How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.

Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed.

But creating attractive Instagram Stories can be challenging and time-consuming.

We’d love to help with that!

We’ve teamed up with the team at Adobe Spark, an awesome free design tool, to share 10 Instagram Stories templates you can use to quickly create your Instagram stories.

We’ll share how we create outstanding Instagram Stories graphics in under 10 minutes each.

How to Create Beautiful Instagram Stories in Minutes (and 10 Free Templates to Use)

Instagram Stories: 10 ways your business can use Stories (plus 10 free Adobe Spark templates)

There are so many different ways to use Instagram Stories.

At Buffer, we use Stories to:

  • Discuss our latest blog posts
  • Take our community behind the scenes
  • Share social media stats and data
  • And much more

To help you get the most out of Instagram Stories, we’ve created 10 easy-to-edit Instagram Stories templates that you can use to right away.

How to use these Instagram Stories templates:

  1. Click on the ‘Use this template’ button under your chosen template
  2. You’ll then be taken to Adobe Spark to edit the template (you’ll need to create a free account to do this)
  3. Once logged in, edit the template as you wish: change the background, caption style, etc.
  4. Download the finished graphic and you’re ready to post to your Story

Let’s jump in!

1. Storytelling

Storytelling template

Use this template

One common use case for Instagram Stories is to show behind-the-scenes content. For example:

  • Restaurants show how their dishes are prepared
  • Musicians show how their music is recorded in their studio
  • Sports teams share training sessions with fans
  • Fashion experts demonstrate how to put together the perfect outfit
  • SaaS platforms could provide an inside look at their company hack-day

This template could be used to introduce a story to your audience — like an opening title. If you want a bit of inspiration, here are 11 storytelling formulas you can refer to.

2. How-to tutorials

How to tutorial template

Use this template

This is our favorite way of using Instagram Stories — to educate. We’ve used Instagram Stories to share how to curate content, set benchmarks, and much more.

If you want to share some tips or teach your followers how to do something (such as how to use your product), you could try using this template.

For example, we often get questions about the perfect size for Instagram Stories (1080px X 1920px) or how to advertise on Facebook. We’ll take these questions and turn them into short Stories tutorials.

3. Blog post promotion

Blog post promotion template

Use this template

Blog post promotion is another thing we often do with Instagram stories.

Instead of simply asking people to visit our blog, we like to highlight the key points via Stories. Repurposing content across channels is a great way to ensure it reaches as much of your audience as possible.

If you write how-to guides or create how-to videos, you can adapt the how-to tutorial template above to promote your content.

4. Lists and countdowns

Share a list template

Use this template

I learned this strategy from Airbnb. I’ve seen them share lists of the best places to live, workspaces in Airbnb homes, and more.

You might be interested in sharing:

  • Various ways to use your product
  • Surprising stats and facts about your industry
  • User-generated content

You can also try fun and entertaining lists such as “top books for marketers” or “top things we learned in social media this month.” People love a good list!

5. Limited time offers and promotions

Promote time limited sales template

Use this template

As Instagram Story lasts for only 24 hours, making it a great way to promote time limited sales. This is a strategy often used by online clothing retailers.

For example, Black Sheep Cycling launched their new limited edition cycling kit through Instagram Stories and sold them out in 30 minutes.

You could use this template to share your offers with your followers.

6. Giveaways and discount coupons

Discount template

Use this template

To entice followers to watch their Instagram stories, brands sometimes host exclusive giveaways or give out discount coupons in their Instagram stories.

Again, this is great for online retailers who drive sales through social media promotions. You could use a unique discount code specifically for your Instagram stories to track how much sales your Instagram stories generate.

At Buffer, we’ve used this technique to help encourage reviews to our podcast.

  • First, we thanked all of our weekly listeners for being a part of the show and then we showed a picture of Buffer socks and shirts.
  • Next, we asked people to respond to our Stories with a 👋 if they have listened to our podcast or a 👍 if they’ve reviewed our podcast.
  • Everyone was entered for a chance to win swag!

7. Data, research, and statistics

Statistics template

Use this template

Do you know any interesting (or surprising) statistics about your industry that your followers might be interested in?

Mentioning a cool stat can be a great way to get the attention of your followers before you share something important (such as an announcement or a blog post).

8. Quotes and inspiration

Quotes template

Use this template

Several social media influencers such as Gary Vaynerchuk often share motivational quotes on their Instagram Stories.

It doesn’t only have to be a motivational quote. You could share a quote from your most recent blog post or a quote from your CEO — if it’s relevant to your followers, it’s often work sharing.

9. Introduction for an Instagram takeover

Use this template

An Instagram Stories takeover has a nice advantage over a traditional Instagram post takeover, in that your guest can post as many stories as they like without filling up your nicely-curated gallery.

Before you let your guest post on your account, you might want to promote the takeover or introduce the guest, and that’s where this template will come in handy.

You could also use this template if you want to host a question and answer session with your followers through Instagram Stories. Let your followers know what the session is about and invite them to DM you questions.

10. Announcements, news, and updates

Use this template

We have shared several fun announcements using Instagram stories: the launch of our podcast, the launch of our online social media strategy class, our celebrations for Social Media Day, and more.

You could use this template to build up the anticipation for your announcements and then to reveal the surprise through a subsequent story.

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How to design your own Instagram stories in under 10 mins

Adobe Spark is one of our favorite free design tools for creating graphics. With the app, I managed to create this graphic in just four simple steps:

Instagram Story Example

Here’s how I did it.

(Feel free to grab a free Adobe Spark account to follow along!)

1. Select the Instagram story template

Adobe Spark has a handy template for Instagram Stories, so you know your post will be perfecly sized.

(If you are wondering, the ideal dimensions for Instagram Stories are 1080px wide by 1920px tall.)

To find the template, create a new post, select “More sizes”, and choose “Instagram Story”.

Adobe Spark Instagram Story Template

Enter the caption for your story and hit “Continue”.

Adobe Spark will generate a design with your caption. (Sometimes, it looks great enough to be used without further edits!)

Adobe Spark Editor

2. Set your background

Next, pick a background for your Instagram story. (Or you can stick with Adobe Spark’s suggestion if you like it.)

With Adobe Spark, you can set the background as a plain color or an image.

  • To use a plain color for the background, select your preferred color from the side panel and Adobe Spark will remove the suggested image.
  • To use an image, click on the image and then click “Replace” above it. Adobe Spark has a search function for you to find free images (that are tagged as Creative Commons-licensed) to use.

Set background - Color or image

We often use a simple colored background because text can be hard to read on some images. That said, when designed properly, Instagram Stories with an image as the background can look very appealing.

Here’re a few quick tips for using an image as the graphic’s background:

  • Choose a relevant image that has few things in it and preferably with a clear background such as the sky or sea
  • Place your text on the part of the image with a clear background
  • Use a photo filter and use a bright color, such as white, for your text

For this example, we’ll use an image for the background. Here’s how I set an image as the background:

Adobe Spark - Set Background

3. Edit your caption

Next, spice up your caption.

With Adobe Spark, there are six different ways you can edit your caption.

  • Shape
  • Color
  • Font
  • Spacing
  • Alignment
  • Opacity

If you are not sure how to design your caption, no worries at all. Adobe Spark has a neat feature that suggests different designs for you. All you have to do is turn the dial.

Adobe Spark - Caption Styles

(To go back to previous suggestions, simply turn the dial in the opposite direction.)

Once you have found a design you like, you can still make adjustments to it such as changing the color or the font.

If you want to add more text to your graphic, click on the green plus icon above the graphic and then, “add text”.

4. Download

Finally, to download the graphic, click “Share” at the top of the page and then, “Download” on the left.

Adobe Spark - Download

Transfer it to your mobile phone and you’ll be ready to post your newly-designed Instagram Stories graphic. You can find this graphic by swiping up or tapping the image icon when you’re in your Instagram Stories camera mode.

If you are using an iPhone, you can also use Adobe Spark’s iOS app to download your graphic to your mobile phone directly. (The Android version is coming soon.)

Optional: Draw, add stickers, and more

If you like, you could also add more details to your graphic using the Instagram app before posting it. Draw, add stickers, add hashtags, and more to make it look more fun.

Also, adding hashtags and location tag helps people who aren’t following you discover your Instagram stories.

Instagram Story Example with Stickers

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Additional tools and resources

There are many other great design tools and resources available if you wish to create Instagram Stories videos or customize your Instagram Stories graphics further.

Here are a few options:

1. Video tools: Stories Ad

StoriesAds

Stories Ad is a free tool for creating “stunning Stories in less than 2 minutes”. It provides 12 professionally-produced video templates you can use to create Instagram Stories videos.

Follow the instructions on the web editor, and it will send your video to your email inbox.

Other video tools: Flyr, Animaker, and After Effects

2. Mobile apps: Storeo

Storeo

(Image from Molly Marshall Marketing)

If you like use long videos for your Instagram stories, you might love Storeo. Storeo is a mobile app that slices your videos into clips of 15 seconds — the maximum length of an Instagram Stories video. It will save you lots of time from manually editing your videos into 15-second clips yourself.

For $9, you can remove the watermark on the clips.

Other mobile apps: Flyr, Over, and Flipagram (Hat-tip to Molly Marshall for these app recommendations.)

3. Marketplaces: Creative Market

Creative Market

You can also get Instagram Stories templates designed by talented creators for about $10 to $20 on Creative Market. Many of these templates are Photoshop files so you’ll need a basic knowledge of Photoshop to customize the template for your purpose.

Other marketplaces: 99designs and TopTal

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What’s your favorite Instagram Stories tip?

Using templates can be a great, easy way to create amazing Instagram stories in minutes. I’m grateful to the team at Adobe Spark for creating these wonderful Instagram Stories templates we have shared with you in this post.

I’m sure using templates is just one of the many ways to save time while creating Instagram stories. Do you know of any other tips for creating Instagram stories quickly? 

If you are going to use any of these templates, we would love for you to share any one of your graphics in the comments below! 

Image credit: Unsplash

from Social https://blog.bufferapp.com/instagram-stories-templates

60+ Best Ecommerce Themes for Any Online Business

Online shopping is a part of the world appearance today. More and more people turn to online shopping when they wish to purchase various goods – from clothes and food to electronics and even cars. 60+ Best Ecommerce Themes for Any Online Business are definitely worth seeing.

The development of online-based business doesn’t mean that traditional offline shopping points or local stores disappear. But the trend is huge and more and more brick-and-mortar businesses create online spots to earn a place in the sun and get at least a зiece of this huge online market pie.

Ecommerce themes usually have far more creative designs and more versatile functionality since they have very specific goals. These goals are getting traffic and leads, converting those leads into customers and making them come back to the website and even bring some friends with them.

60+ Best Ecommerce Themes for Any Online Business showcased below are aimed at different business niches and provide various sets of tools for each project. Here you will find themes for food suppliers, electronic stores, fashion boutiques and much more. They are based on different platforms like WordPress, Magento, Shopify etc. But what makes them all a kin, is their high-end functionality and user-friendly designs. No matter what platform you select for your project. each of them has its pros and cons. But all those platforms are highly-secure, polished to provide the best experience to the website owner as well as to their customers.

Thus, WordPress as one of the best blogging platforms offers multiple plugins aimed at boosting the website’s content performance in search. With WooCommerce plugin WP transforms into a powerful online shopping spot. Or Magento, that includes tons of modules to make a website really eye-catching yet conversion-oriented – it is one of the best choices for an online store for fashion boutique or beauty salon. Most of the below-presented themes include numerous free plugins to make a future website a real power engine.

If we speak about the provider of the best Ecommerce-oriented themes, it’s TemplateMonster.com team whose passion and professionalism has created all those beautiful pieces below.

Being on the market throughout the last 15 years, TemplateMonster boosted their knowledge and polished their skills in website design. Today they create themes for pretty all platforms including those top Ecommerce templates we mentioned above. So a business owner can expect great choice options for any niche in their template marketplace.

