40 Best Modern Fonts Picked by Professional Designers

sans serif modern fonts

Finding a modern font is not always an easy job. Simply googling “modern fonts” doesn’t mean you will be given a font that meets your expectations. Why? Because fonts, like fashion, go through a rotating process. That means that many times vintage fonts are seen as modern fonts, and recently created fonts will eventually lose their flair. There are some fonts, though, that seem to never die. Professional designers use them on a daily basis and that says a lot. Some of the modern fonts listed below are edgy, sleek, minimalist, and some are classy and versatile. They all have a strong personality, so pay close attention when choosing any of the following fonts for your projects.

We divided the fonts into two big categories: Serif Fonts and Sans Serif Fonts. Within these two categories, you will find two subcategories which are: clean fonts and script fonts. All fonts have been chosen by WDL’s professional designers. We hope that you will enjoy the list below just as much as we do.

40 Best Free Modern Fonts Picked by Professional Designers

Modern Serif Fonts

Clean Modern Fonts

 

1. Farewell Pro Space Editione

serif modern font

Although it’s not a totally clean font, we loved the originality every letter brings to the table. Perfect for any science-oriented company.

2. Stoked

serif modern font

Stoked is for enthusiast designers only. Such a versatile font can be used in many projects.

3. Decurion

serif modern font

Decurion has a sporty vibe. I think that I’ve seen the word “VIBE” written on a T-shirt using this font. Do you know what I mean?

4. Brassie

serif modern font

Brassie is an urban font, very versatile and with a great effect.

5. Vogue Font

serif modern font

One of the most notorious serif font out there, Vogue will always be a modern, fashionable font.

6. Classy Luxury

serif modern font

The font’s name says it all. Perfect on luxury jewelry packaging, but not only.

7. Ultimus

serif modern font

Ultimus is a complex and closely studied font that guarantees a great impact if used in the right project.

8. Calgary

serif modern font

Calgary is indeed an essential serif. The clean, thin font by Jen Wagner can be easily included in various projects.

9.Coldiac

serif modern font

Luxury can be expressed through simplicity the best. Coldiac may seem like a simple font, but the serif details give it a grandeur aspect.

10. Typewriter

serif modern font

Any typewriter font, be it thin or bold, is an essential part of any designer’s toolkit. Give your work an old-school touch with this amazing font.

Script Modern Fonts

11. Kaylar

Script Modern Font

Kaylar is a new font that is a little bit too precise to be a script font and a little bit too fancy to not be a script font. But we gotta admit, it can be a pretty sweet addition to any packaging.

12. Money Penny

Script Modern Font

This amazing font stands out in the crowd for two reasons: amazing calligraphy and such modern colors.

 

13. Rustic Gold

Script Modern Font

Many times, quality fonts feature amazing textures. Rustic Gold expresses a rich personality for this very reason.

 

14. Elise Dafisa

Script Modern Font

Elise Dafisa’s typography was always my goal when trying cursive handwriting. I have to admit, I still have a long way to come.

15. Hellen

Script Modern Font

Hellen sounds and looks like a goddess. It looks pretentious but used in the right project it will always be a head-turner.

16. The Herchey

Script Modern Font

Do you have an important and stylish announcement to make? Use The Herchey as your bold font.

17. Roseroot Cottage

Script Modern Font

Roseroot Cottage is the perfect darling cursive script that mimics imperfect hand-lettering.

 

18. Halosenseserif modern font

This new modern calligraphy with a more natural feel was handmade created with a small touch of digital design to make the letters flow like a river.

19. farmhouse

serif modern font

Farmhouse is a style itself that you can enrich using this amazing font.

Sans Serif Modern Fonts

Clean Modern Fonts

20. Cornerstone

Sans Serif Modern Fonts

Cornerstone features 90-degree corners that give the font a futuristic aspect.

21. Space Age

Sans Serif Modern Fonts

Another font in the futuristic area, full of personality and originality.

22. Parlour

Sans Serif Modern Fonts

Parlour is the vintage font that will always be a trend.

23. Komoda

Sans Serif Modern Fonts

Komoda can kill or bring to life a message. This pretentious font might be quite hard to read for some, so pay close attention to the projects you want to choose it for.

24. Pier

Sans Serif Modern Fonts

Pier is clean and bold, for clean and bold messages.

 

25. Nordic

script modern fonts

The parallel lines of Nordic places the font in the top most modern fonts out there.

26. Coco Gothic

Sans Serif Modern Fonts

Can Gothic be simple? This font is more extremely complex for the very simpleness of it.

27. Modeka

Sans Serif Modern Fonts

Modeka can give any company an unforgettable look.

28. Coves

Sans Serif Modern Fonts

Coves Sans is a flexible modern font that stands out due to its minimalist looks.

29. Polya

Sans Serif Modern Fonts

Polya doesn’t need any description. It’s pretty self-explanatory that the font makes itself remarkable due to its original looks.

30. One Day

Sans Serif Modern Fonts

A free font for when uppercases only is demanded.

31. Munich

Sans Serif Modern Fonts

Munich has a strong urban look, yet it’s still very versatile.

32. Ailerons

Sans Serif Modern Fonts

For a second I was tempted to think “hmm, nice details”, but then I realized that the lack of details makes this font unique.

33. Azonix

Sans Serif Modern Fonts

Azonix is another minimalist font that stands out through its cleanliness.

Script Sans Serif Modern Fonts

 

34. Georgia

script modern fonts

Georgia Script is a modern and feminine font, with every single letter being carefully crafted to make your text look gorgeous.

35. Portrait

script modern fonts


‘Portrait’ is a handwritten signature script with a natural & stylish flow.

36. Mindline

script modern fonts

Mindline Script is a unique blend of a modern calligraphy font with contemporary, classy, and sophisticated accents.

37. anter

script modern fonts

Anter surprizes us in every way possible with its letters that vary in size even within a word.

38. Handwritten love notes

script modern fonts

A classicall handwritten font all in caps that can give any project a very personal and intimate touch.

39. Sonneta

script modern fonts

Sonneta Script is a modern, free-flowing hand-drawn font that gives the text a signature look.

