Top Tools and Services for Developers in 2019

Looking to change your software development practices for the better? You already have the know-how and experience, and you always strive to improve your skills? But, if you feel you’ve hit a plateau, the tools you’re using could easily be the source of the problem.

Choosing the right tools and services is always a challenge, especially when more and more come on the market every year. Bridging the gap between development and operations has always been a challenge. That is one place where having the right tools can make your efforts much easier.

There are certain factors you need to consider when looking for a certain development tool. They are based on the type of the project involved. The products and services recommended in this article consider these factors.

Elementor

Elementor has proven to be an extremely popular web design tool. So popular in fact that some of its users might not be aware that it this open source project was created with developers in mind. While it’s has most features designers love, it’s literally packed with features you’ll love if you’re a developer.

As is the case with many open-source solutions, great ideas come from a range of contributors that, along with the Elementor team, work tirelessly to build on its already full stack of solutions you can use to address your own problems and create your own solutions.

Elementor’s development solutions include CLI Integration, Custom CSS, CSS Optimization, Version Rollback Capabilities, and Request Parameters for data tracking across multiple pages. Elementor is also RTL ready.

The developer’s documents offer a great place to learn how to extend this extremely extensible development tool and get the most from its editor, live preview, its frontend features, and the extensive library of useful widgets.

And Co

If you’re spending lots of time invoicing it’s probably because your business is doing well, but it stops being good news when it takes too much time away from your core development work. AND.CO is a smart development app that tracks time, creates your invoices for you, and alerts you when they’ve been viewed or paid.

This nifty invoicing app syncs across all your devices, so you can stay on top of your cash flow and billings and even manage your invoicing while on the go. There’s no need to spend time manually inputting billable hours either, AND.CO does it for you. You can even use AND.CO to create proposals and use the information contained in them as the basis for invoicing.

One more thing: when you receive a payment, AND.CO automatically deposits it in your bank account.

Atom

As a developer, you naturally lean toward or rely entirely on flexible and extensible open source tools to get your work done. Atom is precisely such a tool. This open source desktop application runs on Electron, which enables it to help you build cross platform apps and use it on Windows, OS X, and Linux.

Atom also works with JavaScript, CSS, HTML, and Node.js integration, and the ability to choose among thousands of open source packages to work with makes it a super-extensible application. If you choose, you can build your own package from scratch, publish it, and share it with others.

Atom also promotes collaboration among developers. When developers work together and share knowledge as they do so, great things can happen. Collaborating with others on coding becomes no more difficult than coding on your own since Atom allows you to compare and edit code across files and view an entire project or multiple projects in a single window.

Testim

Is having to perform multiple tests on multiple applications starting to drag you down? Testim was developed to enable Agile teams author more tests while spending less time managing and maintaining them. This development tool allows you to run multiple tests on multiple browsers and receive the results in a matter of minutes.

With Testim, you can conduct testing in their cloud or your private cloud. Testim is a straightforward solution to the problem of being swamped by large-scale testing.

TMS Outsource

Whether outsourcing web development is an option or a necessity, doing so has many advantages. Outsourcing can save money, teams like TMS Outsource are experts at what they do, you can rely on on-time delivery, and you can focus on your core business activities.

TMS Outsource also relieves you of the challenge of having to search for a development team you can rely on; a team that adheres to SCRUM development methodologies in their work.

InvoiceBerry

Sending out invoices with InvoiceBerry is as easy as it gets. Select a professionally designed Microsoft Word, Microsoft Excel, or Open Source template, add your logo, content, and the customer’s email address, and InvoiceBerry will do the rest.

Customers can pay via Stripe, PayPal, or WePay. Since unpaid invoices appear on your dashboard, you’ll always know who’s paid and who hasn’t. Try InvoiceBerry for free for 30 days.

What makes a good developer tool?

Problem talented, hard-working developers often face to determine which of the many tools on the market would make good choices.

The tools come in many shapes and flavors. Making the right choices often depends on the nature of the project being worked on.

There are tools for:

  • Skill Development and Data Science
  • Project Management and Issue Tracking
  • Frameworks and Cloud Management and Storage
  • An Integrated Development Environment
  • DevOps, Prototyping, and Notifications and
  • Unified Modeling Language

These tools should be useful, integrable, and appropriate to the project environment and have a reasonable learning curve.

To choose a “best” tool it’s important to look for one that’s extensible, has a large user base, and is easy to use. A good choice can contribute to improved workflows and more productive project outcomes.

Conclusion

5 development tools and services might not seem like a lot to choose from. But if you look carefully there are probably one or two that could significantly improve your project workflows as well as the end results.

Each of these tools and services is designed to make you more productive, add to your skillset, remove a burden from your shoulders, or all the above.

Read More at Top Tools and Services for Developers in 2019

from Web Design Ledger https://webdesignledger.com/top-tools-services-developers-2019/

9 Social Media Kits with a Retro Vibe Inspired by the 80s

It’s no secret anymore that a good social media presence can bring anyone some sweet cash. It’s also no secret that in order to start making money online and become an “influencer,” you have to put a lot of work into your online activity and image. From personalized messages, engaging videos, spontaneous stories, charming photos, to matching backgrounds and fonts, they are all contributing keys to an attractive and followable account. But nothing would matter if the style, the theme, and the design you choose doesn’t match YOU.

If color, glow, bold typography, radical shapes, and retro aesthetics define you, you have to show it to your audience in the purerest forms. How? Let me introduce you to the ultimate social media kits with a retro vibe. Start being your true self online and the followers with flow.

Let’s get started.

1. OMG80s Background Image Pack


The combination of bright colors and radical shapes has always been the ace up the sleeve of many big companies when it came to marketing. Why not use this trend to your own benefit? OMG80s Image Pack not only features eye-catching colors, but the images also come in a square shape, ready for Instagram or Facebook!

2. 80s Synthwave Square Art Pack


Words and images go hand-in-hand when transmitting a message. But words need to have their own personality, too, which can simply be achieved if you use the right font. What looks more like the 80s and sounds more like the 80s than Synthwave? The music genre transcribed into this font masterpiece will wow your followers and fans. Now, the message is just as important. Whether you are the girly, all pink type or the high-fashion guy that prefers quality over anything, use this versatile Art Pack. It will do the job well. Moreover, the files are highly editable and the guide will teach you how to use them.

3. BOLD Social Media Brand Templates


Do you plan on creating your own brand or do you already own a brand? Get your campaign going the right, retro way! Inspired by the Swiss design, this pack of Bold Social Media Brand Templates features bold fonts and overlaying images that create a visual impact. With only a few clicks you can design perfect, captivating Instagram, Facebook, Twitter, and Pinterest posts. The 90 PSD File Design will make your account on any of the mentioned platforms popular in no time.

4. Celebgram Instagram Fashion Pack

Everybody can sell clothes online, but not everybody can do it with style. This particular pack screams glam-retro, and it’s perfect for anyone going for that vibe. The kit comes with 10 Photoshop/Illustrator files, and the templates are optimized for Instagram. You can customize pretty much every aspect of these templates, so let your inner retro-glam shine.

5. Retro 80’s Social Media Template Pack


One of the biggest fashion trends from the 80s and 90s were the colors! Pastels, pinks, blues, and many more lit up the design world back then, and it’s definitely something that needs to be incorporated into any retro-themed social media kit. This particular kit comes with 9 templates in 5 different colors. All of which can be edited in Photoshop.

6. Flat Memphis style Instagram Stories Collection


The 80s were wild, weren’t they? Any time you look back on old pictures, or see movies from that time, they had the strangest patterns on their clothes, in their carpets, and painted on their walls. These abstract patterns are definitely signature 80s retro, and they’re differently the perfect fit for any retro-inspired design. The Flat Memphis Style Instagram Stories Collection takes everything we remember and loved about the 80s and crammed it into 9 templates. Each template has similar style, but they all most cool colors and wild patterns that is unmistakably retro 80s.