The main thing about all TemplateMonster templates is that they are focused at non-techies and tend to provide the best and the deepest info on a theme tweaking, setup, and installation. From detailed documentation coming with each theme to a friendly 24/7 free tech support, all the info about website building is made to make a customer happy.

In case busy entrepreneurs have no time for setting up a theme by themselves, they can address a TemplateMonster service center to get their website done by professionals within 24 hours.

Now it’s time to check out this collection of the 60+ Best Ecommerce Themes for Any Online Business that will make any online business shine.

Fashion Themes

 

Covertati – Accessories Magento Theme

This bright-colored theme will fit a modern fashion accessories store. With its collection of over $1000-worth modules, its amazing functionality is beyond all expectations. Ajax search, Mega Menu, Product labels and many more plugins and options will help anyone creating a cool and professional-looking fashion website. Blog functionality will help to promote products and create cool content to improve website’s rankings.

Covertati - Accessories Magento Theme

Details | Demo

Eveprest – Multipurpose PrestaShop Theme

Along with cool functions, this PrestaShop template includes 10 additional themes that satisfy the needs of any fashion-related business. TM Mega Layout builder will help even a novice website creator building a cool website with amazing grid galleries, product showcases and Hero sliders. Unique TM Product manager helps creating user-friendly product pages that will display all the benefits the goods. 360 View option helps users to take a look of a product from all sides.

Eveprest - Multipurpose PrestaShop Theme

Details | Demo

Magetique – The Most Comprehensive Multipurpose Magento 2 Theme

Sleek and intuitive, the design of this theme is aimed at bringing website owners the highest conversions. As well as providing the best user experience. The theme incorporates 5 pre-designed layouts for different Ecommerce niches. Pre-designed Header and Footer variants help to create versatile designs and choose the one that works the best after A/B testing. Marketing toolbox with Newsletter pop-up, Social sharing, Countdown timer and more provide amazing opportunities for promotion.

Magetique - The Most Comprehensive Multipurpose Magento 2 Theme

Details | Demo

Impresta – Fashion PrestaShop Theme

A fresh-looking yet powerful, this PrestaShop theme is a perfect choice for fashion store owners. it features 8 color schemes to provide the best options for any fashion business niche. Exclusive modules provide opportunities for creating a nice online fashion store that sells. TM Mega Layout, TM Infinite Scroll, TM Products Slider, TM One-Click Order and other exclusive modules help to build a functional design that provides the best user experience.

Impresta - Fashion PrestaShop Theme

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Fashion & Handbags Magento 2 Theme

This theme is a nice fit for a fashion accessories store that is based on a grid design and includes multiple unique modules for the perfect building experience. It includes TM Mega menu for the best navigation, TM Slider to showcase products and the coolest offers. Newsletter subscription pop-up will help owners engage the audience and build a solid base of customers. Sorting options functionality will help users to improve their experience with the website and find exactly what they need in seconds.

Fashion & Handbags Magento 2 Theme

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Shoe Store Responsive PrestaShop Theme

Despite its title, this responsive theme will be a perfect option for any fashion store website due to its bright imagery and attractive layout. Hero images and sliders help with a product showcase that attracts customers attention. Color options allow selecting the palette that fits your brand. Along with these cool design options, the theme features a versatile functionality to build a strong-performing website that converts. Mega Menus, Social sharing, Newsletter subscription and much more, amazing collection of modules for any taste will bring the best experience to users.

Shoe Store Responsive PrestaShop Theme

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Styler 2 PrestaShop Theme

Grid-based Home page of this template allows showcasing multiple products and product offers right above the fold. It draws attention and creates a nice impression of a website. With a lot of white space, this design allows focusing on the essential aspects of a website and guide users right to the vital offers. It’s cool TM Header account block helps users managing their accounts from any page. HTML content, Product badges, and many more cool modules allow customizing pages and add/remove products with a few clicks.

Styler 2 PrestaShop Theme

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Woostroid – Multipurpose WooCommerce Theme

Amazing WordPress-based theme with a set of powerful options, Woostroid will be a great base for fashion store or accessories shop. Bright color palette makes it attractive and energetic. But a set of versatile themes for various business niches allows users to choose whatever color palette they wish. Over 6 pre-made themes inside this multi-purpose template provide business owners with a range of design and functionality choices. It stores 2 Ecommerce plugins inside that bring really endless opportunities for online store creation.

Woostroid - Multipurpose WooCommerce Theme

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Fashion Gaze – Apparel Store WooCommerce Theme

User-friendly interface and pure-white design make this template a nice choice for any online store aimed at elegant and fashionable customers. WordPress live Customizer inside helps a website owner tweaking the layout, playing with design options and switching functions with ease. Modules aimed at product pages customization, such as Product Carousel widget or Product Sorting, help to create the best user experience that will result in high conversions. Responsive and SEO-friendly, this theme is perfectly documented what makes a process of its tweaking a snap.

Fashion Gaze - Apparel Store WooCommerce Theme

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Multifly – Multipurpose Shopify Theme

This multipurpose theme is a great basis for creating not only a fashion store but multiple other Ecommerce websites. With its multi-section design, one can bring the coolest user experience. 15 pre-made sections include Blog articles, image with text blocks, slideshows, single product and featured products blocks, testimonials and much more. Mega menu helps to create cool menus that provide the best navigation. Customizable Footer adds to navigation options and allows making a website more SEO-focused. Multilingual and multi currency ready, this theme can be used for an online store across the globe.

Multifly - Multipurpose Shopify Themee

Details | Demo

Beauty Templates

 

Tm Francy WooCommerce Theme

Pink-colored, this theme makes a perfect fit for a nice online cosmetics store. Drag-and-drop Page Builder inside helps to tweak this theme with no efforts and in no time. With its over 25 modules, element presets and other options it becomes a great choice for a non-techie online store owner as well as for an experienced developer. TM Product package brings the building experience to the highest level with a collection of plugins including categories widget, product carousel, banner grid management, on-page menus and more.

Tm Francy WooCommerce Theme

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Organica – Organic Food, Cosmetics and Bio Active Nutrition WooCommerce Theme

Elegant and tender, this theme features a nice clean design that will fit any beauty store website or an organic products shop. Built with care, it features detailed documentation and a cool set of features. Based on Cherry Framework 5, it offers a responsive layout and effortless customization. Live Customizer helps with this customization providing users with a live experience of all changes they make to the design and layout. Banner ads manager, Newsletter subscription and other widgets broaden tweaking opportunities and help to create a perfect user experience across the website.

Organica - Organic Food, Cosmetics and Bio Active Nutrition WooCommerce Theme

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Frodeca – Manicure & Nail Supplies Responsive Magento 2 Theme

This white-and-purple template makes a nice option for a beauty salon or cosmetics store due to its chic design and powerful functionality. Multiple TM Modules, included into the package, helps building a website easy to use and providing the best experience to users. Improved navigation, sorting options and live search will make a shopping process for users extremely nice and pleasing. With the newsletter subscription functionality, one can engage users, sending them latest offers, cool info, and blog articles.

Frodeca - Manicure & Nail Supplies Responsive Magento 2 Theme

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StoreFlex – Cosmetics Store Responsive OpenCart Template

Enhanced with parallax scrolling, this theme features full-width banner on the Home page that allows presenting the hottest offers. Best Deals section also appears on the Home page and may feature various deals and sales promos. Product badges and various sorting options will help users narrowing down their choice options and select the best products. With the Ajax Cart functionality adding products right to the shopping cart becomes easy and fast.

StoreFlex - Cosmetics Store Responsive OpenCart Template

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HippoSpa Magento Theme

Amazing design of this template features a delicate pastel color scheme which makes the theme a perfect fit for a SPA or beauty salon website. Responsive and SEO-friendly, it features tons of cool functions that will make the website shine. Product Types and Sorting Options plugins is aimed at improving user experience and make the shopping process quick and effortless. Detailed documentation and sliced PSD will help in website customization, installation, and setup.

HippoSpa Magento Theme

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Cosmetics Store Responsive OpenCart Template

Clean and elegant, this thememakese a perfect base for cosmetics store website. Parallax scrolling, sliders and rich imagery draw attention to the main content of a website – products and seller’s offers. Blog section will be a great stopping point for users to find the best info about makeup, perfumes, and other stuff. Unique Brands functionality adds to the overall UX of a theme and helps users sorting offers not only by characteristics of a product but by its manufacturer. The theme is multilingual and multicurrency ready what allows selling products to anywhere in the world.

Cosmetics Store Responsive OpenCart Template

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Axonnie – Perfume Store PrestaShop Theme

This PrestaShop theme is made to satisfy the pickiest taste. Made with the latest trends for cosmetics or fashion stores in mind, it features huge Home Page sliders, full-width imagery and a delicate color palette. Its cool functionality includes $250-worth modules that help managing the website and improving the user experience. TM Layout Modules allow modifying the theme according to the owner’s taste, refining the layout by dragging and dropping elements. it even has a background video option that should add to the overall website look and attract more visitors.

Axonnie - Perfume Store PrestaShop Theme

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Style Factory – Hair Care & Hair Styling WooCommerce Theme

This sleek and modern WooCommerce theme features minimalist design with a lot of whitespace. Delicate color palette is supported with a user-friendly layout and cool functionality. Along with traditional Google Fonts integration and SEO options, it features tons of widgets and plugins that should help an owner making a website one of the best in their industry. Thus, Timetable plugin will help you scheduling meetings with your customers. while appointment Manager will help your customers to book the time right on the website.

Style Factory - Hair Care & Hair Styling WooCommerce Theme

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Cosmeton – Skin Care PrestaShop Theme

Crafted with care, this theme is made in tender pastel tones that fit a cosmetics store website or a wellness center. Multilingual and multicurrency, this theme is ready to be used for international projects. Mega Menu functionality will help to create a user-friendly interface that will make navigation across the website a snap. Login Drop Down and Social Login options are aimed at providing users with the best experience across the website. Ajax Search functionality makes it easy for customers to find what they really need.

Cosmeton - Skin Care PrestaShop Theme

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Hair Extensions Salon WooCommerce Theme

This Hair Salon theme is based on Bootstrap and Cherry Framework what makes it fast, easy-to-manage and fully-responsive. Any beauty business niche will make a perfect use of this template due to its clean design and logical structure. Custom pages add to the website design greatly and allow creating a fully-functional website within a few hours. Sliced SD, audio and video integration features help to make a top-notch website that attracts users and sells.

Hair Extensions Salon WooCommerce Theme

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Food Themes

 

Deliatte – Food Delivery & Takeaway Magento 2 Theme

Food delivery website will shine with this Magento theme. Imagery-focused, its features tons of helpful options that either aimed at making the customization process easier, or at improving your customer’s experience. Rich slider and animated CTAs will attract visitors attention and make them wish to order from you. Ajax-based features like Search, Product Filter, Cart etc. make website use a pleasing experience. Newsletter pop-up will never leave your users without the latest news from you.

Deliatte - Food Delivery & Takeaway Magento 2 Theme

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Spiceli Magento Theme

Responsive and attention-grabbing theme for Magento. It combines an outstanding design with a full range of options. Flip slider allows showcasing meals and products in store from the best side. Featured Products and Featured Brands options are made for drawing attention to selected products. Rating system and testimonials section help to raise awareness and build user’s trust to the website and the overall brand.

Spiceli Magento Theme

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Agrilloc – Agricultural Supply & Farm Foods WooCommerce Theme

WooCommerce-ready theme is aimed to be a great fit for agricultural and farm stores websites. Based on Cherry Framework 5, it is fully-responsive and easily customisable. Product Badges and Labels help in drawing attention to selected products in store. Wishlist and Compare plugins allow customers to select the products they wish to save for later. And its Banner Grid widget makes a nice layout option.