 

40. Landslide

script modern fonts

With this cute handwritten modern font, we close up our list of Best Modern Fonts Picked by Professional Designers. We’d love to hear which font draws your attention best and if we managed to help you choose a font for your project. We wish you tons of productive creativity,

 

WLD

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from Web Design Ledger https://webdesignledger.com/40-best-modern-fonts-picked-by-professional-designers/

How do you evaluate the quality of a project in graphics?

quality of a project

How do you understand when a graphics project is effective? When it’s nice or ugly? Should it be “cute”? Should it be “fashionable”? In short: how do you assess the quality of a project? In this article I really want to talk about this topic, and try to explain how you to really evaluate the quality of a project. In an objective way. Let’s jump right into it!

How do you evaluate the quality of a project in graphic design?

When evaluating the quality of a design project, the subjective aspects and personal tastes certainly play an important role. But it is important to ensure that the evaluation of a project does not depend solely on those two things. In fact, in graphic design, a project is created to communicate a message and get specific results. And those are objective aspects: they do not depend on your personal tastes.

The aesthetic aspect is an important factor, but by itself, it will not tell you if the design is effective or not. To know if your project is a winner, you need to consider the elements of good visual communication and judge the project with respect to them. Well, keeping these things in mind, here are some questions you should ask yourself when evaluating the quality of design.

How to assess the quality of a project: the 4 questions to be asked

1. Does your project achieve its goals?

quality of a project

Let’s start with the basics: what are the goals of the project you are working on? Understanding the objectives of a project is a fundamental step in any graphic design project. This should always be your first step. A good way to understand them is to do a good design brief. We can talk specifics on a design brief another time. For now, let’s keep this train rolling. But what does understanding goals mean?

If it is a logo, for example, that logo aims to represent and communicate a corporate identity. If it’s the landing page of a website, instead, maybe the goal is to convince users to click on the “Buy” button or sign up for a newsletter. And so on. Each graphic project has a specific objective. And if it doesn’t have one, it means it’s not graphic design, but art or decoration. Always check if the target has been achieved! The first step to verify the achievement of the objectives is to make sure that all the relevant information is present to communicate the message you want to communicate.

2. Is the message easy to understand?

quality of a project

Every designer project must help to communicate a certain message correctly. Does your project do it easily? How about immediately? Here are some practical tips for building an effective graphic layout, in which the message is transmitted immediately:

Use a focal point on the page. Such as a large text or a title. Something that catches the viewer’s attention. The important thing is that attention goes to an important and useful element to convey the message. Then choose the focal point carefully!

3. Is it aesthetically pleasing?

quality of a project

Design is made to solve problems through visual solutions. But if those solutions are pleasing to look at, as well as functional, you double the strength of what you communicate, right? Is your project pleasant? Looking good? This is probably the most subjective part of evaluating graphic design. What is appealing to one person might be horrible for another. Different minds, different opinions.

However, generally, already applying the principles of graphic design, one can obtain excellent results in terms of aesthetics. Doing something beautifully does not necessarily mean doing something extremely different from what it already is. Because the result of something deliberately “different” could be too extravagant in the end.

Paul Rand, one of the most important twentieth-century logo designers, said: “Don’t try to be different, try to be good.” Wiser words have perhaps never been spoken. So try to do something that works, even if maybe it’s not something radically different from everything you’ve seen before (which is practically impossible, actually).

Are the aesthetic style and the graphic elements used suitable for the target audience? Most of the time you’re not just planning for yourself, but you’re trying to create a design that appeals to a particular audience. A rainbow color palette is not suitable for a finance website because most customers are looking for a consultant who is reassuring, loyal and trustworthy. Therefore, a more moderate and sober tone may be more appropriate. On the contrary, research shows that children prefer bright colors, so it makes more sense to turn to bright and over the top colors when it comes to children.

4. Is your project original?

quality of a project

Not different in the sense that we have never seen anything like it before, but different in the sense of creativity. The meaning of “originality” depends on the type of design you are dealing with. If it is a logo, it is better to make sure it is as unique as possible, because it is necessary to be able to register the trademark and the trademark application will be rejected if you use a copy of a design. An example of difficulties that can arise from logos that are too similar: the ongoing cause between 3M and Formula 1. It is difficult to create a logo with a simple and distinctive design that does not resemble any other existing design because so many ideas have already been taken and registered as trademarks. If a designer creates a logo that looks similar to an existing design, it’s not necessarily because he copied it, but because there are some logo concepts that are really common and that can be achieved regardless of seeing those designs.

This is why it is necessary to research other designs in your market and avoid designs that are too generic. However, in reality, beyond the logo, the true differentiation of a company over another is in the management of the brand and the complete coordinated image. When instead we talk about simpler elements, like the business card, differentiating oneself is something not very sensible and useless.

Good design is useless if it communicates something wrong

Good design can do great things for a business, but it will not work miracles. It doesn’t matter how good your job as a designer is if the company communicates to the wrong audience. A good design will not be effective if the product is poor or the communication is inadequate, and in the same way, a bad sales performance is not always a consequence of the quality of the design.

There are many ways to measure the performance of a project in the real world, such as A / B tests for web pages, product focus groups, results in social media interactions or sales. However, not everyone can test a project before putting it on the market. In most cases, the customer will trust your judgment. So it is essential that you develop a critical sense of analysis of your work and your projects. Let’s not reinvent the wheel here, maybe just try another way to use it.

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from Web Design Ledger https://webdesignledger.com/how-do-you-evaluate-the-quality-of-a-project-in-graphics/

How to use grids in graphic design

grids in graphic design

Do you want to know the best way to set up any graphic design? How about one of the most useful concepts of all graphic design? In short, do you want to understand how to use graphic grids?

In this article, I want to discuss the topic of graphic grids in detail, through rules, useful examples and design resources that you can download and save on your computer. I will tell you how much of the grids are necessary for the construction of any graphic design, the aesthetic-usability effect and how to build a grid in a harmonious way.

Come on, let’s start that there is so much to talk about!

What are the graphic grids?

A grid, or cage, is essentially a subdivision of the workspace through vertical and horizontal lines aimed at organizing the spaces and defining the elements that will make up a project. Let’s think more specifically, and try to understand why the division and organization of a workspace in graphic design are so fundamental.