7. NEORD Social Media Brand Templates


As we’ve stated before, bold is the theme for the 80s and 90s. At least, what is considered bold to us now. The NEORD kit has lots of bold lines, sharp patterns, and interesting color choices, making it perfect for a retro vibe. Everything is easily editable, and it includes 30 files for Insta, Facebook, and Pinterest. It’s worth the purchase for the uniqueness alone.

8. Stream 10 Duotone Instagram Posts


Some of the best designs out there take inspiration from previous trends, and put a modern twist on it. The Stream 10 Duotone Instagram Posts are a perfect example of reimagined design. These10 Photoshop files take all the vibrant colors from the 80s and 90s and turns them into unique gradients that are sure to light up anyone’s Instagram feed. But, as cool as the colors are, you can certainly edit them if you want to in Photoshop.

9. Colorful Summer Party


Hosting a party soon? Want to shout it out on Instagram? Then you’ve found the perfect retro-inspired stories template to do it. This social media kit comes with 9 vibrant templates that are perfect to share your upcoming house party. Or, maybe you have other ideas for how to use this. No worries. Simply drop it into Photoshop, and change any aspect you’d like.

Start posting
These are just a few of our favorite retro inspired social media kits out there right now. That being said, there are plenty more on the market you can choose from. There is a very clear theme present throughout all of them, but the uniqueness of each one is why they made this list

The key to nailing any retro-themed design is clearly the right choice of colors and imagery. Often times, as we saw in a few examples above, it really only takes a few shapes to pull of the 80s vibe.

We hope you enjoyed this fun little list. If you have any other suggestions and want to share, feel free to let us know in the comments below. Not every occasion allows you to rock a retro design on social media, so make sure you find the perfect one to fit the mood. But, most importantly, have some fun!

Read More at 9 Social Media Kits with a Retro Vibe Inspired by the 80s

from Web Design Ledger https://webdesignledger.com/9-social-media-kits-retro-vibe-inspired-80s/

Grey Goose Redesign: 50ml of Minimalism and 1tsp of Flat Graphics

Grey Goose has revamped their visual identity and we love it. The redesign was done by London, UK-based Ragged Edge.

“We needed a bold statement. So we started by redrawing the logotype from scratch – the biggest change to the brand’s identity since its launch in 1997. [The] bespoke type is more contemporary, with just a hint of swagger. The perfect complement to the iconic lone goose symbol.”

When it comes to the goose logo, I have some reservations regarding just how distinctive the goose will actually be.
Although I love the movement towards a more minimalistic icon, the 3D texturing that the logo previously had gave it character and a more luxurious identity.
Ragged Edge has successfully made the brand feel more accessible in their attempt to, as they said it, “build a flexible identity full of optimism”


From a marketing perspective, the shorter tagline that spells just “Vodka” now instead of “World’s best tasting Vodka” makes a lot of sense. Most people shop for alcohol based on the label. In recent years, more and more consumers will go for a more minimal tag. This is a trend we’ve seen in wine bottles as well.


However, having a splash of color on your label does help a lot as this study proves. This is why the new Grey Goose packaging will definitely draw your attention in a duty free store. The new subtle patters and their dynamic with the other visuals are definitely my favorite part of the redesign. 
Now back to you. What do you think about the Grey Goose Vodka redesign? What do you like and what do you dislike about it?
Let us know in the comments bellow.

Read More at Grey Goose Redesign: 50ml of Minimalism and 1tsp of Flat Graphics

from Web Design Ledger https://webdesignledger.com/grey-goose-vodka-logo-redesign/

Check out These 5 Must-Have WP Tools and Services

You do excellent work, but you’re always looking for ways to take your game a higher level, and we’re here to help you do just that.

Since there are roughly 55,000 WordPress tools services on the market, you would think finding solutions to some of your everyday problems, concerns, or issues that make improvement easier would be a piece of cake. The problem is, plowing through that vast array of potential solutions to find what will work best for you could take weeks.

That’s fine if you have plenty of spare time on your hands, but we can offer a better way. We’ve done most of the heavy lifting for you, and we’d like to share with you 5 tools and services that are the best of the bunch when it comes to improving website quality, maintenance management, and speeding up day-to-day project workflow.

Elementor

Elementor is a powerful page builder with endless advanced design elements and options that lets you create the ideal website for your clients.

You can start your pages from scratch and put Elementor’s library of useful widgets to work, or if you prefer you could choose from a large array of templates to get your projects underway.

Either way, Elementor can improve your workflow and increase your productivity, and the quality of your websites – big time.

To say Elementor is popular and widely used is a huge understatement when you consider there are already more than 2 million active installs, already explains why it might be the world’s best website builder.

You can use any theme and any WordPress plugin with Elementor. You won’t be bothered by design constrains some themes impose on you, and plugins won’t slow you down. Those two features alone could be reason enough to choose this powerful WordPress tool. Investigate Elementor’s capabilities further and you’ll discover even more reasons.

Brizy WordPress Website Builder

Website builders aren’t a lazy bunch, but as a rule they don’t object to working with a tool that’s almost ridiculously intuitive and easy to use, doesn’t require coding, or doesn’t require any special technical skills. Brizy WordPress page builder fits that description perfectly, and it has everything needed to enable you to create the most perfect websites you can imagine.

The Brizy package includes 150 layouts, 240 design blocks, and 16 popups, every one of which is ready-made and professionally crafted. 4,000 icons are also included, and you’ll find color-schemes and fonts easy to work with.

The blocks make great starting points, especially if you find starting from scratch is somewhat intimidating. With the layouts and blocks at your fingertips you could easily build a complete page in minutes.

Brizy is free to download, and you can build your first website on Brizy free of charge with no strings attached.

WordPress Site Care

Maintaining an up-and-running website can be a pain at times, and if you’re responsible for multiple sites, maintenance and troubleshooting it’s no fun at all. Newt Labs will be happy to take over those tasks so you can focus on designing and building websites, pleasing your clients, and growing your business.

The Newt Labs team will do any needed troubleshooting, offer advice or help you make small fixes, and take care of WordPress core, theme, and plugin updates, site security monitoring, backups, and other day-to-day management tasks. Since Newt Labs’ cloud hosting is WordPress optimized, you can upgrade to a proper hosting service if you need to speed up your website.

Newt Labs also gives you easy access to the latest WooCommerce and WordPress video tutorials, so you and your clients will be able to get the most from your use of WordPress and your website designs.

Wordlift

WordLift is a semantic platform that applies AI to SEO analysis and design. It partners with WooRank to measure the performance of your site content in terms of key factors influencing search rankings and organic traffic in general.

This SEO tool takes your site content and translates it into knowledge graphs and machine readable content that helps the search engines better understand what your content is all about and allows you to find out how to improve user engagement. A useful tool indeed!

Goodie

Launch your website design the Goodie way by working directly with an experienced developer. You’ll save time and money and avoid communications bottlenecks by avoiding middlemen. Whether your design is richly detailed or barely beyond the conceptual stage all you need to do is hand it over and Goodie will carefully code it for you at a special price of $999.

Goodie specializes in helping web designers and small business owners and coding WordPress websites and websites in the 1-10 page range.

 

Tips to Make Your WordPress Site Secure

Choose a Good Hosting Company

When you choose a hosting company you can expect to get what you pay for in terms of site performance and site security. If you go cheap, you’re putting your site and perhaps even your business at risk.

It’s far better to choose a hosting service that will treat your site as if it’s their own even if it costs a little more.

Install a WordPress Security Plugin

Do you rarely check your site security for malware, check it on occasion, or have you automated the process by letting a plugin do the work? The third option makes the most sense. The right plugin can monitor your site 24/7 which means less work for you and greater site security.

Update WordPress regularly

WordPress continually improves its performance and security through its upgrades. Malicious bugs are promptly taken care of when an update is released. If you don’t update, any latent malicious bug can be a source of mischief.

Periodically visit WordPress’s dashboard to check for new updates and hit the “Update Now” button when you see one.

Back up your site regularly

It’s simply a matter of creating a copy of your site and storing it in a safe place. Do it periodically. Some hosting sites perform daily backups.

 

Conclusion

This article covers 5 must-have WordPress tools and services you can use to build high-quality websites and built them quickly. plus 5 tips you should follow to keep those sites up and running.  One of the services listed can do that for you.

