The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Instagram analytics are a key part of any Instagram marketing strategy.

Without analytics, your Instagram marketing efforts can be a little hit-and-miss.

How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content?

Analytics are often essential for answering your questions.

With Instagram analytics, you can obtain a ton of valuable data and information to understand how your brand is performing on Instagram and how you can improve your results.

In this guide, we’ll go through everything about Instagram analytics — from what metrics and insights are available to how to get all them for free to what you can do with them to boost your Instagram marketing.

The Ultimate Guide to Instagram Analytics

Chapters in This Guide

In this guide, we will be covering several topics under Instagram analytics. To make it more digestible, this guide is divided into four chapters. Feel free to skip to the chapter that interests you the most.

Chapter 1: 28 Instagram metrics and insights to measure and improve your performance

Chapter 2: Instagram insights and 10 other free Instagram analytics tools

Chapter 3: How we track our Instagram performance at Buffer

Chapter 4: How to act on your Instagram insights

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Chapter 1:
28 Instagram metrics and insights to measure and improve your performance

Instagram provides a wide range of metrics and insights for you to measure your performance, understand your audience, and improve the results of your Instagram marketing.

These metrics and insights can be obtained from Instagram’s native analytics (i.e. Instagram Insights) or other Instagram analytics tools.

Most metrics available can be considered as level-one metrics — data in its most basic form (e.g. the number of followers and number of comments). We will go through level-two metrics — calculated metrics (e.g. followers growth and engagement rate) — further below.

Instagram Metrics and Insights

Instagram overall – Profile analytics

Follower count: The number of people following your Instagram account.

Impressions: The total number of times all of your posts have been seen.

Reach: The number of unique accounts that saw any of your posts.

Profile views: The number of times your profile was viewed.

Website clicks: The number of taps on the website link in your profile bio.

Call clicks / Email clicks: The number of taps to call or email your business.

Posts: The number of Instagram posts you have published.

Mentions: The number of Instagram posts mentioning your Instagram handle.

Branded hashtags: The number of Instagram posts with your branded hashtags.

Instagram overall – Audience insights

Gender: The gender distribution of your followers (men or women).

Age: The age distribution of your followers (13-17, 18-24, 25-34- 35-44, 45-54, 55-64, 65+).

Top locations: The top five cities and countries where your followers are.

Followers – Hours: The average times (in hours) your followers are on Instagram on each day of the week.

Followers – Days: The days of the week when your followers are most active.

Instagram posts (Photos or videos)

Impressions: The total number of times a post has been seen.

Reach: The number of unique accounts that saw a post.

Likes: The number of unique accounts that liked a post.

Comments: The number of comments on a post.

Saved: The number of unique accounts that saved a post.

Engagement: The number of unique accounts that liked, saved, or commented on a post.

Views: The number of views of your video post.

Instagram Stories

Impressions: The number of times a particular photo or video has been seen in your story.

Reach: The number of unique accounts that saw a particular photo or video in your story.

Exits: The number of times someone exited your story.

Replies: The number of replies to a particular photo or video in your story.

People insights: The list of accounts that have seen a particular photo or video in your story. Tip: You can check out their accounts by simply clicking on their handle in the list.

Note: Instagram’s native analytics is the best tool for measuring your Instagram Stories performance at the moment as I believe analytics for Instagram Stories is currently not available outside of the Instagram app. (More about Instagram’s native analytics below.)

Instagram live videos

Live viewers at any given time: The number of accounts watching your live video and who they are.

Viewers: The number of accounts that saw any part of your Instagram live video.

Note: There is no analytics available for Instagram live videos at the moment. It’d be best to record down the numbers or take a screenshot right after your live stream.

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Calculating level-two performance metrics

Beyond the above-mentioned metrics that you can obtain from Instagram analytics tools, you can go one level deeper by using some of those numbers to calculate more useful performance metrics.

Some of the Instagram analytics tools listed below can automatically calculate these metrics for you.

There are four general types of level-two performance metrics:

1. Growth

Growth metrics allow you to know the change (increase or decrease) of a metric. An example is follower growth — how your follower count is growing over time.

(Metric at time 1 – Metric at time 2)
Metric at time 1

Examples: Follower growth, impression growth, reach growth, engagement growth, clicks growth, and replies growth

2. Rate

Rate metrics give you a percentage figure to help you understand a particular metric relative to another metric. For example, engagement rate is the percentage of your followers that has engaged with your Instagram post.

Metric (e.g. number of engagement on a post)
Follower count when the post was published

The common denominator used for this equation are follower count (i.e. per follower).

Examples: Impression rate, engagement rate, view rate, click rate, exit rate, and completion rate.

Tip: Completion rate is often used for calculating the percentage of people who viewed all the photos and videos in your Instagram Stories. It is determined by dividing the number of views for the last post in a story with the number of views of the first post in the story.

3. Average

Average metrics give you a benchmark for the general performance of your Instagram posts. For example, the metric, average likes per post, tells you generally the number of likes each of your posts received.

Sum of metric for a period (e.g. all the likes on the posts in January)
Number of posts in that time period

The common denominator to use is the number of posts (i.e. per post). But you can also use time period (i.e. per day or per month). For instance, you could calculate the average number of viewers for your Instagram live videos on different days of the week to determine which day might be best to live stream on Instagram.

Examples: Average comment, average engagement, average reach for Instagram Stories, and average viewers for Instagram live videos.

4. Top

This category isn’t a form of metrics but still a valuable category of data to help you with your Instagram performance. By ranking your posts by the number of impressions, reach, engagement, or views they received, you can find out your top performing posts and attempt to repeat the success.

Examples: Top post, top video, top 10 posts in terms of comments, and top 10 posts in terms of engagement.

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Chapter 2:
Instagram Insights and
10 Other Free Instagram Analytics Tools

Here’s an awesome piece of news. Instagram provides pretty much all of the metrics and insights listed above in Instagram Insights. All you need is an Instagram Business Profile.

Let’s walk through Instagram Insights before we explore other free Instagram analytics tools.

Instagram’s Native Analytics: Instagram Insights

To gain access to Instagram Insights for your Instagram account, you’ll have to convert your Instagram profile to a Business Profile. It’s super simple and requires only four steps.

Here are the steps, according to Facebook:

  1. Go to your profile and tap on the gear icon (gear icon).
  2. Tap Switch to Business Profile.
  3. On the Connect Your Facebook Page screen, you’ll see all of the Facebook Pages you’re currently an admin on. Select the Page you’d like to associate with your Business Profile on Instagram.
  4. On the Set Up Your Business Profile page, review your business’s contact information, make any changes, and tap Done.

Note: You won’t be able to view insights from before you converted your account.

Once you have converted to a Business Profile, you’ll see a graph icon (Graph icon) in the upper-right corner of your profile. That’s the button for Instagram Insights, similar to the analytics for your Facebook page.

Note: Instagram Insights is only available in the mobile app at the moment.

Instagram Insights


At the very top of your Instagram Insights, you’ll see the total impressions for your account and the change from the previous week. Here’re all the metrics you will see when you swipe the section left or right:

  • Impressions for the account
  • Reach for the account
  • Profile views
  • Website clicks
  • Call clicks / Email clicks

Top Posts

Below that, you’ll see the “Top Posts” section. It shows you the top six posts in the past seven days sorted by impressions. Tap on “See More”, and you can explore your top posts further. Tap on the sentence “Showing All posted in the past 7 days sorted by Impressions” to adjust three stats filters:

  • All, photos, or videos
  • Impressions, Reach, Engagement, Likes, Comments, or Views (for videos only)
  • 7 days, 30 days, 3 months, 6 months, 1 year, or 2 years

Instagram Insights Top Posts

Tip: You can also see the stats of a post directly from any of your posts. Simply tap on “View Insights” on the post you are interested in to see its stats.


Next, you’ll see the “Stories” section where you can get the insights for your Instagram stories. If you have created a story in the past 24 hours, it will show up there. Otherwise, tap on “See More” to view the insights for your older stories. Tap on the sentence “Showing Impressions of stories posted in the past 7 days” to adjust two stats filters:

  • Impressions, Reach, Exits, or Replies
  • 24 hours, 7 days, or 14 days

Instagram Insights Stories

Note: Insights from your stories will be available for only up to 14 days after they’re created.


Next, the “Followers” section shows the average times your followers are on Instagram on that day of the week (i.e. average times for Mondays if it’s Monday). When you tap “See More”, here’s the additional information available:

  • Follower count (and number of new followers this week)
  • Gender distribution
  • Age range distribution (You can toggle between All, Men, and Women.)
  • Top locations (You can toggle between Cities and Countries.)
  • Followers activity (You can toggle between Hours and Days. For Hours, you can also switch between each day of the week.)

Instagram Insights Followers

Tip: To see demographic metrics of your followers, your Business Profile must have 100 or more followers.


The final section is “Promotions”. If you are running Instagram ads, you can see their performance here. As Instagram advertising uses Facebook’s advertising system, you can also view your Instagram ad performance in your Facebook Ads Manager.