The composition of the grids is the basis of graphic design

Whether you work with the press or with the web, on the design of a logo or on the construction of a font, on packaging design or layout, understanding how to compose grids is something you need to consider essential among your skills as a designer. A grid is like an invisible glue that holds the project together and gives it coherence. For many designers, though, grids are an almost unknown thing, especially among the many self-teachers who, of course, were not taught about the theoretical aspect of design and therefore about grid theories.

grids in graphic design

The fact that a good organization of the project is so often overlooked is one of the reasons why around the streets and on the web we often see projects with bad balances or alignments. This article was born just to try to fill this “hole” in the training of many creatives. Without a starting grid, a project is born already messy.

Always start with a grid

Whatever your project, once thought and sketched (because making sketches is very important), you have to start realizing the final project starting from a grid.

grids in graphic design

Why? Well, try considering each of your projects as if it were a building. A building without its supporting structure collapses or at least is very unstable when that structure is poorly designed. In addition to being fundamental to creating a supporting structure for your layout, the cages are also extremely important for creating harmony between shapes and relationships. For example, the balance between the white spaces and the text or imagery in the middle of a web page. In fact, a good composition can lead to much more usable projects, as stated in the Aesthetic-Usability Effect theory.

The aesthetic-usability effect

There is a theory about design called the Aesthetic-Usability Effect. Essentially this theory states that when something is designed to be beautiful, consequently and naturally, then it will be something that will also be easily usable. It is a very important concept in all design: from graphics to interface design. A well-designed grid makes your design not only more beautiful but also more usable!

grids in graphic design

So how do you design something beautiful and easily useable? Ok, you have to start from a grid, but what kind of grid? Based on which principles and which theories? We’ll discuss this a little further below.

How to build a functional grid

I told you how a harmonious composition plays a crucial role in determining the success of a project. To construct a harmonious design project it is therefore necessary to construct a graphic grid that is also harmonic. Yes, but how do you construct a harmonious graphic grid?

One of the most effective ways to do this is to use mathematics (nothing complicated) and specific mathematical relationships to construct the structure of the grid itself. Here’s how it’s done:

Follow the paper format

grids in graphic design

The first method is to exploit the dimensional relationships of the support on which you are working. For example, if you are working on an international sheet of paper, such as the A4, it will have a ratio between the two sides of 1: 1.414 and you can then use this mathematical relationship to create the divisions given within the sheet itself.

Creating divisions in a stable relationship with each other inside the sheet will create an important visual harmony.

How to create a grid on A4 paper

Once you have built a grid, you absolutely must not limit your creativity. A grid serves to channel creativity towards your goal. Alas, grid construction is not a science with a set of rules to learn by heart. Many of the most effective grids in graphic design were born from experiments with mathematical relationships, with texts, photographs, and elements of the page or website. Sometimes even from random experiments!

grids in graphic design

You, as a graphic designer, do not have to invent new grids or new methods to build graphic elements, you can simply rely on mathematical conventions, such as those I mentioned in this article. You can even take visual inspiration from highly published magazines and from other websites. The important thing is this: the grids are a great help if they become the most difficult and expensive part of your job, maybe you are doing something wrong. Grids should decrease and not increase the time spent on your project.

Resources

Before concluding, I think it may be useful to have some useful resources for building grids. Let’s start with books, or rather with a book in particular because knowledge is power, isn’t it?   

One of the most useful resources in graphic design is the book (in English and German) of one of the masters of Swiss design in the mid-1900s, Josef Muller-Brockmann entitled “Grid Systems in Graphic Design”. This really is a MUST for every graphic designer professional. A historical and precious piece for your library. The price is directly proportional to the quality, really.

Even if you get the smallest chance to read it, it’s very worth it. You could even try getting it at a library. Here are some easy online tools that will also help in your grid creating adventures:

Gridulator – create simple grids that can be quickly saved in .png

Grid Designer – very useful for web designers to design columns and export with .css files

Searching on Google for keywords such as “grid building tool” or “grid builder” can find an infinite number of free tools that do more or less the same simple things.

Conclusion

That’s it for today. I hope I have convinced you of the importance of building a good and balanced grid in all your graphics and design projects. I also hope that this has helped you find a few new resources for designing and creating the perfect grid.

This is just an introductory article on the grids in graphic design. In short, this is just the tip of the iceberg. There are many design theories and strategies out there that will help you perfect your grid related design technique, so always be on the lookout!

 

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from Web Design Ledger https://webdesignledger.com/how-to-use-grids-in-graphic-design/

What is a Font? The Complete Guide for Typography Designers

what is a font

What is a font? And how are fonts used? How can you create quality typographic projects, using the best characters? This article aims to be the answer to these and many other questions that many young designers ask themselves every day.

Today, with this guide, I want to try to create a complete introductory resource for all the main topics of the font world. In short, it is a super guide for designers to use fonts!

OK, let’s go!

What is a font? And what is a typeface? And a glyph?

Before figuring out how to use fonts, it’s good to know what a font is, the difference between a typeface, a glyph, and so on. Because yes, typeface and fonts don’t mean exactly the same thing. The characters are, in graphics, typography, and publishing, like bricks in architecture, atoms in physics or numbers in mathematics. In short, they are the basis of graphics matter.

what is a font

A set of characters studied coherently and according to the same formal principles, forms a typeface, whose file is called a font. But let’s clarify these aspects better.

Fonts, typefaces, and glyphs

These characters are letters, punctuation marks or symbols. So, for example, the letter “A” is a character. This character can be composed of several glyphs, such as A, ä, ă or â, which will, therefore, be glyphs of the same character and of the same typeface. The set of all the characters and glyphs of the Latin alphabet designed according to the same visual coherence and meaning, takes the name, again, of a typeface.

And it is here that misunderstandings arise in many different languages. English is clearer: the character (understood as a letter) is a character, the glyph is a glyph and the coherent set of all this, the typeface, is a typeface.

what is a font

The font, however, is the file

Font is another thing: font is the medium that allows you to apply a font. That is: while Garamond is a character (typeface), the garamond_semibold.otf file is a font (better: one of the fonts that make up the Garamond font family). To explain it we can make the comparison with music: if a typeface (character) is a song, the font is the .mp3 file that allows us to listen to it. It is, therefore, wrong to say “Listen to this chorus via this mp3!”, While it is much more correct to say “Listen to this song!”

