8 Useful Productivity Apps for Designers and Design Teams

You’re familiar with the pattern. You juggle deadlines, client and team meetings in a constant effort to stay organized. When the next project starts, you do it all over again. It’s akin to rolling a boulder up the hill – instead of trusting someone (or something) else to do it for you.

We have compiled this list of top project management and team collaboration apps for you. Here, you can expect to find one that not only fits in with your workflow style but will likely improve it. Panic situations and missed deadlines can quickly become not so fond memories.

You might choose to give several of them a trial. Or, you might find an exact solution to your specific needs the first time through. Either way, you’ll soon know how good it feels to always be on top of, or a step ahead of the game.

  1. monday.com

monday.com, a team management tool that until rather recently was marketed under the dapulse brand, has three outstanding characteristics that makes it a joy to work with. It’s intuitive to use, its non-imposing, and its fast.

Although it was first marketed to startups and tech companies, it wasn’t long before the user base became quite diversified, as breweries, construction companies, schools, churches and even professional sports teams signed up. In fact, the present customer base reaches across roughly 200 different verticals, nearly three-quarters of which lie outside the tech sector.

As far as speed is concerned, monday.com’s authors prefer the term “cheetah fast”.

A feature you’re bound to appreciate is the ability to build a customized workflow that fits your needs, as opposed to trying to force-fit your daily tasks to match the functionalities of the tool. Another feature you’ll love is the effortless transparency for your team that monday.com makes possible. This PM tool is totally visual, so everyone knows what they need to know at any given time.

  1. Taiga

This award-winning project management platform is a joy to own for any developer, designer, or project manager who wants a smoothly performing tool that will take the drudgery often associated with trying to get organized and staying on top of everything.

You don’t have to fit your workflow and schedule to meet the demands of a project management tool either. Taiga is so easy to use and to customize that you’ll have no problem configuring it to respond to your PM needs. It’s an ideal choice for teams following Scrum methodologies. It’s also a great choice for those using or want to take advantage of the benefits of applying Kanban methods to product design and development.

For larger or more complex organizations, Taiga’s Epics feature will give you all the help you need to manage multiple, interrelated projects.

Taiga offers three plans: Free, Premium, and Enterprise.

  1. Mason

Mason is a great design productivity tool to have in your toolbelt as it addresses a problem that many product teams face and that most traditional design and development tools cannot resolve.

By breaking a product down to the most atomic feature level and displaying those feature visually, and then allowing users to make edits and changes from there, this app not only enables tech-oriented individuals and project teams to update and maintain deployed product features, but it also allows non-designers, project managers, or marketers to hotfix features (buttons, images, colors, etc.) without having to make basic design changes.

Mason can be used to build, manipulate, test, and deploy product features free of charge, and you only pay for the features that your customers will view on their web and mobile products. The charges apply to teams of more than 2 who sign up for one of the subscription plans. For teams of 2, everything is free..

  1. ClickTime

ClickTime makes tracking, planning, and managing employee time a relatively simple task. According to most users, this productivity app’s most impressive feature lies in the way information is presented.

Charts provide clear information on budget status, employee availability, project hours remaining, billable hours, costs, and a host of other features designed to keep a project running smoothly.

  1. Active Collab

ActiveCollab helps creative professionals be more productive by streamlining the team collaboration process. It gives teams and project managers full control over assigning and planning work, and a better way to communicate and share files without the threat of being swamped by endless email chains.

With this project management software application, you can organize your tasks to fit your preferred workflow and keep track of those tasks in ActiveCollab’s calendar or use one of multiple project views.


  1. RunYourMeeting 

Even if a single participant shows up for a meeting unprepared it can cause wasted time and a loss of productivity for the other participants as well. RunYourMeeting gives team members the means to efficiently and effectively prepare for and conduct meetings so that time is not wasted.

This productivity app also keeps a record of to-do lists, keeps them updated, and issues email reminders as necessary. It also helps to ensure that what needs to be accomplished will be.

  1. Nutcache

Nutcache tracks project events from the time of initial estimates and budgeting through the final billing. This business-oriented project management tool enhances a team’s productivity by helping them prioritize and focus on the tasks that really matter.

Nutcache is the ideal project management app for those responsible for managing Scrum and Agile projects of any size.

  1. Futuramo Visual Tickets

Futuramo Visual Tickets is a web app for bug reporting and feedback exchange for visual teams working on digital projects. Its focus ison improving bug reporting, request management, and feedback exchange between team members.

With features to create and assign annotated tickets, teams are free of lengthy text explanations and can communicate more easily. Futuramo is free for teams consisting of up to 3 people.


No matter what you might select, you should quickly find it much easier to plan and organize your project. You will be able to easily track assignments, time, progress and status.

The way your productivity improves will still depend to some extent on you and the nature of your work. But you’ll definitely experience a difference.

You’ll save time performing the program management tasks that must be done. Moreover, you will avoid wasting time by not having to do them manually and repetitiously.

Read More at 8 Useful Productivity Apps for Designers and Design Teams

from Web Design Ledger https://webdesignledger.com/8-useful-productivity-apps-designers-design-teams/


How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)

When was the last time you watched a video on social media?

Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent1.

To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds2. Sounds easier? But where do you start?

In this guide, you’ll learn step-by-step how to create short social media videos — anything from a few seconds to a few minutes. We’ve also included many tools and examples to help you get started.

How to Create Engaging Social Media Videos: A Step-by-Step Guide

How to create engaging social media videos

Creating videos can be more challenging than writing a blog post or designing an image. But it isn’t as difficult as you might have imagined. Here’s how you can create effective short social media videos easily:

How to create engaging short videos

1. Ideate

The first step is to brainstorm ideas for your videos. Here are three quick ways to generate a ton of ideas:

Look at your top blog posts

If you write a blog, like us, you’ll likely have a treasure trove of content ideas on your blog. The blog posts that resonate with your audience is probably great content for your videos. This strategy has helped us create well-liked videos such as this and this.

You can use your Google Analytics to find your top posts. Go to Behavior > Site Content > All Pages. You should see something like this:

Google Analytics: Top posts

In the upper-right corner, increase the date range to a month. A quarter or a year is fine, too.

Google Analytics: Date range

Scroll to the bottom of the page and change the number of rows shown to 100.

Google Analytics: Rows

Voilà! Now you have your top 100 blog posts for the past month (quarter or year) — and tons of content ideas for your video.

Study the most shared content

Sometimes, your top blog posts are also your most shared. But sometimes, they aren’t. Using a tool like Buzzsumo, you can find your most shared content. You can also find the most shared content for any topic!

To find your most shared blog posts, enter your blog URL on Buzzsumo.


You’ll get a list of your most shared blog posts, ordered in terms of the number of shares.

Buzzsumo: Most shared

You could also sort the results by the various social media platforms. For example, if you plan to create a Facebook video, you can sort the list by Facebook engagements. Now, you’ll have a list of blog posts that generated the most shares, likes, and comments on Facebook.