Agrilloc - Agricultural Supply & Farm Foods WooCommerce Theme

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Monifee Magento Theme

This neat and clean theme is made in white color with coral accents for fresher look. Exclusive plugins make it not only good-looking but also highly functional. Thus, Mega Menu functionality will provide your customers with a sleek navigation across the website. Ajax Search also adds to navigation feature and help your users finding what they need really fast. Blog integration will add to the overall user experience as well as to SEO. Nice handwritten fonts complete the look and make the design warmer and cosier.

Monifee Magento Theme

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FoodFate – Supermarket PrestaShop Theme

Grid-based design of this food store template allows displaying multiple products right on one Home Page. Media Parallax option and Homepage Category Gallery also aimed at helping you showcasing your products in the neat and organised way. The theme also features Product Quick View – a nice feature that let users see detailed description of a product without reloading a page.

FoodFate - Supermarket PrestaShop Theme

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Sweet4you – Sweet Shop PrestaShop Theme

This sweet shop website template features 3 pre-made layouts what makes a theme pretty versatile and ready for various projects. It also offers tons of powerful plugins that should help a business owner building a chic and well-performing website. Thus, One-Click Order Feature allows ordering goods with a single click on a button. TM Header Account feature allows users log in to the website with their social media accounts. The theme also features Deal of the Day plugin that allows presenting selected goods for sale.

Sweet4you - Sweet Shop PrestaShop Theme

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Food Shop PrestaShop Theme

This grid-based design is made for a quick start of a food website. Ready for localisation, it will be good fit for an international website. It also will add a lot to local SEO due to its multilingual-ready base. Header banners hep attracting customers’ attention to selected products while list or grid category view options allow choosing the way of product presentation. Product label option also helps in goods categorisation.

Food Shop PrestaShop Theme

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Longud – Seafood Delicacies Magento Theme

As a professional theme, Longud combines a fascinating design with powerful functions. The theme is mobile-friendly meaning that users will be able to place orders on the go with no efforts. Ajax sorting options allow sorting products based on their size, price, popularity and other characteristics a website owner sets up. Mega menu functionality saves users from browsing a website purposelessly. While the company blog will not only halo improving rankings but will also keep customers engaged and interested.

Longud - Seafood Delicacies Magento Theme

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Flavours – Fruit Store Responsive Shopify Theme

It is a colorful and energetic Shopify theme that makes a nice base for a fruit store. Featuring vibrant design, this theme also bears a versatile functionality that allows building a perfect online shop with ease. Brand Logos and Testimonials slide will help you increasing awareness and build users trust to your brand. Customisable nammers and various sliders for categories and products will add to the website conversions. Mega menu will never leave your customers lost while newsletter pop-up help you engage with your clients.

Flavours - Fruit Store Responsive Shopify Theme

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Wine WooCommerce Theme

Wine theme for WooCommerce features Hero Slider on the Home Page. It helps attracting user’s attention to the products and deals an online store offers. Grid-based products gallery allows showcasing more products n a Home Page without making it look cluttered. Intuitive navigation makes website browsing effortless and quick. Custom post types allow a website owner creating a blog with great content that should attract visitors and make a website more SEO-friendly.

Wine WooCommerce Theme

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Business Services Templates

 

Lightedix – Lightning Store Responsive Magento Theme

Elegant and cool design of this template will make a perfect base for an online store. Grid gallery, huge sliders, parallax effects – all these features create a sense of depth and movement. Ajax search and Mega Menu features will help create a flawless navigation across the entire website. Product badges will help users to tell one category of products from the other while Wish List and Compare plugins will make their choice easier.

Lightedix - Lightning Store Responsive Magento Theme

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Delveti – Plumbing Supplies Magento Theme

This template is aimed at plumbing services and good businesses. Its flexible and responsive structure will help a store owner creating an attractive and conversion-friendly website that will be easy to use no matter what device a customer operates. Huge background image slider make it easy to showcase the latest products or the best offers. The website also includes a user-friendly functionality like Sorting options and Search that will help customers in decision-making process.

Delveti - Plumbing Supplies Magento Theme

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Business Card PrestaShop Theme

Minimalist design of this template will make a great it for any business website. Lots of whitespace and restrained layout architecture speak of professionalism and serious approach to business. Multilingual, this theme can be used for international businesses that sell their goods online. Cool features like Quick View and Product Zoom will make this website friendly to all users and accessible from any device.

Business Card PrestaShop Theme

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Huge Sale Shopify Theme

Nice and clean theme with bright color accents will be an amazing base for any online store or service provider. Color scheme switcher add flexibility to the template and hep making it suitable any brand’s color palette. The Home page of the theme is made to showcase categories in whole instead of accenting certain products. Powerful functionality includes Ajax Search, Ajax Cart, Product Quick View, and Options. Carousel gallery will help to show all products from a selected category while Mega Menu make website browsing effortless.

Huge Sale Shopify Theme

Details | Demo

Fresh Air PrestaShop Theme

This white-and-blue theme is filled with air and freshness. That’s why it is dedicated to air freshness systems store. however, users have another option and may use a white-and-red color scheme. Its manu is assisted with tooltips what make navigation even easier. Tabbed navigation in Product sections also add to user-friendly website surfing. An owner can also choose which option – list or grid – to use for presenting products on categories pages.

Fresh Air PrestaShop Theme

Details | Demo

Tools Market PrestaShop Theme

This bright-orange theme is created for tool and supplies stores. Its large image slider on a home page can function as a pretty design element and as a promo board for displaying the best offers and the hottest deals. Font Awesome Icons integration makes this design attractive and attention-grabbing. Product labels will help a website owner to label products on sale, the hottest deals or new arrivals. Translation-ready, this theme will be a perfect fit for a worldwide-shipping business.

Tools Market PrestaShop Theme

Details | Demo

Securax – Security Equipment Store Responsive OpenCart Template

This security equipment shop theme can boast an elegant monochrome design with bright blue accents for a fresher look. Theme Color Switcher allows changing the color palette to make at suitable brands colors. Its slider on a Home Page makes showcasing the best products to customers a smooth and eye-candy process. Brands functionality allows displaying brands that available in the store right on the Home page.

Securax - Security Equipment Store Responsive OpenCart Template

Details | Demo

Paper Market – Packaging Responsive OpenCart Template

Unique structure of this theme’s layout make it appropriate to almost any online business niche. Grid-based Home page gallery, functional sidebar with website categories, parallax effect for deeper user experience – all these design tricks make the theme a cool option to consider. Blog section will help an owner to create a loyal community of customers and improve SEO characteristics. Facebook like box will boost content strategy efforts on social media.

Paper Market - Packaging Responsive OpenCart Template

Details | Demo

Real Estate OpenCart Template

This elegant monochrome website theme will attract users with a clean layout, responsive design and original elements. Drop-down menu as well as drop-down shopping cart makes it easy for customers to place orders without having to reload a page. Parallax effect adds more power and depth to the theme look. Minimalist buttons perfectly fit the overall design concept and function smoothly.

Real Estate OpenCart Template

Details | Demo

Agrismar – Agriculture Store PrestaShop Theme

Warm and fresh design of this template will be an amazing base for conversion-focused website. Integrated TM Mega Layout Module allows switching between a number of pre-made layouts to choose the one that suits you best. Aimed at small- to mid-size online businesses, it features Ajax Search, Product Badges and Sample Data Installer functionality. All that makes theme customization and management a fast and headache-free process.

Agrismar - Agriculture Store PrestaShop Theme

Details | Demo

Medical Equipment PrestaShop Theme

This pure-white theme is aimed at medical supply store. Gentle light-green color accents also speak about a medical-themed website. Mega menu provides a quick and easy navigation while staying sticky to the top of the page. Product-management functionality includes Grid/List categories view, Product labels, Star ratings and many other options. And don’t forget about its mobile-friendly design what makes the website easy-to-use on any kind of device.

Medical Equipment PrestaShop Theme

Details | Demo

Sports & Travel Themes

 

Bikerita PrestaShop Theme

Rich on modules and plugins, this bike store theme is aimed at providing the best user experience and contribute to high conversions. Ajax shopping cart and Quick product view help users making purchases with a few clicks. TM Mega Layout module allows tweaking the design and page structure to the full extent to achieve a really powerful and unique piece.

Bikerita PrestaShop Theme

Details | Demo

BonVoyage PrestaShop Theme

BonVoyage theme is made for travel agencies and hotels websites. With its rich visuals it attracts customers attention and with its powerful functionality – it is aimed at bringing high conversions to the owner. Mobile-friendly and cross-browser compatible, the theme will look perfect on any device and within any browser client. Contact form, online chat and newsletter subscription options will help a business engage with customers and build loyal community.

BonVoyage PrestaShop Theme

Details | Demo

DeepFish Magento Theme

Fishing business also needs a website. With this theme a fishing equipment store will have a cool online spot to make high profits. its layout and design is strongly built to store content-loaded projects. Ghost buttons and hover effects add zest and bring to the overall design a sense of lightness and freshness. Full-background carousel slider on a Home page helps showcasing products and presenting other content to the best.

DeepFish Magento Theme

Details | Demo

Tennis Accessories Magento Theme

Any sports equipment Ecommerce project will benefit of this cool responsive template. A great collection of multipurpose tools and plugins make it easy to tweak and manage on the go. Social login option is added to enhance a user experience and make it easier for customers to make purchases. Mega menu and slides add more flexibility to the shopping process.

Tennis Accessories Magento Theme

Details | Demo

Veltry – Travel Store PrestaShop Theme

Well-documented and worldwide shopping-friendly, this travel agency theme is rich with visuals and built with power. Hero slider enhances functionality and presents the best deals or the latest news from the company. Color switcher makes it easier for brands to distinguish themselves from competitors. Chat and newsletter subscription options allow always stay in contact with the new and loyal customers.

Veltry - Travel Store PrestaShop Theme

Details | Demo

Crosston – Fitness Clothing Store PrestaShop Theme

This theme is a wonderful solution for creating an online spot to sell sports equipment. Multiple options for Header, Footer and Home page layouts makes this template a really multipurpose piece. Customization-ready. these elements can be easily switched and changes with just a few clicks. Multilanguage and multicurrency options will help you to bring your business to the world.

Crosston - Fitness Clothing Store PrestaShop Theme

Details | Demo

Sporting Goods PrestaShop Theme

Any sport and fitness website will shine with this user-friendly and powerful theme. Full with beautiful photos, it is powered with a huge slider that allows displaying the latest product arrivals and the best offers. Quick view option makes a decision of purchase easier to a customer. Brands list on a Home page helps building trust and improving customer-seller relations.

Sporting Goods PrestaShop Theme

Details | Demo

Electronics Themes

 

Electro Magento Theme

Responsive out-of-the-box, this Ecommerce theme will suit a modern electronics shop. Lots of whitespace along with blue color accents make a contemporary and trendy design. Its function-loaded header give access to all the most essential options like shopping cart, account options, checkout, categories and menus, currency/language switch and search bar. Sale badges and cut rates attract attention to the best deals of a brand.

Electro Magento Theme

Details | Demo

iShop – Electronic Magento 2 Theme

Clean and simple layout of this modern electronic store theme makes it easy-to-use even for a novice customer. Crafted with care, it will help any online business to get crowds of customers and leads. Customizable Mega Menu make navigation across the website a no-brainer. Cool catalog and product pages as well as carousel product listings add more flexibility and powers to its functionality.

iShop - Electronic Magento 2 Theme

Details | Demo

Vapor Store Magento 2 Theme

Trendy-looking, this template is created for the modern fancy store website to bring it customers and fame. Image sliders and background video functionality add energy to its rugged look. Finding necessary products becomes easier with Ajax search option. A cool blog module allows creating a company blog to bring more traffic to the website. PSD files and detailed documentation save you time for tweaking and installation.