We often use the word “font” instead of character, it is a common mistake of the digital age: to confuse the software (medium) with its purpose (end). It’s a bit like saying “but this is Photoshop” looking at a montage.

And it is a mistake that I myself made for years and in which I still make from time to time. So learn from my mistakes!   

Why do you say “font”?

Many think that font is a term of English origin but in reality, its origin is French. It is, in fact, the English transposition of the term “source”, of medieval French. This word, which pronounced itself “font” (in French the end is truncated and not pronounced) originally meant “fused”. The Latin root of the word is the same as the Italian verb “folder”. The word font was then imported into England where it spread to all English-speaking countries and from there to the whole world over the last century.

What are the font variants and types of typefaces?

Let’s look at the terms that serve to identify the various files that make up a family of fonts and the types of main typefaces:

The variants of a font (weights, italics, etc.)

As mentioned, a font is a file and each file corresponds to a typeface in which all the glyphs that have been designed so that it works together, as a single body, and inserted. Generally, font files are grouped into font families, where there are variations of the original typeface.

what is a font

Types of typographic characters

The typefaces are not all the same, indeed, they are very different! In graphic schools or universities, fonts are often said to be divided into two categories, the serif and the sans serif. These are two French terms that mean “with thanks” and “without thanks”. In reality there are several others, even within these two macro-categories.

Serif and Sans Serif

what is a font

The substantial difference between these two categories of fonts is the use of the “graces”, or those small extensions at the ends of the rods, which derive from manual calligraphic writing.

How does a font work?

As I said before, a character, or a single letter in all its variants, is composed of various different glyphs. Glyphs, in turn, are composed of many different structural elements, which take different names:

How to use fonts

In a complete guide on typography in graphics, one cannot talk about how to use these fonts. How many times have you started searching for the font best suited to your project by scrolling the font drop-down for hours, searching through the hundreds of characters you downloaded or purchased?

To put it simply, the font should always compliment the context. Of course, there are many ways it can do that, so it’s not exactly a science. What it is, however, is a skill that can be adapted and fine-tuned with some practice.

How to use fonts: combine multiple fonts with each other

Choosing a font is a complicated process and requires careful analysis of your project. But knowing how to match fonts can be even more difficult. In reality, there are so many things to talk about in this wonderful and fascinating world. Because the type is really one of the most mysterious and profound aspects of graphic design.

what is a font

There are lots of courses you can take in order to get this right. My advice would be to at least research and study as much as you can. Again, this is one of those things that can only be perfected through practice.

The conclusion

I hope you’ve learned something new today. Although this article aimed to cover a lot, there is still a lot to know.

 

Fonts have been around for quite a while, and won’t be going away ever. They are an essential part of graphic design, and design as a whole. My advice would be to get as comfortable with them as possible and to practice using a wide variety of them, combine them, and maybe even experimenting with your own.

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Rediscover creativity: 3 ways to do it right

Rediscover creativity

How do you find creativity in moments when it seems impossible to create something? How do you find inspiration to do something? This is a question that a designer asks over and over again. Especially in difficult periods of working or personal life. The first thing to do, when ideas are not coming, when creativity is not found, is to try to understand the reasons for the problem. Its causes. There can be multiple. But often the cause of lack of creativity is due to two or three key elements: stress, performance/result anxiety, lack of motivation.

So let’s try to understand why sometimes, ideas just don’t come up.

Why is creativity lost? Why don’t we get ideas anymore?

The human brain is a bit like a computer. As long as all the elements work, the whole system works. But, much like a computer, or any other complex machine, once one tiny thing is out of place, the whole system starts to fall apart. For those of us who use our creative abilities for a living, this most often manifests in the lack of ideas. It is not that the brain goes out. It’s simply that good ideas just don’t seem to surface.

Rediscover creativity

Why does this happen? I’m neither a psychologist nor a guru of personal growth, motivation or anything like that. In this article, I write substantially what I and many others have experienced throughout our careers. Having said that, why do we lose creativity? Mainly due to “brakes” inside or outside our brains. By internal brakes I mean mental situations that we create ourselves, by external brakes I mean situations that involve us (unforeseen events, results not achieved, etc.). We, therefore, see the three causes that usually cause a decline in creativity. In total, there are 3 major reasons for all of our creative struggles. Let’s start off with the first reason:

First cause: stress

Too many things to do, too many emails to reply to, too many projects to prepare for. Spending, family, social life, work, the client, the meeting.

Stress.

From the dictionary: “every cause (physical, chemical, psychic, etc.) capable of exerting a harmful stimulus on the organism, with its prolonged action, causing its reaction”. And in your case, the reaction is the lack of ideas or creativity.

Second cause: performance or result anxiety

We’ve all been there. Hours and hours of studying put into one project that you have to present in front of your entire high school class. This is a concept applicable to any social and mental dynamic. This is, for example, a problem that I myself continually face in my working life and that has destroyed my creativity and motivation numerous times. I fight with it all the time.

Rediscover creativity

I always want to create a phenomenal article, a logo design project that the customer is super satisfied with, or a web page design that gets people drooling over my creation. I always try to do my best and sometimes the anxiety of achieving the best possible result pulls me down. When this aspect is added to the other two, it becomes tragic for creativity.

Third cause: lack of motivation

Sometimes at this stage, people start to consider whether or not they’re in the right business. It starts to make them question whether they’re actually cut out for what they do, or if they just got lucky a few times. I’m here to tell you that a lack of motivation is not a result of any of those things. Many famous designers are incredibly talented. So talented, that they basically have projects spewing out of their ears.

Rediscover creativity

Despite this, they sometimes lose their daily motivation. Do you know what helps me in these moments? Thinking back to my first ever big project, and considering how far I’ve come since. I can assure you will start to remember why you started designing in the first place. And sometimes, that’s all the motivation I need.

So now, these are the 3 main causes that hinder creativity and make ideas disappear. But how can creativity be reborn? Here are 3 practical actions that can be implemented today.