Buzzsumo: Sort

Check out popular videos from similar brands

Finally, you can also look around on social media to see what topics are popular at the moment. With Facebook’s Pages to Watch, you can easily check out the top posts from your favorite or similar Facebook Pages.

To access Pages to Watch, go to your Facebook Page > Insights. You’ll find the section at the bottom of the Overview tab.

Facebook Pages to Watch

When you click on any of the Pages, you’ll see its top posts for the week. The posts should give you some video content ideas. It’ll be great to keep an eye out for video posts specifically.

Top posts from Pages you watch

For Twitter, Social Bearing is a great tool for finding any Twitter account’s top tweets. For Instagram, you could try using the Explore feature, which shows you popular posts that are relevant to your account. On LinkedIn, you have the Companies to track feature in your Company Page analytics.

2. Plan

Once you have brainstormed your content ideas and picked one to work on, you can start planning for it.

The two ways I like to plan for a video is to either write a script or create a storyboard. Both encourage me to think through the entire flow and important aspects of the video. A storyboard also helps me visualize how a shot would look like, which will be handy for the next step — recording.


If you are not familiar with storyboarding, here’s a quick guide to get you started.

To help you with your planning, here are some tips from Facebook for creating effective videos:

Capture attention early: Videos auto-play on most social media platforms. By capturing attention with the first few seconds of your video, you have a higher chance of stopping a viewer while she scrolls through her feed. Facebook recommends starting with your most captivating elements, incorporating your brand message and identity early, and using engaging post copy.

Keep your message simple: Facebook encourages you to ask yourself, “What is the most important message I need to deliver in this video?”

Design for sound off: Facebook found that people watch mobile videos everywhere — home, at work, during their commute, etc.3 Oftentimes, they wouldn’t want the sound (and perhaps that’s why mobile videos are designed to play without sound). According to Digiday, 85 percent of Facebook videos are played without sound4. Add captions or text to tell your story visually.

Experiment with size: More than 50 percent of videos are played on mobile now5. And square and vertical videos take up more screen space than landscape videos when the phone is held vertically. In our own experiments, we found that square videos outperformed landscape videos on Facebook, Instagram, and Twitter in terms of average engagement and views.

If you’re looking for information about video specs of all the major social media platforms such as the maximum length and default audio state, we hope we’ve gotten you covered with this blog post.

3. Record

Now, the fun part — recording!

Thanks to the advancement of technology (yay to smartphones!), you can create engaging, high-quality videos with just a few simple tools and tricks. Here are some of our suggestions:

Use your smartphone

You don’t need expensive video equipment to get started. One of the most powerful video tools is right in your pocket — your smartphone. Most smartphones today can record videos of high visual and audio quality.

There are also many video-editing mobile apps available, which you’ll learn about later in this post.

Stabilize your phone with a tripod

A stable video helps it look more professional. You can easily get affordable tripods from Amazon. For example, a mini tripod for phones costs about $11 while a 50-inch lightweight tripod costs $13.

Speak into a microphone

It’s best to find a quiet location to record your video. To improve the sound quality further, you can get a lavalier microphone for just $20. Just plug it into your phone and hit record.

Find good lighting

Natural light is one of the best light sources for your videos. If you can’t get that, lamps work great, too. When recording your video, be sure to face the light source so that the light spreads evenly across your face.

If you prefer a more advanced light setup, you’ll love this “Lighting on the Fly” guide by Wistia.

Find or create your video background

Finally, find a nice background for your video. A simple colored background is a great option as it encourages viewers to focus on you and prevents them from being distracted by things going on in the background.

If you can’t find a suitable background, you could create one yourself. You could buy a large foam board from Amazon or a stationery store and place it behind you. Or you could build your own lightbox if you are filming a small physical product.

4. Edit

Great work on recording your video clips! Now, let’s put them together.

Here are a few of our favorite video-editing tools:



For creating video slideshows, we love to use Animoto. It allows us to easily combine video clips, stock videos, photos, and text together to create short engaging videos. Music can also be added to the video in just a few clicks.

If you’re looking for more music choices, Brian Peters found 13 fantastic places for background music.

Other tools like Animoto: Adobe Spark VideoPromo, and Wave


Quik by GoPro

If you like to edit on-the-go, Facebook recommends Quik by GoPro (AndroidiOS). You can just pick your videos and photos, and Quik will automatically find highlights, add effects, and sync transitions with the music. You can then customize the video to your liking.

Other tools like Quik: Videoshop (Android, iOS), Stop Motion Studio (AndroidiOS), Vidlab (iOS)



With Legend (Android, iOS), you can turn simple text into impressive animations. These animations can be a great addition to your videos as a transition between two video clips.

Other tools like Legend: Crello, Adobe Spark Post (iOS)

Note: You’ll want to be mindful of the copyrights and royalties of the videos, images, and music you use for your videos. Here’s a quick rundown of a few rules and licenses.

5. Share

Finally, you’re ready to share your video!

While there are many ways to share your videos on your social media profiles, we hope the best way for you is to use Buffer’s Tailored Posts.

With Tailored Posts, you can easily schedule or post different videos to each of your social media profiles. All at once, from a single place. And videos will be uploaded directly to the social media platforms.

To use Tailored Posts, click on the Buffer browser extension on any website. (Tailored Posts is coming to the desktop and mobile dashboards soon!)

Then, select the social profiles you want to share the video with, update the copy, and upload the video.

Buffer Tailored Posts

Then, hit “Add to Queue”. Your video will be added to your respective social profile queues and shared at the selected times.

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7 video ideas and examples to help you get started

I know creating videos can feel a little intimidating at first. I had many questions myself. What should I include in the video? How long should it be? What type of music should I use?

I hope from these ideas and examples of short social media videos, you’ll find some inspiration and the answers to your questions.

How-to, tips, or tutorial

HubSpot created a short video on how to convince your boss to let you work from home, with stock footages and text.


Customer testimonial

GoPro interviewed three customers to promote its drone, GoPro Karma, and to introduce its new features.



Wistia did a recap video of their time at Inbound 2017.



Patagonia shared a quick behind-the-scenes look at their factory.


Product launch

Ben & Jerry’s created a simple looping video to promote a new flavor of ice cream.

If only our world was made out of marshmallow and salted caramel swirls 🍦💫🌀

A post shared by Ben & Jerry’s (@benandjerrys) on



We made a short video slideshow sharing five tips that increased our Facebook video views and engagement.


User-generated content

Starbucks compiled photos of its iconic holiday cups from its customers into a simple video slideshow.


For more ideas, check out Facebook’s Creative Hub, where they have listed close to 100 Facebook videos for your inspiration.

Facebook Creative Hub

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How do you create your social media videos?

With videos being the third most-wanted content type in the future (after social media posts and news), it’ll be great to get started now6. Here’s a simple framework you can use (and adapt):

  • Ideate
  • Plan
  • Record
  • Edit
  • Share

If you have already been creating videos, I would love to learn from you. Do you have any tips for creating engaging social media videos? How does your video creation process look like?