Tip: If you are not sure what any of the metrics means, there’s a “What do these mean?” button at the bottom of almost every Instagram Insights page. Tap on it, and you’ll find the definition of the metrics found on that page.

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10 Other free Instagram analytics tools

While Instagram Insights is great at providing level-one performance metrics and insights, there are several great, free Instagram analytics tools you can use to complement Instagram Insights.

Here’s a quick walkthrough of each of them:

1. Keyhole

Instagram Analytics Keyhole

Keyhole is a paid service but it offers a free preview of its service. You can use it to analyze your Instagram account or track a hashtag on Instagram. The preview will only show data for up to one year with a max of 99 posts, which is great for a free tool!

Key data available:

  • Account tracking
    • Number of posts per week (shown as a graph)
    • Engagements per week (shown as a graph)
    • Top posts by engagements
    • Top hashtags by engagements
  • Hashtag tracking
    • Number of posts with the hashtag
    • Number of accounts who used the hashtag
    • Top posts with the hashtag
    • Most influential accounts that used the hashtag and recent accounts that used the hashtag
    • Location
    • Share of posts
    • Sentiment
    • Gender distribution

2. Socialbakers

Instagram Analytics Socialbakers

Socialbakers is a social media analytics tool, which provides a simple Instagram stats tracker. It provides the basic information you might be interested in, in a visually-appealing site.

Here’s a sample of our report.

Key data available:

  • Top three most-liked posts
  • Top three most-commented posts
  • Most-liked users
  • Top 10 hashtags used
  • First post
  • Distribution of post per month
  • Top filters
  • Most-tagged users

3. Squarelovin

Instagram Analytics Squarelovin

Squarelovin is a user-generated content platform for Instagram, and it has a free Instagram analytics tool. You can connect more than one Instagram account to the tool and manage them using one dashboard.

Key data available:

  • Overview (Followers growth, latest posts, etc.)
  • Monthly analytics (Likes, comments, most-liked posts, and most-commented posts)
  • Engagement (Likes and comments received shown in graphs, most-liked media, and most-commented media)
  • Optimization (Best time to post and user interactions shown in graphs)

4. Simply Measured

Instagram Analytics Simply Measured

Simply Measured provides a free Instagram user report for accounts with up to 25,000 followers. All you have to do is to fill up a form with your particulars, and Simply Measured will give you a report on your Instagram account for the previous two weeks.

Here’s a sample report of @buffer.

Key data available:

  • Account information (Number of posts, total engagements, engagements per post)
  • Engagements per week (shown as a graph)
  • Likes per post and comments per post
  • Top posts by engagements
  • Top keyword mentions in comments
  • Most active commenters
  • Comments and posts by day and time (shown as a graph)
  • Top photo filters, video filters, and cities

5. Union Metrics

Instagram Analytics Union Metrics

Union Metrics is a multi-channel social analytics platform. It offers a free Instagram account checkup, which uses some of the paid tool’s algorithms. The checkup looks at your account for the past month, and you can refresh the report every day.

Here’s our Instagram account’s health report!

Key data available:

  • Account information (Total posts, followers, following, etc.)
  • Best time to post based on engagement
  • Top fans
  • Top hashtags
  • Top posts

6. Websta

Instagram Analytics Websta

Websta is powerful, free Instagram analytics tool. It is similar to Squarelovin’s Instagram analytics tool but with more features. For example, you can create up to three custom feeds, reply to comments on your posts, and explore featured users and top hashtags.

Key data available:

  • Overview (Total posts, likes count, comments count, etc.)
  • Content (Post history, hashtag usage, etc.)
  • Engagement (Followers, likes, and comments growth shown as graphs, most-liked posts, and most-commented posts)
  • Optimization (Best time to post and popular hashtags)

7. INK361

Instagram Analytics INK361

INK361 is an Instagram management tool. On its free plan, you’ll get basic audience insights and data about your account, reply to comments, and create up to three custom circles. Custom circles allow you to monitor content from specific accounts.

Key data available:

  • Account overview
  • Love rate (a user engagement metric based on how much your followers like your posts)
  • Talk rate (a user engagement metric based on how much your followers talk about your posts)
  • Post history (Year, month, day, and time distribution shown as graphs)
  • Likes and comments received shown as graphs, most-liked posts, and most-commented posts
  • Hashtags used

8. SocialRank

Instagram Analytics SocialRank

SocialRank is an Instagram and Twitter followers management tool. It allows you to segment, identify, and understand your followers so that you can better engage them. It is more of an audience insights tool than a data analytics tool.

Key data available:

  • Follower activity, distribution, and top locations
  • Popular words in your followers’ bio
  • Popular words in your followers’ posts
  • Popular hashtags in your followers’ posts
  • Popular emojis in your followers’ posts
  • Data about individual followers (Average comments and likes per post, top performing posts, most-used words, hashtags, and emojis, and recent photos of yours that they have engaged with)

9. Pixlee

Instagram analytics Pixlee

Pixlee is a visual marketing platform that uses user-generated content from Instagram, Facebook, and more. It offers a free Instagram analytics app, which would send you a weekly report. Note: Your first report will be ready after the app has collected one week’s worth of data.

Key data available:

  • Fans on Instagram (Posts about your brand, Top fan posts, Top brand and emerging influencers)
  • Brand performance (Followers, Growth, Top brand posts, Engagement per post, and Posts)


Instagram Analytics is a free Instagram analytics app created by Chute, a user-generated content marketing platform. While it does not provide as much data as other free Instagram analytics tools, it calculates your Instagram influence score, which few tools offer. Your score is calculated by an algorithm which takes into account metrics such as your network size, engagement, and community trends.

You can check out our report here.

Key data available:

  • Influence score
  • Most popular photos (The popularity factor is determined by its algorithm, too.)

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Paid Instagram analytics tools

If you have the budget to spend a bit on an Instagram analytics tool, here’s a list of the paid, specialized Instagram analytics tools, which have several more powerful features.

  1. Iconosquare — price starting from $9 per month or $54 per year with a 14-day free trial
  2. — price starting from $20 per month with a 14-day free trial
  3. InfluencerDB — price starting 99€ (about $100) per month with a free plan
  4. Dash Hudson Instagram Insights — custom pricing packages

Tip: If you are using Buffer for Business, you already have access to some basic Instagram analytics such as top posts and metrics graphs. Here are some ways to use Buffer’s Instagram analytics to the fullest.

Instagram Analytics Buffer for Business

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Chapter 3:
How we track our Instagram performance at Buffer

I thought it might be helpful to share a little about how we use Instagram as a marketing tool and how we track our Instagram performance at Buffer.

Brian Peters, our digital marketing strategist, uses the various content formats for different marketing purposes. Our Instagram posts are for driving brand awareness and engagement while our Instagram Stories and live videos are for sharing educational content.

Brian uses a mix of Buffer, Iconosquare, and Instagram Insights (Instagram’s in-app analytics) to track our Instagram performance on a weekly basis. Here’re the main metrics he tracks — and where to find each of them:

  • Average likes per post — from Iconosquare > Analytics > Engagement
  • Average reach per post — from Instagram Insights > Top posts > Sort by Reach
  • Audience size growth (or decline) week over week — from Iconosquare > Analytics > Overview or Buffer > Analytics > Analysis > Followers and New Followers
  • Average engagement rate compared to previous weeks — from Iconosquare > Analytics > Overview
  • Number of posts for the week (for tracking consistency) – from Buffer > Analytics > Analysis > Posts Per Day

Instagram analytics Iconosquare

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Chapter 4:
How to Act on Your Instagram Insights

Once you gather all your metrics and find out audience insights, you are all ready to improve your Instagram marketing. Here are several ideas on how to use your Instagram insights to achieve better results:

Change your posting day and/or time

Just like Facebook, since the introduction of the algorithmic feed, there probably isn’t a single best time to post on Instagram. Instead, each brand has their own perfect time to post. With Instagram analytics, you can find your perfect posting times.

With Instagram Insights from the Instagram app, you can tell the days when your followers are most active and the average times they are on Instagram on a typical day. For instance, our followers seem to be most active on Sunday and from about 9 pm to 6 am SGT (or 8 am ET to 5 pm ET, working hours in the East Coast) for most days of the week.

Followers' activity

You could either post during those peak hours to reach your audience when they are most active or post during off-peak hours when there might be less competition on your followers’ feed. I’d recommend experimenting with both to determine your perfect posting times.

Improve your content based on performance or followers demographics

Using the Instagram Insights, you can easily tell which are your top posts and stories based on impressions, reach, and engagement. Once you have sorted your top posts, do you notice any trends?

For instance, our giveaway posts tend to generate the most comments while user-generated landscape photos usually receive the most engagement. To drive more engagement, we can continue to post landscape photos from our community.

Top posts by comments and by engagement

You can also use the followers’ demographics and your understanding of your target audience to improve your content and appeal to them. For example, if most of your followers are females aged 35-44 who like to design, can you create content that resonates with them more than the rest of your followers?

Tell better Instagram Stories

You can also use your Instagram Stories data to improve your stories. Instagram Insights from the Instagram app provides data such as impressions, exits, and replies, which you can use to tell better stories.