FIRST ACTION: Stop.

When we are so focused with our daily routine we often don’t realize what is holding us back. You don’t really collect your thoughts enough to stop and take a breather. That’s why, when you feel creativity and motivation drop, you have to stop. The duration depends on you and your situation. An hour, a day, two days (the so-called 72-hour break). Stop and let your brain breathe for a moment. In those moments, usually, I go for a run or I sometimes even watch a movie or read a good book. This time, which doesn’t have to be too much, will help you free your brain from anxiety and stress. This phase will also serve to recharge your creativity, which until then was harnessed by anxiety and stress.

SECOND ACTION: Get organized.

Once you have freed your brain from the burdens of daily routine, take some time to organize your next moves. Take a sheet and write down the things you have to do in the coming weeks. Write them all. Try to create a plan, a sort of roadmap to tackle all the most important things you have to do. The useful aspect of this phase is that this makes it possible to actually understand the order of priority in your tasks and projects. But that’s not all. It also creates a plan to deal with them and destroy the anxiety and stress that comes when you feel like you have to do a billion things at one time. It can be head-splitting.

Rediscover creativity

If you are a person who hates making lists, organizing things, just trust me on this one. It is one of the most effective ways to clear your mind and free yourself from the burdens of everyday responsibilities.

The lack of creativity is often a simple lack of organization of one’s time. Poor organization of time becomes anxiety, stress, and demotivation. And these start to slowly limit your creativity.

Lack of creativity is often a lack of organization. Plan your work! Managing your time better is one of the most important aspects for a designer.

THIRD ACTION: Start doing it.

You have freed your mind, you have organized your tasks, now is the time to start doing. But… how? Simply start doing! If you don’t want to tackle that university project and don’t get any immediate ideas, just take a sheet and start brainstorming. If you can’t find the creativity for that logo design project, simply start working on it! If you don’t find the desire and creativity to write that article, simply open the text editor and start writing! Everything has a beginning, so you might as well and get that out of the way.

The conclusion

Despite your lack of creativity, you are more than likely a great designer. Just because you can’t think of the next big idea now, doesn’t mean it won’t come later. Great ideas take time, and great design takes even longer.

 

So, next time you find yourself in a rut, sad and on the verge of crying, maybe even questioning your life choices, just remember one thing: it happens to literally everyone. You are a designer not by chance, but by the reality of your skills. Use them, even if it takes a while to rediscover creativity.

Read More at Rediscover creativity: 3 ways to do it right

from Web Design Ledger https://webdesignledger.com/rediscover-creativity-3-ways-to-do-it-right/

How to Recognize a Quality Font

quality font

To understand when a typeface is of good quality and well designed, we must first understand that within type design, or font design, there are innumerable technical aspects to consider, which contribute to the final result of that font. We talk about things like the quantity of styles, typographical variations like bold, italic, black, thin, small caps. But also things like space management and therefore kerning, tracking and leading.

All the proportions between the various glyphs, between the vertical and horizontal rods. Or even the management of open type features of a font. These are all functional, technical and aesthetic aspects that help us understand how the quality font is… or isn’t. The knowledge necessary to build a complete and well-made font are many and are not limited to aesthetic or stylistic choices only.

Technical aspects to be analyzed

The best way to understand if a font is of quality or not is to verify if, within it, there are these technical and design features. A typeface, to be considered quality, obviously also needs to respond to certain aesthetic characteristics.

And here everything becomes a little more complex. Because if, on the one hand, the technical aspects are easily analyzed and identifiable, the aesthetic canons are more subjective, right? No. I will explain this to you shortly.

Now, let’s focus on some technical aspects that I personally use to check the quality of a font:

Glyphs must be well designed

quality font

The first thing to do is to observe and analyze the individual glyphs. There are some features that make a quality typeface, and there are some that make them quite the opposite. The thing to look at is how the various glyphs are consistent with each other in terms of style and design. Individual letters must communicate in the same way within each typeface.

To do this kind of analysis, there are some tricks that type designers have used for hundreds of years. For example, there are some groups of letters that are designed using the same compositional elements, such as h / n / m / r / u. As well as the b / d / p / q or uppercase letters like O / Q / C / G, which have similar structures and curves.

It is this set of elements that make up the supporting structure of a typeface. When you go to analyze the quality of a font, you need to look for that repetition of those shapes, of those curves, of that thickness of the rods. In this way, reading a text with a quality font, one perceives a sense of rhythm. There is nothing out of place.

Furthermore, one way to analyze the design coherence of the glyphs is to compare certain details and their components.

Graces must be visually consistent

In a quality serif font, for example, the graces must be visual all the same or at least coherent with each other. And the same goes for the punctuation, the eyelets, the thickness of the temples, the ends of the temples and, in short, all the details.

Diacritical marks must be well balanced between them

Other things I always look at are the accents and diacritics, especially those of glyphs not commonly used in English as circumflex accents. Even if these elements are well designed and balanced, following the same aesthetic principles and with attention to detail, it is often an excellent sign of quality.

The number of glyphs

Furthermore, the quantity of glyphs contained within a given typeface is also attentive. Having many glyphs is not a collector’s habit, but it is simply a tool that makes the font you use flexible since it makes it adaptable to all the various languages ​​that use those specific glyphs or diacritics. For example, German uses the double S (or scharfes S ) ß, the Polish, the ogonek ę, again the French, the cedilla ç.

quality font

So, if you plan to write a long text, I suggest you choose a font that also contains these diacritical marks, because every now and then you will have to enter foreign words.

How to understand if a font is of quality

Now let’s take an example of everything we’ve said so far. Take the Helvetica Neue, Minion Pro and Melisande Sharp fonts. There is no doubt about the perfection of the first two, both designed with undoubted coherence. Writing a text in one of these two fonts, everything will appear in its place, coherent and linear.

Melisande Pro (downloaded for free), on the other hand, is not horrifying but appears to be of poor quality. Analyzing the first group of letters of the image, we can see that the h / n / m / u have the same basic forms. However, the r does not recall the form of n, as happens in the other two fonts.

quality font

Furthermore, m / n / r do not have optical corrections, which is very important when working with typography.