Topic: Video marketing

Image credit: UnsplashUX Planet

.footnoteContent a{ font-size: 1.3rem !important;}

from Social https://blog.bufferapp.com/social-media-videos

20 Beautiful Business Card Mockups to Download For Free

A business card is one of the best ways to share your contact details with someone in person. This way you can promote your business and impress potential clients. A business card is part of branding identity. Thus, it should reflect your brand style and atmosphere. Besides, it’s great to add some personal touch to a business card.

This post was created for designers who are working on branding or business card layouts. Here you’ll see 20 beautiful business card mockups which you can download for free. Insert your design into the mockup using Photoshop and you’ll have a realistic image to showcase the design to your client.

Check out this article for more business card designs.

1. 9+ Business Card | TABLET FREE MOCKUP VOL 2


2. PSD Business Card MockUp #2


3. Horizontal and vertical Business Cards Showcase Mockup


4. Male Hand holding Business Card Mockup


5. Hand holding Business Card Mockup


6. Business Cards in Wrapping Paper Mockup


7. 2 Business Card Mock-ups


8. HEX Business Card Template


9. Invitation Card with Envelope Mockup


10. Floating Business Cards Mockup


11. B-Cards Mockup #4


12. Cutout Business Card Mockup


13. Stack of Business Cards Mockup


14. Silver Business Card Mockup


15. B-Cards Mockup (Free PSD)


16. Business Card Mockups


17. Dribbble Thank You!


18. Free Business Card Mockup Psd


19. Freebie | Business Card On Wooden Floor Mockup


20. Free Classy Business Card Mockup For Presentation



Read More at 20 Beautiful Business Card Mockups to Download For Free

from Web Design Ledger https://webdesignledger.com/20-beautiful-business-card-mockups-to-download-free/

A Simple 6-Step Framework for Running Social Media Experiments (with 87 Ideas Included)

Experiment with ideas. Test and see which works better. Analyze your data.

These are phrases we often use on this blog. To us, social media marketing is a bit of a science. We recommend testing things, running experiments, and analyzing data — because it worked for us. This experimental mindset has helped us grow our social media results.

But one thing we haven’t done well is to explain the how: how to run social media experiments.

In this post, you’ll learn the six simple steps of running social media experiments. We’ve even included 87 ideas, which you can start testing immediately.

A Simple 6-Step Framework for Running Social Media Experiments (with 87 Ideas Included)

How to run social media experiments successfully

Running social media experiments can be hard when you’re not sure where to start and where to head to. Here’s a step-by-step guide to help you hit the ground running.

Social media experiments loop

Before we dive into the guide, here’s a quick caveat: social media experiments are not perfect or entirely scientific. Some factors are out of our control, such as organic reach since it’s determined by the social media algorithms.

This doesn’t mean we wouldn’t get meaningful results (it has worked for us and many others); it’s just good to be mindful of this while running your experiments.

1. Set goals

As with most planning, it’s crucial to start by setting your goals. Why?

Imagine the following situation. Both social media posts are sharing the same blog post with a different headline.

Post A received 100 Likes, 100 shares, 10 clicks, and 5,000 impressions.

Post B received 10 Likes, 10 shares, 100 clicks, and 1,000 impressions.

Which post do you think is better?

I think it depends on your goals! If you think social media is for engagement, you’ll likely prefer Post A. But if you think social media is for driving traffic, you’ll probably prefer Post B instead.

Here’s a list of social media goals you could choose from:

  • Reach (or impressions)
  • Engagement (Likes, comments, and shares)
  • Following
  • Traffic from social media
  • Leads from social media
  • Revenue from social media

For us, our overarching goal for social media is engagement and brand-building. (Here’s why.) So we focus more on our social media reach, engagement, and following than traffic, leads, or revenue from social media.

Having said that, each social media post can sometimes have its own micro-goal. For example, while our overall social media goal is engagement and majority of our posts are meant for generating engagement, we have some posts that are meant for driving traffic, such as this and this.

Social media posts with different goals

2. Brainstorm ideas

Once you have set your goals, you are ready to come up with ideas. While you are thinking of new ideas, it’ll be good if you could form a hypothesis around the idea, too. This is the format we like to use1:

If we (experiment idea),
then (expected results),
because (assumptions).

If we curate top content from other Facebook Pages,
then we can grow our Facebook reach by 10%,
because they are content proven to be popular.

Forming an experiment hypothesis

You could also keep it as simple as “Curating top third-party content will increase our reach on Facebook.”

Here are a few suggestions for coming up with social media experiment ideas:

Read blog posts for ideas

This is my favorite method because there’s so much written about social media marketing every day. Listicles and case studies of successful social media tactics can be a great source of inspiration for experiment ideas.

If you want somewhere to get started, we have quite a few blog posts with experiment ideas in them:

There’s also a huge list of 100 social media experiment ideas below. Click here to skip right to it, and feel free to take any of the ideas.

Follow social media trends

The second method is to follow social media trends.

For example, videos are becoming the most popular content format on social media. Facebook has been pushing for videos on its platform for the last few years, and LinkedIn has recently introduced native videos. Our internal data also showed that videos received an average of 873 interactions per post, compared with 279 for photos and 190 for text posts.

So it’ll be a good idea to test videos on your social media profiles.

Interactions per post data

We recently wrote about the 10 major social media trends for 2018, which you might find useful for generating ideas.

What ideas can you think of in light of these trends?

Study industry leaders and competitors

The final method is to watch and learn from the best companies in your industry and your competitors. What have they been doing that is worth trying yourself?

It’s also good to be aware that the ideas that worked for them might not always work for you. You all likely have many differences such as branding, positioning, and audience. But if you think an idea is suitable for your brand, I would say go for it and modify it for your own brand.

There are some free tools you can use to track industry leaders and competitors.

On Facebook, you have Pages to Watch. It allows you to quickly check out the recent top posts of similar Facebook Pages. You can find it at the bottom of the Overview tab in your Page Insights.

Facebook - Pages to watch

On Twitter, you could add your favorite companies to a Twitter list. To create a Twitter list, click on your profile photo in the upper-right corner and click on “Lists”. Then, click on “Create new list” and fill out the information.

Twitter list

On LinkedIn, you have the Companies to track feature in your Company Page analytics. Clicking on any of the company names will bring you to their Company Page. You can access this section by clicking on Analytics > Followers.

LinkedIn - Companies to track

3. Prioritize

The next step is to prioritize your ideas. A prioritization framework we like to use at Buffer is the ICE score by GrowthHackers.

ICE stands for Impact, Confidence, and Ease.

  • Impact: The possible impact of the idea on your selected metric (e.g. 10 percent increase in reach)
  • Confidence: Your confidence level about the success of the experiment (e.g. three companies have found success with this idea)
  • Ease: The number of resources required (e.g. no design or engineering help needed)

ICE score

For each experiment, give each factor a score from one to 10. The overall score is determined by taking the average of the three scores. You should start with the experiment that has the highest score. 

Here are two simple examples of ICE scoring in action:

Experiment A
Curating top third-party content will increase our reach on Facebook.
Impact = 6
Confidence = 8
Ease = 8
Overall = 7.3

Experiment B
Partnering with micro-influencers will grow our Instagram reach.
Impact = 8
Confidence = 4
Ease = 3
Overall = 5

Based on the ICE score, I would run experiment A before experiment B.