For example, our story on creating a custom graphic within Canva received more impressions than other recent stories, and our Instagram Stories takeover by HubSpot on productivity tips received more replies than other recent stories.

We can also dive into a particular story: Most people exited our video marketing stats story at the first photo so perhaps we could work on the headline for the next story.

Stories by impressions, replies, and exits

What does your Instagram Stories data tell you? Is there a type of stories that tends to do better than the rest? Is there a common point when most of your followers exit your stories?

Experiment with different call-to-actions

Since Instagram allows only one link (in the bio), marketers would usually have a call-to-action (CTA) in their Instagram posts to direct followers to the link in their bio.

With Instagram Insights’ website clicks metric, you can now know how effective your CTAs are. You could change your CTA on a weekly basis and see if the number of website clicks increases. As a refresher, website clicks are the number of taps on the link in your bio.

An example by HubSpot and Website clicks in Instagram Insights

Alternatively, you could use Bitly or similar link shorteners with tracking capabilities for the link in your bio to track the number of clicks.

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How have you been measuring and acting on your Instagram insights?

With the wealth of data available to us marketers through the numerous Instagram analytics tools, we can be more data-driven with our Instagram marketing than ever before.

Combined with our understanding of our followers, these Instagram insights can enable us to create more valuable and engaging content for our audience.

I’d love to learn from you all, too! How have you been measuring your Instagram metrics? How have you been using your Instagram insights to improve your Instagram marketing?

from Social

Check Out 9 Unique Be Pre-Built Websites and Their New Installer

Be’s New Pre-Built Installer

The old Be pre-installer had a lot going for it. For one thing, you could install a pre-built website with a single click, and immediately begin editing. That’s still the case of course. Up to that point, however, the installer has some shortcomings. Selecting and previewing pre-built websites was not an efficient process, nor were you given any indication whether you had the right plugins in place to get the performance you expected.

                                    The old installer’s UX left something to be desired.

To find a pre-built website that would work for you, required scrolling through a large (and every increasing) selection of themes. If what you found wasn’t exactly the right choice, you had to repeat the process. You also had to guess whether you had the right plugins at the time of installment.

Fixes were made to create an intuitive, more pleasant to work with, UX.

  • Fix #1No more scrolling. Thumbnails of all 250+ pre-built websites can be viewed in the admin area. To get a live preview of a theme, simply click on its thumbnail. It’s no longer necessary to switch to and fro between Be’s presentation page and the admin area.

                          The new Be pre-built website installer. Scrolling issue solved.

  • Fix #2. A live search and filter option makes selecting a pre-built website even faster and easier. You’ll come to appreciate this feature even more as the number of pre-built websites continues to grow at a clip of several per month. The filter option lets you check out several potential candidates, and select the best fit without having to repeat the process several times.
  • Fix #3. This one can save you some time and trouble. When you’ve selected a pre-built website, and are ready to preview and install it, the new installer will show you which plugins are needed for it to perform just as in the preview. It will also show which of the necessary plugins are already installed, and give you the option to install missing ones.

                        See the plugins each pre-built website needs for it to work properly.

  • Fix #4. You no longer have to import the entire pre-built website. This new feature enables you to import the page options, the content, or both, and you can select only those pages you need.

                         You install what you need, and only what you need, from a pre-built website.

This video shows how the new installer operates:


A Review of the 9 Latest Pre-Built Websites

Be Sports Club

Health and fitness centers, sports centers, and gyms like to advertise themselves as being current in terms of facilities and training services. This modern Be Sports Club design, with its cool special effects, provides a sound basis for a website that will serve this purpose.

Be Productions

It’s dark background and smooth parallax scroll effect makes this pre-built website suitable for many purposes. It will serve nicely as a foundation on which to build an advertising agency’s or motion graphics studio’s website. Note how the page’s colors and message stand out against the dark background.

Be Diet

To be effective, a food-related website should feature large, high-quality images that are almost good enough to eat. The Muffin Builder designers went to considerable lengths to make that happen in the case of Be Diet. The images are backed up by a cool selection of special effects.

Be Boutique

If you’re not sure how to make a background video work effectively in your website designs, let Be Boutique show you the way. This pre-built website is also a great starting point to build an engaging, but not overly showy, portfolio.

Be Stone

The Be Stone pre-built website conveys a special message. There’s no reason to have to put up with a company website that is dull, uninteresting, or downright awful looking. Give Be Stone a try the next time you’re commissioned to build a modern, slick looking website for a business.

Be Guest House

Real estate agents go to great lengths to make their properties as fabulous looking as possible. The same is true for individuals who have a guest house or cabin to rent. Be Guest House provides a great starting point for building a website for either customer type.

Be Wildlife

Although Be Wildlife may be destined for a wildlife photographer’s website, it can be put to good use for any professional photographer or photographic studio. This pre-built website makes great use of fixed layouts, in combination with a clever slider and parallax effects.

Be Restaurant

This is a good example of a website that will make visitors want to reach for the phone to make a reservation. As is the case with Be Wildlife, Be Restaurant puts slider effects to very good use. Including people in the hero image is also a good approach.

Be Furniture

Images play a key role in every one of this selection of latest pre-built websites. Be Furniture is no different, and the concept it presents can make it easier for you to build a website any furniture store client will love.


An Overview of Be Theme’s Features

  • For starters – Over 250 Pre-Built Websites You’ll seldom have any difficulty in finding a pre-built website that matches what you envision; plus, you can build virtually any website from almost any theme you select.
  • Muffin Builder – Working in conjunction with the options panel, this page builder makes customizing a theme and editing a page, easy – without any need for coding.
  • Layout Configuration – Building a website page when starting with a blank canvas has never been easier; no more need for cookie cutter-looking websites with this feature at your fingertips.
  • 200+ Shortcodes – Add cool features and functionality to your web pages, without having to write a line a code.
  • Advanced Typography – Use Google fonts, or upload your own special fonts; Use any style, weight, or size you want.
  • Parallax Effect/ Video Background – These are just two of the many special effects that come with the Be Theme package.
  • Lifetime Updates – With your Be license, you can look forward to receiving the latest pre-built website releases each month.

And More:

Be’s customer support is first class in every respect, plus you’ll have video tutorials and other useful information to help you along the way. You’ll also be joining 62,000+ satisfied Be users when you purchase a license to use this Themeforest best seller.

Click here to discover even more about Be Theme.

Read More at Check Out 9 Unique Be Pre-Built Websites and Their New Installer

from Web Design Ledger

20 Amazing Website Concepts with Breathtaking Typography

Despite the design you created for a website, whether the images, colors or sounds you choose, people immediately look at the text. People tend to look at the text to find what they are looking for and accomplish the purpose of opening the site. Knowing this fact, you need to pay more attention to typography in web design.

In this post I’ve have put together 20 amazing creative website concepts with breathtaking typography for your inspiration. Scroll down, enjoy the designs, and don’t hesitate to leave your feedback in the comment field below.

Bald Eagle Landing Page






Client Comp


Roney Gibson


Exploring The North Face


Teaori / Web site design


Trego Touring (guided bicycle tours)


Merge Virtual Reality


Columbia Clothing X Matterhorn – Expedition 2017




Minimalistic E-Commerce Website


Sportify App Landing Page


BMW Motorrad VISION NEXT 100 – website


Ambassador Page Layout


Dirtdays Trail Finder Concept


Cherry Blossom Landing Page


Green Chameleon Unused Home Screen


Step Inside Burma Live!


Gallery concept


Read More at 20 Amazing Website Concepts with Breathtaking Typography

from Web Design Ledger

Using Social Media for Good: Meet the Entreprenuer Changing the World One Story at a Time – Branden Harvey [SSM040]

Negativity. It’s human nature. At least that’s what research shows!

Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information. So much so that we now call this common occurrence “negativity bias”. That negativity bias is a result of the of the fight-or-flight response that is activated only during negative experiences.

But we wanted to know: Is it possible to rewire your brain for positivity and happiness?

Storyteller and social entreprenuer Braden Harvey thinks knows so. He’s seen the powerful effect of positivity countless amounts of times in the countries and people that he has worked with over the years. That’s why he’s on a mission to tell stories of good on social media for some of the world’s most impactful companies and brands.

In episode #40 of The Science of Social Media, Branden shares his incredible journey from photographer to storyteller and the importance of chasing your passions. He also shares some incredible storytelling secrets and how marketers and brands can utilize the power of good on social media.

A huge thank you to Branden for packing this episode full of inspiration and actionable takeaways for marketers looking to use social media to make a lasting impact and change on the world – for good.

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” -Margaret Mead

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

In this episode, here’s what you’ll learn:

Branden Harvey gives us an inside look into his journey to make the world a better place by telling stories of good. Along the way, he provides incredible insights into what makes a compelling story and how we might all be able to tap into some of that magic. You’ll also learn other things like:

  • The current narrative of social media and why it’s so “easy”
  • How Branden has built a business around storytelling
  • Why chasing a profession is different than chasing your passion
  • How Branden was able to tell the story of Pope Francis, SouthWest Airlines, and others
  • Ways that brands and marketers can use social media for good

Using Social Media for Good with Branden Harvey

Actionable Advice for Brands and Marketers Looking to Use Social Media for Good

In Branden’s words…

“One of my favorite things is seeing the ways that people can have an impact in a way that is unique to them. I think that is especially true on social media. What are your strengths? What are the things that you do really well? What does your unique platform give you the ability to do? Lean into that in a way that only you can. Don’t be afraid to diverge from other people’s footsteps and take your own path once you’ve learned a little bit. Do something that only you can do because that’s how the world is going to change.”