Another mistake can be seen in the accents, which are inconsistent with one another. This denotes a lack of attention to detail, which makes this font altogether of low quality.

1. Does it have different weights?

The fact that a character has many different weights does not mean that it is by force of quality, but it is a sign of design care, which is often a sign of care in other areas. Furthermore, having fonts with many weights is quite useful for one’s own projects, because it allows us to create contrast and visual hierarchy.

Generally, it goes from a minimum of 4 style and weight variations, namely roman and bold, and roman italic and bold italic. But it’s always better when there is more.

quality font

When you have to use the font only for a logo, or for a single title, it’s not essential, but to have more flexibility, I suggest you consider how many weight variations a font has.

2. Do you have any real text variations?

In particular, I refer to italic, oblique and small caps. Generally, a quality font, especially if it is to be used for a long text, needs true italics that is a variant of the font that has different glyphs, especially if it is a serif or pardoned. For example, in this case, the Minion Pro has true italics. If it does not have an italic type, it must have an oblique, as in the case of geometric or neo-grotesque sans-serif fonts such as Futura, Helvetica or Univers. They do not have a true italics but they still remain quality fonts if used in the right ways. The important thing is that they don’t have an oblique version which is simply a stretched version of the font in the regular version.

quality font

Another variation that I think is very important is the small caps. To understand if a font you already have has a TRUE small-case, just open a program like Illustrator or InDesign, set a few small caps and check the thickness of the rods compared to that of lower case. If they are the same, then it is a real small cap, if they aren’t, then it is not a real small caps.

3. Does it have good space management?

Managing spaces within a typeface is an art. Really. The real type designers keep their tricks to manage the various kerning pairs as something extremely precious. A quality font is one in which, when used, almost no changes are to be made in kerning and spacing (apart from cases where there are design needs to do so).

4. Do you use Open Type features?

The last aspect is that the font has open type functionality. Open Type is a font file format, developed in the late 1990s by Microsoft, which has become the main format when it comes to font files. This is because an open type font allows for many glyphs, many features, such as the use of ligatures, the use of different numbers (such as apex, as a subscript), which are all consistent with the rest of the font.

Conclusion

I really hope this article has been useful to you and that it has provided you with the necessary tools to be able to recognize a quality font for your next projects. Obviously yes, it is important to assess whether a font is of quality or not, but at some point the final question to ask before the fateful choice is: is this font suitable for the project in which it will be used?

Until later,

WDL

Read More at How to Recognize a Quality Font

from Web Design Ledger https://webdesignledger.com/how-to-recognize-a-quality-font/

Hello

In order for messages to be clearly transmitted, many factors play an important role. Depending on the type of communication, factors such as stuttering, poor grammar, bad alignment of letters, incorrect use of punctuation marks, mumbling, and others set apart unclear from clear messages. In oral speech, diction, proper intonation, a calm tempo of spoken words, the intensity of the voice are all skills that anyone who wants to be a good communicator has to achieve. In written speech, readable caligraphy, correct alignment of letters, words, sentences, and paragraphs, will make any text accessible to the reader.

Why are all these important? Designers have a major responsibility to make the latter type of communication possible without any obstacle. There are a few notions any designer should be familiar and able to work with: Kerning, Leading, and Tracking.

What is Kerning?

Kerning: Definition

Kerning is the stylistic process that makes you read the first word of this sentence “KERNING” and not “KEMING”. You’ve probably already guessed it. Kerning is the act of adjusting the space between two letters in order to avoid the irregular flow of the words and to improve legibility.

Kerning: Meaning

Back in the good old days, before the current form of typing had been invented, people would use pieces of metal, each having imprinted one letter on them. Now, remember that each piece of metal was the same size. Are the letters the same size? No way, Jose. Imagine that the letter “V” used to have a metal cast as big as the letter “A”. If we wanted to write Avant Garde without kerning the letters, meaning shaping each metal cast so that they fit better, our words would look like this:

Obviously, there is too much space between the letters of AVANT. But after shaping the metal cast, a side of A and V would actually hang out the metal cast so that they could be brought closer together. The result would be the following.

Kerning Typography

In the past few years, designers have been creating new fonts. The classic fonts have the process of kerning already incorporated, while new ones either have automatic kerning, or designers can play with the spacing between letters as much as they’d desire. Manual font kerning isn’t the best option for many graphic designers, as it takes a good eye to understand how spacing works. This leads us to the next important chapter of this topic:

Bad kerning examples

As the saying goes, we always get what we pay for. While there are amazing graphic designs and typographers who are great at their job but are not always given credit for it, the bad kerning examples always put on a show. We do believe that learning from other people’s mistakes is much wiser than learning from our own failures, that’s why we are bringing into your attention how kerning can go wrong. Judge these examples yourself.

  1. SA VINGS
  1. KIDS EXCHANGE

I don’t know what they exchange at this place nor do I want to find out. It sounds just as bad even if I try to guess the correct kerning.

  1. Travel

That moment when Tra decides to travel without Vel. Bad designers ruin relationships.

  1. Flikering Lights

Read More at Hello

from Web Design Ledger https://webdesignledger.com/hello-post/

Hello

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In lobortis metus quis leo elementum, finibus facilisis lectus volutpat. Vivamus ut velit ligula. Suspendisse nunc dui, pellentesque id varius eu, blandit eget dolor. Cras ante neque, facilisis vel est mollis, iaculis fringilla neque. Donec gravida ac leo vitae fringilla. Fusce vehicula arcu in accumsan sollicitudin. Mauris rutrum ex diam, eget ullamcorper libero dapibus ac. Cras eu aliquet ligula, sit amet finibus quam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non mauris leo. Morbi nec nulla interdum, bibendum augue non, faucibus velit. Nullam interdum, neque a sollicitudin accumsan, libero dolor finibus ex, eu vehicula quam nisi sed ante. Donec dignissim non magna sed semper. Nulla commodo, nisl et blandit dapibus, est nisi fermentum felis, non pharetra nisi risus non ex.

