer your help to the potential clients – this is very important.

Then, it’s simply a matter of using Be Theme’s 280+ pre-built websites. Choose a template you can customize to fit your client’s needs.

Read More at How to Easily Build Websites for a Variety of Small Businesses

from Web Design Ledger https://webdesignledger.com/how-to-easily-build-websites-for-a-variety-of-small-businesses/

Top 20 Financial WordPress Themes for 2017 to Build Corporate Sites

There are a number of businesses and services belonging to the financial sector. These include startups, small firms, private financial advisors, investment firms, etc. Launching any business or financial website becomes much simpler and easier with the help of the ready-made WordPress themes. As a rule, these are loaded with all functionality, elements, and tools that you will need when working on the effective online presentation of your site.

Why Is WordPress the Best Choice for Business Sites

The today’s web offers you a wide variety of CMS and online platforms that you can use as the foundation of your web resource. WordPress is undoubtedly the most popular CMS that includes everything needed to launch a feature-rich business project of yours. Indeed, more than 30% of the websites accessible to the public access are built on the basis of WordPress. The community expands with a number of the creative designers and developers launching ready-made themes and extensions that allow you to save tons of time, money, and efforts on the launch of online resources of any level of difficulty. Consequently, the number of WordPress themes continues to grow, with the choice of financial WordPress templates getting more diverse.

How to Select the Best Financial WordPress Theme?

The best finance WordPress themes should be designed in the clean and clear manner, making the visitors feel the ease of coming across the desired pieces of data as they scan through the web page. More than that, such designs need to be loaded with the sections and functionality for revealing contacts, team members, pricing details, services, testimonials, portfolio, and other content. This bunch of features will provide the web users with the quick ways to access the essential content from the financial website.

It goes without saying that the perfect WordPress theme for business and financial purposes should be running on the responsive frameworks. Building a website on the basis of the mobile-first design will be much more effective in the competitive today’s world. Additional skins, pages, layouts, and UI elements will be the great benefits for the creation of the user-friendly web designs. All of these and a number of extra functionality are included in the 20 WordPress themes that we’ve handpicked for this showcase.

Wapuula – Multipurpose Corporate WordPress Theme

Wapuula is a clean and professionally crafted WordPress theme suited to be used for a number of business purposes. This is the mobile-first design, which will look stunning on the displays of smartphones and tablets. The template is integrated with the Visual Composer. It allows even the non-techies to manage the layout structure without touching a line of code. Moreover, the theme includes a number of the pre-designed pages and layouts that are ready to go live straight out-of-the-box.

Wapuula - Multipurpose Corporate WordPress Theme

Details | Demo

Monstroid2 – Multipurpose WordPress Theme

Monstroid2 is a multipurpose WordPress template. It features a growing collection of child themes suited to be used for a number of topics. The template runs on Cherry Framework 5, which makes it impressively quick and easy to personalize its pages. In addition, the download package contains both free and premium-quality extensions. They allow you to save extra cash on the pro functionality for your site.

Monstroid2 - Multipurpose WordPress Theme

Details | Demo

Corporate’s Inc WordPress Theme

The template is built in the clean and minimalist style. It is intended to bring a professional online presentation to the variety of corporate projects. Personalizing the theme’s layout is quick and intuitive owing to the integrated Power drag-and-drop page builder. A collection of the custom Cherry plugins is available for free access. WordPress Live Customizer is included to reveal the results of the theme modification in real-time.

Corporate's Inc WordPress Theme

Details | Demo

Legacy – Estate and Mortgage WordPress Theme

Crafted with care, the theme is best suited to be used for building real estate websites. Featuring a collection of the pre-designed pages and layouts, the theme will make it really quick and effortless to launch your small to large-sized business projects to the web. There is no need to have any special coding skills owing to the Power drag-and-drop page builder that’s included in the theme. A handful of custom widgets and extensions are available for free access.