A Great Moment

Branden Harvey Quote on Storytelling - The Science of Social Media

“My core choice every single time I tell a story is to zoom in instead of zoom out.”

– Branden Harvey

Awesome People and Stuff Mentioned in the Show

  • Branden Harvey Home
  • Branden Harvey on Instagram
  • Branden Harvey Podcast (Sounds Good with Branden Harvey)
  • Branden Harvey GoodNewsletter
  • Meet the Instagrammer Who’s On a Mission to Change the World – Mashable

Favorite Quotes

  • I started, almost serendipitously, building a really fun community of my own. People who are connecting with my stories on a deeper level because they share this value of focusing on the good in the world.
  • I think that social media inherently leans towards cynicism. And it’s not anyone’s fault and I don’t think it’s necessarily wrong – but cynicism is easy… The truth is, if you spend a little more time, if you dive into a little more nuance, you’ll see that there’s actually a lot of good being done under the surface.
  • Photography is a tool. It’s a fantastic tool and it’s what I use to tell so many of my stories today. But it’s just one piece of the puzzle of helping to tell stories that matter.
  • I asked myself: What if I could get really into telling stories of real people doing real things in challenging situations. What if I could celebrate that? Maybe that will open up the doors and allow people to join in to help support that.
  • With the PetSmart project it was way more than just photographing puppies and kittens – I loved having those conversations with the children and communicating what a beautiful experience it was to be there.
  • I want to do this to help world-changers get the word out and help them communicate how other people can join in and help them in changing the world.

Branden Harvey on the Buffer Podcast

How to Say Hello to Branden (and us)

Branden Harvey is super fun to follow along with on social media and he would love to say hello to you! You can find Branden on Twitter hereLinkedIn here, or Instagram here. And if you’re interested in checking out more of Branden’s incredible work or podcast, head on over to

Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About the Show

The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview one of the very best in social media marketing from brands in every industry. You will learn the latest tactics on social media, the best tools to use, the smartest workflows, and the best goal-setting advice. It is our hope that each episode you’ll find one or two gems to use with your social media marketing!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

from Social

Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook

Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers.

From releasing stories across Facebook, Instagram, Whatsapp, and Messenger, to going all-in on live video, Facebook’s product decisions affect billions of people globally.

Imagine how it may feel like to know about Facebook’s upcoming developments and begin to plan how you can utilize them — perhaps even before many other marketers.

Your secret sauce is Facebook’s F8 conference!

Here’s everything you need to know about it, from key sessions to watch to predictions for F8 2017.

We’ll be sharing and chatting about the exciting news live on social media for both days of the conferences — Live tweeting, live video sessions, Instagram Stories, and more. We’d love for you to follow along and share your thoughts, ideas, and excitement with us!

F8 Conference 2017

What is F8?

While F8 is known as the “Facebook Developer Conference”, there are many insightful announcements and sessions for social media marketers. During F8, Facebook talks not only about Facebook itself, but also its family of applications and services — Instagram, WhatsApp, Messenger, Oculus, Workplace, Audience Network, and

Here are some of the things you can look forward to:

  • Announcements of major changes to Facebook and its family of products
  • Launches and interactive demos of new features
  • Sessions on best practices with Facebook experts
  • Opportunities to meet one-on-one with Facebook team members

Venue: McEnery Convention Center, San Jose, CA

Dates: Tuesday and Wednesday, April 18 and 19, 2017

If you were unable to get a ticket to the conference, you can attend one of its international viewing events in your area or watch it live online.

Fun fact: The name “F8” came from an important part of Facebook culture — its eight-hour hackathons.

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Notable updates from Facebook since the last F8

Each year, marketers and publishers look forward to F8 to hear about the announcements and launches that would help shape their social media marketing strategy for the following year.

Last year’s F8 conference signaled the beginning of a hugely exciting 12 months for the Menlo Park-based company. At the conference itself, Facebook announced the launch of Facebook Live API, Instant Articles, and Messenger Bots. There was also a live demonstration of Social Virtual Reality, Facebook’s VR technology to help people connect and share virtually — something possibly worth keeping an eye on for social media marketers.

Since the last F8, Facebook has continued to ship a series of amazing updates to Facebook and its family of products to help marketers reach their audience and consumers discover quality content.

Here’s a list of the most exciting updates that have caught many social media marketers’ (and our) attention:

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Key sessions to keep an eye on

F8 Conference 2017 Schedule

This year’s F8 will feature more than 50 sessions — keynotes, breakout sessions, and demos. To help you make the most of your time, we went through the schedule and picked the sessions that we think you might be interested in.

The 2 opening keynotes: 10 AM on both days

One of the sessions we’re most excited about — every year — is Mark Zuckerberg’s keynote, which will likely take place on April 18, 10 AM PST.

Mark Zuckerberg usually use this opening address to describe his vision for Facebook and briefly share upcoming developments. Last year, he went through Facebook’s 10-year roadmap and the ways Facebook’s technologies will connect people around the world and give everyone a voice.

There will be another opening keynote on the second day, probably by another executive on the Facebook team. Last year, it was by Facebook Chief Technology Officer Mike Schroepfer who talked about their technologies such as artificial intelligence and virtual reality.

Tuesday, April 18

  • Growth Marketing: Best Practices for Getting and Keeping an Audience (12:30 PM PST)
  • Boost Your Business With Messenger (12:30 PM PST)
  • What’s New with News Feed (1 PM PST)
  • The Future of Video on Facebook (2 PM PST)
  • Creating Social Presence in VR (3 PM PST)
  • Innovative Storytelling and Media Experiences (3 PM PST)
  • Powering Mobile Commerce on Facebook (3:30 PM PST)
  • Early Lessons in Social VR from Oculus Rooms (4 PM PST)
  • Discover New Facebook Advertising Tools (4:30 PM PST)
  • Mobile App Ads: Thinking Beyond the Install (5 PM PST)

Wednesday, April 19

  • Crafting Compelling Narratives in VR (12:30 PM PST)
  • Visually Connecting People and Businesses (through Instagram) (1 PM PST)
  • Marketing APIs: Advertising Automation, for All (2 PM PST)

Top F8 sessions for marketers

Quick-tip: Facebook has created an official F8 mobile app which you can use to create your personalized itinerary for the conference, get notifications of events you have saved, and watch the sessions on demand.

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10 Predictions for F8 2017

Facebook 10-Year Roadmap

We’re excited to make some predictions for this year’s F8. We thought Facebook’s 10-year roadmap might give us some hints as to what might be upcoming up this year.

Here’re some of our guesses (and we’d love to hear from you, too!):

1. More video features and tools

As seen in Facebook’s 10-year roadmap, video is a key area that Facebook wants to work on. Mark Zuckerberg firmly believes that video will become the main content format going forward. With its new video tab, live and 360 videos, Facebook is continuing to push video content on its platform. Just last month, Facebook opened up Live 360 videos to all Profiles and Pages.

Facebook is focusing on shorter-form video content for now and plans to seed a wide range of video content. I imagine Facebook would be partnering (or even paying) video creators — big or small — to build up enough premium content.

Facebook might also launch more video features and tools, such as better automatic captioning and video-editing tools, to help brands and individuals create better videos through Facebook.

Facebook Video Tab

(Video from Facebook Newsroom)

2. More features for Facebook Groups

Groups is another key area in Facebook’s 10-year roadmap. In his recent Facebook note, Mark Zuckerberg placed a lot of emphasis on building a global community and developing the social infrastructure (i.e. Facebook Groups) for it.

He mentioned that Facebook plans to build more tools to empower community leaders to organize and manage their groups, just like Facebook has done with Pages. With the push to improve Facebook Groups, we might see more new features for Facebook Groups such as analytics during this F8.

Just recently, Facebook has started rolling out a big update to Facebook Groups. You will soon be able to link your Facebook Pages to Facebook Groups, allowing you to build a community around your Page and interact with people in Groups as your Page.

Connect Facebook Page to Facebook Group

(Image from Matt Navarra and Michael Brandvold)

3. Do more with Messenger

Facebook Messenger has undergone many changes this past year. It is no longer just a text-based messaging app. Now you can doodle and add stickers to your photos before sending them, make video and audio calls, play games with your friends, and even contact businesses (and bots).

Looking at some of the other big messaging apps such as WeChat and Line, Facebook might continue to work on features to help businesses connect with their customers and customers make transactions with businesses.

For example, just this month, Facebook launched suggestions from M, its Messenger AI assistant. If you and your friends are talking in Messenger about going somewhere, M would offer an option of getting a Lyft or Uber ride. It could be possible that Facebook would open up its API to allow businesses to build services on top of M, allowing users to do even more with Messenger.