While this process can be a little time-consuming at the start, it’s important. It’ll help you think through the experiment details (such as what metric to track) and maximize your impact with the resources you have.

After a while, you should be able to build up a good intuition about the potential of ideas without having to score every single idea.

4. Test

Now you’re ready to test your top ideas!

There are a few things you want to be mindful when testing.

(Ideally) test one thing at a time to understand what’s making the difference. For example, if you want to test your copy as an experiment, it’ll be best to keep the multimedia the same. Otherwise, you won’t know if the copy or the multimedia caused one post to outperform the other.

Look at the right metrics to measure the results of your experiment. This is where the goals you’ve set will be helpful. For instance, if you want to maximize your social media reach, you would pick reach or impressions over clicks.

Run one experiment at a time for a start. Similar to the first point above, doing so lets you know which experiment moved the needle. (When you are feeling advanced, you could run multiple experiments concurrently as long as you understand how they will affect the metrics.)

Run each experiment for at least a week for smaller experiments. This isn’t entirely scientific but I believe a week is sufficient for the results to be seen. For bigger experiments such as shifting your social strategy to posting more videos, you might want to test it for a month to a quarter. The bigger the experiment, the longer it should be tested.

Good luck!

5. Analyze and learn

Finally, you’ll want to analyze your results to see if your experiment has been a success. Here are some questions you could ask yourself:

  • Did it achieve the results I had expected? Why?
  • Did any other factors contribute to the success or failure?
  • Can I learn anything else from this experiment?

To help you with your experiment tracking, I’ve created a simple tracking template: Social Media Experiment Tracking. Feel free to make a copy and modify it to your liking.

Social media experiment tracking

When running scientific experiments, it’s important to look at the statistical significance of the results — to ensure that the result isn’t a fluke and can be repeated successfully. But for social media experiments, it might not always be feasible. That’s because your sample size (impressions of a post) isn’t within your control.

My non-scientific recommendation here is to repeat the experiment a few times and see if the result remains the same. If the result can be repeated, you can consider turning the experiment into a regular part of your social media marketing.

6. Repeat

Congratulations! You have just planned, run, and analyze a social media experiment!

Whether you had a successful experiment or not, it’ll be great to repeat step four (test) and five (analyze and learn) continuously. Then once a quarter, you could take a step back and look at the bigger picture again. Your social media goals might have changed, or there might be new social media tactics to try.

Re-evaluate your goals, brainstorm new ideas, and test them. All the best!

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87 social media experiment ideas

To help you get started with running social media experiments, here’s a mega list of ideas for you to try. Some are low-hanging fruits while others might require much effort:

Posting time

  1. Post when your followers are online
  2. Post when your followers are offline
  3. Post during commute times
  4. Post during lunch time
  5. Post on the weekends

Posting frequency

  1. Post less
  2. Post more

Headlines and copy

  1. Write short headlines
  2. Write long headlines
  3. Write really long headlines (or stories)
  4. Use social proof in your copy
  5. Add emojis
  6. Customize your post for each social media platform


  1. Post questions
  2. Ask for opinions on a trending topic
  3. Share top industry news
  4. Share thought-leadership articles
  5. Share interesting, relevant statistics
  6. Share inspiration quotes
  7. Post interviews
  8. Host a live Q&A
  9. Post behind-the-scenes videos
  10. Share your company culture
  11. Re-use top posts
  12. Poll your audience
  13. Retweet a mention every day
  14. Create a branded hashtag
  15. Host a giveaway and invite people to comment
  16. Host a giveaway and invite people to tag a friend
  17. Host a giveaway and invite people to share your post
  18. Host a giveaway with other brands
  19. Celebrate national or international events
  20. Create a huge image on your Instagram profile with multiple posts
  21. Create a Twitter moment
  22. Create a Slideshare presentation (and share it)


  1. Curate third-party content
  2. Post self-explanatory images
  3. Post photos of your product
  4. Post infographics
  5. Post GIFs
  6. Post audio recordings
  7. Post slideshow videos
  8. Post tutorial or tips videos
  9. Post a 360 photo or video
  10. Go live
  11. Livestream an event
  12. Live-tweet an event


  1. Upload videos directly to social media platforms (vs YouTube)
  2. Create landscape videos
  3. Create square (or letterbox) videos
  4. Create portrait videos
  5. Create short 10-15s videos
  6. Create long 20-30min videos
  7. Add captions to videos
  8. Add music to videos
  9. Use a cover video for Facebook


  1. Boost your top posts
  2. Use social proof in your copy
  3. Use a photo of a person
  4. Test the carousel ad format
  5. Test the video ad format
  6. Test stories ads
  7. Test Messenger ads
  8. Test Snapchat Geofilters
  9. Test Snap Ads
  10. Sequence your Facebook ads


  1. Share user-generated content
  2. Share customer stories
  3. Sponsor a micro-influencer (sponsored posts)
  4. Create a piece of content with a micro-influencer and share it together
  5. Host a social media takeover
  6. Do a social swap
  7. Host social media events with another brand
  8. Host a roundtable with experts in your industry
  9. Hire an agency for a social media campaign


  1. Start a Twitter chat
  2. Create (and link) a Facebook Group
  3. Create a LinkedIn Group


  1. Pin a post
  2. Reply to all mentions
  3. Use Facebook Messenger
  4. Create a Facebook Messenger bot
  5. Use a social media management tool
  6. Use a social media analytics tool
  7. Use Facebook’s preferred audience feature
  8. Offer time-limited discounts
  9. Ask your CEO (or a colleague that is well-known in your industry) to share your posts

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How do you run social media experiments?

Having a framework for running social media experiments can be very helpful. Here’s one I like (though you can tweak it however much you like):

  1. Set goals
  2. Brainstorm
  3. Prioritize
  4. Test
  5. Analyze and learn
  6. Repeat

I’m curious about how you run your social media experiments. Do you use a framework or system? Do you use any tools to help you with it? Let’s chat in the comments section below.

The amazing featured image is by chuttersnap, taken from Unsplash.

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from Social https://blog.bufferapp.com/run-social-media-experiments

In a sad day for UK geeks, Maplin enters administration

There’s some sad news for the gadget-buying populace of Britain. Troubled (but iconic) geek retailer Maplin has entered administration after it failed to find a buyer. While its 211 shops remain open, the chain’s prospects look unfathomably bleak. Maplin wasn’t just any old store. It’s was special. I guess the best way you could describe it is as almost analogous to Fry’s and Radio Shack in the United States. At one point, it stocked virtually every computer component you’d care to mention, along with a generous selection of general electronics gear. In short, it was a mecca for nerds. So,…

This story continues at The Next Web

from UK – The Next Web https://thenextweb.com/uk/2018/02/28/in-a-sad-day-for-uk-geeks-maplin-enters-administration/

How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

Instagram now has more than 800 million monthly users and sky-high user engagement levels.

And with 80 percent of accounts following a business on Instagram, it seems like marketers might be more keen than ever to get acquainted with Instagram for their business1.