Legacy - Estate and Mortgage WordPress Theme

Details | Demo

FinExpert – Financial Advisory Company Responsive WordPress Theme

Pick this ready-made WordPress design to make a high-quality webpage for your corporate or private financial project. This particular website design is easy to install and maintain, so even a rookie will be able to establish an exceptional internet blog or Internet site in minutes. Make every client feel the delight of surfing your site using this theme. The theme is powered by Cherry Framework 5. Thanks to the integrated Cherry Projects plugin, you will be able to showcase the portfolio of the latest projects in the usable style.

FinExpert - Financial Advisory Company Responsive WordPress Theme

Details | Demo

Emmet WordPress Theme

Emmet WordPress theme is licensed under GPL, which allows you to modify the source code the way you wish, as well as install the template on the unlimited number of web resources. The clean and clear design will be the perfect fit for a number of business and financial web projects. All sections of the theme’s design are fully editable. The availability of the visual page composer makes it really quickly and intuitively to bring the desired changes to the theme’s layout.

Emmet WordPress Theme

Details | Demo

Advisto – Financial Advisor Consultancy WordPress Theme

Advisto is the professionally designed financial advisor WordPress template, which comes loaded with a number of content modules and custom widgets. This impressive WordPress website template has been made to meet the requirements of a number of business projects. Website content will be very easy to read thanks to lots of negative space and clear design. Thanks to responsive design, your site will look great on both high-resolution and small monitors.

Financial Advisor WordPress Theme

Details | Demo

Bitunit – Bitcoin Cryptocurrency WordPress Theme

If you are searching for an effective ready-made website layout that would grant your online resource a pro visual appeal, then you should consider this WordPress template. Moreover, Bitunit has been exclusively created for consulting, business, and services websites. It is convenient to set up and manage, so even a simple user will be able to establish an exceptional internet blog or website in minutes. In addition, a client-oriented customer assistance team is accessible 24/7 free of charge.

Bitcoin WordPress Template

Details | Demo

SortProfit – Business & Finance WordPress Theme

SortProfit WordPress template is integrated with the advanced Elementor drag-and-drop page builder. Powered by Cherry Framework 5, the theme is loaded with a number of the custom Cherry plugins.They allow you to enhance the pages of your website with the premium functionality. Moreover, the template includes everything that you will need to install on your business site like the appointments manager, projects showcase, team members list, built-in blog, and much more.

Business & Finance WordPress Theme

Details | Demo

Loan Dolphins – Loan Company One Page WordPress Theme

Should you want to build a professionally looking website, this responsive loan company WordPress website design will let you complete this job in no time. This theme was developed to help you set up an information-rich web resource. It should be a place, where people can consider your business ideas and objectives, look through your projects, read what others think about the services you deliver, post their personal reviews, and share your news on social networks.

Bank WP Theme

Details | Demo

Profit Consulting – Financial Advisor WordPress Theme

This financial advisor WordPress web theme also has a set of powerful tools that provide a smooth navigation and user-friendly interface. Built with neat and clean code, Profit Consulting is most effective for financial sites, but it can also be adjusted for almost any other site. The great outcomes are achievable due to this theme’s SEO-friendliness, useful functionality, and simple yet catchy design. Furthermore, your web project visitors can effortlessly browse it on different mobile devices thanks to fully responsive nature of the design.

Profit Consulting - Financial Advisor WordPress Theme

Details | Demo

Dollarex – Investment Company & Finance WordPress Theme

Dollarex is a responsive WordPress template that is best suited to be used as the foundation of investment and financial web resources. Integrated with the Power page builder, it doesn’t require you to have any special coding skills in order to modify the structure of the layout. Even more, it presents a number of blog layouts and post formats, and as a result can be used as the groundwork for a niche blog. The content blocks help make the overall design intuitive.

Investment Company WP Theme

Details | Demo

Tradex – Forex Trading WordPress Theme

Tradex WordPress web theme is loaded with a number of custom features which allow webmasters to modify the theme fast and easy. This is a modern product for any bank, finance, and business-related webpage. In addition, no matter what gadget is chosen to navigate the webpage, its interface will display perfectly thanks to the theme’s responsive nature. Its color scheme matches today’s tendencies in a web design, which enables your site look cutting-edge and elegant. Moreover, most of the modifications can be implemented as a result of admin panel with theme options. Every element of this minimalist and simple design is used to increase credibility and ensure confidence in your venture.