Vapor Store Magento 2 Theme

Details | Demo

Mobilli – Mobile Phones & Accessories PrestaShop Theme

Mobile accessories store owners will definitely appreciate this cool theme with its top-notch functionality. Its TM Mosaic Products module allows showcasing products in a unique and original fashion. It also helps refreshing the age with a few simple manipulations. 3 amazing pre-built layouts come inside the package what allows you experimenting with the website look without having to purchase new themes.

Mobilli - Mobile Phones & Accessories PrestaShop Theme

Details | Demo

Eveprest – Electronics PrestaShop Theme

Everprest family of templates features 4 pre-made layouts for any niche of an Ecommerce website. This niche theme is aimed at electronics store owners and provide equal shopping experience for smartphones or laptop users due to its responsive nature. 10 premium prestaShop modules are included into the package for free. Thus, TM Mega Layouts module boosts customization process while TM Collecton module allows users create and save their own collections of goods.

Eveprest - Electronics PrestaShop Theme

Details | Demo

Melodyer – Audio Store Responsive PrestaShop Theme

This dark-tones design is made for online music store owners. Particularly, it features all the functionality an Ecommerce website may need. Mega menu for easier navigation across the website, slider for product showcases, carousels for the same purposes… Rating option is displayed next to each product by means of stars icons. In fact, grid layout, blog posts functionality and many other options are also available to make this template an amazing starting point for an online business.

Melodyer - Audio Store Responsive PrestaShop Theme

Details | Demo

Electronics Store Responsive PrestaShop Theme

One of the advantages of this electronics shop theme is its minimalist design and carefully-crafted UI that leads users perfectly to the purchase. Thus, amazing set of TM modules makes the template a real power engine for Ecommerce niche. Social media integration along with the newsletter subscription pop-up help with marketing goals. So, ajax search and filtering functionality add a lot to the user experience thus resulting in the conversion boost.

Electronics Store Responsive PrestaShop Theme

Details | Demo

Mobile Store PrestaShop Theme

Combining the energized design with the high-end functionality, this mobile store theme makes a good use for business owners wishing to go online fast. Additionally, language and currency switcher on the Home page allow aiming at the worldwide market. Social login option along with the traditional one make it easy to use for customers and make the website ore user-focused. At last, subscription form pop-up helps you growing the lust of your followers.

Mobile Store PrestaShop Theme

Details | Demo

Audio Store with 360 view plugin OpenCart Template

Another theme that features minimalist design and clean layout that have got tons of positive feedback from users. Moreover, pure white along with bright blue, this color scheme allows focusing attention to the products without overwhelming the users with design gimmicks. So, a unique 360-degree plugin allows viewing products from all sides and forming an opinion before purchase.

Audio Store with 360 view plugin OpenCart Template

Details | Demo

Electronics Store Responsive OpenCart Template

This pure-white theme is a great fit for electronic accessories store. Additionally, with this design comes in handy a powerful collection of plugins and modules aimed at boosting conversions and improving UX. Color switcher let changing the color scheme according to your needs and brand concept. Parallax, subtle animations, slider and carousels – everything is made to make the website look beautiful. Therefore, Megafooter allows placing all the vital links below the fold to save the layout from clutter.

Electronics Store Responsive OpenCart Template

Details | Demo

Interior & Design Templates

 

Magetique – Modern Furniture Magento Theme

Part of a Magetique family, this template is aimed at interior design studio owners. Moreover, amazing sliders and product banners are perfect for showcasing the latest and the best projects. Deals, discounts, new offers and sales can be also displayed on the Home page in a form of carousels or grid galleries. So, blog module helps posting attention-grabbing articles and unleash SEO powers for your website.

Magetique - Modern Furniture Magento Theme

Details | Demo

Garden Furniture Magento Theme

Aesthetic look of this design will definitely attract design aficionados from all over the world. Thus, sleek look is supported with a smooth navigation and the overall cool user experience. Hero slider contains retina-ready images that will look great at any device due to the responsive nature of this template. At last, mega menu, detailed documentation – this theme is as easy to browse, as it is to manage.

Garden Furniture Magento Theme

Details | Demo

Furniture Store + Woocommerce WooCommerce Theme

This unique theme is based on a grid layout that allows showcasing a great amount of products right on the Home page. In addition, this sleek and highly-flexible piece features a ton of modules and plugins that help building a powerful Ecommerce store. A Custom Composer plugin included into the package stores over 100 shortcodes that help with customisation and management process. So, form builder plugin that allows creating various forms for a website is included for free.

Furniture Store + Woocommerce WooCommerce Theme

Details | Demo

Hypernova – Multipurpose Store Responsive WooCommerce Theme

With this responsive and SEO-friendly theme one can build a nice furniture store website in no time. In fact, banner grid widget helps promoting your products with 6 stylish options. Moreover, its clean design allows featuring numerous products right on the Home page and supporting them with Product Badges. As with many templates for Ecommerce, cool Wishlist and Compare plugins come in handy with this theme. And finally, the best products can be featured within a Carousel slider.

Hypernova - Multipurpose Store Responsive WooCommerce Theme

Details | Demo

Timberline – Furniture Store WooCommerce Theme

This nice clean template features bright yellow accents that create an atmosphere of a sunny house in the woods. Therefore, its responsive design is supported with a built-in carousel plugin, chic gallery plugin and a trendy portfolio plugin that help presenting the products and the most successful projects to the audience. So, banner manager allows posting promos while Wishlist and Compare functionality help users to manage their preferences.

Timberline - Furniture Store WooCommerce Theme

Details | Demo

Decorta PrestaShop Theme

With this feature-loaded theme one can create an online furniture store with ease. Moreover, a user- and manager-friendly solution, Decorta stores a bunch of amazing plugins, modules and features that help building a responsive and SEO-friendly piece. Therefore, TM Mega Layout module allows switching between pre-made layouts, experimenting with their look and options. Finally, a cool TM Mosaic Product module allows showcasing the product in an eye-candy mosaic style.

Decorta PrestaShop Theme

Details | Demo

Garden Furniture PrestaShop Theme

This website can become your best option for building a website with its pastel color palette creates a proper look and feel that fits for a garden design studio website. In particular, users will easily navigate across the website with the use of a Mega Menu and Ajax search bar. Additionally, a sticky option of a menu, that makes it visible wherever the page a user is, helps improving UX. So, product badges and Quick View functionality along with a hover option, help users to make their product choice easily.

Garden Furniture PrestaShop Theme

Details | Demo

Modern Furniture – Interior & Home Decor Responsive OpenCart Template

This design aimed at modern furniture website features a clean style layout and tons of useful features. Moreover, ajax-based options like Search, Shopping Cart and sorting options, provide users with an outstanding shopping experience. Additionally, testimonials section along with one of Team Members help improving relations with users and building trust to you brand. Multilingual and multicurrency ready, the template allows bringing the local business to the worldwide market.

Modern Furniture - Interior & Home Decor Responsive OpenCart Template

Details | Demo

Flooring Magento Theme

Minimalist design of this theme allows focusing all the attention to the products for sale. In addition to a sleek design, the template is loaded with tons of plugins, modules and features that help improving conversions. These plugins are aimed at making a website user-friendly that should lead to big sales. At last, responsive and SEO-friendly layout ensure the user experience will be great even on tiny smartphones screens.

Flooring Magento Theme

Details | Demo

Windows & Doors Responsive Shopify Theme

The last but not the least. Therefore, this Shopify theme combines amazing design with grid gallery, slider and cool imagery with powerful options aimed at boosting sales and improving user experience. Blog and contact form options help building strong relations with your leads. Moreover, sorting options feature helps users saving the products they liked for later purchase. Testimonials, Google Maps and Google Fonts integration allow tweaking the design to the full extent.

Windows & Doors Responsive Shopify Theme

Details | Demo

 

Read More at 60+ Best Ecommerce Themes for Any Online Business

from Web Design Ledger https://webdesignledger.com/60-best-ecommerce-themes-online-business/

The 25 Top Social Media Management Tools for Businesses of All Sizes

How do you stay on top of all your social media marketing tasks?

From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.

Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time.

But how do you decide which product to use?

With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business.

Here are 25 of the very best social media management tools out there.

The 25 top social media management tools and platforms

The 25 top social media management tools and platforms

The list is broken down into two sections:

  1. Tools more suitable for small-to-medium businesses and
  2. Tools more suitable for enterprise businesses (Click here to skip to this list.)

The distinction is largely made based on the price and isn’t clear-cut. If you are a small-to-medium business, a tool on the second list might suit you, and vice-versa.

The 15 top social media management tools for SMBs

The tools are not arranged in any particular order and they’re all great in their own unique ways. If there’s a reason you love a tool and I didn’t mention it, feel free to give it a shout in the comments section to help others understand more about that particular tool.

Compare the tools easily with this spreadsheet

To make it easier for you to compare the tools, I’ve created a spreadsheet with the following information of each social media management tool:

  • The prices
  • Free plan or free trial?
  • Product offering
  • Social networks supported
  • Unique value

Social media management tools spreadsheet

Let’s look through each tool!

1. Buffer

The platform for successful social media management

Buffer

Prices: Free plan, $10, $99, $199, and $399 per month (with a 14-day free trial)

Description: Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

We have a suite of products for publishing, engagement, analytics, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.

Once you’ve researched all your options and if you think Buffer might suit your needs, we would love for you to give it a try and see the difference it can make for your social media management.

Try Buffer and see the difference

2. Hootsuite

Manage your social media in one place

Hootsuite

Prices: Free plan, $19, $99, $499 per month, and enterprise pricing (with a 14-day free trial)

Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

3. Sprout Social

Powerful social media software

Sprout Social

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

4. Agora Pulse

Simple & affordable social media management

Agora Pulse

Prices: $49, $99, $199, and $299 per month (with a 15-day free trial)

Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.

Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.

5. Sendible

The #1 social media management tool for agencies

Sendible

Prices: $49, $199, $499 per month, and enterprise pricing (with a 30-day free trial)

Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.

Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.

6. Everypost

Social media publishing simplified

Everypost

Prices: $9.99, $29.99, $49.99, $99.99 per month, and enterprise pricing (with a 14-day free trial)

Description: Everypost makes it easy to curate content, customize, and schedule your social media posts. It has a strong focus on visual content, allowing you to pull images and videos from Instagram, Flickr, YouTube, and your RSS feeds.

While it doesn’t have social media analytics at the moment, it’s stated on the website that the feature is coming soon.

Unique value: Everypost is one of the few social media management tools that allow you to customize your social media post for each social media platform. Also, its visual content curation feature allows you to easily find and attach the multimedia content that you want.

7. Social Pilot

Social media marketing & scheduling tool for agencies & social media professionals

Social Pilot

Prices: Free plan, $10, $20, $30 per month, and enterprise pricing (with a 14-day free trial)

Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.

Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.

Another valuable feature is its social media content calendar, which allows you to see your scheduled posts in a glance and rearrange them by dragging and dropping.

8. CoSchedule

#1 marketing calendar for everything you need organized

CoSchedule

Prices: $30, $60, $300, and up to $1,600 per month (with a 14-day free trial)

Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.

Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.

Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.

9. MavSocial

Affordable and easy-to-use social media management & advertising software

MavSocial

Prices: Free, $19, $59, $199 per month, and enterprise pricing (with 7-day free trial)

Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.

Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.

If you wish, MavSocial can also help you repeat your social media posts for a specified duration.

10. Friends+Me

Share to anywhere

Friends+Me

Prices: $3 per connected account per month (with a 15-day free trial)

Description: Friends+Me has a strong focus on Google+ but also allows you to schedule your content to several other social platforms.

Unique value: Friends+Me supports scheduling for Google+ profiles, collections, communities, and pages and allows you to set up automations to re-post your Google+ posts onto your other social media accounts, which is great for marketers who focus on Google+.

Also, you can have an unlimited number of posts in your queue!