I know we are at Buffer!

Lately, we’ve been sharing, liking, and trying new ways to grow Buffer’s Instagram account, and it’s been so much fun. Since Instagram is a platform we’re keen to focus on, we thought it would be fun to research some ways to grow a following there.

Whether you’re growing your own personal account or working on behalf of a company, read on to find out the 10 best tactics (with tools and examples!) we uncovered that could help you grow a bigger, more relevant audience on Instagram.

Instagram scheduling is coming to Buffer! We want to create a great Instagram scheduling experience for you. Watch us build, and share your thoughts.

How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

Top 10 Instagram Growth Tactics

10 actionable ways to supercharge your follower growth on Instagram:

1. Post consistently (at least once a day)
2. Try videos, live videos, and Stories
3. Study and use quality hashtags
4. Share user-generated content
5. Collaborate with others
6. Post at your best times
7. Use your analytics
8. Engage your fans
9. Host contests
10. Cross-post


1. Post consistently (at least once a day)

Visual marketing tool Tailwind studied more than 100,000 Instagram profiles in 2017 to understand how posting frequency affects follower growth and engagement rate2.

They found that the more often you post, the more likes and followers you get.

According to the study, profiles that posted seven or more times a week (or at least once a day) get more likes and gain more followers faster than those that post less frequently.

Tailwind Instagram study on posting frequency

Here’s the impact of posting more:

You can almost double your follower growth rate by moving from less than one post per week to 1-6 posts a week. You can more than double your follower growth rate again by moving from posting 1-6 times per week to once or more per day.

The key takeaway: Post consistently on Instagram. Brands that get into a regular flow with Instagram posts tend to see the best results.

With Instagram’s algorithmic timeline, consistency feels like a key element to getting your posts seen and appearing at the top of the timeline. If your posts are shared on a regular basis and picking up good engagement, then our hunch is Instagram’s algorithm may place your posts near the top of your follower’s feeds.

2. Try videos, live videos, and Stories

While Instagram started as a photo-sharing network, it has grown beyond just photos. With features like videos, live videos and Stories, brands can now create many different types of content to engage their fans and grow their following.

Here are a few compelling reasons to try posting these new content types:

  • The average engagement for videos is growing faster than the average engagement for images3
  • When you go live on Instagram, you will appear right at the front of the Stories feed4
  • More than 250 million people use Instagram Stories every day5
  • Sixty-eight percent of marketers surveyed plan to create more Stories in 20186

Sixty-eight percent of marketers surveyed plan to create more Stories in 2018

Free resources:
How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)
Here’s All You Need to Know About Live Video on Instagram Stories:
A Video Marketing Guide On Creating Epic Content for Social Media

3. Study and use quality hashtags

We’ve explored hashtags a lot on the blog, but it seems that nowhere on social media are they quite as important as on Instagram. The right hashtags (and location tag) can expose your image to a large and targeted audience, and Instagram users don’t seem to get hashtag fatigue in the same way they might on other networks.

Due to its popularity, it’s even possible to follow a hashtag now!

Simply Measured did two studies and found that Instagram posts with both hashtags and a location tag get the highest average engagement7. In other words, hashtags could be your best bet for growing a fast following on Instagram.

For example, check out one of our recent top Instagram posts, where we used ten hashtags and a location tag:

Instagram post with hashtags and location tags

While Instagram allows for a maximum of 30 hashtags per post, TrackMaven found that nine hashtags seem to be the optimal number for getting the maximum engagement8.

With free Instagram tools like Display Purpose, Focalmark, and AutoHash, you can easily get quality, relevant hashtags for your Instagram posts. For instance, with Display Purpose, simply type in a few words about your image and it’ll recommend the top hashtags to use.

Instagram hashtag tool: Display Purpose

4. Share user-generated content

In a year, we grew our Instagram following by almost 400 percent  – from 4,250 to 21,000 followers. And a large percentage of this growth was a result of us embracing and sharing user-generated content.

The easiest way to think about user-generated content is this: brands taking the best-of-the-best user content from around the web and featuring it on their own social media or other platforms while giving credit to the original creator (user).

At Buffer, we started the hashtags #BufferStories and #BufferCommunity to showcase the unique stories of our users. These hashtags have opened up a huge variety of content options from curated stories of digital nomads to social media tips from marketers. Here’s an example:

Instagram user-generated content

Besides growing your following, digital intelligence firm L2 Inc found that user-generated content also increases the likelihood of an Instagram follower becoming a customer9.

Further reading: Check out our full guide to curating user-generated content on Instagram here.

5. Collaborate with others

Another great way to extend your Instagram reach and grow your following is to collaborate with others, either through partnerships or sponsorships.

For example, we once collaborated with Brian Fanzo, founder and CEO of iSocialFanz, by taking over each other’s Instagram Stories. Through the partnership, we were both able to provide value to our own audience and reach a new audience.

Instagram takeover example

If you have the budget for social media sponsorships, then influencer marketing might be suitable for you. Swedish watchmaker Daniel Wellington is a classic example. They grew their Instagram following from 850,000 to 2.1 million followers in one year by sponsoring Instagram influencers10.

Here’s an example of a recent sponsorship post:

Instagram sponsorship example

The Instagram influencers tag Daniel Wellington’s Instagram account in their sponsored post, which drives people to check out Daniel Wellington’s profile. Through this strategy, Daniel Wellington has amassed more than four million followers so far.

If you wish to explore influencer marketing, here’s a quick five-step influencer marketing guide to get you started.

6. Post at your best times

After looking at more than five studies on the best times to post, I learned that there isn’t a universal best time to post on Instagram.

Instead, every brand has its own best times to post. You have yours, too!

Timeliness of a post is one of the major factors in the Instagram algorithm. So a possible best time for you to post on Instagram is when your followers are most active. Here’s how you can find that information:

  • In the Instagram app, tap on your profile photo
  • Tap on the Instagram Insights (bar chart) icon
  • Scroll down to the “Followers” section and tap on “See more”

At the bottom of the page, you’ll see on which day of the week and at which hours of the day your followers are most active. For example, our followers seem to be most active on Thursdays from 9 am to 3pm ET. You could also look at where your followers are based and experiment with times that you think they’ll be active.

Instagram Insights Followers

Alternatively, you can use Instagram analytics tools like Iconosquare or Buffer for Business to find your best time to post using your Instagram data. This is especially helpful if you don’t have a business profile on Instagram and, thereby, no access to Instagram Insights. Here’s how the Iconosquare feature looks like:

Iconosquare best time to post feature

7. Use your analytics

One of the key ways to grow your Instagram following is to post high-quality content that your followers like and would engage with.

How do you know what your followers like? Again, Instagram Insights provides the data for you to understand which posts your followers like the most.

  • In the Instagram app, tap on your profile photo
  • Tap on the Instagram Insights (bar chart) icon
  • Scroll down to the “Posts” section and tap on “See more”

Here, you’ll see your top posts sorted by impressions. You can tap on the sentence at the top of the page and change the filters according. For example, you could instead see your top videos in the past three months sorted by comments.