Tradex - Forex Trading WordPress Theme

Details | Demo

Bankorama – Bank WordPress Theme

Bankorama WordPress theme for banks and other financial institutions can be modified code-free. Moreover, it includes Elementor drag-and-drop page builder. It allows even non-techies to bring the desired look and feel to the theme’s design without expert help. The theme is integrated with JetElements plugin. When used together with Elementor page builder, the latter allows you to bring the desired pieces of content to the pages of your websites effortlessly.

Bank WordPress Theme

Details | Demo

Take & Spend – Loans and Mortgages Business WordPress Theme

Take & Spendis a WordPress theme meant for mortgage businesses. This WordPress web design flaunts a modern-day style and design for business and financial web pages. For instance, to win the clients’ sympathy, companies must make an impression on users with an excellent online platform that could be made up of this theme. Owing to the template’s responsive and cross-browser compatible design, your online project will run well on any handheld device and in any present-day web browser. Clean, valid code and well-done guidelines will aid you in modifying this churches WordPress theme the way you want.

Loans and Mortgages WordPress Theme

Details | Demo

Creatica – Multipurpose WordPress Theme

Creatica is a fully responsive WordPress template integrated with the intuitive Visual Composer. It lets even the non-techies to take the full control over the look and feel of the design of their sites. More than that, the theme contains the most advanced Kaswara Addons, 100+ elements, and 550+ options.  They will bring a trendy and modern style to your site. The advanced Revolution Slider is included in the theme for free.

Creatica - Multipurpose WordPress Theme

Details | Demo

Ascendio – Corporate & Business WordPress Theme

Ascendio is a mobile-friendly WordPress theme best suited to be used for corporate web projects. Furthermore, the drag-and-drop builder and a number of the custom plugins are pre-loaded in the theme’s download package. In addition to several pre-designed homepages and compatibility with Ecwid plugin, the theme can boost your business capabilities manifolds. Moreover, we added a great number of header and footer variations. They are intended to help you bring the desired organization to the website pages.

Businessman WP Template

Details | Demo

ProCount – Accountant & Financial Business WordPress Theme

This accounting WordPress template allows to make a powerful introduction to your business online. Furthermore, it will motivate visitors to look into more of your content. The 100% responsive page layout enables all the elements of design size up or down to quite a lot of monitor sizes. Importantly, you can alter your style and design without difficulty. This particular theme is very easy to setup and maintain. As a result, even a rookie will be able to construct an outstanding internet blog or site in no time.

Accounting WordPress Theme

Details | Demo

Walton – Business Consulting WordPress Theme

Walton is a responsive business WordPress web template with a sophisticated layout and pretty multipurpose design. Furthermore, this clean fully responsive theme was properly made for presenting finance and consulting projects online. This design delivers an aesthetically eye-catching presentation of your website, communicates a feeling of confidence and reliability. Even more, to generate mobile traffic to your website, this responsive theme has been optimized for all the handheld gadgets.

Walton - Business Consulting WordPress Theme

Details | Demo

Paletta – Corporate & Business WordPress Theme

You are in search of a stunning theme that would grant your site an expert look? Then you should think about this corporate business WordPress template. Customers will appreciate smooth browsing around the site as a result of its intuitive site navigation and content-wise layout. To put it shortly, every element of this design is making sense. Therefore, your site visitors will easily realize how to obtain what they require. Built with a lot of ready-made page themes, social network sites icons, the theme is equipped to go without any configuration or modification.