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Integer venenatis odio ac orci posuere, ac vulputate neque rhoncus. Suspendisse eu finibus enim. Aenean erat lorem, eleifend et dictum in, ullamcorper at metus. Sed leo lacus, egestas vitae venenatis at, tincidunt at nisi. Nunc ac dignissim velit, nec semper felis. Aliquam dapibus mi facilisis, ullamcorper ipsum eu, tincidunt turpis. Ut dictum gravida augue, nec auctor sapien posuere quis. Morbi volutpat lacus sit amet elit bibendum sagittis. Fusce ut quam sed massa hendrerit pellentesque sed non nunc. Duis vel venenatis justo, hendrerit mollis urna. Donec dignissim, ex nec ornare elementum, erat erat cursus dolor, non egestas velit metus non massa.

Nunc rhoncus eu mauris ut eleifend. Curabitur non sollicitudin est, a rhoncus justo. Phasellus ligula orci, congue eget vestibulum eleifend, efficitur et elit. Aenean eget justo volutpat, feugiat nibh at, gravida sapien. Etiam eget libero sodales, hendrerit ante ac, ullamcorper augue. Maecenas vulputate metus lectus, a congue orci ultrices at. Sed laoreet nulla commodo velit cursus, in pulvinar odio maximus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec efficitur hendrerit velit nec ornare. Duis consequat vel libero non efficitur. Fusce ac ornare diam, nec pretium magna.

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In lobortis metus quis leo elementum, finibus facilisis lectus volutpat. Vivamus ut velit ligula. Suspendisse nunc dui, pellentesque id varius eu, blandit eget dolor. Cras ante neque, facilisis vel est mollis, iaculis fringilla neque. Donec gravida ac leo vitae fringilla. Fusce vehicula arcu in accumsan sollicitudin. Mauris rutrum ex diam, eget ullamcorper libero dapibus ac. Cras eu aliquet ligula, sit amet finibus quam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur non mauris leo. Morbi nec nulla interdum, bibendum augue non, faucibus velit. Nullam interdum, neque a sollicitudin accumsan, libero dolor finibus ex, eu vehicula quam nisi sed ante. Donec dignissim non magna sed semper. Nulla commodo, nisl et blandit dapibus, est nisi fermentum felis, non pharetra nisi risus non ex.

Vivamus luctus risus at vulputate interdum. Aenean quis mi consequat, bibendum felis non, sollicitudin dolor. Fusce neque nulla, tempor quis congue vel, facilisis sit amet justo. Maecenas fermentum nunc ac ligula vehicula fermentum. Ut egestas ultricies placerat. Vivamus luctus sodales odio nec faucibus. Phasellus pulvinar lacus vel vestibulum lacinia. Morbi eu ligula enim. Etiam tristique mi vel sagittis commodo. Integer vitae purus leo. Cras ac fermentum leo. Curabitur in ligula id magna interdum efficitur. Curabitur ac euismod libero. Nullam varius justo eu lorem iaculis sodales quis quis leo. Nulla rutrum semper nulla vel dictum.

Integer venenatis odio ac orci posuere, ac vulputate neque rhoncus. Suspendisse eu finibus enim. Aenean erat lorem, eleifend et dictum in, ullamcorper at metus. Sed leo lacus, egestas vitae venenatis at, tincidunt at nisi. Nunc ac dignissim velit, nec semper felis. Aliquam dapibus mi facilisis, ullamcorper ipsum eu, tincidunt turpis. Ut dictum gravida augue, nec auctor sapien posuere quis. Morbi volutpat lacus sit amet elit bibendum sagittis. Fusce ut quam sed massa hendrerit pellentesque sed non nunc. Duis vel venenatis justo, hendrerit mollis urna. Donec dignissim, ex nec ornare elementum, erat erat cursus dolor, non egestas velit metus non massa.

Nunc rhoncus eu mauris ut eleifend. Curabitur non sollicitudin est, a rhoncus justo. Phasellus ligula orci, congue eget vestibulum eleifend, efficitur et elit. Aenean eget justo volutpat, feugiat nibh at, gravida sapien. Etiam eget libero sodales, hendrerit ante ac, ullamcorper augue. Maecenas vulputate metus lectus, a congue orci ultrices at. Sed laoreet nulla commodo velit cursus, in pulvinar odio maximus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec efficitur hendrerit velit nec ornare. Duis consequat vel libero non efficitur. Fusce ac ornare diam, nec pretium magna.

Read More at Hello

from Web Design Ledger https://webdesignledger.com/hello/

Kerning in Typography, everything you need to know

In order for messages to be clearly transmitted, many factors play an important role. Depending on the type of communication, factors such as stuttering, poor grammar, bad alignment of letters, incorrect use of punctuation marks, mumbling, and others set apart unclear and clear messages. In oral speech, diction, proper intonation, a calm tempo of spoken words, the intensity of the voice are all skills that anyone who wants to be a good communicator has to achieve. In written speech, readable caligraphy, correct alignment of letters, words, sentences, and paragraphs, will make any text accessible to the reader.

Why are all these important? Designers have a major responsibility to make the latter type of communication possible without any obstacle. There are a few notions any designer should be familiar and able to work with: Kerning, Leading, and Tracking.

What is Kerning?

Kerning: Definition

Kerning is the stylistic process that made you read the first word of this sentence “KERNING” and not “KEMING”. You’ve probably already guessed it. Kerning is the act of adjusting the space between two letters in order to avoid the irregular flow of the words and to improve legibility.

Kerning: Meaning

Back in the good old days, people used to use

Read More at Kerning in Typography, everything you need to know

from Web Design Ledger https://webdesignledger.com/kerning-in-typography-everything-you-need-to-know/

Finding the right multipurpose WP Theme just got easier: here are the top 12 examples

“Multipurpose”, “all-in-one”, and
“universal” tools and products.  You
heard of them before. They have a reputation for doing some things well, and
other things not very well at all.

We bet you also proverbial “Jack of all
trades, master of none” saying applies. it no longer does so in the world of
multipurpose WordPress themes.

There are plenty of good ones out there.
Admittedly, each has its unique strengths and weaknesses. But as you narrow
your search to the best of the bunch, weaknesses are inconsequential.

Select one of these 12 multipurpose themes
for your next project and guess what will happen.

It will nail it!