Instagram Insights Top Posts

Do you notice any trends?

Does a certain type of image get more impressions or engagement? Post more of those images and see if your followers continue to like and engage with them.

You can even dive deeper into the data by selecting a post and tapping on “View Insights”. For example, I found that, with one of our recent posts, we reached more than 1,700 people who weren’t following us. If they like that post, there’s a high chance that they might end up following us for more similar posts.

8. Engage your fans

In the Instagram algorithm, engagement is one of the major considerations (perhaps the top consideration) when determining how many people to show a post to.

The more engagement a post has, the more people will see it in their feed. 

With many engagements, your posts may even be featured in the top posts of hashtags or in the Explore tab, reaching even more people. And possibly gaining more followers.

A great practice is then to engage your followers by liking or replying to their comments to your posts. Since they took the effort to check out your posts and commenting on them, it feels great to reciprocate by continuing the conversation. Here at Buffer, we use Buffer Reply to easily and quickly reply our fans on Instagram (Facebook, and Twitter).

9. Host contests

Our most commented-on Instagram posts are all contest posts, where we gave out Buffer swags as the prize. Here’s one of them:

Instagram contest post

These posts are great for increasing your reach on Instagram and gaining new followers. For example, you could invite your followers to comment with their favorite emojis or tag a friend to enter the contest.

With the help of either the algorithm or your followers, you could reach many people who might not have heard of your brand before. And if they like the posts on your profile, they might choose to follow you.

To help you get started, Social Media Examiner has an awesome primer on all kinds of Instagram contests.

10. Cross-post

Finally, make sure your existing fans know you’re on Instagram through cross-posting. Instagram makes it simple to share your posts to Facebook, Twitter, and Tumblr, which could be a great tactic to get some extra exposure.

And there’s a great advantage to cross-post! A Buzzsumo study of more than one billion Facebook posts from three million brand pages found that images posted to Facebook via Instagram receive more engagement than natively published images11:


You can also try embedding Instagram photos in your blog posts (see this post for an example) or adding an Instagram feed to your Facebook page for some additional discovery. Here’s a look at Buffer’s Facebook Page with an added Instagram feed:

Buffer Instagram on Facebook Page

One last tactic: How to drive traffic from Instagram?

One of the challenges of marketing on Instagram (and possibly a part of its joy for users) is that you can’t quite add links for your viewers to click.

If you want to send your followers to a specific link, it’s becoming a common practice to change the link in your Instagram profile and add the comment “link in bio” to a corresponding photo or video.

You could also use a tool like Campsite to create a mobile-friendly page where you can list multiple links and associate the links to the respective Instagram post (which you can then link to from your bio).

Instagram tool: Campsite

Wrapping it up: Anatomy of a perfect post

We’ve gone over quite a lot of tactics to remember and try! The kind folks at Made Freshly combined lots of these tips for growing a following into this fun, evergreen infographic:

IG anatomy high res

Bonus: Instagram scheduling is coming to Buffer

We’re so excited to share that Instagram scheduling is well on its way to Buffer! 🎉

As an official Instagram Marketing Partner, we’re eager to deliver a meaningful Instagram scheduling experience — automatic posting, in addition to reminders, and done in a thoughtful, clear way.

While eager to build it fast, we also want to build it the right way. We’d love your advice on what would feel ideal to you. Come watch us build, and share your thoughts.

What are your Instagram experiences?

In our quest to grow our followers, it’s always helpful to remember what really matters in all of this: The friends we’ll talk to, the relationships we’ll create, and the fun we’ll have.

An easy way to keep this principle central is to spend a bit of time each day just hanging out and enjoying Instagram. You might respond to comments, like photos, follow some new friends, and comment on awesome posts. It’s the time spent showing and sharing the love that can pay off in new followers. It also creates a better social media experience for everyone.

We’d love to keep the conversation going—both in the comments here and on Instagram, of course! Lots of awesome friends shared their top tips for marketing on the social network, and we’d love to hear yours, too! Add your thoughts below!


You might also enjoy these Instagram marketing resources:

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The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips


A Complete Guide to Instagram Marketing: The Playbook That Drives Results


How Instagram Stories Work: A Powerful New Way to Engage


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from Social https://blog.bufferapp.com/instagram-growth

From Hobby to Career: Interview with Designer Michael Moodie #1 DOTW

Designer of the week

Editor’s notes:
This first interview marks the beginning of a new series of interviews on WDL. We want to keep you, our audience, as engaged as possible with the news in the web design field but also give back by featuring our favorite designers in a weekly article.

We’ll feature a new designer every week (hence the name; Designer Of The Week or DOTW) and we want to give you the possiblity to be featured as well. If you think you have something to say to our audience, drop me an email and we can chat some more (andrei.tiburca@gmail.com)


Interview with Michael Moodie

Michael Moodie is a Canadian designer living in Seattle. His passion for design and lettering has its roots back in the early years of childhood when Michael was writing graffiti and skateboarding. I first encountered him on Instagram where his painstaking work has a consistent fan base. The designer and lettering artist spent the last 7 years working in-house at creative agencies, startups and now at Amazon Video. On his blog, Michael welcomes his visitors with the unconventional “Don’t steal my work, Thanks” and justly he does.

Hereinafter, we invite you to get to know the talented artist and his beautiful work better. Also, do not hesitate to follow Michael on Instagram, Dribble, Behance, and LinkedIn.

Michael, where does your inspiration come from? 

I gather a lot of inspiration from what my friends are getting up to and how they are making an impact, also from places I visit and how graphic design influences their culture. When I’m not designing I enjoy mixing drinks, creeping around gallery spaces looking for inspiration and spending time with my good mates.

How would you describe the world of graphic design in your country?

With the emerging industry of User Experience design, Graphic Design has changed to be more of a data-driven process opposed to a subject matter experts (the designers) opinion. Through my experience, Data informed graphic design has given designers the opportunity to take their craft to the next level and lead projects from the customer back to the experience. We are starting to see design led fortune 100 companies to perform at 200%+, and more ownership given to design teams and individual creatives.

What is your favorite piece of work and why?

I change my favorite piece of work every day, I create a lot of my work to be sarcastic and relatable. I generally create all the work I love by hand using pencil, ink, and paper.

What do you think are the most important 3 skills for a designer?

Critical thinking, Humility, and a genuine love for the craft.

How do you stay updated with what is new in the design world?

Design conferences, meetups, online classes such as Skillshare, Reddit/medium, friends.

Have you worked with any major brands?

I have worked with brands such as Warner Brothers, Starbucks, Mattel, McDonald’s, Microsoft, etc. My experience working with large corporations is that the design process is very slow paced with many revisions and restrictions. For me, it is most important to spend most of my time in the planning phases to get a strong understanding from all stakeholders on the artifact we are delivering or collaborating on. In my experience, these brands aren’t big on “surprises”. Document your process and bring your client along for the journey.

Who are your favorite 3 designers?

I couldn’t chop my favorite down to 3, I have many inspirations across many mediums.

What is something new that you have learned as a designer in your past experience (jobs & internships)?