4. Bots for Messenger group chats

According to TechCrunch’s sources, Facebook will be announcing a new class of bots for Messenger. These bots will likely be “information bots” than “chat bots”; they will help to provide timely information than to have back-and-forth conversations with users.

Here are two examples by TechCrunch Editor-At-Large, Josh Constine:

For example, a Messenger group of football fans could add a sports bot to their thread, where it could report score changes, big plays and other news from the game. An e-commerce group bot could keep a group of coworkers informed about the status of their lunch delivery, letting them know that the order is being prepared and when it arrives.

Facebook will likely be opening up the API for the group bots to allow developers to create more group bots. This might help to accelerate the adoption of Messenger bots and encourage businesses to explore it as a potential marketing or customer service channel.

5. AR, 3D masks, and special effects on Messenger

To keep users engaged on Messenger, Facebook might continue to develop fun messaging technologies, especially with augmented reality (AR).

Just like Snapchat Geofilters, branded masks, frames, and special effects on Messenger could open up a new advertising channel for businesses to reach their audiences in a fun and non-intrusive way.

Messenger 3D Masks and Special Effects

(GIF from Facebook Newsroom)

Facebook has also been testing ads on Messenger home screen in Australia and Thailand. If the tests have been successful, Facebook might share more about Messenger ads during F8.

6. Secondary News Feed

Have you seen a rocket icon in your Facebook app? You might just be one of the lucky few to try out a secondary Facebook News Feed!

Facebook is reported to be testing a secondary News Feed with posts from people and Pages that you don’t follow (yet). Perhaps Facebook has seen successes with Instagram’s Explore tab and is hoping to bring it into Facebook.

A Facebook spokesperson told TechCrunch,

We are testing a complementary feed of popular articles, videos, and photos, customized for each person based on content that might be interesting to them. We’ve heard from people that they want an easy way to explore new content they haven’t connected with yet.

I was lucky to be part of the test for a while. Here’s a screenshot of the secondary News Feed:

Facebook Secondary News Feed

While it seems like Facebook is still in the early phases of this test, we might hear about this additional feed during this year’s F8.

7. Sponsored posts in Search

Last year, Mark Zuckerberg revealed that Facebook saw 2 billion searches per day. That is a more than 30 percent increase from the 1.5 billion searches per day a year ago. (For context, Search Engine Land estimates that Google does at least 5.5 billion searches per day in 2016.)

Using Facebook Search (i.e. its search bar), you can find photos, posts, videos, links, friends, Pages, and Groups. You can also find local businesses through its professional services search engine. If Facebook wants to monetize their Search feature, they could bring in advertising through sponsored posts, similar to those on News Feed.

With search being so huge on Facebook, we might hear a thing or two about it this F8.

8. Instagram analytics on desktop

Okay, this might be more of a personal wish than a prediction!

Many great business features were introduced on Instagram over the past year. Features like business profiles and Instagram Insights have allowed businesses to better connect with their audience on Instagram and to measure their Instagram marketing performance. I’m guessing that Facebook might have been working on an improved version of Instagram analytics to help businesses better understand their Instagram efforts.

Brands are now able to manage certain aspects of Instagram (e.g. create Instagram ads and manage Instagram comments) through Facebook. With Instagram being more integrated with Facebook, it might be possible that Facebook would eventually integrate Instagram analytics into Facebook Page Insights.

Connect Instagram to Facebook Page

9. Updates on Social VR

Just last month, Facebook launched a dedicated app virtual reality app, Facebook 360. According to the news release, there are already more than 25 million 360 photos and more than one million 360 videos posted on Facebook. This app will give its users a more immersive experience when viewing the content.

This is in line with Facebook’s vision to help people connect and share through VR technologies. I believe we will hear more updates about Facebook’s Social VR during the F8 conference and maybe examples of businesses which have been using it to engage their audience.

Facebook 360

(Image from Facebook Newsroom)

10. Consumer hardware

Building 8, Facebook’s secretive hardware division, was reported to be developing four hardware products — which possibly include drones, brain-scanning technology, augmented reality, and next-generation cameras. Business Insider reported that Facebook might unveil some of those products during this year’s F8.

On Facebook’s career page, Building 8 is looking for a GTM Retail Program Manager “who will have the responsibility of creating disruptive ground up shopping experiences of Facebook consumer hardware”. So Facebook might be looking to launch a few hardware products and start selling them in retail stores soon. Personally, I’m excited to see the hardware products that they are building!

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What are your predictions for F8 2017?

Writing this blog post has gotten me even more excited about F8 2017! With all the exciting sessions scheduled, I believe you will learn a lot to help you with your Facebook marketing.

I’d love to hear from you, too. What exciting, fun news do you think Facebook would share at the upcoming F8 conference? Do you have anything on your wish list?

We’re grateful that our F8 2016 recap last year was very well-received. This year, we’re also looking forward to summarizing the top highlights of F8 2017 and sharing some of our ideas with you all after the conference. If you’re interested in reading about how marketers can tap onto Facebook’s latest developments, do keep an eye out for our recap here or on Twitter. Thank you!

from Social

7 Secrets of Super-Successful Video Marketing

By now, it’s clear that video is an essential channel for marketers.

But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time.

We teamed up with Wistia and sought to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common.

Here are 7 secrets to creating successful video content. We hope these tips will help you as you plan and create your own video content.

Let’s jump in.

1. Focus on stories, not sales

Before the rise of social media, if you wanted someone to see an advert, you had to rent space within a popular media channel like TV or print. On social platforms, brands can reach the exact same audience directly. This means that branded content (advertising) competes with entertainment, rather than interrupting it.

If you want your video to be watched, it needs to create some kind of value for the viewer. Videos that are purely focused on a brand, or driving sales, will likely be ignored.

The best video content tells stories that connect with the viewer. The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them.

A great example of storytelling is Budweiser’s video imagining how the legendary broadcaster, Harry Caray, might have called the Chicago Cubs World Series victory:

Caray was the voice of the Cubs from 1982 until he passed away in 1998. Budweiser’s agency, VaynerMedia, created the video by laying recordings of Caray’s voice over footage of the Cubs’ win and the following celebrations in Chicago.

By telling a story that brought together history, brand equity and nostalgia, Budweiser were able to connect with sports fans worldwide in the moment of the Cubs’ victory. The video was hugely successful on social media and generated large amounts of press coverage for Budweiser. Including:

The most important part of any video is telling a cohesive and concise story. As Facebook recommends: “Your video ad shouldn’t be longer or shorter than it takes to tell your story well, so create a storytelling arc from the first frame to the last that keeps your audience interested along the way.”

2. Use the first few seconds wisely

Attention spans online are short. In fact, the average attention span is now just 8.5 seconds.

When it comes to creating successful video, you must bring your story to life quickly, so as to instantly gather interest as people scroll through their feeds.

In the opening seconds, you must give clarity to what your video is about and give the viewer confidence that what they’re about to watch is work their time.

Create a hook

One of the best ways to grab attention is with a hook at the start of your video. A hook is a really quick preview of what’s coming up in the video. Gary Vaynerchuk does a great job of this in his #AskGaryV videos:

Upload an interesting thumbnail 

Both Facebook and YouTube enable you to upload a thumbnail to sit alongside your video. These thumbnails are a great way to grab viewers attention and get them excited about your video before it starts playing.

Think of thumbnails as an important first impression.

Wistia found that putting a little effort into choosing your thumbnail carefully, whether on social media or in your email marketing efforts, can actually improve your play rates. When it comes to choosing your thumbnail, avoid a blurry, motion-filed shot. Your thumbnail should suggest that the video is high quality. Pick a different frame where you subject or environment looks crisp and clear.

Great thumbnails can begin to tell a story and show viewers what’s coming up in the video. For example, the below thumbnail from Tasty shows the finished pulled pork nachos dish that the video shows you how to make.

3. Target relevant audiences on Facebook

As a content distribution platform, Facebook is incredible.

One of the features that makes Facebook stand out from other marketing channels is the super-in-depth targeting you can use to select audiences for your content.

You may have used targeting with Facebook Ads before, but did you know you can also target every post on your Page to a selected audience? 

Sharing highly-targeted posts is a great way to make your content appealing to every member of your audience. And with Facebook organic reach in decline, this feature could be a great help to ensure you’re always reaching the most relevant people with every post.

Facebook post targeting allows you to segment audiences by:

  • Age
  • Gender
  • Locations
  • Languages

Only people in the audiences that you choose can see the post anywhere on Facebook. So if you selected an age group of 18-24, no-one outside of that age range would be able to see the post (on their News Feed or your Page).

You’re also able to target individuals by interests. When you select an interest (you’re allowed to choose up to 16 per post), people who like your Page and also share one (or more) of the interests you’ve chosen are more likely to see your post.

Unlike limiting your post’s audience, targeting by interest doesn’t affect who can see the post on your Page or anywhere else on Facebook. So users outside of your interest group can still see your post in their News Feed or on your Page.