They’re not only that good, they’re the
best.

1. Be Theme

When you go down the list of features of any premier multipurpose theme, you’ll usually like what you see. It feels good to have a theme that can handle anything you throw at it.

Be Theme’s list of features never seems to
end. Its 40 or so core features make Be Theme the biggest WordPress theme of
all.

The “key” features are naturally those you
have the most use for; but a key feature for every user is Be’s library of more
than 400 responsive, customizable pre-built websites. They cover 30+ different
business sectors, website types, and styles, and just about any business niche
you’re apt to get involved with.

Other features you’ll particularly like are
the new Header Builder, Muffin page builder, Options Panel, Layout Generator,
and Shortcode Generator. You’ll also have shortcodes and other design elements
and options galore to work with.

Download a pre-built website with a single
click, start building, and with Be Theme it’s not at all unusual to turn out a
fully-functioning website in as little as 4 hours.

2. Jupiter

Jupiter X is a total makeover of the popular Jupiter WordPress theme; the creation of Artbees, a member of the Power Elite Envato Hall of Fame. This new version is super-fast, powerful, scalable, and extremely developer friendly. With Jupiter, you can customize design and content elements that are normally difficult or impossible to customize in other themes.

Users can for example totally reinvent
their blog lists and portfolios, and the Shop Customize allows you to customize
online shop elements that in most other themes are simply off limits.

Headers and footers can be built from
scratch and you can customize every inch of your website using Jupiter X’s
powerful visual editor, and creating special forms, popups, and unique menu
styles is no problem at all.

3.
Uncode – Creative Multiuse WordPress
Theme

Visit the Uncode website and you’ll be introduced to its website-building features. Nothing new here. Virtually every WordPress theme, multipurpose or not, does the same thing.

Where Uncode, one of the ThemeForest’s top
selling themes, is different from the rest is its showcase of user-built
websites. You can actually see what others have been able to accomplish using
Uncode, and you’ll be impressed – and perhaps inspired as well. We highly
recommend visiting the Uncode site for this reason alone.

Uncode’s advanced adaptive grid system,
adaptive images system, and more than 200 option-rich design modules should be
mentioned however, as should the hierarchical options feature that gives you
total control over your layouts and design content.

4. Brook – Creative Multipurpose WordPress Theme

More than 150 exquisite pre-made layouts. More than 35 pre-eminent homepage designs. Blend in a premium responsive drag&drop page builder, a slider creator, and a host of intuitive design elements, we have Brook.

This multi-purpose creative theme features
a WooCommerce shop, numerable custom shortcodes, mega menus, one-page
scrolling, parallax scrolling, and many more to be listed. You’re invited to
pay a visit to their website for a full understanding of what Brook could do.

5. Kalium

This developer-friendly theme offers an impressive array of theme options, blog, header, portfolio types (7 main types with options – 30 in all), shop items, a one-click demo content import and a premium page builders such as WPBakery Page Builder or Elementor. Kalium is extremely easy to use and offers endless possibilities. You should in fact be able to showcase your work as you’ve always wanted to the first time you use this theme.

6. TheGem – Creative
Multi-Purpose High-Performance WordPress Theme

TheGem lays claim to being the ultimate web design toolbox, and everything we’ve seen about it would seem to support that claim.

With its 150+ stunning demos pages, 50+
multi-purpose design concepts, flexible page layouts, and other design aids and
elements, TheGem is a great choice for startups looking for a way to let the
world know what they have to offer, and a great choice for other businesses,
large and small.

7. Bridge

This #1 bestselling ThemeForest creative theme’s open-ended customizability feature, coupled with the premier WP Bakery page builder makes it a great choice for creating a website for virtually any business niche.

Other plugins add to this software tool’s
overall value as does its library of more than 376 pre-made websites that in
themselves guarantee to get any project off to a fast, solid start.

8.
Pofo – Creative
Portfolio, Blog and eCommerce WordPress Theme

Modern, crazy-fast, and search engine optimized pretty much describes Pofo. Its 150+ pre-built websites, ready-to-go home pages and 1-click demo pages give you all the website-building flexibility you need. Pofo really shines in three key areas – portfolios, blogs, and eCommerce applications.

This
multipurpose theme with its more than 200 layouts to work with deserves much
more than a casual glance.

9. KLEO – Pro Community Focused, Multi-Purpose BuddyPress Theme

One way to
describe Kleo would be to simply refer to it as an adventure. This professional
community-focused website gives you everything you need to create a happy
community of shoppers.

Blogs, portfolios, eCommerce, community
forums and eLearning features – you name it. Kleo is also compatible with most
plugins; extending your website-building capabilities even more.

10. Schema

This website theme gives you a little extra for your money. If you’re quite capable of building beautiful websites, but have trouble getting traffic, you can count on Schema to save the day. In addition to its selection of impressive website-building features,

Schema improves your page load times, has
clean code, and guides the search engines through your site element by element.

11. Movedo – We DO MOVE Your World

This 5-star top-rated theme contains a few surprises that you will not want to let pass by; if you feel your websites could profit from an extra dose of sparkle and pizzazz. MOVEDO is the website designer’s answer to a magic wand.

MOVEDO takes ordinary images and makes them
move and takes static images and makes them appear to move. Website users love
it, and you’ll have fun figuring out ways to entertain them.

12. Crocal – Premium WordPress Theme

Crocal is the new kid on the block, having joined the neighborhood last January. It performs like an established pro thanks to an absolutely amazing adaptive grid system.

Created by a #1 rated ThemeForest Elite
author, Crocal is Gutenberg compatible, WordPress and GDPR requirements
compliant, and eager to strut its stuff.

Conclusion

          We’ve
made your search for a better multipurpose WordPress theme a lot faster and
easier. You’re quite not done yet. You still need to find the one that will
best suit your needs. Or, the one that will take a little extra time and some
careful thought.

Don’t worry too much about struggling to
make the right decision. You really can’t make a wrong one with this group.

Read More at Finding the right multipurpose WP Theme just got easier: here are the top 12 examples

from Web Design Ledger https://webdesignledger.com/finding-the-right-multipurpose-wp-theme-just-got-easier-here-are-the-top-12-examples/