I’ve learned that not everything needs to be perfect, there is a very human element to imperfections and errors that should not be fixed.

What kind of people do you love to work with? 

I love to work with big idea thinkers, a visionary per say. A person who sees things that I don’t and understands the lifecycle of the design work we are doing. I love to work with people with purpose, who leave their own flavor on the work.

How do you handle stress and pressure?

I work my best under stress and pressure. I start to feel very competitive with myself and push harder to excel.

Michael, thank you for being so receptive and kind to have answered our questions. 

Thanks so much for the opportunity!

Below, we have cataloged some of Michael’s images that highlight the best his versatile, innovative, and done with great care and thoroughness work.


Read More at From Hobby to Career: Interview with Designer Michael Moodie #1 DOTW

from Web Design Ledger https://webdesignledger.com/designer-of-the-week-michael-moodie/

Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating a one for your business. “It wouldn’t work.”

While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience.

In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Read on to find out more.

Why LinkedIn Groups Are Great and How to Build a Successful One

Why LinkedIn Groups

If you’re still wondering if LinkedIn Groups are useful for your business, I hope the following reasons can convince you of its importance and power.

First, social media as we know it is changing. There’s a significant shift from simply broadcasting marketing messages to engaging fans. Instead of building huge public pages, more and more businesses are opting for niche closed communities. This shift is also encouraged by changes on major social media platforms such as Facebook, where meaningful content in groups is given priority over public content.

LinkedIn has also announced that they will be improving the LinkedIn Group experience, which is “at the heart of what makes LinkedIn a trusted place for professionals to help and support one another”1.

LinkedIn Groups changes

Second, LinkedIn usage is growing. While Facebook and Instagram had received the attention of most marketers (including ourselves) in 2017, LinkedIn has steadily grown its user base to more than 500 million members.

And unlike Facebook and Instagram, people on LinkedIn are there to further their professional network, build their personal brand, and increase their industry knowledge. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company.

LinkedIn Membership growth

Finally, LinkedIn Groups has powerful community management features that are not available on other social media platforms. For example, LinkedIn sends a daily or weekly digest of all activities in the group to your members to keep them updated and engaged. You can also send an admin announcement email to your members once a week — an email that’ll sit in their inbox, not a notification in the app.

LinkedIn Group announcement example

If these reasons are convincing enough for you, if you have the resources, and if you want to learn more about creating and managing a LinkedIn Group, let’s dive in further.

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How to create a successful LinkedIn Group

1. Pick a topic that your customers care about

A Group, however, should be focused around a topic that has a natural connection to your brand and less on directly promoting your brand or company. People should join the group because they are interested in the topic, not your company. Over time, the audience will create a natural connection with the topic and your brand, through an earned connection, which is much more valuable.

— Charlie Lowe at Social@Ogilvy

HubSpot’s LinkedIn Group is about inbound marketing; Content Marketing Institute’s LinkedIn Group is about content marketing. They focused not on their own brand but on topics that their customers care about.

Your customers might be interested in discussing your products with fellow customers. They are, however, likely to be more interested in the wider topic instead. For example, if we had a LinkedIn Group, members would likely be more keen to discuss how to improve their social media marketing than chat about how to use Buffer.

Having a topic that your customers care about will not only attract them to be part of your LinkedIn Group. It will also help keep the conversations in the group focused and make it easier for you and your team to manage the group.

Here are some questions to help you decide on your group topic:

  • What are your goals for the community?
  • What conversations would be useful to your customers?
  • What are some questions that your customers often ask you?
  • What are the common topics that your brand is related to?

2. Create your LinkedIn Group

Once you’ve decided on your topic, the next step is to create your group on LinkedIn.

Creating a LinkedIn group is as simple as filling out a form. Navigate to your LinkedIn Groups and click on “Create group”. Or you can use this direct link if you’re logged in: https://www.linkedin.com/groups/create.

Here are the fields to fill out:

  • Group title
  • Group logo
  • Description
  • Group rules (optional but highly recommended)
  • Group membership (standard or unlisted)

Create a LinkedIn Group

One aspect that I would recommend focusing on is the group rules. Your group rules will help your members understand what’s encouraged and what’s not. Having your groups rules stated explicitly will also make it easier for you to manage your group and moderate conversations.

Here’s an example by Content Marketing Institute LinkedIn Group:

Content Marketing Institute LinkedIn Group rules

It might sound harsh that they would “delete any discussion submission which includes a link to posts and articles or are a promotion of services” and “Members who repeatedly submit links will be removed from the group.” From my personal experience, having such rules and enforcing them seem to be the key difference between a LinkedIn Group with meaningful discussions and one that is filled with spam and links.


If you want to check out more group rules for reference, I thought Search Engine LandStep Into The Spotlight!, and Lean Startup Circle have pretty good group rules. (You’ll have to join the groups to see the rules.)

3. Set up message templates

One handy feature of LinkedIn Groups is its message templates. You can create custom messages that would be automatically sent to people interested in joining your LinkedIn Group. This is a great opportunity to let your brand tone shine. If you do not create a custom message, LinkedIn will send its default message accordingly.

Here are the various message templates:

  1. Request-to-join Message (to people who requested to join your group)
  2. Welcome Message (to people whom you have approved their membership in your group)
  3. Decline Message (to people whom you have declined their request to join your group)
  4. Decline and Block Message (to people whom you have declined their request and want to block any further requests)

To access this setting, click on “Manage” on your LinkedIn Group homepage and select “Templates” on the left. Then, click on “Create Template” for the ones you want to customize. Here’s how customizing the template looks like:

Customize message templates

Here’s an example of how a custom welcome message email looks like (the message is in the middle section while the other two sections are automatically generated, I believe):

LinkedIn Group custom welcome message

If you would like interested people to fill out an application form to join the group, you could include an application form in your request-to-join message, like HubSpot did:

LinkedIn Group application

This way, you can ensure that only people that fit your target persona or people who are really interested would join your LinkedIn Group.

4. Invite your connections and grow your group

To help ensure that your LinkedIn Group remains a trusted place for you and your members to gather, you can now invite only people whom you’re connected to on LinkedIn.

To invite your connections, click on “Manage” on your LinkedIn Group homepage and select “Invited Users” on the left.

Invite your connections

If you have other marketing channels, such as other social media profiles, email, or a blog, you could use them to promote your new LinkedIn Group. Alternatively, you could also share your LinkedIn Group on your personal LinkedIn profile and encourage your colleagues to do the same.

Here are a few more ideas from LinkedIn on promoting your group:

  1. Optimize and edit your group information to include keywords that prospective members are likely to search for.
  2. Encourage group members to invite people.
  3. Advertise your group with LinkedIn Ads by clicking the Advertising link at the bottom of any LinkedIn page.

It might be tempting to think that the bigger your group is, the better it would be. Before you go about growing your group, here’s a thought to consider: many of the largest LinkedIn Groups have over a million members and are often filled with just links. It’s often the smaller groups with proper moderation that have meaningful discussions. (LinkedIn has now limited the number of members in a group to 20,0002.)