(I’ve broken down how to set target audiences for each of your posts below)

Gary Vaynerchuk explains more about the power of targeting video content in the below video:

How to customize targeting for your Facebook posts

1. Create a new post

To select a custom audience for your post, head over to your Page and create a begin to create a new post:


2. Click the target button

On the Facebook composer, you’ll notice a little target icon ⌖, click this to open up all the available targeting options for your post:


3. Choose interests you’d like to target

Next, you can target specific audiences based on their interests and the Pages they’ve liked on Facebook. To add an interest, simply begin typing in the search bar. You can choose up to 16 interests for every post.


4. Choose audience restrictions 

The final step in targeting your post is to select your audience restrictions. Here you can choose which people to target with you content based on age, gender, location and language. Remember: Only people matching the critera you select here will be able to see you post.


Once you’ve selected the audience restrictions, click ‘Save’ and post you content as normal.

4. Tell your story with and without sounds

In a recent change, videos now autoplay on Facebook with sound on (unless your phone is on silent mode).

It’s not yet clear exactly how this change will affect viewing habits on Facebook. Before the update, multiple publishers reported as much as 85% percent of video views on Facebook happen with the sound off. 

With this in mind, it’s important to think about how you can ensure your video is engaging and interesting for viewers when it’s playing both silently and with the sound on.

When thinking about video, marketers should think about how they can create a compelling story without the need for audio. If users can pick up a story without the need for sound then you can certainly boost the effectiveness of your content.

Check out this short and simple Facebook video from Wistia. The goal of this video was to engage viewers with some enticing visuals, and then drive traffic back to their blog post. Wistia uses colorful caption overlays so you can follow along without any sound at all. If you do turn the sound on, you’re treated to a nice little jingle.

There are a few ways you can optimize videos for silent playback:

  • Beautiful visuals
  • Text-heavy descriptions 
  • Subtitles 

For example, Tech Insider uses a mix of striking visuals and heavy text-based descriptions to make the below video interesting for silent watchers:


The below clip from Gary Vaynerchuk also uses subtitles to make it easy-to-follow for viewers who have the sound turned off:


Just as you should optimize for silent viewers, when enabled, sound should offer additional value to viewers and further bring your story to life.

5. Include CTA’s

When creating videos, be sure to optimize your content with calls to action (CTA).

A CTA doesn’t always have to directly lead to a sale or sign up, video CTA’s could include:

  • Subscribe to your channel
  • Follow / Like your Page
  • Share with your friends
  • Comment on the video
  • Check out other content

For example, Gary Vaynerchuck sometimes includes a ‘Share’ CTA mid-roll or at the end of his Facebook videos:


Where should you place a CTA in your videos?

There are three common positions to add calls to action within videos as Wistia explains on their blog:

  • Pre-roll Calls to Action at the very start of the video ensure that every viewer sees them and has an opportunity to click.
  • Mid-roll Calls to Action can be anywhere between the very start and the very end. They are designed to target viewers when they are most engaged.
  • Post-roll Calls to Action appear at the very end of the video to ensure the viewer is highly interested before being presented with a CTA.

After analyzing 481,514 Calls to Action from 324,015 videos, Wistia found that 95.9%  are placing their CTA at the end of the video. Only4% choose the mid-roll option, and a tiny 0.1% go for the Call to Action up front, pre-roll.


Interestingly, Wistia’s research also found that mid-roll CTAs appear to convert at the highest rate:


Mid-roll CTAs had an average conversion rate of 16.95%, compared with a post-roll conversion rate of 10.98%.

Though this data is based on Wistia hosted videos, the learnings could help to fuel your video strategy across all social platforms, too. Try experimenting with placing CTAs at various places witin your video content and measure what works best.

3 ways to add CTAs to your video content

1. Add a card to the end of your video

One of the most popular ways to add a CTA to video content is to use a post-roll card indicating what the viewer should do next. This could be something like Gary Vaynerchuck’s share bear (mentioned above), or on YouTube many creators use an end card to drive views to other content on their channel.

Here’s an example from Amy Schmittauer, who uses the end card on her YouTube video to encourage viewers to subscribe or check out one of her other uploads:

Amy Schmittauer

2. Upload your videos to Wistia

When you upload your videos to Wistia, you have the option to create a number of different custom CTAs – text, image, and HTML.

CTAs are super effective at nudging your viewers in the right direction. For example, when you embed a video on your website or landing page, you can use a call to action to send viewers to another relevant video or page. Take for instance a piece of content Wistia created about how to write scripts for videos. At the very end of the video, they included a custom CTA that encourages viewers to click through to another piece of content about shooting video. Chances are, if the viewer liked the content they just watched, they might want to the next step!

3. Add mid-roll cues

As Wistia found, mid-roll CTAs tend to have the best conversion rates. Try to experiment with adding your CTAs as overlays during your video. Here’s an example of Gary Vaynerchuk’s ‘share bear’ CTA making an appearance mid-roll:


6. Optimize for search

More than 3.5 billion searches per day are performed on Google and Google-owned, YouTube, also boasts more than 3 billion searches per month. Search is also a growing trend on Facebook, with more 2 billion searches per day conducted on the platform.

If you’re not optimizing your video content for search, you could be missing out on huge numbers of views.

Here are a couple of tips to ensure your videos are showing up in searches:

1. Use keywords in your title

You may already be familiar with SEO for blog content or website copy, this is no different. Your video needs to include keywords you want to rank highly for.

Just like the title or h1 tag of a web page, the title of your video is one of the most important factors for ranking well on Google and YouTube. You should try to include your main keyword in your title and keep it under 66 characters so that the text isn’t truncated in search results.

Facebook search is a little different. Results on Facebook are based on around 200 factors including what you Like and engage with, what you’ve searched for, and info about your identity.

2. Add a description to your video

Both YouTube and Facebook offer the ability to add a description to each video you upload. This is also valuable search real estate.

Just as with the title, try to include keywords in the description. Avoid overdoing it, though, and ensure your description tells a story about what’s in the video, rather than just being a list of keywords.

Further reading: 

7. Collaborate with other brands and influencers

Ninety percent of people today trust peer recommendations over company ads.

When a trusted influencer recommends a product it can feel more genuine and trustworthy than a brand telling you how great its own product or service is. CEO of Intuit, Scott Cook, said it best, “A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.”

A great example of a brand x influencer partnership is the video Nike commissioned filmmaker and YouTuber, Casey Neistat to create when they launched the FuelBand:

The video has now been viewed over 24 million times and generated a ton of high-profile press coverage for Nike. Here are just a few examples:

Nike’s partnership with Neistat was so effective because the video focused on the share values and beliefs between the brand and its consumers. The video isn’t directly selling the FuelBand. Instead, it focuses on how to live life to the fullest and #makeitcount.

Think about how you can collaborate with other brands and influencers in your space to increase the reach of your content. 

Over to you

Thanks for checking out this post. I hope you find our video marketing tips useful.

Is video a part of your marketing strategy? Do you have any tips for creating video content?

Let me know in the comments and I’d be thrilled to join the conversation.

from Social

9 Graphic Design Trends You Need To Be Aware of in 2017


In this post, I will focus on the 2017 graphic design trends , as long as they influence and redefine the way the people interact with others as well as with brands.

2017 is the year we return to the organic roots and we will see a return to the natural. In terms of colors, the start has been given by Pantone (as every year, in fact), who has crowned the color for 2017 as Greenery, based on it’s meaning of new beginning, freshness and environmentalism.

Manifesting as a “fresh and zesty yellow-green shade that evokes the first days of spring”, Greenery envelops the notion of breathing, reinvigorating and appreciating the great outdoors.

That said, let’s take a closer look at the graphic design trends that define 2017. Most of them influence both print and web design, but some of them are just for the web.


Bright, Bold and Vibrant colors


In the past few years, many designers have used safe and easy to digest color schemes, in order to create very clean and controlled designs. We saw many lights and neutral colors like white, grays and black dominating the layouts. But in 2017 we expect bright, vibrant and bold colors. This trend has started earlier in 2016, through a variety of design elements, but it’s expected to really pick up its speed this year. As Pantone crowned the color of the year as Greenery, we expect to see the designers using more colors found in nature and intensifying them. With photography, the trend is to use bold and saturated images.


In terms of graphic design, this doesn’t mean that should be a color revolution in every company. But using bright colors with traditional neutral backgrounds, companies can give their branding a fresh new look without deviating too far from what they made great.      


Color transitions


Staying in the same register, the color transitions is one of the biggest design trends right now. Started in 2016 and rising quickly after, this trend is everywhere, from logo to buttons or picture overlays. As some of the big brands decided to change their logos and images from flat color to multi-colored transitions, we are expecting to see more companies adopting this trend, both for print and web design.    




Pattern and geometric shapes


This trend started in 2016 and it will definitely also continue in 2017. As flat design was a very welcome addendum to the graphics last year, helping to simplify the visuals and improve user experience, we expect to see it growing and expanding this year. I’ve stated at the beginning of this post that in 2017 will be a return to the natural, therefore, I’ll expect to see more nature-inspired patterns, like marble, precious stones and plants. Painterly patterns contrasted with simple typography will also bring a crafts vibe to printed media.




For packaging and brand design, bringing together the best qualities of flat design and pattern will create vibrant, colorful products, which feel both ultra-contemporary and artistic.