If you’re looking for a faster, more efficient, and easy to use website builder either Elementor or Brizy will be an ideal choice. If SEO design is giving you headaches, give WordLift a try or go to Goodie for your development needs. And, if you’ve been thinking about handing your site maintenance responsibilities to someone else so you can better focus on website design, Newt Labs is there to help.

 

 

 

Read More at Check out These 5 Must-Have WP Tools and Services

from Web Design Ledger https://webdesignledger.com/wp-tools-services/

Events and appointments scheduling have gotten easier

Today’s users are quick to bounce away from a website if they can’t connect with a page’s content within 3 seconds. If your business features online appointment bookings, registrations, or making payments for events, you want the process to be super-simple.

Amelia is a WordPress appointment and event booking plugin that web designers love because it is easy to work with. Your clients and their customers will love it for the same reason since it provides a scheduling solution that is close to perfection.

We have created this article to show how Amelia keeps customers happy and can help a business to grow.

 

Events Functions in Amelia 2.0 

It’s common knowledge that Amelia was already at the top of the class for appointment bookings plugins. A new set of events functions in Amelia 2.0 has made it even better. Amelia already has made spreadsheets items of historical interest only.

With 2.0 it can be used for even more events and occasions; whether they be single-day events to multi-day travel tours, classes, conferences, or seminars. Whatever the event, you can easily manage day-by-day detail bookings, recurring events, costs, etc.

 

Payments for Appointment and Event Scheduling

Managing prices and attendance for multiple day events is something you would not want to have to track manually. So, don’t!

Amelia’s integrations with WooCommerce, PayPal, and Stripe allow you to schedule a mix of event types while automatically streamlining the payments process – a “must have” feature in any all-encompassing booking solution. Currencies won’t present a problem either and you’ll receive SMS notifications as the payments roll in.

 

Events Calendar

Once you’ve entered your events, the Events Calendar becomes a central powerhouse for boosting registrations and payments. As we mentioned in the beginning, it’s super simple for users to view the panorama of events you’re offering – just a click away.

And, when a potential attendee selects an event from the calendar, he or she is guided through a step-by-step booking process. The calendar will automatically update an event’s availability and make a note when its maximum capacity is reached.

A truly neat feature is the UI for the event booker, payment processor, and events calendar. It’s the same UI for the you and for event attendees; and since data can move freely between these functions, registering for and managing events is as simple, satisfying, and mistake-free as possible.

There are additional Events Calendar options in Amelia 2.0 such as the ability to personalize what events will display based on status or your selections, the ability to create “invitation-only” events, and more. Click to read more about events and the Events Calendar.

Classes Booking 

One of the things that makes the new Events Calendar such a powerful and useful feature is that the 2.0 version was built as a direct result of user feedback, a large part of which focused on the need for a specific solution. That need was for a solution that could streamline booking classes and payments in much the same way as appointments booking.

This was special. A variety of scheduling solutions and WP plugins for events already exist. But a practical solution of ongoing classes or group training, including payments, did not – until now.

Amelia 2.0 fully automates workshops, classes, and group training scheduling and payments. It doesn’t matter if they are single, multi-day, or recurring events. The scheduling and payments processes are streamlined, quick, and intuitive.

Spreadsheets are but a memory of times past.

 

Appointment and Event Scheduling You Can Really Use

Amelia has already been praised for its UI and UX. Did the Amelia 2.0 release make this plugin any better?

The short answer is – quite a bit.

New additions include the Gutenberg block and a pair of new languages – French and Dutch. As for the others; let’s take a look at what 4 of the most popular features look like now.

 

Admin Dashboard

Amelia gives its users an interactive dashboard summary of the business’s key performance indicators. KPI data is displayed in widgets, charts, and tables since KPIs are only of value when their actions are clear. It takes less than 5 seconds viewing Amelia’s dashboard to know where you stand.

 

Booking Wizard

The front-end view step-by-step booking wizard that takes Amelia users effortlessly through their booking or purchasing process is one of the more popular of this plugin’s features.

Visitors are naturally inclined to prefer a smooth UX that allows them to easily choose the services, locations, dates, and payment details they want, and even make changes without leaving the page.

 

Search Booking Widget

Choosing among highlighted events isn’t always enough. There will be times when users will have a need to search for an event they want to book.

The search widget makes searching easy and once an event is located, it presents all the options and preferences available including preferred time, place, service, employee, etc.

 

Multiple Front-End Views and Customizable Design

By inserting any of the following WordPress shortcodes into a page or post, users can unlock the following Amelia front-end views:

  • Booking Search
  • Step-by-Step Booking
  • Services Catalogue, or the
  • Events Booking view

No matter which view is chosen, the viewer is presented with a minimalist, non-intrusive UI. Where colors are used, they can be adjusted to match your brand or website theme.

 

Conclusion 

Amelia is a booking and payments plugin featuring front-end design flexibility and UX together with the back-end management tools and automation your business requires. Amelia goes about its business 24/7 in background mode so you can devote your time to other pressing business tasks and issues.

The key to using Amelia is knowing its features. With the version 2.0 launch, you can leverage this premier WP booking plugin to simplify events and appointments scheduling and payments.

There’s no longer any reason to have to work with multiple plugins or install a scheduler on your site that’s not quite up to the task. Amelia 2.0 does it all.

Select your industry’s demo and try it yourself.

Read More at Events and appointments scheduling have gotten easier

from Web Design Ledger https://webdesignledger.com/events-appointments-scheduling/

Portfolio WordPress Themes for Creatives: The best in 2019

When building a website portfolio involves little more than slapping a bunch of pictures on a page, the author can’t expect to get decent results unless the pictures themselves are exceptionally good. Image order, size, organization, and text placement are important, as is the text itself.

Building a decent portfolio takes thought, effort, and the right tool for the job, and there are plenty of themes on the market that will give you a head start toward building a decent portfolio website.

There’s absolutely no need to settle for “decent” though. What you need to create something that’s truly awesome can (1) either involve a tremendous amount of hard work or (2) finding a theme that’s either dedicated to the job or doesn’t have any of the more common limitations or constraints that could prevent you from doing so.

The second approach is far easier, and the results are just as good.

As is the case with the following 8 WordPress themes:

Be Theme

Bigger doesn’t necessarily always mean better, but in the case of premium multipurpose WordPress themes the biggest of them all, Be Theme, puts forth a pretty strong argument for being among the best.

Be Theme is easy to use and it gives web designers all kinds of flexibility thanks to its 40+ core features highlighted by a library of 450+ professionally- crafted, customizable pre-built websites. These pre-built websites cover specialty website types such as one-pagers, blogs, and portfolio websites. 30 industry sectors are covered as well.

A favorite among several pre-built websites that would be a portfolio website builder’s dream is BeAgency. While BeAgency can be used for a variety of business purposes, it’s beautiful Ajax portfolio has made it a favorite of many agencies seeking to showcase their work.

Be Theme is responsive and SEO-friendly and you can have a portfolio website you’ll be proud to own up and running in as little as 4 hours.

Kalium

Minimalist in its design, powerful, and flexible is a good description of Kalium. This highly rated theme features an impressive selection of top-quality demos, layout designs, and theme options, together with a wide array of drag and drop content elements.

Website portfolio creators have a rich selection of design features and options to work with. A great deal of attention is directed toward portfolio design. Options include 2, 3, and 4-column formats with or without titles, and with or without margins, plus several Masonry-style layouts and options.

Browse Kalium’s showcase of user inspired and created websites and you should get a good idea of how this WordPress theme can help you create the “Perfect” portfolio website, or at least one that stands head and shoulders above the competitions’.

Kalium is well supported with documentation even though it’s easy to work with.

Uncode

If building a pixel-perfect portfolio website is your goal, you’ll want a pixel-perfect creative WordPress theme to help you build it; which is precisely what you get with Uncode.

Although Uncode is a multipurpose theme, its real strength lies in helping users create superlative blog and portfolio websites. Its 50,000 sales to date and its standing as an all-time ThemeForest best seller more than suggest Uncode will be an outstanding choice for your upcoming portfolio website project.