11. Crowdfire

Your super-smart marketing sidekick

Crowdfire

Price: Free

Description: Crowdfire is like a capable marketing assistant. Through a conversation-style setup, it tries to understand your social media goals and recommends things you can do to reach your goals (such as grow a following, drive traffic to your blog, or sell your products).

You can also schedule posts and set up automations for your social media accounts. The analytics feature will be coming soon.

Unique value: Crowdfire provides a personalized service depending on your goals. For example, if you connect your Shopify store and add a new product to your store, Crowdfire will create and suggest a social media post about the product for you to share.

12. Edgar

Like hiring a content manager for a fraction of the cost

Edgar

Prices: $49/month (with a 14-day free trial)

Description: Edgar takes a creative new approach to social media sharing. The idea is that you just have to create a library of content with various categories and add time slots with a specific category (or a random category). Edgar will automatically fill up those time slots with the content in your library.

Unique value: What people like about Edgar is that it automates social media post creation and scheduling in a clever way. Instead of simply posting your social media posts several times, it recycles your library of content according to the categories.

13. Post Planner

Social media engagement app

Post Planner

Prices: Free plan, $3, $9, $19, $49, $99 per month, and enterprise pricing

Description: Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule (more below).

Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people.

Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.)

14. Tailwind

Smarter visual marketing

Tailwind

Prices: Free trial with limited features, $9.99, $799.99 per month, and enterprise pricing

Description: Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance.

Unique value: Tailwind is great for Pinterest and Instagram marketers as it provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.

15. SocialOomph

Boost your social media productivity

SocialOomph

Prices: $6.97 and $17.97 per two weeks

Description: SocialOomph allows you to manage both your social media accounts and your blog from one dashboard. It has several additional features for Twitter management such as automations and follower management.

Unique value: What seems to attract people to SocialOomph is the Twitter automations and interesting features such as purging your tweets to restart your account.

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The 10 top social media management tools for enterprise-level companies

If none of the tools above suits your social media strategy, perhaps you need something that is more comprehensive.

Here are several social media management tools that are generally designed for larger, enterprise teams.

(Most of these tools do not list their prices on their website but they do offer you a free demo to learn how the tool can help you.)

1. Sprinklr

The most complete social media management platform for the enterprise

Sprinklr

Experience Cloud for Social Media Management is part of Sprinklr’s suite of products to help enterprises connect and serve their customers across any channel at scale. It enables teams in enterprises to collaborate effectively and to reach, listen, and engage their customers on more than 25 social channels.

2. Oktopost

The B2B social media management platform

Oktopost is a social media management platform catered for B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media publishing to analytics to social advocacy, Oktopost has all the tools most B2B marketers would want.

3. Falcon.io

The platform for every kind of social media marketer

Falcon.io combines all the things social media marketers would need in one single platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder.

4. HubSpot

All-in-one inbound marketing software

HubSpot

HubSpot’s social media management tools are part of their all-in-one marketing software, which starts at $200 per month. As HubSpot integrates all your marketing efforts (such as social media, email, SEO, and CRM) into a single platform, you can easily compare your results across your marketing channels and measure your social ROI.

5. Salesforce Social Studio

Sell, market, and service with the world’s #1 CRM

Salesforce provides probably the most comprehensive set of products for enterprises. Its Social Studio, a part of its Marketing Cloud platform, can help you strengthen your customer relationships by aligning your marketing, customer service, and sales efforts on social media.

6. Social Hub

Helpful social media management software for your team

Social Hub is a social media management software built for businesses, agencies, and governments. Based on its target audience and customers, I believe it provides a solution that is efficient, scalable, and secure.

7. Spredfast

Enterprise social done right

Spredfast

Spredfast is a social media software that’s used by some of the world’s biggest companies, such as 3M, LinkedIn, and Johnson & Johnson, to handle all aspects of their social media management.

8. Likeable Hub

Easy & effective social media for your business

Starting at $299 per month, Likeable Hub provides you with thousands of content ideas, helps you generate referrals and leads, allows you to amplify your social media reach, and more.

9. Social Flow

Data-driven social media management, marketing, and publishing

Social Flow is a social media publishing and advertising tool used by many top publishers such as The New York Times, National Geographical Channel, and Fast Company. Using Social Flow, Fast Company was able to increase their Facebook shares by 30 percent!

10. NUVI

The world’s most stunning social media marketing suite

NUVI

NUVI provides real-time data visualization and social media insights to help you make decisions on your social media strategy. It also provides you with the tools to publish and engage on social media efficiently.

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What’s your go-to social media management tool?

Social media management tools come in all shapes and sizes, and what suits you best depends on your social media goals and needs. I hope I’ve managed to mention at least one tool that might suit your needs.

I’m sure this list only scratched the surface of the entire ecosystem of social media management tools. If your favorite tool is on the list, I would love to hear what you love about it. If I’ve missed your favorite tool (sorry!), please give it a shout out and share why you love it.

Thank you!

Image credit: Unsplash

from Social https://blog.bufferapp.com/social-media-management-tools

The 25 Top Social Media Management Tools for Businesses of All Sizes

How do you stay on top of all your social media marketing tasks?

From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.

Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time.

But how do you decide which product to use?

With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business.

Here are 25 of the very best social media management tools out there.

The 25 top social media management tools and platforms

The 25 top social media management tools and platforms

The list is broken down into two sections:

  1. Tools more suitable for small-to-medium businesses and
  2. Tools more suitable for enterprise businesses (Click here to skip to this list.)

The distinction is largely made based on the price and isn’t clear-cut. If you are a small-to-medium business, a tool on the second list might suit you, and vice-versa.

The 15 top social media management tools for SMBs

The tools are not arranged in any particular order and they’re all great in their own unique ways. If there’s a reason you love a tool and I didn’t mention it, feel free to give it a shout in the comments section to help others understand more about that particular tool.

Compare the tools easily with this spreadsheet

To make it easier for you to compare the tools, I’ve created a spreadsheet with the following information of each social media management tool:

  • The prices
  • Free plan or free trial?
  • Product offering
  • Social networks supported
  • Unique value

Social media management tools spreadsheet

Let’s look through each tool!

1. Buffer

The platform for successful social media management

Buffer

Prices: Free plan, $10, $99, $199, and $399 per month (with a 14-day free trial)

Description: Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

We have a suite of products for publishing, engagement, analytics, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.

Once you’ve researched all your options and if you think Buffer might suit your needs, we would love for you to give it a try and see the difference it can make for your social media management.

Try Buffer and see the difference

2. Hootsuite

Manage your social media in one place

Hootsuite

Prices: Free plan, $19, $99, $499 per month, and enterprise pricing (with a 14-day free trial)

Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

3. Sprout Social

Powerful social media software

Sprout Social

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

4. Agora Pulse

Simple & affordable social media management

Agora Pulse

Prices: $49, $99, $199, and $299 per month (with a 15-day free trial)

Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.

Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.

5. Sendible

The #1 social media management tool for agencies

Sendible

Prices: $49, $199, $499 per month, and enterprise pricing (with a 30-day free trial)

Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.

Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.

6. Everypost

Social media publishing simplified

Everypost

Prices: $9.99, $29.99, $49.99, $99.99 per month, and enterprise pricing (with a 14-day free trial)

Description: Everypost makes it easy to curate content, customize, and schedule your social media posts. It has a strong focus on visual content, allowing you to pull images and videos from Instagram, Flickr, YouTube, and your RSS feeds.

While it doesn’t have social media analytics at the moment, it’s stated on the website that the feature is coming soon.

Unique value: Everypost is one of the few social media management tools that allow you to customize your social media post for each social media platform. Also, its visual content curation feature allows you to easily find and attach the multimedia content that you want.

7. Social Pilot

Social media marketing & scheduling tool for agencies & social media professionals

Social Pilot

Prices: Free plan, $10, $20, $30 per month, and enterprise pricing (with a 14-day free trial)

Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.

Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.

Another valuable feature is its social media content calendar, which allows you to see your scheduled posts in a glance and rearrange them by dragging and dropping.

8. CoSchedule

#1 marketing calendar for everything you need organized

CoSchedule

Prices: $30, $60, $300, and up to $1,600 per month (with a 14-day free trial)

Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.

Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.

Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.

9. MavSocial

Affordable and easy-to-use social media management & advertising software

MavSocial

Prices: Free, $19, $59, $199 per month, and enterprise pricing (with 7-day free trial)

Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.

Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.

If you wish, MavSocial can also help you repeat your social media posts for a specified duration.

10. Friends+Me

Share to anywhere

Friends+Me

Prices: $3 per connected account per month (with a 15-day free trial)

Description: Friends+Me has a strong focus on Google+ but also allows you to schedule your content to several other social platforms.

Unique value: Friends+Me supports scheduling for Google+ profiles, collections, communities, and pages and allows you to set up automations to re-post your Google+ posts onto your other social media accounts, which is great for marketers who focus on Google+.

Also, you can have an unlimited number of posts in your queue!

11. Crowdfire

Your super-smart marketing sidekick

Crowdfire

Price: Free

Description: Crowdfire is like a capable marketing assistant. Through a conversation-style setup, it tries to understand your social media goals and recommends things you can do to reach your goals (such as grow a following, drive traffic to your blog, or sell your products).

You can also schedule posts and set up automations for your social media accounts. The analytics feature will be coming soon.

Unique value: Crowdfire provides a personalized service depending on your goals. For example, if you connect your Shopify store and add a new product to your store, Crowdfire will create and suggest a social media post about the product for you to share.

12. Edgar

Like hiring a content manager for a fraction of the cost

Edgar

Prices: $49/month (with a 14-day free trial)

Description: Edgar takes a creative new approach to social media sharing. The idea is that you just have to create a library of content with various categories and add time slots with a specific category (or a random category). Edgar will automatically fill up those time slots with the content in your library.

Unique value: What people like about Edgar is that it automates social media post creation and scheduling in a clever way. Instead of simply posting your social media posts several times, it recycles your library of content according to the categories.

13. Post Planner

Social media engagement app

Post Planner

Prices: Free plan, $3, $9, $19, $49, $99 per month, and enterprise pricing

Description: Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule (more below).

Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people.

Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.)

14. Tailwind

Smarter visual marketing

Tailwind

Prices: Free trial with limited features, $9.99, $799.99 per month, and enterprise pricing

Description: Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance.

Unique value: Tailwind is great for Pinterest and Instagram marketers as it provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.

15. SocialOomph

Boost your social media productivity

SocialOomph

Prices: $6.97 and $17.97 per two weeks

Description: SocialOomph allows you to manage both your social media accounts and your blog from one dashboard. It has several additional features for Twitter management such as automations and follower management.

Unique value: What seems to attract people to SocialOomph is the Twitter automations and interesting features such as purging your tweets to restart your account.

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The 10 top social media management tools for enterprise-level companies

If none of the tools above suits your social media strategy, perhaps you need something that is more comprehensive.

Here are several social media management tools that are generally designed for larger, enterprise teams.

(Most of these tools do not list their prices on their website but they do offer you a free demo to learn how the tool can help you.)

1. Sprinklr

The most complete social media management platform for the enterprise

Sprinklr

Experience Cloud for Social Media Management is part of Sprinklr’s suite of products to help enterprises connect and serve their customers across any channel at scale. It enables teams in enterprises to collaborate effectively and to reach, listen, and engage their customers on more than 25 social channels.

2. Oktopost

The B2B social media management platform

Oktopost is a social media management platform catered for B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media publishing to analytics to social advocacy, Oktopost has all the tools most B2B marketers would want.

3. Falcon.io

The platform for every kind of social media marketer

Falcon.io combines all the things social media marketers would need in one single platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder.

4. HubSpot

All-in-one inbound marketing software

HubSpot

HubSpot’s social media management tools are part of their all-in-one marketing software, which starts at $200 per month. As HubSpot integrates all your marketing efforts (such as social media, email, SEO, and CRM) into a single platform, you can easily compare your results across your marketing channels and measure your social ROI.