On the other hand, the pattern doesn’t have to be just about multiple colors or symmetry. Just bringing more visual to graphics using organic line pattern, will make the designs feel completely on-trend this year.





For those who love simplicity and functionality given by the minimalism, here is the good news: tracing its roots back to the early part of the 20th century, and for some, even further, minimalism is today more popular as ever. As the intentional white space means more breathability and reduced focal points, the simple way of communication of the message through design has led to adoption of the minimalism in many brand and design trends.  Inspired by Scandinavian design, ultra-minimal typography and layouts will still feel cutting-edge this year, and brands who opt for this visual approach will appear elegant and refined. If you need a touch of color, you should consider adding a subtle metallic foiling as the only embellishment you need, while keeping your palette restricted and strong.






Modern retro


By its very definition, modern-retro has been around for a while. Modern flare added to retro designs, typefaces and color palettes makes an interesting fusion of old and new. The key in this trend is both authenticities, as well as simplifying and modernizing any particular element that stood out from any time in the past. In 2016 we saw the popularity of modern-retro designs rising and finding its own way onto logo designs, print layout, web and packaging design. In terms of colors, maybe we’ll see some changes, meaning shifting from the muted browns and grays of 2016’s most vintage designs to candy colors. But for sure, the preference for this graphic design trend will continue to grow in 2017 and we haven’t seen all yet.retro-packaging-design


Modular layouts


Functioning to break up a text and put it into manageable chunks, modular isn’t a quiet new trend, but it’s popularity has increased in the last past years. Regardless if we are talking about print or web design, most times, using a long block of text is boring and you risk losing the readers. Especially for the web, the graphic designers have figured out that making the information more manageable makes more people interact with it. The modular design is not just a great management tool, but it also can look professional when it’s done well. We expect to see more modular layouts this year, both in print and web design.


modular design trends



Bold photography and sleek text


At this moment, this trend is pretty much a staple in the world of graphic designers, because the mix between bold photography and sleek text communicates a clear message without boring the audience.  “Bold and sleek” works very well both for people with a short attention span, as well as for those who don’t want to spend too much time looking for the main information and get straight to the point. If they are done well, the photography and text tend to work together and create some great contrast and brilliant borders, streaming class and excitement.     

This combination works great for display ads, social media promotions, and graphics where a small amount of information needs to be conveyed instantly.
typography trends 2017

Typography trends bold




Cinemagraphs are an incredible, simple and effective answer to one of the marketing’s toughest problem: time. As marketers should do and use every possible tool to grab the audience’s attention in a very short and exciting way, cinemagraphs are the perfect tool for doing this. They aren’t the regular gifs we see all around the web. Cinemagraphs are still images with minor element moving in them. This technique makes simply photos look more realistic and bring them to life. With more and more competition between marketers, we expect to see cinemagraphs coming to screens in 2017.



cinemagraphs design trends


Material design

Material design may be the biggest and boldest of the design trends of this year. Google has created this style guide trying to simplify the way designers design and users interact with the Internet. The core concepts of this trend are “material as a metaphor; bold, graphic, intentional; and motion provides meaning.”

This means the visual aesthetic communicates clearly with the user. By drawing inspiration from real-world materials—particularly paper and ink— the designs are grounded in reality, yet lightweight and minimalistic. Paper is tactile, casts shadows, but is also incredibly flexible, so, designing with these principles in mind, you’re weaving together the fabric of the Internet and add depth to your design.

By using bold colors, contrast and typography in your design, you should guide the user’s behavior and influence your audience to act the way you desire. Google’s Material Design aesthetic is very similar to Flat Design 2.0, but it takes intentionality to another level.




Have we missed something? Let us know in the comments bellow.
Also, check these awesome web design trends to be aware of in 2017.


Read More at 9 Graphic Design Trends You Need To Be Aware of in 2017

from Web Design Ledger

UK ISP Virgin Media accidentally blocks Facebook, Messenger, and Instagram

Bad news for customers of Virgin Media, after a technical SNAFU saw the UK’s third biggest ISP block Facebook, Instagram and Messenger. According to tech blog The Inquirer, this outage was due to an issue with Virgin Media’s DNS system, although it didn’t go into specifics. DNS is the system that translates IP addresses into human-readable domain names. Naturally, people are upset. Many have taken to Twitter (which isn’t blocked) to vent their outrage. @virginmedia what’s going on my wi fi is working fine but can’t get on Facebook have you blocked it — sam brown (@samybroon) April 12, 2017…

This story continues at The Next Web

Or just read more coverage about: Facebook,Instagram

from UK – The Next Web

My Journey Of Learning Programming Through Flatiron School #19

My name is Mason Ellwood, and I’m currently working on Flatiron School’s Online Full Stack Web Development Program. Each week, I’ll be writing about my experience, what I’m learning, and tips on learning to code.

Back at it, SQL! Last post we created a database and learned how to add information to the database using a .txt file. Let’s learn a little more about SQL and a few rules to follow.

So when creating a table you need to make sure to include a name and at least one column. Remember from last post, we use a create statement by including a name and a data type. This allows SQL to know the kind of data that will be stored there. This allows you to have control over your data. Because the main purpose of SQL is to store a large amount of data, you should be very concerned with storing, accessing, and acting upon the data that you are storing. This makes defining your data very important.

Defining your data, or typing gives the ability to perform all kinds of operations with predictable results. Without typing, our data would be a mess or confusing; so we don’t want to do that haha.

Because we are using SQLite we will continue to explicitly talk about rules directly related to it. So anyways, SQLite only has four basic categories for defining data

  • TEXT: Any alphanumerical character which we want to represent as plain text. And example of this is the body of a paragraph, this would be considered TEXT.
  • INTEGER: Anything we want to represent as a whole number. Keep in mind, if it is a number and contains no letter or special characters or decimal points, then we should use an INTEGER.
  • REAL: Anything that is a decimal point. Example being 1.3, this would be considered REAL. In terms of decimal point, SQLite will only hold numbers that are 13 characters in length.
  • BLOB: This is generally used to hold binary code, so far in the lessons, we have not used this, so I am unsure at an example i can give you all.

The above creates a database. Then creates a cats table with an id, name, age, and breed column. Running .schema will display your database table structure to make sure you did this correctly,

As you review this, take notice that we use the INSERT INTO command, followed by the name of the table to which we want to add data to. In the parentheses, we put column names that we will fill with data.

Once your database if setup correctly, we can then add information to it!

This adds information about the cat Maru to your table. To retrieve your data to make sure that you have added it correctly, run the code below.

The * character is equivalent to all. Basically saying select and display all from the cats table.

Cool! Now you know how to create a database, add information to your database, and display that added data to the use (being you). Please post a comment and let me know if you have any questions regarding the material covered.

Read More at My Journey Of Learning Programming Through Flatiron School #19

from Web Design Ledger

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Right now, the standards we expect on the web are being re-written for mobile. The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this.

The News Feed is outdated and stories are becoming the default for content consumption.

Very few formats, features, apps, or services are truly unique.

Facebook, for example, didn’t invent the vertical scrolling feed.

For decades, way before Mark Zuckerburg even enrolled in Harvard, online content has been viewed in vertical, scrolling feeds.

From reading content on blogs and news sites to seeing which of your friends had recently made changes on Bebo, we’ve been accustomed to seeing data aggregated vertically for as long as I can remember.

What Facebook actually popularized was the algorithmically-sorted feed, which they pioneered in 2006 with the release of their News Feed.

Since the New Feed’s launch, we’ve seen Facebook’s influence on across the web, with many platforms also adopting algorithms to show users more specific, personalized content that some data wizardry has deemed they’ll have an interest in:

  • In 2016 Instagram shifted to algorithmically-sorted feed
  • Twitter launched “While you were away” to show tweets you may have missed since you last opened the app
  • Medium orders your homepage based on content you’ve read/recommended in the past

And now, since Snapchat brought the stories format to prominence, we’ve seen its influence reflected across mobile, with many of the largest social/media products in the world implementing their own version. From Facebook Stories to Medium Series and Twitter Moments.

You see it all the time. When one app or product breaks out and challenges the norm, others will follow. You just need to look at how many Uber-for-X or Tinder-esque apps have been released over the past couple of years.

But why do we see this copy-catting with successful new technologies?

As Wired writer, David Pierce explains, when a system works, it’s just easier if everyone implements it:

Having one broadly adopted system just makes life easier, since people don’t have to learn a new language and dance routine every time they want to try something. It happened a while ago on desktop PCs, for instance: it was eventually decided that keyboards should be QWERTY, interfaces should be graphical, and things should scroll up and down.

Why Stories are the new News Feed

The News Feed is not a native experience on mobile

The News Feed was designed for desktop and was a wonderful place to share text-based statuses and links to your favorite blog posts, the funniest YouTube videos and full albums of your holiday photos. But social media has now moved on.

Facebook now reaches 1.86 billion monthly active users and the biggest driver in revenue and user growth is on mobile. Facebook now counts 1.23 billion daily active users, where 1.15 billion of them are on mobile. For ad revenue, mobile represents 84 percent of the total, too.