Your portfolio will shine brightly and correctly on PC and handheld device screens alike, and the cascade options system guarantees you’ll have total control over your layout design.

If you have any doubts, visit the Uncode site and browse its showcase of user-created websites. Your doubts will vanish – guaranteed.

Hello

Hello is an excellent starter theme; and especially so for Elementor users. It’s worth noting that whenever Elementor tests a new upgrade, a major portion of the testing is done on Hello, the fastest and lightest WordPress theme on the market.

And, when you’re using Hello, you’ll pleasantly discover that there’s nothing to slow you down. Plugins can create problems, but not with this free, open-source theme.

Bridge

Bridge has established itself as the top-selling creative theme on ThemeForest. Its use by 110,000+ happy customers would seem to bear that out, but the real reason may be its 376+ pre-built websites backed up by a huge array of design aids and features and its open-ended customizability.

The Bridge theme is a perfect choice for building an engaging portfolio website, or any other type of business-oriented website.

The Gem

            TheGem has acquired a solid reputation as the ultimate website-building tool. Since a significant percentage of its design elements, features, and options are dedicated to creating portfolios, it could be described as the ultimate portfolio website-building tool as well.

TheGem’s package includes 20+ portfolio designs, flexible page layouts, portfolio sliders, masonry, metro, and other portfolio grid options.

Pofo

This multipurpose theme lends itself well to blog, portfolio, and eCommerce website building or, creating a website featuring all three entities. Artists, photographers, creative teams, and agencies have found a great deal to like about this premium theme.

An excellent selection of home and demo pages, a customizing tool, custom shortcodes, and the WPBakery page builder and Revolution Slider plugins are included in the package.

Movedo WP Theme – We DO MOVE Your World

You’ve decided on formats and page layouts for your portfolio website, but you’re not done yet. You still have to import content, an area in which the design process can really slow down.

That won’t be the case with MOVEDO with its clean, modern design and easy to use import features. There are plenty of other exciting features as well that will ensure your portfolio website avoids any look of “sameness” compared to other portfolio websites and will stand out from the rest.

Conclusion

It’s always good to know that you have a few hundred multipurpose themes to choose among that appear to have what you need to create a portfolio website. Searching can take time however, and you might even have to undergo some trial and error activity before find one that really meets your needs.

It’s easier when you have only 8 themes to choose from. Since any one of these 8 will be more than up to the task, you’re faced with a can’t lose situation. Pick what you think will work best for you and you won’t be disappointed.

Read More at Portfolio WordPress Themes for Creatives: The best in 2019

from Web Design Ledger https://webdesignledger.com/portfolio-wordpress-themes-2019/

Design Trends That Have Been Taking Over This Year

So you thought you could make a functional website and leave it at that.

Don’t worry, it’s a mistake that happens often, mostly because consumers frequently emphasize the importance of functionality when it comes to (web) design. However, they forget to mention that there’s nothing that catches their eye more than an interesting design.

To put it simply, functionality is the bare-boned proposal, but a fancy design is what’s going to seal the deal.

Since 2018 was a whirlwind in many fields (especially in AR/AI development), web design found itself at a crossroads. We’ve never had as many features that can be included to enhance customer satisfaction, nor have we ever had so many opposing thoughts when it comes to web design.

We have been seeing and expecting great things from web design this year, and these web design trends we’re witnessing may just change the way we drive conversion.

 

#1 – The Rise of Interactive Visuals in Web Design

 

While simple design works okay, you wanna channel your inner kangaroo when it comes to web design.

How?

By jumping through hoops to keep your customers entertained.

2018 saw a rise of web designers customizing their approach to customers who want to be entertained. After all, you don’t have to be an entertainment company to keep your website visitors engaged.

The rise of interactive visuals in web design and different types of content (more than the traditional text & image formula) will become even more prominent in 2019. The old Romans said panem et circenses (food and games), so let’s do as Romans do. If you’ve got a great offer, give the people fun, as well.

A good example of fully using interactive visuals is The Disruption Company.

 

[GIF source]

The Disruption Company use animations and videos to keep their customers engaged. Then they absolutely raise the bar for the rest of us commoners by switching up the content visitors see every time they visit their site.

This provides the website visitors with a unique and interesting experience and raises their conversion rate automatically.

Another great example of interactive content that website visitors enjoy is APPS’ site. APPS is a company for apple cider production, and they show how much effort they put into their main product by having a cider-making action simulator on their front page.

[image source]

You can go through their entire cider-making process as though you were a part of it and even though most of us couldn’t make a cider to save our lives, APPS makes it fun and interesting from the very start.

2019 is going to be the year of consumer journey, so it’s important to integrate features that enrich the end consumer’s journey. If APPS gets anything, they get the need for a vivid experience.

Consumers today want interaction, not just plain text and images. They’ll lose their appeal in 2019, especially since many companies are already catching on to the interactive trend.

And speaking of interaction, another big trend to expect in 2019 is…

 

#2- Gamification in Web Design

 

Gamification has been a big deal in design and marketing this past year, but only as a keyword. If you Google gamification, you’ll see a lot of articles but very little substance – especially on how you can use it to boost your marketing efforts.

The trick to gamification is helping customers fully immerse themselves into the process of consuming the product. Good marketers and designers know that this immersion starts with the website.

Gamification can be used in different ways, such as:

  • Visitors and consumers competing with each other (with the goal of winning a prize)
  • Comparing results
  • Interactivity
  • Actual games

Obviously, everything about gamification is pretty fun and serves to engage visitors, but there’s nothing like real mini-games.

Now, you can integrate them into the site as a separate product, but you can also create entire websites with gamification in mind.

A great example of gamification is Polish Christmas Guide.

[image source]

Polish Christmas Guide is a website that helps visitors learn more about Christmas traditions in Poland, and even though it’s not a typical example of a for-profit website design, there’s a lot to learn from it.

Polish Christmas Guide uses animated SVG graphics and scroll-triggered CSS animations with custom SFX effects. The main mission behind the project is to motivate visitors to donate to Nobody’s Children Foundation, which helps abused children.

This design is driven by visuals, and visitors play a game where they ride around in Santa’s sleigh and collect presents while also learning about Polish traditions.

It’s great content, as far as content marketing goes, as it ultimately serves its main two purposes: consumer education, and emotional conversion.

Again, gamification really strives to create unique consumer experiences that can be considered separate products, but in coexistence with the actual product create an entire story.

For example, Habitica allows you to gamify your life and motivate yourself to achieve your goals.

[IMAGE SOURCE]

It’s essentially a habit-tracker that uses the mechanics of role-playing games such as achieving points, earning rewards (snazzier armor, weapons, pets, etc.), and battling monsters with other friends.

While the web design itself isn’t as interactive, gamification starts from the get-go. The website is designed with the end experience in mind, allowing consumers to immerse themselves into the experience even before they’ve downloaded the apps.

Gamification is incredibly effective, especially because 70% of business transformation efforts fail due to lack of engagement. Gamification successfully combats that and increases both engagement and conversion.

Plus, it’s really darn fun. And we all need a bit more fun in 2019.

 

#3 – Mobile Design Giving as Much as Web

 

In 2015, we saw that mobile searches increased in comparison to web searches, and that trend kept rising in the last few years.

People use their phones more than they use desktop, and Google is the alpha and omega of resources, so it doesn’t surprise anyone to find that Google’s algorithms are also prioritizing mobile over web.

When it comes to web design and marketing, we’ve had to adjust our efforts to accommodate the rise of mobile. A lot of constraints come with that new direction of design, but we shouldn’t compromise on quality.

Consumers still want what consumers want, and an important trend in 2019 is going to be adjusting mobile to provide as much as web design does. This means that mobile shouldn’t only be an addition to standard design of your website, but a design in its own right.

A great example of mobile design that will gain even more significance in 2019 is the website of Adrian Zumbrunnen, a UX designer and writer.

[GIF source: https://blog.hubspot.com/hs-fs/hubfs/adrian-zumbrunnen.gif?width=350&name=adrian-zumbrunnen.gif ]

Zumbrunnen’s mobile website experience is conversation-driven, and the customers can “have a conversation” with him, telling him more about their needs.