5. Salesforce Social Studio

Sell, market, and service with the world’s #1 CRM

Salesforce provides probably the most comprehensive set of products for enterprises. Its Social Studio, a part of its Marketing Cloud platform, can help you strengthen your customer relationships by aligning your marketing, customer service, and sales efforts on social media.

6. Social Hub

Helpful social media management software for your team

Social Hub is a social media management software built for businesses, agencies, and governments. Based on its target audience and customers, I believe it provides a solution that is efficient, scalable, and secure.

7. Spredfast

Enterprise social done right

Spredfast

Spredfast is a social media software that’s used by some of the world’s biggest companies, such as 3M, LinkedIn, and Johnson & Johnson, to handle all aspects of their social media management.

8. Likeable Hub

Easy & effective social media for your business

Starting at $299 per month, Likeable Hub provides you with thousands of content ideas, helps you generate referrals and leads, allows you to amplify your social media reach, and more.

9. Social Flow

Data-driven social media management, marketing, and publishing

Social Flow is a social media publishing and advertising tool used by many top publishers such as The New York Times, National Geographical Channel, and Fast Company. Using Social Flow, Fast Company was able to increase their Facebook shares by 30 percent!

10. NUVI

The world’s most stunning social media marketing suite

NUVI

NUVI provides real-time data visualization and social media insights to help you make decisions on your social media strategy. It also provides you with the tools to publish and engage on social media efficiently.

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What’s your go-to social media management tool?

Social media management tools come in all shapes and sizes, and what suits you best depends on your social media goals and needs. I hope I’ve managed to mention at least one tool that might suit your needs.

I’m sure this list only scratched the surface of the entire ecosystem of social media management tools. If your favorite tool is on the list, I would love to hear what you love about it. If I’ve missed your favorite tool (sorry!), please give it a shout out and share why you love it.

Thank you!

Image credit: Unsplash

from Social https://blog.bufferapp.com/social-media-management-tools

5 Examples Of Awesome And 5 Examples Of Awful Landing Pages

In an absolute sense, landing pages are any web page where a visitor can arrive at or “land” on as a response to clicking on a search engine optimized result or an online advertisement. Regardless their types (click through or lead generation), the only purpose of the landing pages is to convert the visitors to the next stage of their buyer’s journey.

Although their goal is simple enough in theory, in reality, designing an efficient landing page that really converts, requires some detailed planning, creative designing, and testing.

There are few core elements that a successful landing page should include:

  • Simple design – including here the hero shot (images/video showing context of use)
  • Unique Selling Proposition (USP) – the main headline, a supporting headline, a reinforcement statement and the closing argument
  • The benefits of your offering
  • Proof – including social proof and trust indicators
  • A single conversion goal – your Call-To-Action (CTA) (with or without a form)

Although you have to follow the best practices for designing a successful landing page and you will find many trends related to this subject, there is no “right” way of doing this.

Regardless of what conversion you hope to get, it’s always helpful to check out some examples of great and also of awful landing pages, in order not just to get some inspiration from the best, but also to learn from the mistakes of the worst ones.

Keep in mind, I don’t have access to the analytics for each of these landing pages, so I can’t tell you specifically how well they convert visitors, contacts, leads, and customers. Also, for shorter pages, I’ve shown the entire page; for longer pages, I only displayed above the fold. You may need to click through the page to see some of the points I discuss.

 

The Good Ones

Many marketers and designers know the basics of a great landing page: clever, simple and attractive design, easy navigation, impactful copy and clear call to action. Anyway, an excellent landing page has to have the right mix of all of these elements.

Here are five examples of companies that do it well:

1. H. Bloom

H. Bloom is an online floral arrangement service that allows their customers to subscribe for having custom tailored bouquets delivered at home or at the office or for scheduling a complimentary design consultation. Its subscription landing page is a pleasure to look at, first because of using a high-resolution image and of a lot of white space that allows the visitor’s eyes to breathe.

Also, this landing has all the great conversion elements laid out: the benefits of the service and what customers will receive if they subscribe, the above-the-fold form superimposed over the image and even the bright orange “Submit” button. There are a few more images and information below the fold, but all the key information is listed.

 

2. PeekCalendar

An app for managing your time on the go, the PeekCalendar landing page uses images and two calls to action. Although this may distract the visitors from the purpose of the landing page, both CTAs are simple enough not to conflict each other. As powerful use of images and putting the call to action at the top of the page are effective strategies, we can find both of them here.

The page gives viewers the option to watch a video about the product or download the app. The background images show people using the product. While scrolling down, the page has logos and links to good press about the app, enhancing social proof and also the benefits the users will get.

 

3. Litmus

Email marketing platform Litmus has a great landing page for subscribing to its newsletter. The call to action is the first thing you can see on the above-the-fold white background, along with the snappy headline “Keep up with the latest in email”.

The subhead clearly communicates the benefits of the visitors after taking the action and all you have to do is to enter your email address.

Bellow the one-field form, Litmus has some trust indicators and a colorful list of newsletter archives.

 

4. Airbnb

Airbnb gives us another great example of an excellent landing page. For converting the website’s visitors into hosts, the company offers some enticing and personalized estimated weekly average earnings based on your location. If you want to get an even more customized appraisal, you can enter some additional information about your potential accommodations. Scrolling down, the landing page has listed the benefits the visitor can get if he becomes a host. If you’ve already used the website for a some of your travels and you visit the page knowing how the things work, the clear call-to-action at the top of the page makes it easy to convert on the spot.

 

5. Shopify

Like the other landing pages listed in this post in “The Good Ones” category, Shopify‘s trial landing page keeps things as simple as possible. The user-oriented headline is short and impactful, followed by the sub-headline that includes a trust element, like the number of users, for example. Also, the page relies on simple bullets, not paragraphs, to communicate the trial’s details and benefits. There are only a few fields you need to fill out before you get started. All of this makes it easier for you to get to the point: selling online with their tool.

The Awful Ones

As I mentioned in the beginning of this post, your landing page must be focused on a specific purpose and have a clear call to action. If you try to mix too many different elements into a landing page, it’s no surprise that things can go wrong and you don’t get the results you hope for.

Anything, starting with using too many colors, poor contrast, disengaging copy or just not understanding what your audience needs and wants can destroy your communication efforts and sent the visitors away from your landing page instead of making them go further with your website.

Oh, how does an awful landing page look like? Let’s check the examples listed below:

1. Chase

For a large bank, with sleek advertisements, Chase’s landing page for credit cards looks pretty bad. It is cluttered and some specific pages, as the sign in for existing customers, signing up for the new ones, using the token and learning about different credit card offering have irrelevant calls to action.

In terms of design, the page doesn’t look too bad, but it could look better if they would focus on just one goal. In terms of functionality, multiple calls to action could perform well and be efficient, but only if they don’t conflict each other and confuse the visitors.

 

2. Novum Publishing

Taking into consideration how many information related to design trends for online communication there are out there, Novum Publishing’s landing page is surprisingly outdated. Because the first impression always counts when it comes to your website’s conversion rate, having a fresh and up-to-date design is one of the key elements for a landing page.

Even if there is nothing wrong with the content in the top paragraph, its actual placement is a distraction from the sign-up form listed below the fold. Therefore, switching these two elements would be more beneficial for this landing page.

 

3. Lowes

Home improvement retailer Lowes has an issue of trying to get too much from one single landing page and see what finally gets. Its landing page includes a bevy of calls to action, which could easily overwhelm the visitor.

Instead of putting all on the same wall and see what will stick, it’s more efficient to have more landing pages, each of them being streamlined around a single goal.

 

4. Marketo

I’m sorry to put this on the list of the awful landing pages, but there is real room for improvement here.

First of all, there is too much content here and therefore the page looks cluttered. The bolded text “Download The Definitive Guide To Digital Advertising to learn:” explains what the visitor gets if he downloads the guide, but it should be further up the page. Most viewers will start reading from the top and they might be bored before they reach the bullet point section, especially because it’s below the fold.

Also, the contact form is too intense. Maybe this comes from the desire to get as much information as they can about their audience, but having lots of section to fill is labor intensive and might determine people not finishing the signing up process. Contact forms should only ask for necessary information like an email address and a name.

 

5. Office Furniture

I think this is one of the worst landing pages I’ve ever seen. It’s so much clutter here, that I don’t have any idea where I’m supposed to look. First, this landing page really needs some white space to make the content and images more digestible for the viewers. Second, it needs a clear direction for the visitor.

One positive note – when scrolling down, you’ll find on the right side the customers reviews, which is an encouraging social proof.

Bottom line

Landing pages work or don’t work for many reasons, but they are effective when they speak directly to your audience.

Trying to do too much with a single page is almost always more overwhelming than impactful. Therefore, before designing a landing page, you should set a clear goal and follow the best practices for doing this.

 

Read More at 5 Examples Of Awesome And 5 Examples Of Awful Landing Pages

from Web Design Ledger https://webdesignledger.com/5-examples-of-awesome-and-5-examples-of-awful-landing-pages/

UK’s tough new ‘right to be forgotten’ legislation protects users by imposing huge fines


Britain’s data protection legislation could soon see its most significant overhaul in years, under proposals outlined by the current May government. The biggest feature is that citizens will be able to ask online services to delete their data — particularly if it was posted when they were children. That’s huge, because who doesn’t have something ill-advised plastered on a MySpace or Livejournal account somewhere? People will be able to request that any firm that holds their personal data — ranging from basic biographical details (i.e. their name) to their DNA — to delete it. The landmark bill also expands the…

This story continues at The Next Web

from UK – The Next Web https://thenextweb.com/uk/2017/08/07/uks-tough-new-right-forgotten-legislation-protects-users-imposing-huge-fines/

5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055]

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business?

And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today?

You’re in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere. Now, it’s just a matter of identifying which channels and trends to embrace in your overall marketing strategy that will have the greatest impact.

Noah Kagan, Chief Sumo at Sumo.com and AppSumo.com, and his team have been successfully experimenting with emerging marketing technologies and channels for the last several years – giving him unique insights into which ones are truly worth your time and effort.

In episode #55 of The Science of Social Media, we explore the top 5 social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today.

Let’s dive in!

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

5 Exciting Social Media and Marketing Trends to Know in 2017

5 Exciting Marketing Trends with Noah Kagan

“The bar has been raised across the industry. The only way to stand out is to put out higher quality content than the rest.”

– Noah Kagan

1. Optimizing outreach on multiple mediums

You might have heard of the saying, “owned vs. rented land” in marketing – referring to producing and sharing content on platforms that you do or do not own. For example, posting content directly through Facebook would be considered “rented” because you don’t necessarily control the outcome of that content, whereas, blogging regularly on your website would be considered “owned” because you have full control over that content.

Over the last several months, Noah has seen a 10% drop in email open rates from his newsletter at OkDork.com. And although 10% doesn’t seem like a lot, it’s resulted in a decrease of about 15,000 people reading his content.

In 2017, it’s important for marketers to develop multiple mediums through which your business can speak and connect with customers. That way, if a big change happens on any one medium, like a significant decline in organic reach on Facebook, you will still have other viable options at your disposal.

Multi-channel Marketing

Multiple marketing mediums might include:

In other words, you’re hedging your communication channels against any major market changes.

2.  Customizing one-to-one marketing communications

The perfect message, to the right person, at the perfect time. That’s what many savvy marketers hope to achieve through their one-to-one marketing efforts. But delivering the perfect message without seeming intrusive or sneaky is a fine line to walk in a time where consumer information is seemingly endless.

Tom Fishburne - marketoonist

Source: Tom Fishburne – marketoonist

When done right, however, one-to-one marketing can reduce marketing costs and increase the effectiveness of your campaigns. Harvard Business Review reports that personalization can deliver five to eight times the return on investment for marketing spend. Talk about important marketing trends!

For example, Facebook and Facebook advertising might help bring people to your restaurant, but imagine bringing someone to your restaurant and each person gets their own customized dished (based on profile information) that they’re in love with. That’s the power of one-to-one and marketing personalization.