Business Firm WP Theme

Details | Demo

These are 20 of the most popular financial WordPress themes that are in the greatest demand in the TemplateMonster digital marketplace. Featuring fully editable designs, all of them are well-documented and supplied with the free 24/7 support from the qualified technical support team. More than that, all of the templates are intended to be tweaked by the users of all skill levels easily owing to the intuitive drag-and-drop page builders. Furthermore, the themes are suited to be applied to the websites representing everything. It includes plenty of businesses starting from startups and ending with the large corporate projects. The advanced collections of the customization options are included to save your site and effort on bringing the desired look and feel to the ready-made design. Look through the live demos in order to enjoy the professionally crafted responsive business designs on your own.

 Free ebook

Read More at Top 20 Financial WordPress Themes for 2017 to Build Corporate Sites

from Web Design Ledger https://webdesignledger.com/top-20-financial-wordpress-themes-2017-build-corporate-sites/

21 Beautiful Rubber Stamp Logo Designs to See

We used to see designs on the screen of our computers, smartphones, and tablets. However, there is still something magical in holding a printed design in hands and being able to feel the texture.

In this collection, we handpicked some beautiful custom-crafted rubber stamp logo designs you need to see. Stamping your logo on a paper cup or package can add some personal touch to your branding.

A rubber stamp logo has been around for ages, but lately, they have become popular again since vintage designs came back. Just scroll down and enjoy the collection.

1. MILLER Tree Care stamps

Tree-Care-stamps

2. Oystr. Rubber Stamp

Oystr-Rubber-Stamp

3. Mid Studios – Rubber Stamp

Mid-Studios-Rubber-Stamp

4. Ordinato Mark

stamp-mark-logo

5. Rubber Stamping

Rubber-Stamping

6. coffee mug icon/stamp

fosterfrances_coffeeiconfram

7. Nick Lundeen Stamp

nick-lundeen-stamp

8. atomicvibe stamp

atomicvibe-stamp

9. Cori Cory

Cori-Cory

10. Personal Avatar

me-on-lumi-stamp

11. Stamp!

stamp-man

12. RUBBER STAMP | Nacho Trees

nachotrees

13. Stamp

nachostamp

14. Rubber stamp – Logo for a private english teacher

english-teacher

15. Handle With Care Stamp

Handle-With-Care-Stamp

16. STAMP | Custom Wedding Rubber Stamp

customstampkristyblackdribbble

17. Vea Medica

vea-medica

18. Rubber Stamp

rubberstamp

19. Stamp on gas station napkin

Stamp-on-gas-station-napkin

20. ALDRTREE Stamp

aldrtreestamp

21. Lion Mark

lion-mark

Read More at 21 Beautiful Rubber Stamp Logo Designs to See

from Web Design Ledger https://webdesignledger.com/21-beautiful-rubber-stamp-logo-designs-to-see/

The furore around Zoella’s teenage tweets proves how low we’ve set the bar for public shaming


Where did the dragons go? I remember when the Internet was a sword used to bring the most heinous people to justice. Those who quite rightly deserved their comeuppance. Y’know. Dragons. The Martin Shkreli’s of the world. People for whom there was no doubt that they were indeed bastards, and therefore fair game. I’m all for punching up. In fact, I think as a society we’re obligated to punch up. But the recent public shaming of harmless YouTube beauty icon Zoella sits uneasy with me. Missed the drama? You’re probably either over 23, or you don’t read Buzzfeed, but I’ll…

This story continues at The Next Web

from UK – The Next Web https://thenextweb.com/media/2017/11/16/furore-around-zoellas-teenage-tweets-proves-low-weve-set-bar-public-shaming/

Britain to double the number of visas offered to skilled technology workers


Faced with the potential of a Brexit-induced brain drain, Britain is to double the number of skilled technology visas it offers to 2,000. These visas will be available to “exceptional” workers in areas like digital technology and science. The move comes at a time when Britain’s startups are deeply concerned about potential hurdles in hiring international talent after the UK leaves the EU in March 2019, when it will end the practice of free movement of labor. This means UK companies will no longer be able to recruit from the European Union without first acquiring a visa or work permit…

This story continues at The Next Web

from UK – The Next Web https://thenextweb.com/uk/2017/11/15/britain-to-double-the-number-of-visas-offered-to-skilled-technology-workers/