Again, interactivity is going to be huge in 2019 so if you don’t want to miss out, you can learn from Zumbrunnen.

Mobile isn’t the perfect platform for a lot of animations and videos, but great designers and marketers know that they don’t have to make compromises when it comes to unique user experience. It’s the main way of converting prospects to customers, so when thinking about mobile design, think interesting.

Then adapt to platform.

Lean Labs does the same, as they understand that mobile design is different from website design – but equally as important. They’re a marketing agency, and have a “10x formula.”

[IMAGE source: https://blog.hubspot.com/hs-fs/hubfs/lean-labs-mobile-website-2.png?width=350&name=lean-labs-mobile-website-2.png ]

Customers can understand their 10x formula by scrolling through the site, and everything is adapted to the sleekness and simplicity of the mobile experience.

Lean Labs also show their expertise in the field of design and marketing by using appropriate typefaces, color schemes and visuals.

When we take a look at Zumbrunnen and Lean Labs’ websites and compare them to other mobile sites which weren’t created with mobile-first in mind, a few things become immediately clear:

  • Mobile isn’t the second-place prize.
  • Interactivity is just as important with mobile (and it’s achievable).
  • Content matters, but so do the visuals.

We’re going to see a lot more mobile-first websites in 2019 so forget about scaling your usual website CTA buttons, and focus on creating a different, unique, but on-brand experience.

 

#4 – A Different Kind of Design Minimalism

Back in the day (by which we mean 2016, as that seems like it was twenty centuries ago), minimalism meant black & white color schemes, and not much to see.

Fortunately, we’ve grown up and realized that minimalism in the traditional sense won’t give the consumers what they need. So today, we’re seeing a paradigm shift towards content-first meaningful experiences that are focused on one goal (e.g. everything driving the consumer to sign up, as opposed to stuffing them with information and providing very little direction).

In order for the design to function properly, this design minimalism should be empowered by visual choices. With minimalism, colors are used to stimulate the purchasing decisions depending on the industries, and each design choice may be small, but it says a lot about the designers and marketers’ decisions.

Evoulve starts off mesmerizingly and cosmically. They’re a digital innovation company, and it becomes clear that they’re seamlessly passing through previously untouched frontiers from their website design.

[IMAGE SOURCE: http://evoulve.com/]

Their brand message is conveyed with their website’s minimalist design. From the very start, visitors are motivated towards bigger and better things with the color scheme and the planet animation.

Evoulve only has a simple left side bar where visitors can navigate to find more information on the company. When pressed, there’s a translucent layover over the main animation, and a navigator with information on the company and technologies, and getting in touch with them.

This example is a great example to show how design and field of work can go hand in hand, especially when the principles of minimalism are utilized for that purpose.

With minimalism, each design choice goes on to say a lot about the purpose of the company. A great example of that is a product designer’s, Mikiya Kobayashi’s site.

[IMAGE SOURCE: http://www.mikiyakobayashi.com/ ]

Kobayashi’s site’s main focus is on the products that he creates. He only briefly mentions his name and invites website visitors to scroll and focus on how he creates the products.

Some designers may even say that the placement of images in regard to his brand name is unfortunate. However, it’s a very bold and minimalist design choice that conveys the “product first” message from the very start.

In 2019, minimalism is going to take on a different meaning – one that will be more meaningful for the end consumers.

And designers who understand that minimalism is essentially a focus towards the central purchasing decision will be the ones making the most out of web design in 2019.

 

#5 – Chatbots and Machine Learning Integrated with Web Design

Bots and machine learning have changed the way we communicate, especially in sales.

Instead of manually fielding emails and customer questions, companies are increasingly using chatbots and machine learning to reduce the workload – and provide customers with much faster responses.

It’s only natural that changed design, as well. Currently, we’re seeing a lot of website integrations (usually in the form of ZenDesk pop-up on the right side) that are only a passing solutions.

Marketers and designers who want to fully utilize the possibilities of chatbots and machine learning will have to adapt their design to new technology in 2019, and make it a crucial part of website user experience.

Chatbots and machine learning are another feature of the push towards a more all-encompassing user experience. Hipmunk, a platform that helps people search for flights, hotels and rental cars, understand that, and they’ve created Slack, Facebook and Skype integrations to help users communicate with them when they need them.

[IMAGE SOURCE: https://www.impactbnd.com/hs-fs/hubfs/Hipmunk-Messenger-Chatbot-example.jpg?width=600&name=Hipmunk-Messenger-Chatbot-example.jpg ]

Again, the convenience of web design is again exemplified by features that a company offers their customers. The goal is providing a complete service.

Landbot.io, even though they’re a chatbot provider, has a great website that shows exactly how their chatbots work.

[IMAGE SOURCE: https://landbot.io/ ]

If you remember the conversational website that was a great example of interactivity, then you’ll see how much Landbot.io helps with that. Customers can have full-blown conversations (that range from product offers to customer service) with websites.

This not only helps provide excellent customer service but also cuts overhead costs for many companies, so chatbot integration is going to become a major design player in 2019.

Let’s just hope Skynet doesn’t take over the world.

 

#6 – Visually Intriguing Design Choices

Websites are no longer just resources – they’re becoming a major conversation and conversion drivers. Engagement matters, and it starts with them.

That’s why visually intriguing design choices will become a big trend in the way we design websites in 2019. It’s important to capture attention and provoke engagement, and what better way to do it than by making bold choices that stand out from the majority?

When we talk about visual design choices, we can talk about animations, cinemagraphs, and we can also talk about design lines and points of focus.

Traditionally, we’ve used straight and horizontal lines to separate different content. However, using diagonal line design has been proven as more effective.

An example of using diagonal line web design is Startup Giraffe. It’s immediately clear that this is a company that’s trying to present itself as fun and comfortable, but that brand image is further empowered by their design choices.

[IMAGE SOURCE: https://www.bluecompass.com/filesimages/News%20and%20Blog/Design/startup-giraffe-pin.jpg ]

These angled lines not only come off as interesting to website visitors, but also motivate visitors to keep scrolling and find out more.

Startup Giraffe’s website is a great example of a website that uses visually intriguing design to motivate conversions and education, but they can also be used to create a more dynamic user experience.

Dunlop Tires use angled lines for the purpose of creating a dynamic feeling, which is on par with their industry (automotive).

[IMAGE SOURCE: https://www.bluecompass.com/filesimages/News%20and%20Blog/Design/dunlop-tires.jpg ]

Generally, there are a lot of ways that diagonal lines can be used, but the main appeal of them (for companies and customers alike) is that they’re visually interesting and stand out from the crowd.

A lot of designers have already started using these principles in the way they shape user experience for their clients, and as a marketing tool, they’re incredibly powerful. That’s why we’ll be seeing a lot more of them in 2019.

Another way to choose something more interesting for your web design in 2019 is to use bright colors.

Gradients and grayscale have been very popular in the last few years, but we’re seeing a push towards bright colors, which will only become more prominent in 2019.

For example, MamboMambo’s website is very striking. From the collage elements to bright colors which immediately stand out, they’re presenting their brand identity from the very start.

[IMAGE SOURCE: http://mambomambo.ca/ ]

Again, their website is very minimalist, but their color palette shows everything a visitor should know in order to become a customer as soon as possible.

Mambomambo also utilize scroll features and micro-animations to add to the visual appeal and show how dynamic their creative work is.

There are a lot of ways to design with curiosity in mind, and the best thing is that in 2019, that’s exactly what customers will need.

 

#7 – Different Scrolling in Web Design

When we think about traditional scrolling, we think from top to bottom. However, that’s become the standard, and if we’ve learned anything that we want to take into 2019, it’s that the best way to approach web design is with diversity in mind.

An increasing number of web designers are now experimenting with different scrolling. This is great from the customer’s standpoint, as it automatically creates an experience (which increases engagement and conversion rates).

There’s always competition, and creating a unique experience for the customer comes off as a promise that the purchasing experience will be more unique, as well.