Technology that will help you get to one-on-one communication:

The companies and marketers that can begin to utilize these technologies sooner will have a significant advantage in their marketing.

3.  Utilizing the power of marketing bots

One of the most exciting frontiers in marketing is the rise of marketing bots.

The Rise of Marketing Bots

Source: Illustration by Gabriela Zurda

What is a “bot” exactly? According to Wikipedia“An Internet bot is a software application that runs automated tasks (or scripts) over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone.”

As a marketer, the thought of bots can be a bit intimidating on both the job perspective and implementation side. But there are tons of positives that come with automation. Eventually, sure, bots will be able to do a variety of tasks that humans currently do like write blog posts, create graphics, deliver tailored content to users, send emails, schedule social media posts, and respond to user questions. 

But just like the computer automated handwriting and Netflix automated the movie industry, we will adapt and evolve into the next stage of social media, technology, and marketing, just like we’ve done throughout history.

For now, you’ll be well-ahead of the game by experimenting with basic bot functions like communicating with website visitors, implementing a Facebook messenger, or Slack bot, or conducting research  just to help you get a feel for what they can do.

4. Tapping into customer network opportunities

One of the more uncommon marketing trends in 2017 and beyond for marketers to consider is the idea of untapped networks or channels.

“When thinking about untapped networks for rapid business growth,” Noah explains, “it’s important to identify where large amounts of your customers or audiences are hanging out and work backwards from there.” Your business might take advantage of communicating with people on Meetup.com or tap into the massive resource that is Reddit within specific locations or demographics.

The best part is there are untapped network opportunities in almost any marketing vertical. A good place to start might be within the top digital marketing trends of 2017.

Top Digital Marketing Trends in 2017

One specific example of this in recent history is the tactical use of Quora as a marketing channel for businesses. Once marketers discovered that people were using Quora to ask specific questions about products or challenges they were having, they quickly began providing answers. And when those answers were useful, it meant thousands of views every month.

Today, Quora has more than 400,000 topics and 100,000 million unique monthly visitors, giving marketers a unique opportunity to tap into a massive resource.

5. Setting a higher bar for quality content

Creating quality (content) over quantity is something that we talk a lot about here at Buffer. In the last few months alone, it seems like more and more brands are putting out incredible content across digital platforms. Everyone from small businesses to big enterprises is prioritizing and investing in quality content, and it’s paying off big time in awareness and sales.

But producing quality content isn’t necessarily a new trend to many marketers – quality is something built into everything they produce. What is a marketing trend, however, is creating quality content within emerging mediums such as video, podcasting, and social media advertising. 

Then, when you’ve created a quality piece of content, the next step is to stretch it as far as it can go. For example, if you’ve worked hard to create a quality 4,000-word blog post, that blog post deserves a little extra love when it comes to promotion. You might create an infographic, a podcast episode, a short video, send it to all of your newsletters subscribers, pitch it to major publications, post it to various communities, and lots more.

I find it helpful to remember the classic 80/20 rule in digital marketing:

Digital Marketing 80/20 Rule

With so much content being published every day online, it’s no longer enough to simply post and hope for the best. More effort is required than ever before.

Awesome Mentions in the Show

More Great Moments from the Show

Marketing and Social Media Trends 2017

  • “The point here is that you need to hedge your communication channels and mediums to be able to contact your customers and not be at the mercy of these other businesses.”
  • “For people considering personalization in marketing, figure out how you tailor each individual message to customers. Make it so customers feel like you’re talking directly to them.”
  • “In marketing, there’s always a sort of evolution. As technology evolves, people will go on and find bigger, more important things to do with their time. That’s the great thing about the industry.”
  • “You have to ask yourself: Where are there large networks of people and my customers that I can potentially tap into and work backwards from there.”
  • “The bar on the quality of content has been raised across the industry. Everyone has a funny title, interesting graphs, memes, and GIFs. The only way to differentiate is to put out even higher quality content than the rest.”
  • “Your content doesn’t have to be 60 pages. It can be one page. But that one page has to be really good.”

How to Say Hello to Us

We would all love to say hello to you on social media – especially Twitter!

Thanks for listening! Feel free to connect with our team at Buffer on Twitter, Buffer on Facebook, our Podcast Homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About the Show

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode.  It’s our hope that you’ll join our 10,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

from Social https://blog.bufferapp.com/marketing-trends

How to Animate Text in Adobe Muse

Animated Text Widget - Adobe Muse CC - Muse For You

How to Animate Text in Adobe Muse. No Coding Skills Required.

 Muse For You - Adobe Muse CC Adobe Muse CC Logo

Animating text on your website can be a great way to focus a users attention to a specific area or topic on your website. With the Animated Text Widget found at http://museforyoushop.com it is now very easy and simple to do that.

Here are the steps to add Animated Text to your Adobe Muse website with the Animated Text Widget from Muse For You:

1. Double click the .mulib file to install.

2. Open the library panel and drag and drop “Animated Text – Add First” widget onto your Adobe Muse website. Place at the top of your Adobe Muse website. If you do not see the library panel go to Window > Library.

3. Drag and drop the “Animated Text – On Load” or the “Animated Text – On Scroll” onto your website.

4. Add and customize the text in the “Text” section.

Animated Text Widget - Adobe Muse CC - Muse For You

Animated Text Widget - Adobe Muse CC - Muse For You

5. In the “Options” section you can set the text animation to autostart and loop along with a few other options. The “Animation Out” will only play if the “Loop” option is enabled.

6. Select the text “Animation In” in the “Animation In” section. You can also set the animation to play in sync, shuffle, or reverse in this section. The delay of each character or word in the animation is the “Delay Scale” option multiplied by the “Delay” option.

7. Select the text “Animation Out” in the “Animation Out” section. You can also set the animation to play in sync, shuffle, or reverse in this section. The delay of each character or word in the animation is the “Delay Scale” option multiplied by the “Delay” option.

8. If you are using the “Animated Text – On Scroll” widget you will also have the option of set “On Scroll” offsets from the top and bottom of the viewport. Enter in a negative value to have the offset go into the viewport. You will also have the option to play the text animation once or every time it is scrolled to in the “On Scroll” section.

9. Done!

 

For more video tutorials and widgets for Adobe Muse visit http://museforyoushop.com.

Happy Musing!

Read More at How to Animate Text in Adobe Muse

from Web Design Ledger https://webdesignledger.com/how-to-animate-text-in-adobe-muse/

15 Great Tools and Resources for Designers and Agencies

There are times when it’s difficult to deliver a project on time. Sometimes it is challenging to meet a client’s deadline. The reason being is because one of the tools or resources you’re using isn’t up to the task at hand.

This can be especially true when a client is looking for a website feature or function that’s a bit out of the ordinary.

Do you have any gaps that are present in your designer arsenal? Check the list of tools and resources presented here! You can easily pick out a tool or resource for the simple reason that it’s a better one than what you presently have.

These items will serve professionals and beginners equally well. Since they’re all easy work with, there’s no reason to put that pet project off any longer.

Proto

Proto.io brings to the table a degree of flexibility not to be found in many other prototype-building applications. With Proto.io, you can quickly put together low-fidelity prototypes to share with team members and clients, to get feedback on the direction your web design project is heading.

At the other end of the spectrum, Proto.io will enable you to create ultra-high-fidelity prototypes that not only have the look and feel of a real website, but can even serve as the real thing!

Proto.io has been redesigned to make it more intuitive and easier to use. As a result, designers, developers, project managers, and entrepreneurs will benefit from Proto.io version 6’s powerful features and capabilities.

New and expanded features include new state transitions, interactive design patterns, and single-click sharing. A new app for iOS and Android accompanies this latest version, and the number of gestures is expanded. Gestures presently supported include tap hold, tap hold release, double tap, touch, up/down and left/right swipe, mouse over and right click.

SITE123

This website builder has everything you would expect in a premier WordPress theme. First, there’s the SITE123 WSYIWYG editor that displays the results of your changes and edits as you make them. Then, there’s an excellent selection of responsive designs to help get your projects off to a quick start. The intuitive dashboard interface ensures your website project will move along smoothly and effortlessly as it enables you customize design modules and arrange them as you see fit.

A useful SITE123 feature you won’t find in most other website builders is its built-in app market. This useful feature enables your customers to easily tie their websites to external applications such as live support chat, analytics tools, and the like.

Yet another feature is a multilingual tool, that will come in handy if you need to publish your website in one of more different languages – great for any client working in a global marketplace.

Xfive

Web designers who rely on Xfive for their projects’ development work, eventually conclude that this company must be a fun place to work. It’s true that every successful coding project, in other words – every project, is followed by high fives all around.

Formerly operating under the XHTML brand, this Australian-based enterprise has achieved a reputation for caring for its clients and customers. When you have a job for Xfive, they treat you like a partner, and they want to be treated as your, or your design team’s partner as well.

Xfive’s coding services include PSD, AI, and Sketch to HTML conversions, JavaScript applications, plugin development, Email template coding, Ruby on Rails, and much more.

Time zones are never a problem. Xfive has offices in Australia, Poland, and the United States, along with a global network of experienced developers.

Pro

Pro is a WordPress app featuring 3 amazing builders – header, footer, and content. In addition, you have access to an excellent selection of premium web-building tools, consisting in part of a combination of 3rd party and Themco plugins.

Pro recently launched Apex, a community of creative professionals you can have access to for free, whether you are a Themeco customer or not.

wpDataTables

Building simple charts or tables can be easy, but creating responsive and interactive charts or tables, when you’ve huge amounts of data to work, with can prove to be nearly impossible, or at the very least, a hassle. With wpDataTables in your toolkit, you can sit back and let this WordPress app do the heavy lifting. There’s no learning curve involved with this powerful tool that’s already in use by more than 12,000 companies and individuals.

Webflow

Webflow is an all-purpose web design platform that enables designers to prototype, design, and develop, all in one place — and all at the same time. You can even build a prototype that works just like a real website, which means – it is a website. And since you’re doing it all without writing a single line of code, you can focus on the visual and UX elements above all else.

With Webflow, you can shorten design/development from weeks to days.

WhatFontIs

Life is a little easier when you no longer have to search through hundreds of fonts to find the one you are looking for, but have no way of identifying it. WhatFontis is free, easy to use, and will either identify the font you’re looking for, or provide a list of close matches.

The time you save using WhatFontis can be used for other pursuits.

Pressmate

Pressmate is a WordPress support service that was created by the team that created PSD to Manythings. Its services include keeping website owners up to date with respect to WordPress core, theme, and plugin updates. Pressmate will back up your website on the cloud, promising 100% reliability by doing so.

The Pressmate team is also there to help with WordPress migrations and will analyze your site for free before offering their services.

Ultra

As a web designer, you can sometimes take pride in using a novel approach to satisfy a client’s needs. Ultra offers a novel approach to website design that you might wish to take advantage of. Rather than relying on customizable layouts or templates, Ultra provides a cool selection of responsive, customizable, pre-made row designs.

This approach allows you to drag and drop a row at a time to build or make changes to website pages.

FFonts

Thousands of free fonts to choose from is sure winner, and that’s what FFonts offers. The good news is that these fonts have been placed in 30+ well-defined categories, ranging from classical to decorative to san serif fonts, to make your search as easy as possible.

FFonts will be a great resource to include in your toolkit.

Stockfresh

Although Stockfresh is a relative newcomer to the stock photo industry sector, it has managed to accumulate several million high-quality photos and vectors for its customers. You’ll find the prices are competitive and the service top-notch.

Stockfresh is currently planning to expand its offerings, which makes it a source you’ll be able to rely on for your web design needs.

Aurora

Award-winning images are often what it takes to create award-winning websites. The award-winning Aurora HDR photo editor lets you create professional looking photographs every time, or if you prefer, images noted for their subtle or dramatic special effects. Aurora is designed for Mac users, but a PC version is forthcoming.