In contrast, as mobile has increased its dominance across the web, Facebook has seen a drop in original user-generated content shared to its platform with a 21% decline reported between mid-2015 and mid-2016.

“The way people have been prompted to share for 10 years, it’s very text-centric,” Facebook Camera product manager Connor Hayes explained to TechCrunch. “Even when you look at the way we’ve done this on mobile, you can see half of the screen is still taken up by a place for you to type text.”

Whilst Facebook is seeing a downward trend in user-generated content, Snapchat is reportedly generating more than 10 billion video views daily and over 150m Instagram users are creating stories each day, too.

It seems that sharing to a feed isn’t quite as appealing anymore. Neither is consuming content via a vertical feed.

The camera is becoming the focal point of communication

With the News Feed, users have to put in a lot of work to get any value: Content is surrounded by empty space, you have to scroll to find something that interests you and, often, content doesn’t take up your whole screen, so you have to tap to enjoy the full viewing experience.

“We like to think of the camera as the new keyboard,” a Facebook Product Manager told TechCrunch. And in Snap’s IPO letter to investors, Evan Spiegel wrote: “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.”

Sometimes it’s hard to encapsulate moments or feelings in words and this is where the camera comes into its own as a communication tool. Through photos and videos we can share the fun, fleeting moments of our lives with those closest to us, without needing to sum them up in a sentance or two.

Of course, the camera won’t fully replace our need for a keyboard just yet, if ever. And Facebook see Stories as an “additive,” sitting alongside the News Feed and their other products rather than replacing them. “We’ve tested in markets with Instagram Stories and Messenger Day, and we’ve seen this as accretive. They end up posting more and they like using the Stories format across apps,” Hayes said.

A shift in sharing habits

With the rise of Snapchat, we’ve become accustomed to sharing multiple and frequent updates throughout the day – a way of communicating that just doesn’t fit with a traditional, web-based vertical feed.

With a vertical feed, it’s hard to lace together groups of posts into a cohesive story someone can easily follow along. A case in point here is live sports on Facebook, I often see scores and in-game updates showing in my feed hours after a game is completed.

But with stories, everything is there, in one place from start to finish. Viewers always see the first post in story ahead of the newest or most popular post.

The beauty of stories is really in how easy they are to create and consume. In just a couple of taps and swipes, you can create and share snippets of your day. Stories enable us to share the exciting, vivid moments of our lives in-the-moment. And rather than posting a singular highlight of our day to the News Feed, we can share immersive narratives that tell a story over a 24hr period of time.

Just as the News Feed has been the default way to discover and consume content for the last decade-or-so, I feel all social channels with now shift to stories like, mobile native ways to create and consume content. The ephemeral nature of Stories – they disappear after 24hrs on each channel – also make them must-view content.

“Stories are a format, not an app,” Mills Baker, former Product Designer at Facebook, explained on Quora. “When Periscope and Meerkat, and later Twitter and Facebook (and others) launched “live” video, or when multiple companies offer solutions for “360-degree” videos, we view it as something much nearer to a commodity feature than a unique innovation.”

The launch of Facebook Stories enables Facebook to begin a gradual shift towards a mobile product that’s truly built for the mobile/video world. With stories, the core Facebook product and News Feed continues to work for everyone, but they can now simultaneously support newer users and those with a thirst for sharing, too.

Since rolling out Instagram Stories in August 2016, Facebook has launched variations of Stories across its various platforms with Messenger Day, WhatsApp Status and Facebook Stories.

Additionally, Twitter has launched Moments as a way to stitch together groups of tweets into a narrative and Medium has recently launched Series as a way to encourage users to create stories that unfold over time.

How Stories changed the way I think about social media

When Stories were first introduced by Instagram, it felt like a bit of a gimmick: “Hey, the cool kids at Snapchat are doing stories. Let’s do them, too.” But stories are much more than a gimmick. They’re a potentially seismic shift in how we create and consume content.

And with the recent launch of Facebook Stories, the format has now been exposed to Facebook’s 1.16 billion mobile users – way more people than have already used stories on Instagram and Snapchat, who both have ~150m people using the feature:

  • Snap announced in their S-1 filing that Snapchat had 158m daily active users in Q4 2016
  • Instagram announced that Stories had 150m daily active users in January 2017

Stories, by nature, are more immersive than other types of digital and social content. The experience exists within a single place and doesn’t try to drive you away to new websites and platforms (though Instagram has experimented with links in stories).

The uptake of Facebook Stories in many markets hasn’t been as immediate as the adoption of stories on Instagram, however, I firmly believe that the feature’s launch signals a huge shift in the way we’ll consume content on mobile and the type of content we’ll share.

Creating opportunity for shared experiences

The future of social media will no longer be about sharing only the perfect moments. It’ll no longer be about retweets and how many people like your content. It’s about going deep, not wide: how many people are tuning into your stories each day; how many people share your content directly with their friends and close-knit groups and how we use storytelling to create empathy through shared experiences.

User-generated content has always been valuable for brands, but stories have taken the possibilities to the next level and created a space in which everyone can create and share authentic content in important moments.

For example, Snapchat regularly curates crowd-sourced stories around large and important events, enabling anyone, not ‘influencers’, in a location to share their experiences at scale.

Snapchat has also opened up its search functionality to allow users to search for accounts to follow or stories to watch, based on topics.

This opens up new opportunities for users to discover content that’s relevant to them—whether it’s a local event in their home town or at a huge national sporting event.

Series on Medium, another stories-based feature, also enable shared experiences between the creator and consumer. For example, one series tells the story of someone training to be able to dunk a basketball, documenting his struggle along the way.

Series differ from stories in a couple of ways: Series are permanent and writers can create multiple series at the same time. With Series, you don’t have to publish a long-form piece on content and can instead tell a story periodically in a way that’s mobile friendly to create and consume.

Brands (and dollars) follow attention

Why should brands care about stories?

The stories format has gained velocity as a user behavior and is much-loved by the individual people who contribute on social media: you, me, our friends and family. Shifts like the News Feed and shifts like stories first occur because of demand by individuals. And as more and more people start using a platform or behavior, businesses follow.

In the early days of Facebook, Twitter and Instagram, many businesses didn’t quite know how to use these new platforms. But those who did won big.

Social media early adopters knew attention was shifting away from more traditional channels like radio, TV and email and into social. They joined the conversation in an authentic, compelling way and began to build huge audiences, often from nothing, and shifted their budgets over from traditional advertising channels to social.

It feels like we’re about to see a similar shift again, with attention moving away from a vertical scroll and into stories.

Ad dollars will always follow attention. And with the addition of Stories to Facebook’s main app and Instagram, Facebook has created additional revenue streams and opportunities to monetise content separately from the News Feed.

Alongside paid marketing opportunities, there will also be additional opportunities for reach and engagement through stories as it’s the medium that many consumers are going to be using. This has been evidenced by the fast adoption of Instagram Stories by businesses.

“Immersive storytelling through Instagram Stories engages and invites our community to be part of an adventure. Instagram provides us the perfect tools to build awareness around our recently launched product Airbnb Experiences,” says Eric Toda, Global Head of Social Marketing and Content at Airbnb. “By creating and publishing experience-driven stories, we can truly captivate and reach travelers wishing to book aspirational trips on Airbnb.”

Stories and Camera: Two new advertising opportunities

Facebook makes billions of dollars in profit every quarter, largely from its incredible advertising product. And yep, you guessed it, stories bring new advertising opportunities to Facebook as well.

Snapchat and Instagram already include ads between two stories from your friends or other accounts you follow and I don’t think it’ll be long before we see ads between stories on Facebook, either.

The big opportunity here is to create additional ad space in products that have previously been hard to drive ad revenue from, like Messenger and Whatsapp.

Conversations are hard to monetize and if Facebook were to inject adverts in-between instant messages it would probably be met with much anger from users. Adverts between videos, however, is much more accepted. If Messenger Day and Whatsapp Status begin to see traction, Facebook could have ways to increase revenue from both those products.

On a similar note, Series could also provide a route to revenue for Medium with full-screen interstitial ads that showing up between slides. 

Driving revenue from the camera

The new Facebook camera also launched with six Snapchat-like lenses from six major Hollywood studios to promote current or upcoming releases:

This is another way for Facebook to create additional revenue from its largest advertisers (who can afford the likely six-or-seven-figure costs associated with these types of sponsorships – Snapchat reportedly sells these sponsorships for between $450,000 and $750,000 per day).

Sponsored Lenses on Snapchat has already proven to be a great business advertising model, with Gatorade’s sponsored Super Bowl Lens which generated over 100 million views over SuperBowl weekend – that’s almost as many views as the game received live on TV (111.9 million).

By using an augmented filter on a selfie, and making themselves a part of the content, brands can create fun, shareable experiences for consumers, instead of adverts.

By integrating stories and launching a new camera, Facebook has opened up new advertising opportunities in places that ads would have previously felt invasive.

Over to you

Have stories changed the way you use social media? Do you find it challenging to come up with content for stories across platforms?

What do you think the future of social media looks like?

Leave a comment below, I’m excited to hear your thoughts and join the discussion 💬

from Social