A great example of different scrolling in web design which will get more popular in 2019 is Aces, a baseball recruiting agency.

[ANIMATION SOURCE: https://www.bluecompass.com/filesimages/News%20and%20Blog/Design/aces-v2.gif ]

The first thing Aces do right is starting the page loading by showing how many baseball careers they’ve secured. And when customers reach the loaded page, they’re invited to scroll.

Scrolling is diagonal, and each movement opens up a new player whose career Aces managed. Additionally, Aces also provide statistical information about the work they do, successfully showing customers from the very start what their mission is.

They negotiate deals by showing results, not by talking, and it’s something that’s positioned them very highly in the world of baseball. However, it’s important that their web design follows suit, as well.

Long scrolling is also another type of different scrolling that can help brands tell their story more seamlessly, as opposed to stuffing website visitors with content that they can’t process.

Le Mugs is a restaurant that successfully uses long scrolling and different visual perspectives to create a unique user experience.

[IMAGE SOURCE: http://le-mugs.com/ ]

Website visitors are immediately invited (and pulled in) to explore their hedonistic offer, and immerse themselves into the gourmet experience.

They use bold and striking visuals and unique scrolling mechanisms to keep the attention on their site and their offer.

Long scrolling is also great for websites where it’s important for visitors to explore, and reach the purchasing decision through that.

Parallax scrolling is typical for the entertainment industry, but it can also be used to great success in different professional areas if done right. When we talk about parallax scrolling, we presume that there are two images which move at different paces.

This makes it a perfect option for storytelling and creating more dynamic in a website.

A great example of parallax scrolling is the website for The Walking Dead. A TV show about zombies, their website sticks to comic format.

[IMAGE SOURCE: https://www.cabletv.com/the-walking-dead ]

When scrolling, we follow the character in the yellow shirt through different scenes. Some of them contain additional animations but even if they didn’t, it would still be an interesting way to scroll. Who’d say no to the show after that?

Additionally, keep scroll-triggered animations in mind. When visitors scroll, this triggers different engagement-provoking animations and interactions. Again, the focus in 2019 is definitely going to be on creating an all-encompassing user experience, and scroll-triggered animations are a very interesting way to keep the visitors on your site and convert them to customers.

[ANIMATION SOURCE: https://www.bluecompass.com/filesimages/News%20and%20Blog/Design/igor.gif ]

A great example of this is Igor, a website for an IoT company. Visitors are invited to scroll through to see the entire offer, and can see a variety of resources which they may find useful.

When it comes to different scrolling types which are a big trend for 2019, keep in mind that loading times are incredibly important.

If you don’t want to compromise on the experience just so your website is faster, try to create an interesting loading page that will stop the visitors from navigating away.

 

#8 – Big and Bold

If you’ve got it, flaunt it. That’s going to be website design in a nutshell in the upcoming year, so make sure you’re not falling behind.

Many web designers use a combination of big statements (literally, the font size is going to be huge) and simplified details to create a dynamic user experience. Think of billboards, only on the screens of laptops or mobile phones.

This is another play on interesting visuals and bold statements which can create a very powerful effect for customers.

A great example of big and bold as a mission of web design in 2019 is Austin Eastciders. A cider-production company, they use their slogan “Cider Y’All” as an inspiration for their design.

Austin Eastciders use big and bold titles with smaller copy, and let the animations and video direct the customers towards purchases.

The videos show different occasions where people can enjoy their ciders, and that’s another example of storytelling done right. People don’t buy because products are great – they buy because they want the lifestyle.

Austin Eastciders win in this category because they know that the appeal of the lifestyle in 2019 starts with web design.

 

#9 – Making Footers Interesting

The trend of interactivity and experience improvement in 2019 also means that each part of the website should be fully used to create a great experience for the end user and consumer.

This means that we can no longer be content with WordPress themes and a footer that contains basic information, and call it a day.

Instead, 2019 is going to make us go all kangaroo again and start jumping around in an effort to provide more to customers, instead of breaking the 4th wall with an uninspiring footer.

After all, details matter. And they’ll matter even more in 2019.

Consider 360gardalife’s website. A website for sports activities on Lake Garda in Italy, every design choice on the site caters towards the customer experience. They show details about diverse offers, offers instructions on how to book, and everything else athletic people visiting Lake Garda may enjoy.

However, the real magic starts when you reach their footer and realize that it’s not just basic information.

[IMAGE SOURCE: https://360gardalife.com/en ]

Instead of just providing visitors with basic contact information, Lake Garda designers also use the footer to display: weather reports, webcams, and icons reminding people of their diverse offer.

Additionally, visitors can also select sports they’re interested in, add their email address, and receive a personalized offer with activities that suit their preferences.

Naturally, this creates a more inclusive feeling to the entire web design (which will be an absolute necessity in 2019), and if visitors weren’t convinced, they will be upon seeing the footer.

#10 – 3D Web design

People want to be entertained, and using the principles of three-dimensionality can be a great way to provide more flavor.

There are typically two ways of using 3D web design, and that’s either through 3D elements (creating depth in the visuals) or by using animations.

A great example of 3D web design which uses animations is Future Living. Designers behind the site were inspired by the topic and created a variety of animations and micro-interactions to improve user experience.

[IMAGE SOURCE: http://future-living.tv/en/home]

They reimagine the way we live, creating a future with shell cities that are capable of protecting themselves and to drive the point home, they’ve created incredible animations that’ll make the most of us go full-blown eco.

Again, web design in 2019 will be centered on storytelling and immersing the visitors into a unique experience. Future Living realize that, and they’ve created a beautiful website with illustrations (which evoke positive feelings) and simple explanations.

When it comes to using the principles of three-dimensionality, Future Living also create depth with shadows and different colors, not only animations.

However, the best example of using colors to create the 3D effect is Mortgage Hub. While not heavy on animations, the mortgage providers create depth by mixing different color tones and visuals.

[IMAGE SOURCE: https://www.bluecompass.com/filesimages/News%20and%20Blog/Design/mortgage-hub.png ]

Since they also consider themselves to be a friendlier way to mortgage, they’ve selected designs that help the visitors feel as though they’re friends with them.

However, the principles of three-dimensionality also go a long way towards creating a dynamic (as opposed to flat) feeling of design, and add to the user experience.

2019 Is Going to Change the Way We Design for Web

But it won’t be bad.

In fact, the trends we’re currently seeing, and the ones we’ll see in 2019, will help all of us become more creative.

Of course, innovative design raises the bar, but companies which understand their consumers’ journeys (and are willing to step forward and approach them in the right way) will see an increase in revenue.

Why?

Because of creativity.

After all, we have a lot of technology at our disposal, and customers know it. It’s time our design started showing just how far we’ve come.

Read More at Design Trends That Have Been Taking Over This Year

from Web Design Ledger https://webdesignledger.com/amazing-graphic-design-trends/

The Right Pairs of Fonts

Elegant_Hire

The Right Pairs of Fonts Are Like Peas in a Pod

pairing fonts

When fonts are matched together correctly, they really make the perfect pair. Pairs are everywhere around us – our socks, best friend, partner, peanut butter and jelly, and the list could go on. 

Thinking about fonts without thinking about font pairs is half the concept. After all, we’re all better in pairs, and there’s no exception with fonts. When a font is paired with a good partner, the original font is enhanced, and your ultimate design goal is accomplished. Let’s not get ahead of ourselves though.

The key to picking font pairs is to start with the correct font. Sounds simple, enough. When you think about choosing a font, what comes to mind? 

The style and overall design of the project, or rather, the appearance of the words? You aren’t incorrect, yet you’re also not completely correct. Choosing a font has so many layers and complexities to the process, but we’ll map it out for you. First, let’s define the goal of a font.

Change Your Mindset

Fonts are constantly advertised and viewed as just a last minute design. When changing the font for a school paper, or a company proposal, you may not put much thought into the font you change your text to. 

Elegant_Hire

Yet, fonts can add credibility to your content, make content more readable, present content for better conversions, and market your information to evoke feelings within your readers, which ultimately increases sales. 

Sometimes it’s the little changes that matter the most! The beauty and challenge with fonts are that they’re always displayed. 