Default presets make it easy for beginners to use Aurora, and you can create your own.

SnapPages

SnapPages 3.0 is aptly named. Its professionally and carefully designed templates enable you to build page after page with ease, after which your website will be hosted on the cloud. You’ll be able to access it anytime for maintenance or editing, while enjoying 100% reliable backup (including any associated images, content, or files).

While this tool is an excellent choice for building any type of website, it can be especially useful for bloggers.

 

Goodie

Goodie has launched hundreds of websites for businesses like yours. With Goodie’s service, you work directly with a web developer, and your website will be coded quickly for a fixed price you will receive in advance.

This is the best possible match for small projects like single-page websites, simple WordPress sites, or as set of e-mail templates. Submit your project details right now for a fixed price offer. You’ll be glad you did.

BBT Drag and Drop Email Builder

Building your next email campaign has never been easier. Using the BigBangThemes Drag and Drop email template builder you can build your next layout within minutes. Simply drag & drop to build beautiful layouts, edit text, images or links, and export an HTML file optimised with all major email clients. Over 10000 clients already discovered the amazing power of this tool.

Conclusion

Having a list of quality website tools and resources at your fingertips make your life a lot easier.

If there’s an aspect of your typical project workflow that’s become a hassle, we hope you’ve found the solution here.

You might be comfortable with your current tools and resources. Yet, you still might find an item or two that will add to your web-building capabilities. Each of the presented solutions can provide a boost to your productivity.

Read More at 15 Great Tools and Resources for Designers and Agencies

from Web Design Ledger https://webdesignledger.com/15-great-tools-resources-designers-agencies/

A Day in the Life of a Social Media Manager: How to Spend Time on Social Media in 2017

One of the questions I get asked most as the social media manager here at Buffer is:

How do you break up your day in order to get the most out of social media? 

Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, and some Buffer scheduling.

I kept wondering, is there really a social media manager formula for success? How are other social media professionals spending their time during the day? Do we share the same tasks?

In search of an answer, I tracked every hour of my day for an entire week and scoured the web for top tips and resources from other social media marketers.

Here’s what I found out about the best ways to make the most out of your time as social media manager.

A Day in the Life of a Social Media Manager: How to Make the Most of Your Time

Inside a social media manager’s schedule

Being a social media manager can mean a seriously busy day of work. To prove just how packed it can be, Curalate put together an inside look at Mario Moreno’s daily schedule. Mario is the Global Social Media Manager for one of the world’s largest retailers:

Curalate - Social Media Manager Schedule

Can you relate to a schedule like Mario’s? Perhaps you do more. Or perhaps you perform different tasks on a daily basis. That’s the beauty of being in this industry!

Here’s a quick look at my day and how I spend each third:

Morning: 

  • 7-7:30am: Breakfast & coffee
  • 7:30-8:30am: Email & voicemail
  • 8:30-9am: Check-in on all social media platforms
  • 9-9:30am: Measure social results and add to spreadsheets
  • 9:30-10am: Respond and engage with community
  • 10-10:30am: Schedule new content to Buffer
  • 10:30-10:45am: Break & more coffee (much needed!)
  • 10:45-11am: Read and learn
  • 11am-12pm: Content creation (podcast, writing)

Afternoon:

  • 12-12:30pm: Lunch
  • 12:30-1pm: Emails and voicemails
  • 1-1:30pm: Respond and engage with community
  • 1:30-2:00pm: Curate content
  • 2-2:30pm: Read and learn
  • 2:30-2:45: Break
  • 2:45-3pm: Schedule content to Buffer
  • 3-4:30pm: Content creation (video, graphics)
  • 4:30-5pm: Emails and voicemails
  • 5-5:30pm: Check Buffer queue

Evening:

  • 5:30-6:45pm: Gym
  • 6:45-8pm: Dinner with my wife
  • 8-9pm: Learn (programming, video making, etc.)
  • 9-10pm: Relax and watch TV
  • 10-10:30pm: Read
  • 10:30pm: Sleep and repeat!

The most important and productive times for me throughout the day are when I have the opportunity to create content, engage with the community, and learn.

The social media industry is one where there is a sharp learning curve to becoming an expert (and even then there’s still learning to do). That’s why Dennis Yu, CTO at BlitzMetrics, spends at least 3 hours learning every single day like so many other professionals.

I intentionally build learning, creating, and engaging time into my day so that I can increase the effectiveness of Buffer’s social media over time. Focusing on one single task (instead of multi-tasking) has helped me to make the most of the hours spent learning, creating, and engaging.

Ready for another view on the social media manager job description?

Here’s an interesting infographic from Meltwater that shows all of the tasks that a social media manager might perform in a given day. That’s a lot!

Meltwater - A Day in the Life of a Social Media Manager

The role of social media manager has evolved so quickly and dramatically over the course of the last 17 or so years. What was once a fairly straight-forward job of posting content and responding to the community has morphed into one that requires of a variety of soft and technical skills.

Social media managers are starting to look more “T-Shaped” than ever before.

On any given day, a social media manager might be responsible for setting the strategy for an upcoming product launch, creating a video, analyzing data across platforms, designing viral GIFs, coordinating messaging with PR & Communications, runnings paid advertisements and lots more.

It’s no wonder these jobs are in such high-demand!

Making the most of your time as a social media manager

What do you do when you have to juggle all of the tasks above?

Perhaps the biggest challenge for social media managers is figuring out which activities to prioritize that will have the biggest impact on their brand or organization.

Daily and weekly to-do lists are handy as well as understanding what has moved the needle in the past on social media.

But I’d love to share two different ways of thinking about prioritization and making the most of your time that has helped me tremendously in my time as social media manager.

Coca-Cola’s 70/20/10 Content

Coca-Cola has, for a long time, been a leader in the content marketing and social media space. Their 70/20/10 Rule is a huge inspiration for us on the Buffer marketing team. It’s mainly intended for budgeting and content development purposes but can assist in the social media process as well.

Coca-Cola's 70/20/10 Content

70/20/10 Rule in action

Now: 70%

This is the “bread and butter of your marketing activities.” For social media managers, this might mean activities like creating videos, engaging with your community, and curating content. In other words, low-risk activities that make a moderate-to-high impact on a day-to-day basis.

New: 20%

The 20 percent category is saved for iteration and innovation (new) on things that worked in the 70 percent bucket. For social media managers, this might mean an improvement on the overall quality of videos (or a different type of video completely). It might also mean the launch of a Facebook Group or private Slack community. In the 20 percent category, returns on investment aren’t necessarily immediate.

Next: 10%

This is your “high-risk, high-reward content.” The ability to strategically identify and experiment in up-and-coming channels or mediums is an important skill for social media managers to develop and usually comes over time with experience. For example, you might launch a new Snapchat advertising campaign or install Facebook Messenger chatbots on your web assets. 10 percent bucket activities are meant to pay off big dividends down the line.

Determining “ICE” Score

Another one my favorite ways to prioritize social media activities is to think of each in terms of “ICE.” ICE, developed by Sean Ellis, CEO at GrowthHackers.com, stands for Impact, Confidence, and Ease.

Determining ICE Score

Start with a list of all of the things that you would like to do or accomplish on social media within a given time frame.

Once you have a complete list, assign each task a score between 1-10 (1 being the lowest and 10 being the highest). After you’ve assigned each task a set of three scores (I, C, & E), take the average of all three and that is the total ICE Score. The higher the score the greater the potential. 

GrowthHackers has an easy-to-use ICE Calculator that you can try for fun today.

Here’s a quick example of ICE in action. Let’s say that these were some of my weekly social media activities:

  • Curate content (I=6, C=7, E=6)
  • Create marketing videos (I=10, C=8, E=2)
  • Write new blog post (I=7, C=7, E=4)
  • Engage with community (I=7, C=7, E=7)

Based on the total ICE scores, I might prioritize these activities in this order:

  1. Engage with community (Total ICE Score = 7.0)
  2. Create marketing videos (Total ICE Score =6.7)
  3. Curate content (Total ICE Score =6.3)
  4. Write new blog post (Total ICE Score =6.0)

The great thing about the ICE method is that it can be applied to a variety of industries, goals, and situations.

Now let’s quickly take a look at the 10 high-impact tasks of a social media manager job and what they each entail. This list is adapted from my own experiences at Buffer as well as conversations with lots of marketers around the world.

10 high-impact tasks of a social media manager job

1. Strategizing

There are so many goals we could potentially focus on as social media managers – like brand awareness, engagement, traffic, and signups, to name a few. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals. That’s where a having a solid social media strategy comes into play.

2. Engaging

Along with creating and curating content, cultivating a happy and engaged audience is a high-impact task for any brand. This helps to create a community of loyal followers who will eventually help to spread the word of your product or service on social media.

3. Creating

At the heart of every social media manager role is the art content creation. Content is the life blood of your social networks and what keeps your audience reading, engaging, and interacting with your brand. It’s important to learn how to create all sorts of content from videos to GIFs to infographics and more.

4. Curating

Depending on the various types of content you share on social, curating can have a huge impact on your overall social media results. Discovering and sifting through content from others involves having a deep well of sources to read—as well as the time to read it all and determine the best fit for your brand.

5. Scheduling

Planning ahead and scheduling content is another high-impact task that makes a world of difference for your brand. We’ve often found that our posts perform best early in the morning, in the evenings, and on weekends — so choosing a social media management platform that allows you to post even when you’re not online can make your life a whole lot easier and improve your results.

6. Listening

I’m always amazed over the awesome things that I find when I have my ear to the ground – searching and listening for conversations around Buffer and similar terms. There are so many opportunities for marketers and brands to proactively seek out and build relationships with potential customers in your community. But choosing the right listening tool is crucial for finding relevant terms and conversations in your industry.

7. Measuring

Once your posts are scheduled and sent out to social media it’s time to analyze their performance. How many clicks did they receive? How many likes, comments, and shares? How did it impact the bottom line? Then, taking a step further, how can you use those stats to help make informed decisions in the future. That’s where great social media managers thrive!

8. Helping

The use of social media as a customer service tool has skyrocketed over the last few years. Customers are no longer relying only on 1-800 numbers for answers to their questions – they’re turning to social networks like Facebook and Twitter. Whether folks are reaching out to you with a question, comment, concern, or complaint, it’s a social media manager’s job to figure out the best plan of action to help that person.

9. Learning

Becoming a student of the trade and learning as much as you possibly can has both a short and long-term impact on your brand or company. Like I quickly mentioned before, there’s a steep learning curve to becoming a great social media manager and building the skills it takes to succeed all stars with learning.

10. Experimenting

We love experimentation here at Buffer. In our experience, the more we experiment the more we learn about what works and what doesn’t on social media. We’ve tried all sorts of things from five Facebook Live sessions in one day to creating a Tumblr account to starting a podcast. Experimenting ties directly into all 10 high-impact tasks of a social media manager.

A social media manager checklist

A big takeaway from all of this is that there are so many different day-to-day schedules of a social media manager. The same holds true for day-to-day tasks!

That’s why I’d love to leave you all with a giant social media checklist for each individual network. Hopefully, this will help to shed some light on what other marketers are doing daily and inspire you to create your next big social media hit.

A Day in the Life of a Social Media Manager - Social Media Checklist

Finally…

What does it look like to be a successful social media manager?

I really do believe it’s one of the best jobs out there. What’s better than engaging with awesome people on social media and creating content that people love?

The big challenge is that full-time social media managers take on a huge number of tasks every single day, and the time involved can grow exponentially along with the scale of the strategy. That’s why it’s important to constantly work on prioritizing tasks by using the methods and strategies above.

How much time do you spend with social media management? 

I’d love to hear what your days look like. Please do share in the comments!

Kevan originally published a version of this post in 2014, this version has been fully updated for 2017. 

from Social https://blog.bufferapp.com/social-media-manager-schedule-checklist