5. Start discussions and be active

This step and the next are the most crucial ones, which will influence how well your LinkedIn Group becomes. You ready?

Once you’ve created your LinkedIn Group and invited your connections, your group would likely still feel very empty. Members might not post anything if there aren’t any posts in the group (or they might just start sharing links 🙈).

I would recommend creating a “Welcome post” as the group’s first post, where you welcome new members, share what the group is about, and gently remind members to check the group rules.

Then, feature that post so that it stays at the top of the group feed for all new members to read. You can feature a post by clicking on the three dots in the upper-right corner of the post and selecting “Feature”. Here’s an example of how a featured post looks like:

LinkedIn Group featured post

The next thing to do is to start some discussions in the group. This serves two purposes:

  1. It helps get conversations going in the group, and
  2. It signals to your group members the type of posts that are appropriate and encouraged.

The question-and-answer format seems to be the best way to start valuable conversations in LinkedIn Groups. According to Inc., James McDonald, who started a successful industrial water treatment LinkedIn Group several years back, posted a question every day and let his members respond to it3.

Besides starting discussions, you’ll also want to participate in relevant discussions by commenting or liking. This will encourage your members to post more and, again, let them know the type of discussions that are recommended the group.

Starting discussions and participating in them can be quite time-consuming. But your effort will pay off once you have created a culture of having meaningful discussions. New members tend to follow the actions of existing members. If they see only quality conversations and no self-promotional posts, they’ll more likely contribute to the discussions than promote their own things in the group.

6. Moderate all posts and remove spam

This next step is just as important as the previous. Once your members become active (yay!), it’ll be crucial to moderate the posts in your LinkedIn Group. My hunch is that most LinkedIn Groups fail because of a lack of moderation.

According to LinkedIn, “Spam is the top reason people leave groups” and, if I may add, the top reason people become inactive in groups4. Spam in LinkedIn Groups is usually in the form of links. So I would recommend being quite sensitive to members sharing links in your LinkedIn Group, and deleting the post or removing the member.

To remove a post or comment in your LinkedIn Group, click on the three dots in the upper-right corner of the post or by the comment and select “Delete”.

Delete LinkedIn post

To help you reduce spam, LinkedIn also has an auto-moderation system that would flag promotional content. You could also encourage your members (or group managers) to flag posts that are not appropriate for the group. Then you can head to your group management page to moderate the posts under the sections, “Moderation Queue” and “Classifier Queue”.

LinkedIn Group manage content

Here’s a little heads up: building an engaged community can take some time and effort. You’ll likely have to repeat step five and six for quite some time so don’t be disheartened if your group isn’t very active after the first month or two.

If you would like to learn more best practices for managing LinkedIn Groups, there are a few good answers in this Quora thread (especially the answers of Alice Fuller, Andy Foote, and Jeff Martens).

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Who’s doing it well? A few great examples

In case it’s helpful to take a peek at what great LinkedIn Groups are doing, here are a few of my favorites (from my very limited research). Approval is required before one joins a group so I have not been able to check out many. If you know of any other great examples, would you kindly share them below? Thank you!

Search Engine Land

Search Engine Land

Search Engine Land is a LinkedIn Group for SEO, filled with many great question-and-answer discussions. They are very strict about not sharing links in the group, except for links from Search Engine Land’s websites. (The assumption is that as it is a Search Engine Land’s group, people who join are interested in getting news directly from the company.)

Social Media Marketing

Social Media Marketing

Social Media Marketing claims to be the largest and most active social media marketing LinkedIn Group as of May 2017. There are many great discussions in the group, such as the one in the screenshot. At the same time, as it is such a big group, moderation can take some time so you’ll often see self-promotion posts in the group.

Step Into The Spotlight!

Step Into The Spotlight

Step Into The Spotlight! is a business and marketing LinkedIn Group by Tsufit, author of Step Into The Spotlight. Tsufit regularly starts discussions and moderates the posts to keep the group free of spam. While self-promotion in the group is generally not encouraged, there’s a post where members can showcase their work in the comments of the post.

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Over to you: Which are your favorite LinkedIn Groups?

LinkedIn is the best platform to reach professionals who are interested in connecting with other professionals. This makes it a great place to build your professional community. While LinkedIn Groups might not have a great reputation (now), the few well-run groups are good indications that it’s possible to create a successful one.

That’s all from me. I would love to hear about your favorite LinkedIn Groups and why you think they are great!

The awesome featured image above is by NASA and taken from Unsplash.

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from Social https://blog.bufferapp.com/linkedin-groups

6 Streetwear Brands on Fire with Millennials

Some fashion brands are better than others. That’s just a fact. And while you might be obsessed with Nike and Under Armour, does that mean they’re the best brands out there? No, it certainly doesn’t. And to be honest, those brands are trash compared to other street style companies that have been around a lot longer and made an actual influence on society. I’m not trying to piss anyone off, but here are the TRUE best streetwear brands in the game right now:





Supreme is by far one of the best streetwear brands out there. This skateboarding shop turned clothing brand, created by James Jebbia, started off as a small company in downtown Manhattan and quickly became a designers dreams. Thanks to collaborations with top luxury/streetwear brands like Louis Vuitton, Nike, and Kermit the Frog, Supreme is the brand people want to be wearing. Even celebrities like; Cara Delevingne and DJ Khaled have been pictured wearing this. Consumers don’t seem to have a problem dropping thousands of dollars if that means they get to rock a Supreme Louis Vuitton Bag (which sells for no less than $4,000, btw) and post a picture of it on Instagram.

The Louis Vuitton x Supreme-$7000-$14500



Supreme Box Logo Hoodie in Heather Grey: $800-$1450





Read More at 6 Streetwear Brands on Fire with Millennials

from Web Design Ledger https://webdesignledger.com/6-streetwear-brands-fire-millennials/

Best Fashion Apps for Men

In this glorious/terrifying digital age we live in, there truly is an app for everything. We’re talking ordering pizza, operating a drone, learning a new language, even checking out what it would look like if we were to merge faces with Danny Trejo (pretty unsettling, FYI).

There are literally millions of downloadables floating around, a handful of which claim to be able to help us refine our style, but which ones are actually worth having?

To save you from cluttering up your smartphone finding out, we’ve compiled a rundown of the apps we think no stylish man should be without.


Instagram isn’t just a place to share pictures of your lunch or funny snaps of your dog – this platform is filled with fashion and style inspiration for men of all ages and tastes.

Not only have global brands flocked to the social media network since its inception back in 2010, but the very best menswear bloggers, street style photographers and publications like us can also be found amongst its millions of profiles.

Available free on iPhone and Android.


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eBay is great and all, but for those who find the process of making a listing a tad arduous, Depop might just be your new best mate.

Best summed up as an Instagram version of the auction site, simply take a few quick snaps of the item you want to sell, fill in some basic details, and your clothes will be listed as images in grid form for all to see and buy at the push of a button.

Available free on iPhone and Android.


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Read More at Best Fashion Apps for Men

from Web Design Ledger https://webdesignledger.com/best-fashion-apps-men/