Meaning, if your font is hard to read, then readers will just click away onto another website with much more readable fonts. The competition is higher than ever to get website visitors on your page and staying – don’t make your font the reason they click away. 

The Goal of the Font: Convey the Message

Although fonts do project a style and design, their main goal is to translate the marketing message. Think about it, without a font, your message wouldn’t be conveyed at all! They are the vehicle that translates the words you want your target audience to read. It doesn’t end there. A font translates much more than the physical message. 

You’re also communicating a feeling. Think about why we dress up for an interview or an important business meeting. We’re communicating an image without saying anything. That image is backed behind emotions. 

If the stakes are high like a proposal meeting, then perhaps you’d dress in business professional in order to seem credible. Think about selling a home. Why did you trust one realtor over the other to work with? 

Sometimes overdressing can separate yourself from your audience rather than associate yourself with them or seem trustworthy to your audience. If you’re aware your price range is on the lower side, you may feel intimidated and unsettled if your realtor is overdressed because they may not understand your situation.

Choosing the correct message to portray to your audience is a challenge within itself, but most likely if you have a marketing campaign, you already know this! If you’re a bank, you want to come across as trustworthy. 

If you’re a rolling skating arena, you want to appear fun. Finding it hard to see which feeling your business is trying to embody? Think of what emotions your business wouldn’t want customers to associate you with.

Serifs and Sans Serifs

pairing san serif and serif fonts

Once you’ve come up with this message, you’re halfway there. Choosing a font is merely finding a style that represents this. Be aware of the different styles of fonts like serifs and sans serif fonts. This could be an easy deciding factor that could narrow down your search! Generally, serif fonts have a traditional style. 

These are the fonts that have the little feet at the end of each character. Sans serif fonts were invented after, and are usually considered a much more modern font. These fonts, not containing the feet at the end of each character, display well on digital screens. Upon picking a serif or sans serif font, experiment with the font against your design and how the font is described online. 

pairing the right fonts

Serifs and sans serif fonts pair extremely well together because they have what the partner doesn’t! 

A great example of this is April Fatface and Roboto. Abril Fatface takes the spotlight, while Roboto takes a backseat, with its simple lines and versatile design. 

pairing the right fonts

Another great example is Dancing Script and Josefin Sans. Both fonts have a similar delicate design that looks handwritten. Yet, Dancing Script could only be displayed on headlines or else it would overwhelm the readers, and Josefin Sans effortlessly simple. 

Finding Your Font’s Perfect Pair

Once you’ve got a font or an idea of a font you’re looking for, it might be time to use a font combination tool. These are great because they make the pairing process much smoother. If you have no idea where to start or aren’t into design, a font combination tool, like this one by Bold Web Design Adelaide, is a great place to find inspiration or start to realize what you like and don’t like in a font. 

pairing the right fonts

Think of pairing fonts like music. There’s a melody and a harmony. One takes precedent: the melody. Without both, the music would feel incredibly empty. It may seem like the melody is more important, and it may relay the main message, but both are needed to make a song. They define each other, as without the melody the support music wouldn’t be called harmony and vice versa.

Pairing fonts is exactly like the melody and harmony in a song. One is the focal point that shines through, which I like to call the focal font. This is the font that usually has more personality, and is used for headlines or larger text. With two focal fonts, your reader would be incredibly overwhelmed when reading through your information. 

Pairing fonts is a balancing act, requiring both fonts to work together and not to take up too much attention from your readers. Secondly, both fonts have to be compatible. This relays back to your marketing messaging. You wouldn’t release a marketing campaign with one ad that’s creative and fun, and another that’s scary and serious. Ensure both fonts align with the message and emotion, and compliment each other. 

Pairing fonts is a great way to differentiate information from each other. Just as we section content within an article with headers and subheaders, different fonts can be used for the headers and paragraphs to further associate a transition within the content. 

Text that you want to stand out can be placed in a standout font, and support with a much simpler font. Even the weights of fonts within a pair can be changed, making a font bold, thin, italicized, and other variations to increase its versatility. The possibilities are truly endless. 

Play around and get familiar with the options out there. Once you’ve accomplished this, pairing fonts is a piece of cake. Your fonts will work together like a seamless song.

 

What Not to Do 

 

Don’t choose a font blindly. Picking the correct font for your business takes awareness and understanding. A font that works for another company, may not work for yours. Rather than looking at fonts as a design decision, think of it as a sales decision. 

how to pair fonts

If you’re just picking a random font from a list without much consideration, you could be throwing away potential leads to your products and services without even knowing. Within the age of digital content galore, you want to set yourself apart from the rest. 

A font is the puzzle piece to a unique brand identity and a competitive edge! Don’t put two loud fonts together. A font that definitely has a “personality” should not be paired with another font like it. 

Find a versatile font to pair with loud fonts or pair two versatile fonts together. Versatile fonts are simple and readable like Arial or Roboto. 

Conclusion 

At the end of the day, a font can always be changed if not now, later. Test different fonts and see which ones work well for your company’s design. If you’re working with print materials, print a couple of tests and get your team’s vote. 

A design is just an extension of the company, design, and culture. What better way to decide if it’s a great fit than to ask the ones that work there. When you see a good font pairing, it will seem effortless and you won’t be looking at the fonts, you’ll be reading the content. 

The fonts will balance each other out – working together to differentiate between text and information. After all, the right font pairs are like two peas in a pod. 

 

 

 

Read More at The Right Pairs of Fonts

from Web Design Ledger https://webdesignledger.com/the-right-pairs-of-fonts/

5 Inspirational Designs Trends to Follow for 2019

Graphic Design trends for 2019

5 Inspirational Designs Trends to Follow for 2019

 

Design is all about expressing yourself through your art and showing people the beauty in simple or incredibly intricate designs. While you should always stay true to yourself and be authentically you through your designs, it is also good to stay on top of the trend game. 

Today we’re going to go over 10 design trends that we stan this year. And hopefully, always. 

We’ve got 6 months left in 2019 so we better make our designs count. 

So let’s just get right into it, shall we? 

 

   1. GO BOLD

 You know the saying, go bold or go home. And it rings absolutely true in design. We have two different types of “bold” that we’re going to go over in this section: bold colors and bold text.

Design trends for 2019

Source: https://www.behance.net/erikmusin

Design trends for 2019

Source: https://www.behance.net/erikmusin

Design trends for 2019

Source: https://www.behance.net/erikmusin

Design trends for 2019

Source: https://www.behance.net/erikmusin

 

Here are some examples where minimalist background color meets bold product color. When photographing and editing a product, enhance its color by using a light, neutral color as the background. When you do this, the eye of your client will be drawn directly to your product. Make sure that the color you choose complements the product’s color and really enhances what you have to offer. This is definitely my favorite trend right now. Hats off to Erik Musen for hitting us with some sweet designs. 

 

The next bold section is all about text. You have a message to share and you need to grab the attention of your readers. Do this with the same concept as with the products. Beetroot did an awesome job of using big and bold fonts to grab your attention. There’s no missing what you have to say when you use this bold technique. 

Graphic Design trends for 2019

Source: https://www.behance.net/beetrootdesign

 

    2. 3D Design

Really stand out, literally, with a 3D design. Incorporate real-looking elements into your graphic design to make your design truly unique and eye-catching. Take these designs for example. 

Graphic Design trends for 2019

Source: https://www.behance.net/STATE7

Graphic Design trends for 2019

Source: https://www.behance.net/gallery/71276031/Mulher-3D-Type

 

3D design is just about everywhere right now, and as you could see above, there’s no specific font that is the set-in-stone font to use. Try out any font you’d like! A font that is skinny, bold, a sans-serif, script, or any other type of font can be rendered in 3D. Use this technique in your next project and drop the link to your portfolio in the comments below so we can check it out! 

 

  3. Flat Design meets Realism

Another huge design trend right now is flat design combined with realism. Here are some prime examples of what I’m talking about. 

Graphic Design trends for 2019

source:https://dribbble.com/shots/5591883-Puma-sneaker-shop

Graphic Design trends for 2019

Source: https://dribbble.com/shots/4854300-Panda-UI

Graphic Design trends for 2019

Source: https://dribbble.com/shots/3951710-Adidas-Online-Store

Feeding off of the 3D trend, flat design + realism is truly impressive. Two complete opposites, yet the perfect combination that gives a vibe of futuristic design. You can expect to see this trend in the E-commerce world, but not only. Add elements that look like they are floating or fly to add an aesthetic that is overall abstract. Combine 3D objects with a flat design to achieve this amazing look. 

 

  4. Open composition

We’re taking a step back from mainstream, and a step forward in creativity. This trend exudes art. It’s chaotic, yet beautiful. For this look, the goal is to achieve a free-flowing final product. So say goodbye to a “perfect” framed finish. This trend is a combination of things: combine images with ideas. This is magic in real life. It gives people a sense that they’re just seeing a small piece of a bigger picture. The real magic of open-composition is that gives people the freedom to explore their creative side and see the deeper meaning of what the combined elements could mean. 

Graphic Design trends for 2019

Source: https://www.behance.net/temicoker

Graphic Design trends for 2019

Source: https://www.behance.net/temicoker

Graphic Design trends for 2019

Source: https://www.behance.net/temicoker

Graphic Design trends for 2019

Source: https://www.behance.net/temicoker

Graphic Design trends for 2019

Source: https://www.behance.net/temicoker

And my all-time favorite designer for this technique is Temiloluwa Coker.  Check out his work on Behance. All the images above are all his.

 

  5. Electrified

I’m about to end this article with a bang. Maybe this trend is actually my favorite. 

Graphic Design trends for 2019

Source: https://www.behance.net/cristianmg

Graphic Design trends for 2019

Source: https://www.behance.net/cristianmg

Graphic Design trends for 2019

Source: https://www.behance.net/gallery/66723565/FETE-DE-TROP-__-Eddy-de-Pretto

Graphic Design trends for 2019

Source: https://www.inspirationde.com/image/85051/

 

One of my favorite things about social media today is that we’re all pushing for authenticity and being real. There’s no excuse for designers. In this technique, designers are encouraged to let their inner-creator out by drawing, writing, doodling, splashing, and using unique brush strokes and color stains. Imperfections and mistakes are embraced in this trend because there’s absolutely no right or wrong in this style. And I think that’s why I love it so much.

 

Sadly, our time has come to an end…

 

But no worries, we’ll be back soon! 

Let us know in the comments below what your favorite design trend was in this article, and if you have any other favorite design trends we didn’t cover, mention those down below as well. 

Drop your portfolio down in the comments for us designers to support each other. 

Until next time, 

Be kind and stay positive.

Read More at 5 Inspirational Designs Trends to Follow for 2019

from Web Design Ledger https://webdesignledger.com/inspirational-designs-trends/

5 Steps to Building an Amazing App Website With 20 Examples for Inspiration

If you’re thinking of turning your focus more toward app website design, we have both good news and bad news for you.

The good news is, there’s a growing need for app websites, which could mean plenty of work for you. The bad news is, as more and more app websites are being built, visitors are beginning to suffer from “app website fatigue”. If your site looks like all the others, you’ll be lucky if you can keep a visitor interested for more than 5 seconds – not anywhere long enough to make a sale, much less convince that visitor to stick around.

The solution is pretty straightforward. Build a better website.

Easier said than done, right?

Follow the steps below, and you can start creating app websites that are not only attention-getting, but potential conversion powerhouses.

 

5 steps to Creating “Take Your Breath Away” App Websites

Step 1: Choose a “can hardly stop looking at it” color palette

Your choice may to some extent be a matter of taste. You’ll find it helpful to view a few examples, like those presented here. Whatever color palette you choose; it should follow these three simple rules:

– It should instantly attract a visitor’s attention

– It needs to be on-brand, and

– It also needs to visually support your website’s message

Over utilizes BOLD color touches in a way that instantly attracts attention.

This Be Theme pre-built website provides another excellent example of an eye-grabbing color palette.

Forest aligns its color palette with its brand with earth colors like greens and browns; a color scheme that makes the app visually memorable.

FlightCard uses a subtle, cold color palette to reinforce the message that boarding passes are so easy to use that you almost forget you’re even carrying one.

Looking for a color palette that will appeal to a larger audience? BeApp2 is a perfect example.

Step 2: Display crystal-clear product pics

If people can’t immediately see what the app looks like, the 5-second rule is going to kick in. They can usually tell at a glance if it will be easy to use or involves a not-so-flat learning curve. They can also see how it differs, if it does, from the other 400 or so apps on the market.

Pennies emphatically displays what their app looks likes on a smartphone. At a glance, you can tell how intuitive it is to use and even figure out how the color codes function.

You can create a similar app website with BeWallet as your starting point. This pre-built website was designed from scratch for financial apps; a potential gold mine since there are SO many financial apps out there in dire need of a decent website – and you can do much better than “decent”.

Or, you could choose a more general pre-built website like BeSoftware  if you want to display crystal-clear pics from inside the app.

JibJab takes things one step further by employing a simple yet persuasive tactic to show what its app does. It shows the before and after.

Step 3: Show visitors how the app works

If people can’t tell how an app works, they’re less likely to become interested. Helping them image themselves as actual users is a powerful marketing tactic

PeekCalendar has placed a video on its hero section. It demonstrates how people can use their app to better organize their lifestyle.

BeApp3 allows you to give visitors the full app experience by adding product images and a video that shows exactly how the app looks and works.

BePay has placed a Watch Video CTA button right above the fold, so visitors can immediately go to their product demo video.

CutestPaw is a pet-lover’s dream app. Everything is cleverly rolled up into a single hero image that shows how the app works AND what it looks like on a smartphone. Anyone who likes little kittens might be tempted to purchase the app.

Step 4: (Over)use “white” space

White space is sometimes a design element you just can’t use too much of. A page that’s 95+% white space can often do the best job of highlighting a message. White space is so important that it’s an app website’s #1 visual element.

Tha Fly Nation offers a clean, airy design that directs the eye toward focusing on the site’s key elements.

You can create a similar experience with BeProduct4 or BeHosting2— two pre-built websites where white space is effectively used to enhance the visitor’s experience and emphasize the critical elements on the page.

SpellTower is perhaps THE most extreme when it comes to white space. It’s part of their brand and it drives the message home like no other. Now, you can understand why 95% whitespace can be so effective.

Step 5: Make your CTAs grab them by the eyeballs

The next worst thing to forgetting to include a CTA button is to have one that doesn’t stand out—really stand out. A CTA button has to be so big, bright, and bold that a visitor simply can’t resist clicking it.

Big, bright, and bold hints at greater things to come.

Wire’s CTA button clearly stands out above the fold: it’s big and bold enough to draw your attention to it the instant you’ve finished reading the headline. It’s centered on the page, like a “gate” you can’t move around, but need to click if to move forward.

BeERP uses precisely the same bright-green button for its main CTA. A secondary, somewhat nondescript optional button is on the right.

You can also direct attention to your CTA by having it match other elements on the page. BeKids is a great example of this. You can see how the blue of the CTA button matches several of the hero section’s visual elements.

Summary

As you can see, these steps are not complicated at all. They give you a surefire means of building an app website that’s eye-catching. It will stand out from the competition and is built for conversion.

Use the most stunning visuals you can get your hands on, don’t skimp on the use of white space. You need to know what your audience wants, and you’ll be off and running.

As simple as these steps are, building a quality website takes time. That’s true for app websites as well. You might be juggling multiple projects and facing one emergency deadline after another. Then, you might try the following approach.

You’ll find a large and impressive gallery of 400+ pre-built websites on Be Theme. You can select from it and customize it to your liking. You’ve seen several in the foregoing examples.

They are functional and visually impressive.  They feature interactive elements, stunning effects, and intuitive navigation. Personalize one to fit your app and you’re good to go!

Read More at 5 Steps to Building an Amazing App Website With 20 Examples for Inspiration

from Web Design Ledger https://webdesignledger.com/5-steps-building-amazing-app-website-20-examples-inspiration/